L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1861 | 100.0% | 3.6% | 968 | 100.0% | 3.9% | 893 | 100.0% | 3.3% | 436 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 968 | 52.0% | 3.9% | 968 | 100.0% | 3.9% | - | - | - | 221 | 50.7% | 2.5% |
| Femme | 893 | 48.0% | 3.3% | - | - | - | 893 | 100.0% | 3.3% | 215 | 49.3% | 2.5% |
| Age | ||||||||||||
| 15 à 24 ans | 146 | 7.8% | 2.0% | 76 | 7.8% | 2.1% | 70 | 7.8% | 2.0% | 60 | 13.8% | 2.0% |
| 25 à 34 ans | 229 | 12.3% | 3.0% | 141 | 14.6% | 3.8% | 89 | 9.9% | 2.3% | 59 | 13.6% | 1.9% |
| 35 à 49 ans | 454 | 24.4% | 3.6% | 244 | 25.2% | 4.0% | 210 | 23.5% | 3.3% | 158 | 36.1% | 2.5% |
| 50 à 59 ans | 377 | 20.2% | 4.2% | 206 | 21.3% | 4.6% | 171 | 19.1% | 3.8% | 132 | 30.2% | 3.5% |
| 60 ans et plus | 655 | 35.2% | 4.2% | 302 | 31.2% | 4.4% | 354 | 39.6% | 4.0% | 27 | 6.2% | 2.7% |
| Individu | ||||||||||||
| Ménagères | 812 | 43.6% | 3.5% | - | - | - | 812 | 91.0% | 3.5% | 178 | 40.8% | 2.5% |
| Personne de référence | 1079 | 58.0% | 3.8% | 842 | 87.0% | 4.1% | 237 | 26.5% | 3.0% | 215 | 49.4% | 2.5% |
| Responsable des achats | 1260 | 67.7% | 3.5% | 480 | 49.5% | 3.7% | 780 | 87.4% | 3.4% | 275 | 63.1% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 21 | 1.1% | 4.2% | 13 | 1.3% | 3.9% | 8 | 0.9% | 4.9% | 3 | 0.7% | 12.6% |
| Petits patrons | 40 | 2.1% | 2.5% | 23 | 2.4% | 1.9% | 17 | 1.9% | 3.9% | 35 | 8.1% | 2.5% |
| Affaires et Cadres | 101 | 5.4% | 2.1% | 64 | 6.6% | 2.3% | 37 | 4.1% | 1.8% | 89 | 20.4% | 2.0% |
| Professions intermédiaires | 218 | 11.7% | 3.0% | 118 | 12.2% | 3.3% | 100 | 11.2% | 2.8% | 165 | 37.8% | 2.8% |
| Employés | 314 | 16.9% | 3.7% | 103 | 10.7% | 4.6% | 210 | 23.6% | 3.4% | 65 | 15.0% | 3.6% |
| Ouvriers | 335 | 18.0% | 5.3% | 275 | 28.4% | 5.4% | 59 | 6.6% | 4.7% | 7 | 1.7% | 2.1% |
| Retraités | 539 | 29.0% | 4.2% | 271 | 28.0% | 4.5% | 268 | 30.0% | 4.0% | 8 | 1.7% | 3.7% |
| Autres inactifs | 294 | 15.8% | 2.9% | 100 | 10.3% | 2.8% | 194 | 21.7% | 2.9% | 63 | 14.5% | 1.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 1.3% | 3.1% | 12 | 1.3% | 3.1% | 11 | 1.2% | 3.1% | - | - | - |
| Petits patrons | 60 | 3.2% | 2.3% | 27 | 2.8% | 1.9% | 33 | 3.7% | 2.7% | 60 | 13.8% | 2.3% |
| Affaires et Cadres | 142 | 7.6% | 2.1% | 73 | 7.5% | 2.1% | 69 | 7.7% | 2.0% | 142 | 32.5% | 2.1% |
| Professions intermédiaires | 235 | 12.6% | 3.0% | 122 | 12.6% | 3.0% | 113 | 12.6% | 3.0% | 235 | 53.8% | 3.0% |
| Employés | 191 | 10.3% | 3.5% | 103 | 10.6% | 4.3% | 89 | 9.9% | 2.9% | - | - | - |
| Ouvriers | 432 | 23.2% | 4.6% | 269 | 27.8% | 5.3% | 164 | 18.3% | 3.7% | - | - | - |
| Retraités | 618 | 33.2% | 4.1% | 294 | 30.4% | 4.4% | 324 | 36.3% | 3.9% | - | - | - |
| Autres inactifs | 159 | 8.5% | 3.9% | 69 | 7.1% | 4.5% | 90 | 10.1% | 3.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 319 | 17.2% | 3.2% | 150 | 15.5% | 3.4% | 170 | 19.0% | 3.0% | 34 | 7.8% | 1.8% |
| 2 personnes | 737 | 39.6% | 4.1% | 379 | 39.2% | 4.4% | 358 | 40.1% | 3.8% | 116 | 26.7% | 2.8% |
| 3 personnes | 330 | 17.7% | 3.6% | 174 | 18.0% | 3.7% | 156 | 17.4% | 3.5% | 115 | 26.3% | 2.9% |
| 4 personnes | 301 | 16.2% | 3.3% | 170 | 17.5% | 3.8% | 132 | 14.7% | 2.8% | 117 | 26.8% | 2.5% |
| 5 personnes et + | 173 | 9.3% | 3.2% | 95 | 9.8% | 3.6% | 78 | 8.7% | 2.7% | 54 | 12.4% | 2.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 510 | 27.4% | 3.2% | 269 | 27.8% | 3.6% | 241 | 27.0% | 2.9% | 185 | 42.5% | 2.4% |
| Non | 1351 | 72.6% | 3.7% | 699 | 72.2% | 4.0% | 652 | 73.0% | 3.5% | 251 | 57.5% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 447 | 24.0% | 3.7% | 205 | 21.2% | 3.6% | 242 | 27.0% | 3.9% | 125 | 28.6% | 3.9% |
| Agglo. - 20 000 hab | 300 | 16.1% | 3.3% | 156 | 16.1% | 3.6% | 144 | 16.2% | 3.0% | 69 | 15.7% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 305 | 16.4% | 4.4% | 164 | 16.9% | 4.9% | 141 | 15.8% | 3.9% | 51 | 11.7% | 2.5% |
| Agglo. + 100 000 hab | 790 | 42.4% | 5.1% | 435 | 44.9% | 5.8% | 355 | 39.8% | 4.4% | 183 | 42.1% | 3.3% |
| Agglo. Paris | 19 | 1.0% | 0.2% | 8 | 0.8% | 0.2% | 11 | 1.2% | 0.2% | 8 | 1.9% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 19 | 1.0% | 0.2% | 8 | 0.9% | 0.2% | 11 | 1.2% | 0.2% | 9 | 2.0% | 0.2% |
| Nord Pas de Calais | 1086 | 58.3% | 33.8% | 575 | 59.5% | 37.6% | 510 | 57.1% | 30.3% | 256 | 58.8% | 25.8% |
| Lorraine | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.2% | 0.1% |
| Franche-Comté | 0 | - | - | 0 | - | - | - | - | - | 0 | - | 0.1% |
| Champagne Ardennes | 374 | 20.1% | 34.3% | 190 | 19.6% | 36.0% | 184 | 20.6% | 32.7% | 74 | 17.1% | 26.4% |
| Picardie | 359 | 19.3% | 23.3% | 180 | 18.6% | 24.3% | 179 | 20.0% | 22.4% | 88 | 20.2% | 19.9% |
| Bourgogne | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | 0.1% |
| Haute Normandie | 11 | 0.6% | 0.7% | 7 | 0.7% | 1.0% | 3 | 0.4% | 0.4% | 2 | 0.6% | 0.5% |
| Centre | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Bretagne | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Poitou Charentes | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | 0.1% |
| Midi Pyrénées | 2 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | - | - | 2 | 0.4% | 0.2% |
| Limousin | 0 | - | - | - | - | - | 0 | - | - | 0 | - | 0.1% |
| Auvergne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Rhône Alpes | 4 | 0.2% | 0.1% | 2 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.2% | 0.1% |
| Languedoc Roussillon | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 3 | 0.1% | 0.1% | 1 | 0.1% | - | 2 | 0.2% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1271 | 68.3% | 3.4% | 656 | 67.7% | 3.6% | 616 | 68.9% | 3.3% | 371 | 85.1% | 2.5% |
| Presque tous les jours | 194 | 10.4% | 3.5% | 95 | 9.8% | 3.7% | 99 | 11.1% | 3.3% | 39 | 9.0% | 2.5% |
| 1 à 2 fois par semaine | 113 | 6.1% | 4.1% | 63 | 6.5% | 5.5% | 50 | 5.6% | 3.2% | 14 | 3.2% | 2.7% |
| 1 à 3 fois par mois | 20 | 1.1% | 3.9% | 12 | 1.2% | 5.0% | 8 | 0.9% | 3.0% | 1 | 0.3% | 1.4% |
| Moins souvent | 34 | 1.9% | 6.1% | 25 | 2.6% | 8.9% | 9 | 1.0% | 3.2% | 8 | 1.9% | 15.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 60 | 3.2% | 3.6% | 31 | 3.3% | 4.3% | 28 | 3.2% | 3.0% | 4 | 0.8% | 2.0% |
| De 9 000 à moins de 12 000 euros par an | 124 | 6.7% | 4.6% | 59 | 6.1% | 5.6% | 65 | 7.3% | 3.9% | 3 | 0.7% | 1.3% |
| De 12 000 à moins de 18 000 euros par an | 185 | 9.9% | 3.4% | 93 | 9.6% | 4.1% | 92 | 10.3% | 2.9% | 19 | 4.3% | 2.8% |
| De 18 000 à moins de 24 000 euros par an | 269 | 14.4% | 4.0% | 121 | 12.5% | 4.1% | 148 | 16.6% | 3.9% | 32 | 7.4% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 459 | 24.7% | 3.9% | 232 | 24.0% | 4.2% | 227 | 25.4% | 3.7% | 96 | 22.0% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 304 | 16.4% | 4.1% | 160 | 16.6% | 4.3% | 144 | 16.1% | 4.0% | 91 | 20.9% | 3.2% |
| De 45 000 à moins de 65 000 euros par an | 199 | 10.7% | 2.8% | 122 | 12.6% | 3.1% | 77 | 8.7% | 2.5% | 80 | 18.4% | 2.2% |
| 65 000 euros et plus par an | 121 | 6.5% | 2.9% | 76 | 7.8% | 3.1% | 45 | 5.1% | 2.5% | 75 | 17.2% | 2.6% |
| Refus | 110 | 5.9% | 2.6% | 59 | 6.1% | 3.3% | 51 | 5.7% | 2.1% | 33 | 7.5% | 2.2% |
| Ne sait pas | 31 | 1.7% | 2.9% | 16 | 1.7% | 3.3% | 15 | 1.7% | 2.5% | 3 | 0.7% | 0.8% |
