L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1304 | 100.0% | 2.5% | 655 | 100.0% | 2.6% | 649 | 100.0% | 2.4% | 291 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 655 | 50.2% | 2.6% | 655 | 100.0% | 2.6% | - | - | - | 152 | 52.2% | 1.7% |
| Femme | 649 | 49.8% | 2.4% | - | - | - | 649 | 100.0% | 2.4% | 139 | 47.8% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 98 | 7.5% | 1.4% | 43 | 6.6% | 1.2% | 55 | 8.4% | 1.5% | 33 | 11.5% | 1.1% |
| 25 à 34 ans | 130 | 10.0% | 1.7% | 72 | 11.0% | 1.9% | 58 | 8.9% | 1.5% | 51 | 17.7% | 1.6% |
| 35 à 49 ans | 242 | 18.5% | 1.9% | 117 | 17.9% | 1.9% | 125 | 19.2% | 2.0% | 103 | 35.3% | 1.6% |
| 50 à 59 ans | 235 | 18.0% | 2.6% | 131 | 19.9% | 2.9% | 105 | 16.1% | 2.3% | 81 | 27.7% | 2.1% |
| 60 ans et plus | 599 | 46.0% | 3.8% | 292 | 44.6% | 4.2% | 307 | 47.3% | 3.5% | 23 | 7.9% | 2.3% |
| Individu | ||||||||||||
| Ménagères | 574 | 44.0% | 2.4% | - | - | - | 574 | 88.5% | 2.4% | 115 | 39.6% | 1.7% |
| Personne de référence | 753 | 57.7% | 2.7% | 587 | 89.6% | 2.9% | 166 | 25.6% | 2.1% | 151 | 52.0% | 1.8% |
| Responsable des achats | 898 | 68.9% | 2.5% | 361 | 55.2% | 2.8% | 537 | 82.8% | 2.4% | 188 | 64.4% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 33 | 2.5% | 6.6% | 25 | 3.8% | 7.3% | 8 | 1.3% | 5.2% | - | - | - |
| Petits patrons | 44 | 3.4% | 2.7% | 25 | 3.8% | 2.1% | 19 | 2.9% | 4.3% | 34 | 11.6% | 2.4% |
| Affaires et Cadres | 72 | 5.5% | 1.5% | 42 | 6.4% | 1.5% | 30 | 4.6% | 1.4% | 60 | 20.4% | 1.4% |
| Professions intermédiaires | 154 | 11.8% | 2.1% | 70 | 10.6% | 1.9% | 84 | 13.0% | 2.3% | 114 | 39.2% | 1.9% |
| Employés | 177 | 13.6% | 2.1% | 45 | 6.9% | 2.0% | 132 | 20.3% | 2.2% | 26 | 9.0% | 1.4% |
| Ouvriers | 142 | 10.9% | 2.2% | 114 | 17.4% | 2.3% | 28 | 4.3% | 2.2% | 13 | 4.6% | 3.8% |
| Retraités | 487 | 37.4% | 3.8% | 245 | 37.4% | 4.0% | 242 | 37.4% | 3.6% | 4 | 1.4% | 1.9% |
| Autres inactifs | 195 | 14.9% | 1.9% | 89 | 13.6% | 2.5% | 105 | 16.2% | 1.6% | 40 | 13.9% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 56 | 4.3% | 7.5% | 30 | 4.5% | 7.5% | 26 | 4.1% | 7.4% | - | - | - |
| Petits patrons | 57 | 4.4% | 2.2% | 40 | 6.1% | 2.9% | 17 | 2.6% | 1.4% | 57 | 19.5% | 2.2% |
| Affaires et Cadres | 96 | 7.4% | 1.4% | 46 | 7.0% | 1.3% | 51 | 7.9% | 1.5% | 96 | 33.1% | 1.4% |
| Professions intermédiaires | 138 | 10.6% | 1.7% | 67 | 10.2% | 1.6% | 71 | 11.0% | 1.9% | 138 | 47.4% | 1.7% |
| Employés | 107 | 8.2% | 2.0% | 43 | 6.6% | 1.8% | 64 | 9.8% | 2.1% | - | - | - |
| Ouvriers | 201 | 15.4% | 2.1% | 107 | 16.4% | 2.1% | 93 | 14.4% | 2.1% | - | - | - |
| Retraités | 552 | 42.3% | 3.7% | 260 | 39.8% | 3.9% | 291 | 44.9% | 3.5% | - | - | - |
| Autres inactifs | 97 | 7.5% | 2.4% | 62 | 9.5% | 4.1% | 35 | 5.4% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 239 | 18.3% | 2.4% | 101 | 15.4% | 2.3% | 138 | 21.3% | 2.4% | 33 | 11.4% | 1.7% |
| 2 personnes | 630 | 48.3% | 3.5% | 318 | 48.5% | 3.7% | 312 | 48.2% | 3.3% | 84 | 28.8% | 2.0% |
| 3 personnes | 205 | 15.8% | 2.2% | 113 | 17.2% | 2.4% | 93 | 14.3% | 2.1% | 76 | 26.0% | 1.9% |
| 4 personnes | 180 | 13.8% | 1.9% | 94 | 14.3% | 2.1% | 86 | 13.3% | 1.8% | 80 | 27.5% | 1.7% |
| 5 personnes et + | 49 | 3.8% | 0.9% | 30 | 4.6% | 1.1% | 20 | 3.0% | 0.7% | 18 | 6.3% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 263 | 20.2% | 1.7% | 138 | 21.0% | 1.9% | 126 | 19.4% | 1.5% | 108 | 37.0% | 1.4% |
| Non | 1040 | 79.8% | 2.9% | 517 | 79.0% | 3.0% | 523 | 80.6% | 2.8% | 183 | 63.0% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 447 | 34.3% | 3.7% | 223 | 34.0% | 3.9% | 225 | 34.6% | 3.6% | 72 | 24.7% | 2.2% |
| Agglo. - 20 000 hab | 242 | 18.5% | 2.7% | 125 | 19.1% | 2.9% | 117 | 18.0% | 2.5% | 44 | 15.2% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 180 | 13.8% | 2.6% | 88 | 13.5% | 2.6% | 92 | 14.2% | 2.5% | 40 | 13.9% | 2.0% |
| Agglo. + 100 000 hab | 423 | 32.4% | 2.7% | 213 | 32.5% | 2.8% | 210 | 32.3% | 2.6% | 130 | 44.7% | 2.3% |
| Agglo. Paris | 12 | 0.9% | 0.1% | 6 | 1.0% | 0.2% | 6 | 0.9% | 0.1% | 4 | 1.5% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 14 | 1.1% | 0.1% | 6 | 1.0% | 0.1% | 8 | 1.2% | 0.2% | 4 | 1.5% | 0.1% |
| Haute Normandie | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Centre | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.3% | 0.1% |
| Pays de Loire | 3 | 0.3% | 0.1% | 1 | 0.2% | 0.1% | 2 | 0.3% | 0.1% | 0 | - | - |
| Bretagne | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.1% | - | - | - | - | - | - |
| Poitou Charentes | 326 | 25.0% | 21.8% | 155 | 23.7% | 21.6% | 171 | 26.4% | 22.0% | 67 | 22.8% | 17.9% |
| Aquitaine | 915 | 70.2% | 32.8% | 462 | 70.6% | 34.8% | 453 | 69.8% | 30.9% | 203 | 69.7% | 24.5% |
| Midi Pyrénées | 33 | 2.5% | 1.3% | 21 | 3.3% | 1.8% | 11 | 1.7% | 0.9% | 14 | 4.7% | 1.7% |
| Limousin | 5 | 0.4% | 0.8% | 4 | 0.6% | 1.3% | 1 | 0.1% | 0.3% | 1 | 0.2% | 0.4% |
| Auvergne | 2 | 0.1% | 0.2% | 1 | 0.2% | 0.2% | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.1% |
| Rhône Alpes | 1 | 0.1% | - | 0 | - | - | 1 | 0.1% | - | 0 | 0.1% | - |
| Languedoc Roussillon | 1 | 0.1% | - | 0 | 0.1% | - | 1 | 0.1% | 0.1% | 1 | 0.3% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 818 | 62.7% | 2.2% | 417 | 63.7% | 2.3% | 400 | 61.7% | 2.1% | 258 | 88.7% | 1.7% |
| Presque tous les jours | 151 | 11.6% | 2.7% | 72 | 11.1% | 2.8% | 79 | 12.1% | 2.6% | 27 | 9.3% | 1.7% |
| 1 à 2 fois par semaine | 64 | 4.9% | 2.4% | 21 | 3.3% | 1.8% | 43 | 6.6% | 2.7% | 5 | 1.6% | 0.9% |
| 1 à 3 fois par mois | 15 | 1.2% | 3.0% | 9 | 1.3% | 3.7% | 7 | 1.0% | 2.5% | 1 | 0.4% | 1.6% |
| Moins souvent | 18 | 1.4% | 3.2% | 17 | 2.6% | 5.9% | 1 | 0.2% | 0.4% | - | - | - |
| Jamais | 5 | 0.4% | 7.5% | 5 | 0.8% | 10.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 33 | 2.5% | 2.0% | 18 | 2.8% | 2.5% | 15 | 2.3% | 1.6% | 2 | 0.8% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 71 | 5.5% | 2.6% | 41 | 6.2% | 3.9% | 31 | 4.7% | 1.8% | 7 | 2.5% | 2.8% |
| De 12 000 à moins de 18 000 euros par an | 150 | 11.5% | 2.8% | 57 | 8.8% | 2.6% | 92 | 14.2% | 2.9% | 11 | 3.6% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 181 | 13.9% | 2.7% | 77 | 11.8% | 2.6% | 104 | 16.0% | 2.8% | 31 | 10.6% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 347 | 26.6% | 3.0% | 168 | 25.6% | 3.0% | 179 | 27.6% | 2.9% | 62 | 21.3% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 205 | 15.7% | 2.8% | 109 | 16.7% | 2.9% | 96 | 14.7% | 2.6% | 54 | 18.6% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 142 | 10.9% | 2.0% | 88 | 13.4% | 2.2% | 54 | 8.3% | 1.8% | 63 | 21.7% | 1.7% |
| 65 000 euros et plus par an | 76 | 5.8% | 1.8% | 52 | 7.9% | 2.1% | 24 | 3.7% | 1.3% | 35 | 11.9% | 1.2% |
| Refus | 84 | 6.4% | 2.0% | 33 | 5.1% | 1.9% | 50 | 7.7% | 2.0% | 25 | 8.6% | 1.7% |
| Ne sait pas | 16 | 1.2% | 1.5% | 12 | 1.8% | 2.4% | 4 | 0.6% | 0.7% | 1 | 0.4% | 0.3% |
