L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2913 | 100.0% | 5.6% | 1439 | 100.0% | 5.8% | 1473 | 100.0% | 5.4% | 711 | 100.0% | 4.1% |
| Sexe | ||||||||||||
| Homme | 1439 | 49.4% | 5.8% | 1439 | 100.0% | 5.8% | - | - | - | 387 | 54.4% | 4.4% |
| Femme | 1473 | 50.6% | 5.4% | - | - | - | 1473 | 100.0% | 5.4% | 324 | 45.6% | 3.8% |
| Age | ||||||||||||
| 15 à 24 ans | 234 | 8.0% | 3.2% | 120 | 8.4% | 3.3% | 113 | 7.7% | 3.2% | 86 | 12.1% | 2.8% |
| 25 à 34 ans | 259 | 8.9% | 3.4% | 130 | 9.0% | 3.5% | 129 | 8.8% | 3.3% | 109 | 15.3% | 3.4% |
| 35 à 49 ans | 584 | 20.0% | 4.7% | 309 | 21.4% | 5.0% | 275 | 18.7% | 4.3% | 263 | 37.1% | 4.2% |
| 50 à 59 ans | 515 | 17.7% | 5.7% | 239 | 16.6% | 5.3% | 276 | 18.7% | 6.2% | 194 | 27.3% | 5.1% |
| 60 ans et plus | 1321 | 45.4% | 8.4% | 641 | 44.6% | 9.3% | 680 | 46.1% | 7.7% | 58 | 8.2% | 5.8% |
| Individu | ||||||||||||
| Ménagères | 1363 | 46.8% | 5.8% | - | - | - | 1363 | 92.5% | 5.8% | 284 | 40.0% | 4.1% |
| Personne de référence | 1719 | 59.0% | 6.1% | 1286 | 89.3% | 6.3% | 433 | 29.4% | 5.5% | 393 | 55.2% | 4.6% |
| Responsable des achats | 2079 | 71.4% | 5.8% | 748 | 52.0% | 5.7% | 1331 | 90.3% | 5.8% | 476 | 66.9% | 4.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 63 | 2.2% | 12.6% | 50 | 3.4% | 14.7% | 14 | 0.9% | 8.3% | 1 | 0.1% | 2.1% |
| Petits patrons | 73 | 2.5% | 4.6% | 54 | 3.7% | 4.6% | 20 | 1.3% | 4.5% | 64 | 9.1% | 4.5% |
| Affaires et Cadres | 197 | 6.8% | 4.0% | 115 | 8.0% | 4.1% | 82 | 5.6% | 3.9% | 177 | 24.8% | 4.0% |
| Professions intermédiaires | 354 | 12.2% | 4.9% | 188 | 13.0% | 5.2% | 167 | 11.3% | 4.6% | 291 | 40.9% | 4.9% |
| Employés | 374 | 12.8% | 4.5% | 83 | 5.7% | 3.7% | 291 | 19.7% | 4.8% | 71 | 10.0% | 3.9% |
| Ouvriers | 341 | 11.7% | 5.4% | 252 | 17.5% | 5.0% | 89 | 6.1% | 7.0% | 20 | 2.8% | 5.7% |
| Retraités | 1137 | 39.0% | 8.9% | 583 | 40.5% | 9.6% | 555 | 37.6% | 8.2% | 8 | 1.1% | 3.8% |
| Autres inactifs | 373 | 12.8% | 3.6% | 116 | 8.1% | 3.2% | 257 | 17.4% | 3.8% | 79 | 11.2% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 85 | 2.9% | 11.3% | 51 | 3.5% | 12.8% | 34 | 2.3% | 9.6% | - | - | - |
| Petits patrons | 93 | 3.2% | 3.6% | 56 | 3.9% | 4.0% | 38 | 2.6% | 3.0% | 93 | 13.1% | 3.6% |
| Affaires et Cadres | 259 | 8.9% | 3.8% | 138 | 9.6% | 4.0% | 121 | 8.2% | 3.5% | 259 | 36.5% | 3.8% |
| Professions intermédiaires | 358 | 12.3% | 4.5% | 194 | 13.5% | 4.7% | 165 | 11.2% | 4.3% | 358 | 50.4% | 4.5% |
| Employés | 212 | 7.3% | 3.9% | 95 | 6.6% | 4.0% | 117 | 8.0% | 3.8% | - | - | - |
| Ouvriers | 495 | 17.0% | 5.2% | 267 | 18.5% | 5.3% | 229 | 15.5% | 5.2% | - | - | - |
| Retraités | 1243 | 42.7% | 8.3% | 602 | 41.8% | 9.0% | 641 | 43.5% | 7.8% | - | - | - |
| Autres inactifs | 167 | 5.7% | 4.1% | 38 | 2.6% | 2.5% | 129 | 8.8% | 5.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 588 | 20.2% | 5.9% | 252 | 17.5% | 5.8% | 336 | 22.8% | 5.9% | 77 | 10.8% | 4.0% |
| 2 personnes | 1300 | 44.6% | 7.2% | 652 | 45.3% | 7.5% | 648 | 44.0% | 6.9% | 176 | 24.7% | 4.3% |
| 3 personnes | 390 | 13.4% | 4.2% | 188 | 13.1% | 4.0% | 201 | 13.7% | 4.5% | 165 | 23.2% | 4.1% |
| 4 personnes | 411 | 14.1% | 4.4% | 225 | 15.6% | 5.0% | 186 | 12.6% | 3.9% | 177 | 24.9% | 3.7% |
| 5 personnes et + | 225 | 7.7% | 4.1% | 122 | 8.4% | 4.6% | 103 | 7.0% | 3.6% | 116 | 16.3% | 4.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 653 | 22.4% | 4.1% | 321 | 22.3% | 4.3% | 332 | 22.5% | 4.0% | 306 | 43.0% | 4.0% |
| Non | 2260 | 77.6% | 6.2% | 1118 | 77.7% | 6.4% | 1142 | 77.5% | 6.1% | 405 | 57.0% | 4.2% |
| Habitat | ||||||||||||
| Communes rurales | 955 | 32.8% | 8.0% | 465 | 32.3% | 8.1% | 490 | 33.3% | 7.8% | 186 | 26.2% | 5.8% |
| Agglo. - 20 000 hab | 840 | 28.8% | 9.3% | 415 | 28.8% | 9.6% | 425 | 28.9% | 9.0% | 165 | 23.2% | 6.4% |
| Agglo. 20 000 à 100 000 hab | 423 | 14.5% | 6.1% | 198 | 13.7% | 5.9% | 226 | 15.3% | 6.2% | 99 | 13.9% | 4.9% |
| Agglo. + 100 000 hab | 641 | 22.0% | 4.1% | 330 | 22.9% | 4.4% | 311 | 21.1% | 3.9% | 235 | 33.0% | 4.2% |
| Agglo. Paris | 54 | 1.8% | 0.6% | 32 | 2.2% | 0.8% | 21 | 1.4% | 0.5% | 26 | 3.6% | 0.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 58 | 2.0% | 0.6% | 33 | 2.3% | 0.7% | 25 | 1.7% | 0.5% | 27 | 3.8% | 0.6% |
| Nord Pas de Calais | 1 | - | - | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.2% | 0.1% |
| Champagne Ardennes | 1 | - | 0.1% | 0 | - | 0.1% | 0 | - | 0.1% | - | - | - |
| Picardie | 5 | 0.2% | 0.3% | 4 | 0.3% | 0.6% | 1 | 0.1% | 0.1% | 3 | 0.4% | 0.6% |
| Bourgogne | 1 | - | - | - | - | - | 1 | - | 0.1% | 0 | 0.1% | 0.1% |
| Haute Normandie | 17 | 0.6% | 1.1% | 9 | 0.6% | 1.2% | 8 | 0.6% | 1.1% | 6 | 0.9% | 1.4% |
| Basse Normandie | 393 | 13.5% | 32.8% | 193 | 13.4% | 34.1% | 200 | 13.6% | 31.7% | 110 | 15.5% | 30.9% |
| Centre | 17 | 0.6% | 0.8% | 9 | 0.7% | 0.9% | 7 | 0.5% | 0.7% | 11 | 1.5% | 1.6% |
| Pays de Loire | 1296 | 44.5% | 43.4% | 633 | 44.0% | 43.9% | 663 | 45.0% | 42.9% | 298 | 41.9% | 33.5% |
| Bretagne | 1019 | 35.0% | 38.1% | 497 | 34.5% | 38.7% | 522 | 35.4% | 37.5% | 231 | 32.5% | 32.6% |
| Poitou Charentes | 89 | 3.1% | 6.0% | 49 | 3.4% | 6.8% | 40 | 2.7% | 5.2% | 15 | 2.2% | 4.1% |
| Aquitaine | 7 | 0.2% | 0.2% | 6 | 0.4% | 0.4% | 1 | 0.1% | 0.1% | 4 | 0.5% | 0.4% |
| Midi Pyrénées | 1 | - | - | 0 | - | - | 1 | - | - | 0 | - | - |
| Limousin | 0 | - | 0.1% | 0 | - | 0.1% | 0 | - | - | 0 | 0.1% | 0.2% |
| Auvergne | 0 | - | - | - | - | - | 0 | - | 0.1% | - | - | - |
| Rhône Alpes | 3 | 0.1% | 0.1% | 0 | - | - | 3 | 0.2% | 0.1% | 2 | 0.3% | 0.1% |
| Languedoc Roussillon | 2 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | - | 0.1% | 1 | 0.1% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 3 | 0.1% | 0.1% | 2 | 0.2% | 0.1% | 0 | - | - | 1 | 0.2% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1767 | 60.7% | 4.8% | 939 | 65.2% | 5.1% | 828 | 56.2% | 4.4% | 597 | 84.0% | 4.0% |
| Presque tous les jours | 286 | 9.8% | 5.1% | 128 | 8.9% | 5.0% | 158 | 10.8% | 5.2% | 69 | 9.7% | 4.4% |
| 1 à 2 fois par semaine | 156 | 5.3% | 5.7% | 65 | 4.5% | 5.6% | 91 | 6.2% | 5.8% | 23 | 3.2% | 4.4% |
| 1 à 3 fois par mois | 29 | 1.0% | 5.8% | 11 | 0.8% | 5.0% | 18 | 1.2% | 6.4% | 13 | 1.8% | 15.3% |
| Moins souvent | 49 | 1.7% | 8.6% | 23 | 1.6% | 8.0% | 26 | 1.8% | 9.3% | 0 | - | 0.2% |
| Jamais | 10 | 0.3% | 13.8% | 7 | 0.5% | 13.8% | 3 | 0.2% | 14.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 81 | 2.8% | 4.8% | 33 | 2.3% | 4.5% | 48 | 3.3% | 5.0% | 3 | 0.4% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 93 | 3.2% | 3.4% | 23 | 1.6% | 2.2% | 70 | 4.7% | 4.2% | 6 | 0.8% | 2.3% |
| De 12 000 à moins de 18 000 euros par an | 389 | 13.3% | 7.2% | 181 | 12.5% | 8.0% | 208 | 14.1% | 6.6% | 20 | 2.9% | 3.0% |
| De 18 000 à moins de 24 000 euros par an | 487 | 16.7% | 7.3% | 230 | 16.0% | 7.8% | 258 | 17.5% | 6.8% | 66 | 9.2% | 4.6% |
| De 24 000 à moins de 36 000 euros par an | 675 | 23.2% | 5.8% | 343 | 23.9% | 6.2% | 331 | 22.5% | 5.4% | 171 | 24.1% | 4.9% |
| De 36 000 à moins de 45 000 euros par an | 413 | 14.2% | 5.6% | 214 | 14.9% | 5.7% | 199 | 13.5% | 5.5% | 133 | 18.8% | 4.6% |
| De 45 000 à moins de 65 000 euros par an | 379 | 13.0% | 5.4% | 209 | 14.5% | 5.3% | 170 | 11.5% | 5.5% | 169 | 23.7% | 4.5% |
| 65 000 euros et plus par an | 136 | 4.7% | 3.2% | 86 | 6.0% | 3.5% | 49 | 3.3% | 2.8% | 81 | 11.4% | 2.8% |
| Refus | 217 | 7.4% | 5.1% | 97 | 6.8% | 5.5% | 120 | 8.1% | 4.9% | 53 | 7.4% | 3.5% |
| Ne sait pas | 43 | 1.5% | 4.0% | 22 | 1.5% | 4.6% | 20 | 1.4% | 3.5% | 9 | 1.3% | 2.4% |
