L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 596 | 100.0% | 1.1% | 300 | 100.0% | 1.2% | 296 | 100.0% | 1.1% | 122 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 300 | 50.4% | 1.2% | 300 | 100.0% | 1.2% | - | - | - | 66 | 53.7% | 0.7% |
| Femme | 296 | 49.6% | 1.1% | - | - | - | 296 | 100.0% | 1.1% | 57 | 46.3% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 47 | 7.9% | 0.6% | 26 | 8.5% | 0.7% | 22 | 7.3% | 0.6% | 12 | 10.1% | 0.4% |
| 25 à 34 ans | 64 | 10.7% | 0.8% | 29 | 9.6% | 0.8% | 35 | 11.8% | 0.9% | 24 | 19.9% | 0.8% |
| 35 à 49 ans | 114 | 19.2% | 0.9% | 72 | 24.1% | 1.2% | 42 | 14.1% | 0.7% | 38 | 31.1% | 0.6% |
| 50 à 59 ans | 121 | 20.3% | 1.3% | 55 | 18.4% | 1.2% | 66 | 22.3% | 1.5% | 35 | 28.3% | 0.9% |
| 60 ans et plus | 250 | 41.9% | 1.6% | 118 | 39.4% | 1.7% | 132 | 44.5% | 1.5% | 13 | 10.6% | 1.3% |
| Individu | ||||||||||||
| Ménagères | 266 | 44.5% | 1.1% | - | - | - | 266 | 89.8% | 1.1% | 51 | 41.7% | 0.7% |
| Personne de référence | 334 | 56.0% | 1.2% | 262 | 87.2% | 1.3% | 72 | 24.3% | 0.9% | 61 | 49.5% | 0.7% |
| Responsable des achats | 417 | 69.9% | 1.2% | 163 | 54.3% | 1.2% | 254 | 85.8% | 1.1% | 74 | 60.5% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 1.8% | 2.2% | 7 | 2.4% | 2.2% | 4 | 1.2% | 2.2% | 0 | 0.2% | 1.0% |
| Petits patrons | 19 | 3.1% | 1.2% | 10 | 3.5% | 0.9% | 8 | 2.8% | 1.9% | 13 | 10.8% | 0.9% |
| Affaires et Cadres | 30 | 5.1% | 0.6% | 22 | 7.2% | 0.8% | 9 | 2.9% | 0.4% | 29 | 24.0% | 0.7% |
| Professions intermédiaires | 62 | 10.4% | 0.9% | 29 | 9.6% | 0.8% | 33 | 11.2% | 0.9% | 47 | 38.7% | 0.8% |
| Employés | 93 | 15.5% | 1.1% | 25 | 8.4% | 1.1% | 68 | 22.9% | 1.1% | 11 | 9.4% | 0.6% |
| Ouvriers | 89 | 15.0% | 1.4% | 80 | 26.7% | 1.6% | 9 | 3.1% | 0.7% | 3 | 2.9% | 1.0% |
| Retraités | 223 | 37.4% | 1.7% | 105 | 35.0% | 1.7% | 118 | 39.8% | 1.7% | 2 | 1.5% | 0.9% |
| Autres inactifs | 70 | 11.7% | 0.7% | 22 | 7.2% | 0.6% | 48 | 16.2% | 0.7% | 15 | 12.6% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 2.5% | 2.0% | 7 | 2.4% | 1.8% | 8 | 2.7% | 2.2% | - | - | - |
| Petits patrons | 16 | 2.7% | 0.6% | 10 | 3.3% | 0.7% | 6 | 2.1% | 0.5% | 16 | 13.2% | 0.6% |
| Affaires et Cadres | 53 | 8.9% | 0.8% | 23 | 7.6% | 0.7% | 30 | 10.2% | 0.9% | 53 | 43.3% | 0.8% |
| Professions intermédiaires | 53 | 8.9% | 0.7% | 33 | 11.0% | 0.8% | 20 | 6.9% | 0.5% | 53 | 43.5% | 0.7% |
| Employés | 48 | 8.1% | 0.9% | 24 | 8.0% | 1.0% | 24 | 8.2% | 0.8% | - | - | - |
| Ouvriers | 125 | 20.9% | 1.3% | 77 | 25.5% | 1.5% | 48 | 16.3% | 1.1% | - | - | - |
| Retraités | 254 | 42.5% | 1.7% | 114 | 38.0% | 1.7% | 139 | 47.1% | 1.7% | - | - | - |
| Autres inactifs | 32 | 5.4% | 0.8% | 13 | 4.2% | 0.8% | 19 | 6.5% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 127 | 21.3% | 1.3% | 68 | 22.7% | 1.6% | 59 | 19.8% | 1.0% | 12 | 9.7% | 0.6% |
| 2 personnes | 266 | 44.6% | 1.5% | 140 | 46.5% | 1.6% | 126 | 42.6% | 1.3% | 42 | 34.1% | 1.0% |
| 3 personnes | 97 | 16.2% | 1.0% | 50 | 16.5% | 1.0% | 47 | 15.9% | 1.1% | 25 | 20.7% | 0.6% |
| 4 personnes | 74 | 12.4% | 0.8% | 30 | 9.9% | 0.7% | 45 | 15.1% | 0.9% | 29 | 23.3% | 0.6% |
| 5 personnes et + | 33 | 5.5% | 0.6% | 13 | 4.5% | 0.5% | 20 | 6.6% | 0.7% | 15 | 12.2% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 120 | 20.1% | 0.8% | 54 | 18.0% | 0.7% | 66 | 22.3% | 0.8% | 46 | 37.4% | 0.6% |
| Non | 476 | 79.9% | 1.3% | 246 | 82.0% | 1.4% | 230 | 77.7% | 1.2% | 77 | 62.6% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 256 | 43.0% | 2.1% | 128 | 42.5% | 2.2% | 128 | 43.4% | 2.1% | 51 | 41.7% | 1.6% |
| Agglo. - 20 000 hab | 105 | 17.5% | 1.2% | 51 | 16.8% | 1.2% | 54 | 18.3% | 1.1% | 20 | 16.5% | 0.8% |
| Agglo. 20 000 à 100 000 hab | 107 | 17.9% | 1.5% | 54 | 18.1% | 1.6% | 52 | 17.6% | 1.4% | 22 | 17.7% | 1.1% |
| Agglo. + 100 000 hab | 117 | 19.6% | 0.8% | 59 | 19.5% | 0.8% | 58 | 19.6% | 0.7% | 23 | 18.7% | 0.4% |
| Agglo. Paris | 12 | 2.0% | 0.1% | 9 | 3.0% | 0.2% | 3 | 1.1% | 0.1% | 7 | 5.5% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 12 | 2.0% | 0.1% | 9 | 3.0% | 0.2% | 3 | 1.1% | 0.1% | 7 | 5.5% | 0.2% |
| Champagne Ardennes | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.2% | 1 | 0.9% | 0.4% |
| Bourgogne | 1 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | - | - | - |
| Centre | 3 | 0.6% | 0.2% | 3 | 0.9% | 0.3% | 1 | 0.3% | 0.1% | - | - | - |
| Midi Pyrénées | 11 | 1.8% | 0.4% | 3 | 0.9% | 0.2% | 8 | 2.7% | 0.6% | 8 | 6.9% | 1.0% |
| Limousin | 114 | 19.1% | 18.5% | 50 | 16.7% | 17.0% | 64 | 21.6% | 19.8% | 19 | 15.3% | 11.6% |
| Auvergne | 450 | 75.5% | 39.6% | 234 | 77.8% | 42.8% | 217 | 73.3% | 36.6% | 85 | 69.1% | 27.6% |
| Rhône Alpes | 2 | 0.4% | - | 1 | 0.3% | - | 2 | 0.5% | 0.1% | 2 | 1.9% | 0.1% |
| Languedoc Roussillon | 0 | 0.1% | - | 0 | 0.1% | - | 0 | - | - | 0 | 0.1% | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.2% | - | - | - | - | 0 | 0.4% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 368 | 61.7% | 1.0% | 191 | 63.6% | 1.0% | 177 | 59.8% | 0.9% | 103 | 84.5% | 0.7% |
| Presque tous les jours | 63 | 10.6% | 1.1% | 30 | 10.0% | 1.2% | 33 | 11.3% | 1.1% | 13 | 10.9% | 0.8% |
| 1 à 2 fois par semaine | 39 | 6.6% | 1.4% | 15 | 5.0% | 1.3% | 24 | 8.2% | 1.5% | 6 | 4.6% | 1.1% |
| 1 à 3 fois par mois | 4 | 0.7% | 0.9% | 2 | 0.7% | 1.0% | 2 | 0.8% | 0.8% | - | - | - |
| Moins souvent | 8 | 1.3% | 1.4% | 8 | 2.7% | 2.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 3.4% | 1.2% | 6 | 1.9% | 0.8% | 15 | 4.9% | 1.5% | 0 | 0.1% | 0.1% |
| De 9 000 à moins de 12 000 euros par an | 43 | 7.3% | 1.6% | 25 | 8.3% | 2.4% | 18 | 6.2% | 1.1% | 2 | 1.8% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 73 | 12.3% | 1.4% | 34 | 11.3% | 1.5% | 40 | 13.4% | 1.3% | 0 | 0.4% | 0.1% |
| De 18 000 à moins de 24 000 euros par an | 95 | 15.9% | 1.4% | 53 | 17.5% | 1.8% | 42 | 14.3% | 1.1% | 9 | 7.7% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 142 | 23.9% | 1.2% | 73 | 24.2% | 1.3% | 70 | 23.6% | 1.1% | 29 | 24.1% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 64 | 10.7% | 0.9% | 28 | 9.5% | 0.8% | 35 | 12.0% | 1.0% | 20 | 16.0% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 69 | 11.6% | 1.0% | 45 | 15.1% | 1.2% | 24 | 8.1% | 0.8% | 31 | 25.2% | 0.8% |
| 65 000 euros et plus par an | 23 | 3.8% | 0.5% | 16 | 5.2% | 0.6% | 7 | 2.5% | 0.4% | 15 | 12.2% | 0.5% |
| Refus | 55 | 9.2% | 1.3% | 19 | 6.5% | 1.1% | 35 | 11.9% | 1.4% | 14 | 11.1% | 0.9% |
| Ne sait pas | 11 | 1.9% | 1.1% | 2 | 0.7% | 0.4% | 9 | 3.2% | 1.6% | 2 | 1.5% | 0.5% |
