L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 360 | 100.0% | 0.7% | 193 | 100.0% | 0.8% | 167 | 100.0% | 0.6% | 94 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 193 | 53.6% | 0.8% | 193 | 100.0% | 0.8% | - | - | - | 41 | 43.9% | 0.5% |
| Femme | 167 | 46.4% | 0.6% | - | - | - | 167 | 100.0% | 0.6% | 53 | 56.1% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 26 | 7.2% | 0.4% | 8 | 4.3% | 0.2% | 18 | 10.6% | 0.5% | 10 | 10.6% | 0.3% |
| 25 à 34 ans | 47 | 13.1% | 0.6% | 30 | 15.5% | 0.8% | 17 | 10.4% | 0.4% | 14 | 14.5% | 0.4% |
| 35 à 49 ans | 115 | 31.8% | 0.9% | 46 | 23.9% | 0.7% | 69 | 41.0% | 1.1% | 43 | 45.4% | 0.7% |
| 50 à 59 ans | 83 | 23.1% | 0.9% | 59 | 30.5% | 1.3% | 24 | 14.6% | 0.5% | 25 | 26.6% | 0.7% |
| 60 ans et plus | 89 | 24.7% | 0.6% | 50 | 25.8% | 0.7% | 39 | 23.4% | 0.4% | 3 | 2.9% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 146 | 40.5% | 0.6% | - | - | - | 146 | 87.4% | 0.6% | 42 | 44.7% | 0.6% |
| Personne de référence | 214 | 59.4% | 0.8% | 175 | 90.6% | 0.9% | 39 | 23.3% | 0.5% | 41 | 44.1% | 0.5% |
| Responsable des achats | 261 | 72.7% | 0.7% | 121 | 62.6% | 0.9% | 141 | 84.3% | 0.6% | 68 | 72.3% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.5% | 0.4% | - | - | - | 2 | 1.1% | 1.1% | - | - | - |
| Petits patrons | 7 | 2.0% | 0.4% | 4 | 2.0% | 0.3% | 3 | 1.9% | 0.7% | 7 | 7.5% | 0.5% |
| Affaires et Cadres | 13 | 3.6% | 0.3% | 9 | 4.8% | 0.3% | 4 | 2.1% | 0.2% | 11 | 11.7% | 0.3% |
| Professions intermédiaires | 51 | 14.1% | 0.7% | 27 | 13.8% | 0.7% | 24 | 14.5% | 0.7% | 38 | 40.2% | 0.6% |
| Employés | 62 | 17.1% | 0.7% | 14 | 7.4% | 0.6% | 47 | 28.4% | 0.8% | 24 | 25.0% | 1.3% |
| Ouvriers | 74 | 20.5% | 1.2% | 63 | 32.9% | 1.3% | 10 | 6.1% | 0.8% | 2 | 2.4% | 0.6% |
| Retraités | 64 | 17.9% | 0.5% | 41 | 21.4% | 0.7% | 23 | 13.9% | 0.3% | - | - | - |
| Autres inactifs | 88 | 24.4% | 0.8% | 34 | 17.7% | 0.9% | 54 | 32.0% | 0.8% | 12 | 13.2% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.5% | 0.2% | - | - | - | 2 | 1.0% | 0.5% | - | - | - |
| Petits patrons | 14 | 3.8% | 0.5% | 5 | 2.4% | 0.3% | 9 | 5.6% | 0.8% | 14 | 14.7% | 0.5% |
| Affaires et Cadres | 22 | 6.1% | 0.3% | 10 | 5.4% | 0.3% | 11 | 6.9% | 0.3% | 22 | 23.2% | 0.3% |
| Professions intermédiaires | 58 | 16.2% | 0.7% | 26 | 13.7% | 0.6% | 32 | 19.2% | 0.8% | 58 | 62.1% | 0.7% |
| Employés | 31 | 8.5% | 0.6% | 16 | 8.2% | 0.7% | 15 | 8.9% | 0.5% | - | - | - |
| Ouvriers | 98 | 27.1% | 1.0% | 67 | 34.9% | 1.3% | 30 | 18.1% | 0.7% | - | - | - |
| Retraités | 90 | 25.1% | 0.6% | 43 | 22.3% | 0.6% | 47 | 28.3% | 0.6% | - | - | - |
| Autres inactifs | 46 | 12.7% | 1.1% | 26 | 13.3% | 1.7% | 20 | 12.1% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 62 | 17.4% | 0.6% | 45 | 23.6% | 1.0% | 17 | 10.2% | 0.3% | 11 | 11.7% | 0.6% |
| 2 personnes | 113 | 31.5% | 0.6% | 52 | 27.0% | 0.6% | 61 | 36.8% | 0.7% | 23 | 24.4% | 0.6% |
| 3 personnes | 85 | 23.6% | 0.9% | 48 | 24.8% | 1.0% | 37 | 22.2% | 0.8% | 21 | 22.4% | 0.5% |
| 4 personnes | 70 | 19.5% | 0.8% | 37 | 19.3% | 0.8% | 33 | 19.8% | 0.7% | 33 | 35.3% | 0.7% |
| 5 personnes et + | 29 | 8.0% | 0.5% | 10 | 5.3% | 0.4% | 19 | 11.1% | 0.7% | 6 | 6.1% | 0.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 133 | 36.9% | 0.8% | 63 | 32.8% | 0.9% | 69 | 41.6% | 0.8% | 38 | 40.6% | 0.5% |
| Non | 227 | 63.1% | 0.6% | 130 | 67.2% | 0.7% | 98 | 58.4% | 0.5% | 56 | 59.4% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 127 | 35.3% | 1.1% | 61 | 31.8% | 1.1% | 66 | 39.4% | 1.1% | 41 | 43.2% | 1.3% |
| Agglo. - 20 000 hab | 100 | 27.9% | 1.1% | 56 | 28.9% | 1.3% | 45 | 26.7% | 0.9% | 19 | 20.1% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 39 | 10.8% | 0.6% | 23 | 11.7% | 0.7% | 16 | 9.7% | 0.4% | 9 | 9.4% | 0.4% |
| Agglo. + 100 000 hab | 82 | 22.8% | 0.5% | 46 | 24.1% | 0.6% | 36 | 21.3% | 0.4% | 21 | 22.6% | 0.4% |
| Agglo. Paris | 12 | 3.2% | 0.1% | 7 | 3.5% | 0.2% | 5 | 2.8% | 0.1% | 4 | 4.7% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 13 | 3.5% | 0.1% | 8 | 4.2% | 0.2% | 5 | 2.8% | 0.1% | 6 | 6.0% | 0.1% |
| Nord Pas de Calais | 24 | 6.7% | 0.7% | 20 | 10.3% | 1.3% | 4 | 2.5% | 0.2% | 6 | 6.0% | 0.6% |
| Champagne Ardennes | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.6% | 0.2% |
| Picardie | 312 | 86.6% | 20.2% | 158 | 81.9% | 21.3% | 154 | 92.0% | 19.2% | 80 | 85.4% | 18.2% |
| Haute Normandie | 10 | 2.9% | 0.7% | 6 | 3.3% | 0.9% | 4 | 2.3% | 0.5% | 1 | 1.3% | 0.3% |
| Poitou Charentes | 1 | 0.2% | - | - | - | - | 1 | 0.4% | 0.1% | 1 | 0.7% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 221 | 61.4% | 0.6% | 112 | 57.8% | 0.6% | 109 | 65.6% | 0.6% | 71 | 75.6% | 0.5% |
| Presque tous les jours | 29 | 8.1% | 0.5% | 14 | 7.4% | 0.6% | 15 | 8.8% | 0.5% | 8 | 8.0% | 0.5% |
| 1 à 2 fois par semaine | 23 | 6.4% | 0.8% | 13 | 6.5% | 1.1% | 10 | 6.2% | 0.7% | 5 | 5.0% | 0.9% |
| 1 à 3 fois par mois | 4 | 1.1% | 0.8% | 4 | 1.9% | 1.6% | 0 | 0.2% | 0.1% | - | - | - |
| Moins souvent | 22 | 6.1% | 3.9% | 14 | 7.2% | 4.9% | 8 | 4.9% | 2.9% | 8 | 8.7% | 15.1% |
| Jamais | 8 | 2.2% | 10.9% | 8 | 4.1% | 15.0% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 13 | 3.6% | 0.8% | 13 | 6.6% | 1.8% | - | - | - | 0 | 0.4% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 48 | 13.4% | 1.8% | 24 | 12.7% | 2.3% | 24 | 14.2% | 1.4% | 0 | 0.5% | 0.2% |
| De 12 000 à moins de 18 000 euros par an | 40 | 11.1% | 0.7% | 22 | 11.3% | 1.0% | 18 | 11.0% | 0.6% | - | - | - |
| De 18 000 à moins de 24 000 euros par an | 57 | 15.7% | 0.8% | 32 | 16.8% | 1.1% | 24 | 14.5% | 0.6% | 10 | 10.7% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 80 | 22.3% | 0.7% | 27 | 14.2% | 0.5% | 53 | 31.8% | 0.9% | 34 | 35.8% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 58 | 16.2% | 0.8% | 42 | 21.9% | 1.1% | 16 | 9.7% | 0.4% | 17 | 17.6% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 35 | 9.7% | 0.5% | 18 | 9.3% | 0.5% | 17 | 10.1% | 0.5% | 17 | 18.1% | 0.5% |
| 65 000 euros et plus par an | 14 | 4.0% | 0.3% | 10 | 5.2% | 0.4% | 4 | 2.6% | 0.2% | 8 | 8.9% | 0.3% |
| Refus | 12 | 3.2% | 0.3% | 4 | 2.0% | 0.2% | 8 | 4.6% | 0.3% | 7 | 8.0% | 0.5% |
| Ne sait pas | 3 | 0.7% | 0.2% | - | - | - | 3 | 1.6% | 0.5% | - | - | - |
