L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 996 | 100.0% | 1.9% | 493 | 100.0% | 2.0% | 503 | 100.0% | 1.9% | 237 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 493 | 49.5% | 2.0% | 493 | 100.0% | 2.0% | - | - | - | 124 | 52.3% | 1.4% |
| Femme | 503 | 50.5% | 1.9% | - | - | - | 503 | 100.0% | 1.9% | 113 | 47.7% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 82 | 8.3% | 1.1% | 30 | 6.1% | 0.8% | 52 | 10.4% | 1.5% | 24 | 10.0% | 0.8% |
| 25 à 34 ans | 100 | 10.1% | 1.3% | 54 | 10.9% | 1.4% | 47 | 9.3% | 1.2% | 40 | 16.7% | 1.2% |
| 35 à 49 ans | 193 | 19.3% | 1.5% | 102 | 20.8% | 1.7% | 90 | 17.9% | 1.4% | 92 | 38.7% | 1.4% |
| 50 à 59 ans | 225 | 22.6% | 2.5% | 120 | 24.4% | 2.7% | 105 | 20.9% | 2.3% | 59 | 25.0% | 1.6% |
| 60 ans et plus | 395 | 39.7% | 2.5% | 187 | 37.8% | 2.7% | 209 | 41.5% | 2.4% | 23 | 9.6% | 2.3% |
| Individu | ||||||||||||
| Ménagères | 436 | 43.8% | 1.9% | - | - | - | 436 | 86.8% | 1.9% | 93 | 39.5% | 1.3% |
| Personne de référence | 578 | 58.0% | 2.0% | 439 | 88.9% | 2.1% | 139 | 27.6% | 1.8% | 126 | 53.1% | 1.5% |
| Responsable des achats | 700 | 70.3% | 1.9% | 283 | 57.4% | 2.2% | 417 | 83.0% | 1.8% | 159 | 67.1% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 24 | 2.4% | 4.8% | 16 | 3.3% | 4.8% | 8 | 1.6% | 4.8% | - | - | - |
| Petits patrons | 33 | 3.3% | 2.0% | 16 | 3.2% | 1.3% | 17 | 3.4% | 4.0% | 27 | 11.3% | 1.9% |
| Affaires et Cadres | 57 | 5.7% | 1.2% | 32 | 6.5% | 1.1% | 25 | 5.0% | 1.2% | 48 | 20.5% | 1.1% |
| Professions intermédiaires | 113 | 11.3% | 1.6% | 60 | 12.2% | 1.7% | 52 | 10.4% | 1.5% | 91 | 38.3% | 1.5% |
| Employés | 165 | 16.5% | 2.0% | 41 | 8.4% | 1.8% | 123 | 24.5% | 2.0% | 17 | 7.2% | 0.9% |
| Ouvriers | 108 | 10.9% | 1.7% | 97 | 19.6% | 1.9% | 12 | 2.3% | 0.9% | 4 | 1.6% | 1.1% |
| Retraités | 317 | 31.9% | 2.5% | 162 | 32.8% | 2.7% | 156 | 30.9% | 2.3% | 4 | 1.8% | 2.0% |
| Autres inactifs | 178 | 17.9% | 1.7% | 69 | 14.0% | 1.9% | 110 | 21.8% | 1.6% | 46 | 19.4% | 1.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 42 | 4.2% | 5.6% | 18 | 3.7% | 4.6% | 24 | 4.7% | 6.7% | - | - | - |
| Petits patrons | 51 | 5.1% | 1.9% | 31 | 6.3% | 2.2% | 20 | 4.0% | 1.6% | 51 | 21.6% | 1.9% |
| Affaires et Cadres | 78 | 7.8% | 1.1% | 32 | 6.6% | 0.9% | 45 | 9.0% | 1.3% | 78 | 32.8% | 1.1% |
| Professions intermédiaires | 108 | 10.8% | 1.4% | 60 | 12.2% | 1.5% | 47 | 9.4% | 1.2% | 108 | 45.6% | 1.4% |
| Employés | 97 | 9.7% | 1.8% | 39 | 7.9% | 1.6% | 58 | 11.5% | 1.9% | - | - | - |
| Ouvriers | 182 | 18.2% | 1.9% | 98 | 19.8% | 1.9% | 84 | 16.7% | 1.9% | - | - | - |
| Retraités | 357 | 35.8% | 2.4% | 174 | 35.3% | 2.6% | 183 | 36.3% | 2.2% | - | - | - |
| Autres inactifs | 83 | 8.3% | 2.0% | 40 | 8.2% | 2.7% | 42 | 8.4% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 198 | 19.9% | 2.0% | 86 | 17.3% | 2.0% | 112 | 22.4% | 2.0% | 28 | 11.9% | 1.5% |
| 2 personnes | 437 | 43.9% | 2.4% | 209 | 42.5% | 2.4% | 228 | 45.3% | 2.4% | 65 | 27.5% | 1.6% |
| 3 personnes | 172 | 17.3% | 1.9% | 97 | 19.7% | 2.1% | 75 | 14.9% | 1.7% | 59 | 24.8% | 1.5% |
| 4 personnes | 145 | 14.5% | 1.6% | 79 | 16.0% | 1.7% | 66 | 13.1% | 1.4% | 67 | 28.5% | 1.4% |
| 5 personnes et + | 44 | 4.4% | 0.8% | 22 | 4.4% | 0.8% | 22 | 4.4% | 0.8% | 17 | 7.2% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 212 | 21.3% | 1.3% | 111 | 22.5% | 1.5% | 101 | 20.0% | 1.2% | 94 | 39.7% | 1.2% |
| Non | 784 | 78.7% | 2.2% | 382 | 77.5% | 2.2% | 402 | 80.0% | 2.1% | 143 | 60.3% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 317 | 31.8% | 2.6% | 155 | 31.5% | 2.7% | 161 | 32.1% | 2.6% | 49 | 20.7% | 1.5% |
| Agglo. - 20 000 hab | 172 | 17.3% | 1.9% | 92 | 18.6% | 2.1% | 80 | 16.0% | 1.7% | 37 | 15.5% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 172 | 17.3% | 2.5% | 79 | 16.1% | 2.4% | 93 | 18.5% | 2.6% | 34 | 14.5% | 1.7% |
| Agglo. + 100 000 hab | 323 | 32.4% | 2.1% | 157 | 31.7% | 2.1% | 166 | 33.1% | 2.1% | 112 | 47.4% | 2.0% |
| Agglo. Paris | 12 | 1.2% | 0.1% | 10 | 2.1% | 0.2% | 2 | 0.4% | - | 4 | 1.8% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 13 | 1.4% | 0.1% | 12 | 2.4% | 0.3% | 2 | 0.4% | - | 6 | 2.5% | 0.1% |
| Basse Normandie | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Centre | 6 | 0.6% | 0.3% | 4 | 0.7% | 0.4% | 2 | 0.4% | 0.2% | 1 | 0.6% | 0.2% |
| Pays de Loire | 6 | 0.6% | 0.2% | 4 | 0.9% | 0.3% | 1 | 0.3% | 0.1% | - | - | - |
| Bretagne | 2 | 0.2% | 0.1% | 2 | 0.4% | 0.2% | - | - | - | - | - | - |
| Poitou Charentes | 169 | 16.9% | 11.3% | 87 | 17.6% | 12.1% | 82 | 16.3% | 10.5% | 38 | 16.3% | 10.3% |
| Aquitaine | 763 | 76.6% | 27.3% | 364 | 73.9% | 27.4% | 399 | 79.3% | 27.2% | 177 | 74.9% | 21.3% |
| Midi Pyrénées | 32 | 3.2% | 1.3% | 19 | 3.9% | 1.6% | 12 | 2.5% | 1.0% | 11 | 4.7% | 1.4% |
| Limousin | 2 | 0.2% | 0.4% | 1 | 0.2% | 0.3% | 2 | 0.3% | 0.5% | 1 | 0.4% | 0.6% |
| Auvergne | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | 0.1% |
| Rhône Alpes | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | 1 | 0.5% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 649 | 65.2% | 1.7% | 341 | 69.2% | 1.9% | 308 | 61.2% | 1.6% | 202 | 85.2% | 1.3% |
| Presque tous les jours | 144 | 14.5% | 2.6% | 66 | 13.3% | 2.6% | 79 | 15.7% | 2.6% | 24 | 10.3% | 1.5% |
| 1 à 2 fois par semaine | 54 | 5.5% | 2.0% | 17 | 3.4% | 1.5% | 37 | 7.4% | 2.4% | 9 | 3.7% | 1.7% |
| 1 à 3 fois par mois | 15 | 1.5% | 3.0% | 6 | 1.1% | 2.4% | 10 | 1.9% | 3.5% | 2 | 0.7% | 2.1% |
| Moins souvent | 5 | 0.5% | 0.9% | 4 | 0.7% | 1.3% | 1 | 0.2% | 0.4% | - | - | - |
| Jamais | 5 | 0.5% | 7.5% | 5 | 1.1% | 10.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 27 | 2.7% | 1.6% | 15 | 3.0% | 2.0% | 12 | 2.3% | 1.2% | 2 | 0.7% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 46 | 4.6% | 1.7% | 30 | 6.1% | 2.9% | 16 | 3.2% | 1.0% | 4 | 1.8% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 106 | 10.6% | 2.0% | 45 | 9.1% | 2.0% | 61 | 12.1% | 1.9% | 4 | 1.9% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 133 | 13.4% | 2.0% | 47 | 9.6% | 1.6% | 86 | 17.1% | 2.3% | 35 | 14.8% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 251 | 25.2% | 2.1% | 117 | 23.8% | 2.1% | 134 | 26.6% | 2.2% | 40 | 16.8% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 156 | 15.6% | 2.1% | 83 | 16.8% | 2.2% | 73 | 14.5% | 2.0% | 36 | 15.4% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 106 | 10.6% | 1.5% | 63 | 12.8% | 1.6% | 43 | 8.6% | 1.4% | 44 | 18.6% | 1.2% |
| 65 000 euros et plus par an | 80 | 8.0% | 1.9% | 51 | 10.4% | 2.1% | 29 | 5.8% | 1.6% | 38 | 16.3% | 1.3% |
| Refus | 87 | 8.8% | 2.1% | 40 | 8.0% | 2.2% | 48 | 9.5% | 1.9% | 30 | 12.7% | 2.0% |
| Ne sait pas | 4 | 0.4% | 0.4% | 2 | 0.5% | 0.5% | 2 | 0.4% | 0.4% | 3 | 1.1% | 0.7% |
