L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 479 | 100.0% | 0.9% | 241 | 100.0% | 1.0% | 238 | 100.0% | 0.9% | 106 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 241 | 50.4% | 1.0% | 241 | 100.0% | 1.0% | - | - | - | 51 | 48.3% | 0.6% |
| Femme | 238 | 49.6% | 0.9% | - | - | - | 238 | 100.0% | 0.9% | 55 | 51.7% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 38 | 7.8% | 0.5% | 22 | 9.0% | 0.6% | 16 | 6.7% | 0.4% | 14 | 13.3% | 0.5% |
| 25 à 34 ans | 58 | 12.2% | 0.8% | 35 | 14.7% | 1.0% | 23 | 9.6% | 0.6% | 11 | 10.5% | 0.4% |
| 35 à 49 ans | 123 | 25.6% | 1.0% | 56 | 23.1% | 0.9% | 67 | 28.1% | 1.1% | 37 | 34.7% | 0.6% |
| 50 à 59 ans | 85 | 17.8% | 0.9% | 43 | 17.6% | 0.9% | 43 | 18.0% | 1.0% | 35 | 32.8% | 0.9% |
| 60 ans et plus | 175 | 36.6% | 1.1% | 86 | 35.6% | 1.2% | 89 | 37.5% | 1.0% | 9 | 8.8% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 219 | 45.7% | 0.9% | - | - | - | 219 | 92.1% | 0.9% | 49 | 45.8% | 0.7% |
| Personne de référence | 291 | 60.8% | 1.0% | 202 | 84.0% | 1.0% | 89 | 37.3% | 1.1% | 57 | 53.6% | 0.7% |
| Responsable des achats | 346 | 72.2% | 1.0% | 133 | 55.2% | 1.0% | 212 | 89.4% | 0.9% | 79 | 74.1% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 1.2% | 1.2% | 4 | 1.7% | 1.2% | 2 | 0.8% | 1.1% | - | - | - |
| Petits patrons | 10 | 2.1% | 0.6% | 7 | 2.7% | 0.6% | 3 | 1.5% | 0.8% | 6 | 5.5% | 0.4% |
| Affaires et Cadres | 24 | 5.0% | 0.5% | 14 | 5.9% | 0.5% | 10 | 4.0% | 0.5% | 19 | 18.0% | 0.4% |
| Professions intermédiaires | 58 | 12.2% | 0.8% | 25 | 10.3% | 0.7% | 33 | 14.0% | 0.9% | 46 | 43.7% | 0.8% |
| Employés | 86 | 17.9% | 1.0% | 19 | 7.7% | 0.8% | 67 | 28.3% | 1.1% | 20 | 18.6% | 1.1% |
| Ouvriers | 95 | 19.8% | 1.5% | 79 | 32.9% | 1.6% | 16 | 6.6% | 1.2% | - | - | - |
| Retraités | 134 | 27.9% | 1.0% | 69 | 28.5% | 1.1% | 65 | 27.4% | 1.0% | 0 | 0.4% | 0.2% |
| Autres inactifs | 66 | 13.9% | 0.6% | 25 | 10.3% | 0.7% | 42 | 17.5% | 0.6% | 15 | 14.0% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 3.6% | 2.3% | 12 | 5.1% | 3.1% | 5 | 2.2% | 1.5% | - | - | - |
| Petits patrons | 15 | 3.2% | 0.6% | 4 | 1.8% | 0.3% | 11 | 4.6% | 0.9% | 15 | 14.4% | 0.6% |
| Affaires et Cadres | 40 | 8.4% | 0.6% | 22 | 9.1% | 0.6% | 18 | 7.7% | 0.5% | 40 | 37.8% | 0.6% |
| Professions intermédiaires | 51 | 10.6% | 0.6% | 25 | 10.3% | 0.6% | 26 | 10.9% | 0.7% | 51 | 47.8% | 0.6% |
| Employés | 34 | 7.0% | 0.6% | 19 | 8.0% | 0.8% | 14 | 6.1% | 0.5% | - | - | - |
| Ouvriers | 133 | 27.8% | 1.4% | 72 | 29.8% | 1.4% | 62 | 25.9% | 1.4% | - | - | - |
| Retraités | 152 | 31.8% | 1.0% | 79 | 32.8% | 1.2% | 73 | 30.8% | 0.9% | - | - | - |
| Autres inactifs | 36 | 7.5% | 0.9% | 8 | 3.1% | 0.5% | 28 | 11.9% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 96 | 20.2% | 1.0% | 29 | 12.2% | 0.7% | 67 | 28.2% | 1.2% | 19 | 17.6% | 1.0% |
| 2 personnes | 184 | 38.5% | 1.0% | 112 | 46.3% | 1.3% | 72 | 30.5% | 0.8% | 27 | 25.3% | 0.7% |
| 3 personnes | 74 | 15.4% | 0.8% | 36 | 14.8% | 0.8% | 38 | 15.9% | 0.8% | 31 | 29.3% | 0.8% |
| 4 personnes | 99 | 20.6% | 1.1% | 48 | 19.8% | 1.1% | 51 | 21.4% | 1.1% | 19 | 18.2% | 0.4% |
| 5 personnes et + | 26 | 5.4% | 0.5% | 17 | 6.9% | 0.6% | 9 | 4.0% | 0.3% | 10 | 9.6% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 113 | 23.6% | 0.7% | 58 | 24.1% | 0.8% | 55 | 23.2% | 0.7% | 35 | 33.1% | 0.5% |
| Non | 366 | 76.4% | 1.0% | 183 | 75.9% | 1.0% | 183 | 76.8% | 1.0% | 71 | 66.9% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 163 | 34.0% | 1.4% | 93 | 38.6% | 1.6% | 70 | 29.4% | 1.1% | 14 | 13.6% | 0.5% |
| Agglo. - 20 000 hab | 138 | 28.8% | 1.5% | 56 | 23.2% | 1.3% | 82 | 34.5% | 1.7% | 27 | 25.8% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 89 | 18.6% | 1.3% | 45 | 18.6% | 1.3% | 44 | 18.5% | 1.2% | 33 | 30.8% | 1.6% |
| Agglo. + 100 000 hab | 84 | 17.6% | 0.5% | 46 | 19.2% | 0.6% | 38 | 16.0% | 0.5% | 27 | 25.5% | 0.5% |
| Agglo. Paris | 5 | 1.0% | 0.1% | 1 | 0.4% | - | 4 | 1.5% | 0.1% | 5 | 4.3% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 1.0% | - | 1 | 0.4% | - | 4 | 1.5% | 0.1% | 5 | 4.3% | 0.1% |
| Champagne Ardennes | 0 | 0.1% | - | - | - | - | 0 | 0.2% | 0.1% | - | - | - |
| Haute Normandie | 1 | 0.3% | 0.1% | 1 | 0.6% | 0.2% | - | - | - | - | - | - |
| Basse Normandie | 0 | 0.1% | - | - | - | - | 0 | 0.2% | 0.1% | 0 | 0.4% | 0.1% |
| Centre | 1 | 0.2% | - | 1 | 0.4% | 0.1% | - | - | - | 1 | 1.0% | 0.2% |
| Pays de Loire | 20 | 4.2% | 0.7% | 4 | 1.6% | 0.3% | 16 | 6.9% | 1.1% | 7 | 6.5% | 0.8% |
| Bretagne | 444 | 92.7% | 16.6% | 232 | 96.1% | 18.0% | 212 | 89.3% | 15.3% | 92 | 86.5% | 13.0% |
| Poitou Charentes | 2 | 0.4% | 0.1% | 2 | 0.8% | 0.3% | - | - | - | 1 | 1.0% | 0.3% |
| Aquitaine | 5 | 0.9% | 0.2% | - | - | - | 5 | 1.9% | 0.3% | - | - | - |
| Limousin | 0 | 0.1% | 0.1% | 0 | 0.2% | 0.1% | - | - | - | 0 | 0.4% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 306 | 63.9% | 0.8% | 168 | 69.7% | 0.9% | 138 | 58.0% | 0.7% | 89 | 83.7% | 0.6% |
| Presque tous les jours | 48 | 10.1% | 0.9% | 26 | 10.8% | 1.0% | 22 | 9.3% | 0.7% | 15 | 14.0% | 0.9% |
| 1 à 2 fois par semaine | 33 | 7.0% | 1.2% | 9 | 3.6% | 0.7% | 25 | 10.4% | 1.6% | - | - | - |
| 1 à 3 fois par mois | 4 | 0.9% | 0.9% | - | - | - | 4 | 1.8% | 1.6% | - | - | - |
| Moins souvent | 11 | 2.3% | 2.0% | 8 | 3.3% | 2.8% | 3 | 1.2% | 1.1% | 2 | 2.3% | 4.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 5 | 1.0% | 0.3% | 3 | 1.3% | 0.4% | 2 | 0.7% | 0.2% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 22 | 4.5% | 0.8% | 11 | 4.6% | 1.1% | 11 | 4.5% | 0.6% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 58 | 12.0% | 1.1% | 22 | 9.3% | 1.0% | 35 | 14.8% | 1.1% | 4 | 3.9% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 66 | 13.8% | 1.0% | 29 | 12.0% | 1.0% | 37 | 15.6% | 1.0% | 7 | 6.5% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 133 | 27.8% | 1.1% | 54 | 22.3% | 1.0% | 79 | 33.3% | 1.3% | 29 | 27.6% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 82 | 17.2% | 1.1% | 50 | 20.6% | 1.3% | 33 | 13.8% | 0.9% | 23 | 21.9% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 58 | 12.1% | 0.8% | 36 | 15.0% | 0.9% | 22 | 9.3% | 0.7% | 29 | 27.5% | 0.8% |
| 65 000 euros et plus par an | 16 | 3.3% | 0.4% | 12 | 4.8% | 0.5% | 4 | 1.8% | 0.2% | 8 | 7.3% | 0.3% |
| Refus | 33 | 6.9% | 0.8% | 21 | 8.5% | 1.2% | 13 | 5.3% | 0.5% | 3 | 2.6% | 0.2% |
| Ne sait pas | 7 | 1.4% | 0.6% | 4 | 1.7% | 0.9% | 2 | 1.0% | 0.4% | 3 | 2.8% | 0.8% |
