L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2116 | 100.0% | 4.1% | 1067 | 100.0% | 4.3% | 1049 | 100.0% | 3.9% | 489 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 1067 | 50.4% | 4.3% | 1067 | 100.0% | 4.3% | - | - | - | 264 | 53.9% | 3.0% |
| Femme | 1049 | 49.6% | 3.9% | - | - | - | 1049 | 100.0% | 3.9% | 225 | 46.1% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 168 | 7.9% | 2.3% | 79 | 7.4% | 2.2% | 89 | 8.5% | 2.5% | 58 | 12.0% | 1.9% |
| 25 à 34 ans | 195 | 9.2% | 2.6% | 113 | 10.6% | 3.0% | 83 | 7.9% | 2.1% | 77 | 15.7% | 2.4% |
| 35 à 49 ans | 399 | 18.9% | 3.2% | 212 | 19.9% | 3.4% | 187 | 17.8% | 3.0% | 175 | 35.8% | 2.8% |
| 50 à 59 ans | 385 | 18.2% | 4.3% | 200 | 18.7% | 4.4% | 185 | 17.7% | 4.1% | 134 | 27.3% | 3.5% |
| 60 ans et plus | 969 | 45.8% | 6.2% | 463 | 43.4% | 6.7% | 505 | 48.2% | 5.7% | 45 | 9.2% | 4.5% |
| Individu | ||||||||||||
| Ménagères | 937 | 44.3% | 4.0% | - | - | - | 937 | 89.3% | 4.0% | 189 | 38.7% | 2.7% |
| Personne de référence | 1222 | 57.8% | 4.3% | 949 | 89.0% | 4.6% | 273 | 26.0% | 3.5% | 264 | 54.0% | 3.1% |
| Responsable des achats | 1451 | 68.6% | 4.0% | 559 | 52.4% | 4.3% | 892 | 85.0% | 3.9% | 317 | 64.9% | 2.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 51 | 2.4% | 10.2% | 41 | 3.9% | 12.2% | 10 | 0.9% | 6.0% | 0 | - | 0.4% |
| Petits patrons | 71 | 3.4% | 4.4% | 45 | 4.2% | 3.8% | 26 | 2.5% | 6.0% | 60 | 12.2% | 4.2% |
| Affaires et Cadres | 124 | 5.9% | 2.5% | 76 | 7.1% | 2.7% | 48 | 4.6% | 2.3% | 105 | 21.5% | 2.4% |
| Professions intermédiaires | 235 | 11.1% | 3.3% | 116 | 10.9% | 3.2% | 119 | 11.3% | 3.3% | 182 | 37.3% | 3.1% |
| Employés | 291 | 13.7% | 3.5% | 81 | 7.6% | 3.6% | 210 | 20.0% | 3.4% | 43 | 8.8% | 2.4% |
| Ouvriers | 218 | 10.3% | 3.4% | 182 | 17.1% | 3.6% | 36 | 3.5% | 2.9% | 15 | 3.1% | 4.3% |
| Retraités | 811 | 38.3% | 6.3% | 404 | 37.8% | 6.7% | 408 | 38.9% | 6.0% | 5 | 1.0% | 2.3% |
| Autres inactifs | 314 | 14.9% | 3.0% | 122 | 11.4% | 3.4% | 192 | 18.3% | 2.9% | 79 | 16.1% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 77 | 3.6% | 10.2% | 46 | 4.3% | 11.6% | 31 | 2.9% | 8.7% | - | - | - |
| Petits patrons | 96 | 4.5% | 3.7% | 62 | 5.9% | 4.5% | 34 | 3.2% | 2.7% | 96 | 19.7% | 3.7% |
| Affaires et Cadres | 164 | 7.8% | 2.4% | 85 | 8.0% | 2.5% | 79 | 7.5% | 2.3% | 164 | 33.6% | 2.4% |
| Professions intermédiaires | 228 | 10.8% | 2.9% | 116 | 10.9% | 2.8% | 113 | 10.7% | 2.9% | 228 | 46.7% | 2.9% |
| Employés | 187 | 8.9% | 3.4% | 77 | 7.2% | 3.2% | 111 | 10.6% | 3.6% | - | - | - |
| Ouvriers | 287 | 13.6% | 3.0% | 163 | 15.3% | 3.2% | 124 | 11.9% | 2.8% | - | - | - |
| Retraités | 933 | 44.1% | 6.3% | 432 | 40.5% | 6.5% | 500 | 47.7% | 6.1% | - | - | - |
| Autres inactifs | 143 | 6.8% | 3.5% | 85 | 8.0% | 5.6% | 58 | 5.5% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 379 | 17.9% | 3.8% | 157 | 14.7% | 3.6% | 222 | 21.2% | 3.9% | 54 | 11.1% | 2.8% |
| 2 personnes | 1008 | 47.7% | 5.6% | 497 | 46.6% | 5.7% | 512 | 48.8% | 5.4% | 141 | 28.8% | 3.4% |
| 3 personnes | 330 | 15.6% | 3.6% | 193 | 18.1% | 4.1% | 138 | 13.1% | 3.1% | 108 | 22.1% | 2.7% |
| 4 personnes | 295 | 14.0% | 3.2% | 158 | 14.8% | 3.5% | 137 | 13.1% | 2.9% | 143 | 29.2% | 3.0% |
| 5 personnes et + | 103 | 4.9% | 1.9% | 63 | 5.9% | 2.4% | 40 | 3.8% | 1.4% | 43 | 8.8% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 447 | 21.1% | 2.8% | 256 | 24.0% | 3.4% | 192 | 18.3% | 2.3% | 186 | 38.0% | 2.4% |
| Non | 1669 | 78.9% | 4.6% | 811 | 76.0% | 4.6% | 857 | 81.7% | 4.6% | 303 | 62.0% | 3.1% |
| Habitat | ||||||||||||
| Communes rurales | 635 | 30.0% | 5.3% | 324 | 30.3% | 5.7% | 311 | 29.7% | 5.0% | 117 | 24.0% | 3.7% |
| Agglo. - 20 000 hab | 453 | 21.4% | 5.0% | 228 | 21.3% | 5.3% | 226 | 21.5% | 4.8% | 88 | 18.0% | 3.4% |
| Agglo. 20 000 à 100 000 hab | 398 | 18.8% | 5.7% | 192 | 18.0% | 5.7% | 206 | 19.6% | 5.7% | 89 | 18.2% | 4.4% |
| Agglo. + 100 000 hab | 613 | 29.0% | 4.0% | 313 | 29.4% | 4.2% | 300 | 28.6% | 3.7% | 190 | 38.8% | 3.4% |
| Agglo. Paris | 17 | 0.8% | 0.2% | 10 | 1.0% | 0.3% | 7 | 0.6% | 0.1% | 5 | 1.0% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 20 | 0.9% | 0.2% | 11 | 1.0% | 0.2% | 9 | 0.8% | 0.2% | 6 | 1.2% | 0.1% |
| Nord Pas de Calais | 3 | 0.1% | 0.1% | - | - | - | 3 | 0.3% | 0.2% | - | - | - |
| Lorraine | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Alsace | 1 | - | 0.1% | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.2% |
| Franche-Comté | - | - | - | - | - | - | - | - | - | - | - | - |
| Champagne Ardennes | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Picardie | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Bourgogne | 0 | - | - | 0 | - | - | 0 | - | - | 0 | 0.1% | 0.1% |
| Haute Normandie | 1 | - | - | 0 | - | 0.1% | 0 | - | - | 0 | 0.1% | 0.1% |
| Centre | 2 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% |
| Pays de Loire | 3 | 0.2% | 0.1% | 1 | 0.1% | 0.1% | 2 | 0.2% | 0.1% | 0 | - | - |
| Bretagne | 2 | 0.1% | 0.1% | 2 | 0.1% | 0.1% | - | - | - | - | - | - |
| Poitou Charentes | 326 | 15.4% | 21.8% | 155 | 14.6% | 21.6% | 171 | 16.3% | 22.0% | 67 | 13.6% | 17.9% |
| Aquitaine | 916 | 43.3% | 32.8% | 463 | 43.4% | 34.8% | 453 | 43.2% | 31.0% | 203 | 41.6% | 24.5% |
| Midi Pyrénées | 131 | 6.2% | 5.3% | 79 | 7.4% | 6.6% | 53 | 5.0% | 4.1% | 31 | 6.4% | 3.9% |
| Limousin | 5 | 0.2% | 0.8% | 4 | 0.4% | 1.4% | 1 | 0.1% | 0.3% | 1 | 0.1% | 0.4% |
| Auvergne | 3 | 0.1% | 0.2% | 2 | 0.1% | 0.3% | 1 | 0.1% | 0.2% | 0 | 0.1% | 0.1% |
| Rhône Alpes | 9 | 0.4% | 0.2% | 5 | 0.5% | 0.2% | 3 | 0.3% | 0.1% | 3 | 0.7% | 0.2% |
| Languedoc Roussillon | 686 | 32.4% | 29.9% | 340 | 31.9% | 31.2% | 346 | 33.0% | 28.7% | 173 | 35.4% | 23.6% |
| Provence Alpes Côte d'Azur, Corse | 7 | 0.3% | 0.2% | 3 | 0.2% | 0.1% | 5 | 0.4% | 0.2% | 2 | 0.4% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1376 | 65.1% | 3.7% | 706 | 66.2% | 3.8% | 670 | 63.9% | 3.6% | 420 | 86.0% | 2.8% |
| Presque tous les jours | 244 | 11.5% | 4.4% | 117 | 11.0% | 4.6% | 127 | 12.1% | 4.2% | 53 | 10.8% | 3.3% |
| 1 à 2 fois par semaine | 104 | 4.9% | 3.8% | 42 | 3.9% | 3.6% | 63 | 6.0% | 4.0% | 7 | 1.4% | 1.4% |
| 1 à 3 fois par mois | 25 | 1.2% | 4.9% | 16 | 1.5% | 6.9% | 9 | 0.9% | 3.3% | 2 | 0.3% | 1.9% |
| Moins souvent | 19 | 0.9% | 3.3% | 17 | 1.6% | 6.0% | 2 | 0.2% | 0.6% | 0 | 0.1% | 0.9% |
| Jamais | 5 | 0.3% | 7.5% | 5 | 0.5% | 10.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 57 | 2.7% | 3.4% | 28 | 2.7% | 3.9% | 28 | 2.7% | 3.0% | 6 | 1.3% | 3.7% |
| De 9 000 à moins de 12 000 euros par an | 130 | 6.1% | 4.8% | 66 | 6.2% | 6.3% | 63 | 6.0% | 3.8% | 17 | 3.4% | 6.6% |
| De 12 000 à moins de 18 000 euros par an | 245 | 11.6% | 4.6% | 97 | 9.1% | 4.3% | 148 | 14.1% | 4.7% | 17 | 3.5% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 291 | 13.8% | 4.3% | 126 | 11.8% | 4.3% | 165 | 15.7% | 4.4% | 40 | 8.1% | 2.8% |
| De 24 000 à moins de 36 000 euros par an | 506 | 23.9% | 4.3% | 241 | 22.6% | 4.3% | 264 | 25.2% | 4.3% | 104 | 21.2% | 3.0% |
| De 36 000 à moins de 45 000 euros par an | 327 | 15.4% | 4.4% | 176 | 16.5% | 4.7% | 150 | 14.3% | 4.2% | 89 | 18.2% | 3.1% |
| De 45 000 à moins de 65 000 euros par an | 272 | 12.9% | 3.9% | 171 | 16.1% | 4.4% | 101 | 9.6% | 3.3% | 117 | 23.8% | 3.1% |
| 65 000 euros et plus par an | 115 | 5.4% | 2.7% | 81 | 7.6% | 3.3% | 34 | 3.2% | 1.9% | 51 | 10.5% | 1.8% |
| Refus | 138 | 6.5% | 3.3% | 56 | 5.2% | 3.2% | 82 | 7.8% | 3.3% | 44 | 9.0% | 2.9% |
| Ne sait pas | 36 | 1.7% | 3.4% | 23 | 2.1% | 4.7% | 13 | 1.3% | 2.3% | 4 | 0.9% | 1.2% |
