L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 758 | 100.0% | 1.5% | 386 | 100.0% | 1.5% | 373 | 100.0% | 1.4% | 179 | 100.0% | 1.0% |
| Sexe | ||||||||||||
| Homme | 386 | 50.8% | 1.5% | 386 | 100.0% | 1.5% | - | - | - | 85 | 47.5% | 1.0% |
| Femme | 373 | 49.2% | 1.4% | - | - | - | 373 | 100.0% | 1.4% | 94 | 52.5% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 55 | 7.2% | 0.8% | 21 | 5.6% | 0.6% | 33 | 8.9% | 0.9% | 23 | 12.7% | 0.7% |
| 25 à 34 ans | 67 | 8.9% | 0.9% | 38 | 9.9% | 1.0% | 29 | 7.8% | 0.8% | 22 | 12.3% | 0.7% |
| 35 à 49 ans | 170 | 22.5% | 1.4% | 90 | 23.3% | 1.5% | 81 | 21.6% | 1.3% | 69 | 38.5% | 1.1% |
| 50 à 59 ans | 140 | 18.4% | 1.6% | 77 | 20.1% | 1.7% | 62 | 16.7% | 1.4% | 44 | 24.3% | 1.1% |
| 60 ans et plus | 327 | 43.1% | 2.1% | 159 | 41.2% | 2.3% | 168 | 45.0% | 1.9% | 22 | 12.2% | 2.2% |
| Individu | ||||||||||||
| Ménagères | 344 | 45.4% | 1.5% | - | - | - | 344 | 92.4% | 1.5% | 85 | 47.6% | 1.2% |
| Personne de référence | 475 | 62.7% | 1.7% | 354 | 91.9% | 1.7% | 121 | 32.5% | 1.5% | 94 | 52.6% | 1.1% |
| Responsable des achats | 556 | 73.3% | 1.5% | 222 | 57.6% | 1.7% | 334 | 89.5% | 1.5% | 129 | 71.9% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 1.5% | 2.2% | 9 | 2.4% | 2.8% | 2 | 0.4% | 1.0% | - | - | - |
| Petits patrons | 15 | 2.0% | 1.0% | 10 | 2.6% | 0.8% | 5 | 1.4% | 1.2% | 14 | 7.8% | 1.0% |
| Affaires et Cadres | 51 | 6.7% | 1.0% | 30 | 7.7% | 1.1% | 21 | 5.7% | 1.0% | 46 | 25.5% | 1.0% |
| Professions intermédiaires | 82 | 10.8% | 1.1% | 39 | 10.0% | 1.1% | 43 | 11.5% | 1.2% | 61 | 33.9% | 1.0% |
| Employés | 124 | 16.4% | 1.5% | 39 | 10.0% | 1.7% | 86 | 23.0% | 1.4% | 29 | 16.2% | 1.6% |
| Ouvriers | 89 | 11.8% | 1.4% | 77 | 20.0% | 1.5% | 12 | 3.3% | 1.0% | 1 | 0.3% | 0.2% |
| Retraités | 247 | 32.6% | 1.9% | 139 | 36.1% | 2.3% | 108 | 28.9% | 1.6% | 4 | 2.4% | 2.1% |
| Autres inactifs | 139 | 18.3% | 1.3% | 43 | 11.1% | 1.2% | 96 | 25.7% | 1.4% | 25 | 13.8% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 1.9% | 1.9% | 8 | 2.0% | 1.9% | 7 | 1.8% | 1.9% | - | - | - |
| Petits patrons | 33 | 4.4% | 1.3% | 12 | 3.2% | 0.9% | 21 | 5.7% | 1.7% | 33 | 18.6% | 1.3% |
| Affaires et Cadres | 61 | 8.1% | 0.9% | 34 | 8.9% | 1.0% | 27 | 7.2% | 0.8% | 61 | 34.1% | 0.9% |
| Professions intermédiaires | 85 | 11.2% | 1.1% | 39 | 10.0% | 0.9% | 46 | 12.4% | 1.2% | 85 | 47.3% | 1.1% |
| Employés | 80 | 10.6% | 1.5% | 40 | 10.2% | 1.7% | 41 | 10.9% | 1.3% | - | - | - |
| Ouvriers | 125 | 16.5% | 1.3% | 76 | 19.7% | 1.5% | 49 | 13.1% | 1.1% | - | - | - |
| Retraités | 289 | 38.1% | 1.9% | 150 | 38.9% | 2.2% | 139 | 37.2% | 1.7% | - | - | - |
| Autres inactifs | 71 | 9.3% | 1.7% | 27 | 7.1% | 1.8% | 44 | 11.7% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 173 | 22.8% | 1.7% | 88 | 22.9% | 2.0% | 85 | 22.8% | 1.5% | 21 | 11.9% | 1.1% |
| 2 personnes | 298 | 39.2% | 1.6% | 150 | 38.9% | 1.7% | 147 | 39.6% | 1.6% | 50 | 27.9% | 1.2% |
| 3 personnes | 121 | 15.9% | 1.3% | 66 | 17.2% | 1.4% | 54 | 14.6% | 1.2% | 48 | 26.5% | 1.2% |
| 4 personnes | 98 | 12.9% | 1.1% | 54 | 14.0% | 1.2% | 44 | 11.8% | 0.9% | 40 | 22.5% | 0.8% |
| 5 personnes et + | 69 | 9.1% | 1.3% | 27 | 7.0% | 1.0% | 42 | 11.2% | 1.5% | 20 | 11.2% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 191 | 25.2% | 1.2% | 98 | 25.5% | 1.3% | 93 | 25.0% | 1.1% | 85 | 47.7% | 1.1% |
| Non | 567 | 74.8% | 1.6% | 287 | 74.5% | 1.6% | 280 | 75.0% | 1.5% | 94 | 52.3% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 251 | 33.1% | 2.1% | 138 | 35.8% | 2.4% | 113 | 30.3% | 1.8% | 50 | 27.9% | 1.6% |
| Agglo. - 20 000 hab | 184 | 24.3% | 2.0% | 84 | 21.7% | 1.9% | 101 | 27.0% | 2.1% | 32 | 17.8% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 132 | 17.4% | 1.9% | 68 | 17.7% | 2.0% | 64 | 17.1% | 1.8% | 33 | 18.6% | 1.6% |
| Agglo. + 100 000 hab | 190 | 25.0% | 1.2% | 94 | 24.4% | 1.3% | 96 | 25.7% | 1.2% | 63 | 35.1% | 1.1% |
| Agglo. Paris | 1 | 0.2% | - | 1 | 0.3% | - | - | - | - | 1 | 0.7% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 1 | 0.2% | - | 1 | 0.3% | - | - | - | - | 1 | 0.7% | - |
| Franche-Comté | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.4% | 0.3% |
| Poitou Charentes | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Aquitaine | 48 | 6.4% | 1.7% | 24 | 6.1% | 1.8% | 25 | 6.6% | 1.7% | 13 | 7.5% | 1.6% |
| Midi Pyrénées | 646 | 85.2% | 26.1% | 340 | 88.1% | 28.5% | 306 | 82.2% | 23.9% | 153 | 85.1% | 18.9% |
| Limousin | 2 | 0.2% | 0.2% | 1 | 0.2% | 0.3% | 1 | 0.2% | 0.2% | 2 | 0.9% | 0.9% |
| Auvergne | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | 0 | 0.1% | 0.1% | 0 | 0.2% | 0.1% |
| Rhône Alpes | 7 | 1.0% | 0.1% | 1 | 0.2% | - | 7 | 1.8% | 0.2% | - | - | - |
| Languedoc Roussillon | 51 | 6.7% | 2.2% | 18 | 4.6% | 1.6% | 33 | 8.9% | 2.8% | 9 | 5.2% | 1.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 442 | 58.2% | 1.2% | 227 | 58.9% | 1.2% | 214 | 57.5% | 1.1% | 146 | 81.3% | 1.0% |
| Presque tous les jours | 90 | 11.9% | 1.6% | 46 | 11.9% | 1.8% | 44 | 11.9% | 1.5% | 17 | 9.7% | 1.1% |
| 1 à 2 fois par semaine | 54 | 7.1% | 2.0% | 26 | 6.7% | 2.2% | 28 | 7.6% | 1.8% | 13 | 7.1% | 2.5% |
| 1 à 3 fois par mois | 10 | 1.3% | 1.9% | 5 | 1.3% | 2.2% | 4 | 1.2% | 1.6% | 3 | 1.9% | 4.2% |
| Moins souvent | 9 | 1.2% | 1.6% | 6 | 1.6% | 2.1% | 3 | 0.9% | 1.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 2.9% | 1.3% | 9 | 2.4% | 1.3% | 12 | 3.3% | 1.3% | 3 | 1.8% | 1.9% |
| De 9 000 à moins de 12 000 euros par an | 86 | 11.3% | 3.2% | 44 | 11.5% | 4.2% | 41 | 11.1% | 2.5% | 4 | 2.0% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 110 | 14.6% | 2.1% | 50 | 12.8% | 2.2% | 61 | 16.3% | 1.9% | 8 | 4.5% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 107 | 14.2% | 1.6% | 63 | 16.4% | 2.1% | 44 | 11.9% | 1.2% | 26 | 14.4% | 1.8% |
| De 24 000 à moins de 36 000 euros par an | 154 | 20.3% | 1.3% | 81 | 20.9% | 1.4% | 73 | 19.6% | 1.2% | 35 | 19.8% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 94 | 12.3% | 1.3% | 44 | 11.4% | 1.2% | 50 | 13.3% | 1.4% | 30 | 16.6% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 95 | 12.5% | 1.4% | 56 | 14.6% | 1.4% | 39 | 10.3% | 1.3% | 40 | 22.1% | 1.1% |
| 65 000 euros et plus par an | 43 | 5.7% | 1.0% | 21 | 5.5% | 0.9% | 22 | 6.0% | 1.3% | 24 | 13.4% | 0.8% |
| Refus | 36 | 4.8% | 0.9% | 10 | 2.5% | 0.5% | 26 | 7.1% | 1.1% | 8 | 4.6% | 0.6% |
| Ne sait pas | 12 | 1.5% | 1.1% | 8 | 2.0% | 1.6% | 4 | 1.0% | 0.7% | 2 | 0.9% | 0.4% |
