L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 624 | 100.0% | 1.2% | 298 | 100.0% | 1.2% | 326 | 100.0% | 1.2% | 133 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 298 | 47.7% | 1.2% | 298 | 100.0% | 1.2% | - | - | - | 65 | 48.6% | 0.7% |
| Femme | 326 | 52.3% | 1.2% | - | - | - | 326 | 100.0% | 1.2% | 69 | 51.4% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 48 | 7.7% | 0.7% | 31 | 10.4% | 0.8% | 17 | 5.1% | 0.5% | 15 | 11.5% | 0.5% |
| 25 à 34 ans | 71 | 11.3% | 0.9% | 35 | 11.6% | 0.9% | 36 | 11.1% | 0.9% | 32 | 23.7% | 1.0% |
| 35 à 49 ans | 117 | 18.8% | 0.9% | 52 | 17.3% | 0.8% | 66 | 20.2% | 1.0% | 52 | 39.3% | 0.8% |
| 50 à 59 ans | 138 | 22.2% | 1.5% | 48 | 16.0% | 1.1% | 91 | 27.8% | 2.0% | 26 | 19.8% | 0.7% |
| 60 ans et plus | 250 | 40.0% | 1.6% | 133 | 44.7% | 1.9% | 117 | 35.8% | 1.3% | 8 | 5.7% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 308 | 49.4% | 1.3% | - | - | - | 308 | 94.5% | 1.3% | 62 | 46.8% | 0.9% |
| Personne de référence | 348 | 55.7% | 1.2% | 259 | 86.9% | 1.3% | 89 | 27.2% | 1.1% | 56 | 42.1% | 0.7% |
| Responsable des achats | 470 | 75.3% | 1.3% | 164 | 55.2% | 1.3% | 306 | 93.7% | 1.3% | 96 | 72.2% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.9% | 1.1% | 4 | 1.3% | 1.1% | 2 | 0.5% | 1.1% | - | - | - |
| Petits patrons | 15 | 2.4% | 0.9% | 9 | 3.0% | 0.8% | 6 | 1.9% | 1.4% | 15 | 11.1% | 1.0% |
| Affaires et Cadres | 29 | 4.6% | 0.6% | 13 | 4.4% | 0.5% | 16 | 4.8% | 0.8% | 27 | 20.1% | 0.6% |
| Professions intermédiaires | 65 | 10.4% | 0.9% | 34 | 11.5% | 1.0% | 30 | 9.4% | 0.8% | 51 | 38.6% | 0.9% |
| Employés | 97 | 15.5% | 1.2% | 16 | 5.2% | 0.7% | 81 | 24.8% | 1.3% | 18 | 13.4% | 1.0% |
| Ouvriers | 96 | 15.5% | 1.5% | 70 | 23.5% | 1.4% | 26 | 8.1% | 2.1% | 3 | 2.2% | 0.8% |
| Retraités | 240 | 38.5% | 1.9% | 130 | 43.8% | 2.2% | 109 | 33.6% | 1.6% | 0 | 0.3% | 0.2% |
| Autres inactifs | 76 | 12.3% | 0.7% | 21 | 7.2% | 0.6% | 55 | 16.9% | 0.8% | 19 | 14.4% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 1.6% | 1.3% | 4 | 1.2% | 0.9% | 6 | 1.9% | 1.7% | - | - | - |
| Petits patrons | 15 | 2.5% | 0.6% | 9 | 3.0% | 0.7% | 6 | 1.9% | 0.5% | 15 | 11.5% | 0.6% |
| Affaires et Cadres | 50 | 8.0% | 0.7% | 20 | 6.8% | 0.6% | 30 | 9.1% | 0.9% | 50 | 37.4% | 0.7% |
| Professions intermédiaires | 68 | 10.9% | 0.9% | 35 | 11.9% | 0.9% | 33 | 10.1% | 0.9% | 68 | 51.1% | 0.9% |
| Employés | 51 | 8.2% | 0.9% | 19 | 6.4% | 0.8% | 32 | 9.9% | 1.1% | - | - | - |
| Ouvriers | 134 | 21.5% | 1.4% | 73 | 24.7% | 1.4% | 61 | 18.7% | 1.4% | - | - | - |
| Retraités | 261 | 41.9% | 1.8% | 135 | 45.5% | 2.0% | 126 | 38.7% | 1.5% | - | - | - |
| Autres inactifs | 34 | 5.4% | 0.8% | 2 | 0.5% | 0.1% | 32 | 9.9% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 116 | 18.7% | 1.2% | 58 | 19.4% | 1.3% | 58 | 17.9% | 1.0% | 13 | 10.0% | 0.7% |
| 2 personnes | 297 | 47.6% | 1.6% | 133 | 44.8% | 1.5% | 164 | 50.2% | 1.7% | 38 | 28.7% | 0.9% |
| 3 personnes | 73 | 11.7% | 0.8% | 40 | 13.4% | 0.8% | 33 | 10.1% | 0.7% | 28 | 20.7% | 0.7% |
| 4 personnes | 94 | 15.0% | 1.0% | 47 | 15.8% | 1.0% | 47 | 14.4% | 1.0% | 34 | 25.2% | 0.7% |
| 5 personnes et + | 44 | 7.0% | 0.8% | 20 | 6.7% | 0.8% | 24 | 7.3% | 0.8% | 21 | 15.4% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 145 | 23.3% | 0.9% | 67 | 22.4% | 0.9% | 78 | 24.1% | 0.9% | 63 | 47.0% | 0.8% |
| Non | 479 | 76.7% | 1.3% | 231 | 77.6% | 1.3% | 247 | 75.9% | 1.3% | 71 | 53.0% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 190 | 30.5% | 1.6% | 86 | 28.9% | 1.5% | 104 | 31.9% | 1.7% | 34 | 25.5% | 1.1% |
| Agglo. - 20 000 hab | 172 | 27.6% | 1.9% | 88 | 29.6% | 2.0% | 84 | 25.7% | 1.8% | 28 | 21.4% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 51 | 8.2% | 0.7% | 22 | 7.3% | 0.6% | 29 | 8.9% | 0.8% | 6 | 4.4% | 0.3% |
| Agglo. + 100 000 hab | 207 | 33.1% | 1.3% | 97 | 32.7% | 1.3% | 109 | 33.5% | 1.4% | 63 | 47.5% | 1.1% |
| Agglo. Paris | 4 | 0.7% | 0.1% | 4 | 1.5% | 0.1% | - | - | - | 2 | 1.2% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 0.9% | 0.1% | 4 | 1.5% | 0.1% | 1 | 0.3% | - | 2 | 1.2% | - |
| Picardie | 0 | 0.1% | - | 0 | 0.2% | 0.1% | - | - | - | 0 | 0.3% | 0.1% |
| Bourgogne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Haute Normandie | 3 | 0.4% | 0.2% | 2 | 0.8% | 0.3% | 0 | 0.1% | - | 0 | 0.2% | 0.1% |
| Basse Normandie | 2 | 0.4% | 0.2% | 1 | 0.4% | 0.2% | 1 | 0.3% | 0.2% | 0 | 0.2% | 0.1% |
| Centre | 3 | 0.5% | 0.2% | 3 | 1.0% | 0.3% | 0 | 0.2% | - | 0 | 0.4% | 0.1% |
| Pays de Loire | 526 | 84.3% | 17.6% | 243 | 81.5% | 16.8% | 283 | 86.8% | 18.3% | 115 | 86.6% | 13.0% |
| Bretagne | 2 | 0.2% | 0.1% | 0 | 0.2% | - | 1 | 0.3% | 0.1% | 1 | 1.0% | 0.2% |
| Poitou Charentes | 78 | 12.5% | 5.2% | 42 | 14.0% | 5.8% | 36 | 11.1% | 4.7% | 11 | 8.2% | 2.9% |
| Aquitaine | 1 | 0.1% | - | 0 | 0.2% | - | 0 | 0.1% | - | 1 | 0.7% | 0.1% |
| Rhône Alpes | 2 | 0.4% | - | - | - | - | 2 | 0.7% | 0.1% | 2 | 1.2% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.2% | - | 1 | 0.3% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 361 | 57.8% | 1.0% | 177 | 59.5% | 1.0% | 183 | 56.2% | 1.0% | 120 | 90.0% | 0.8% |
| Presque tous les jours | 56 | 9.0% | 1.0% | 20 | 6.7% | 0.8% | 36 | 11.1% | 1.2% | 10 | 7.2% | 0.6% |
| 1 à 2 fois par semaine | 38 | 6.1% | 1.4% | 13 | 4.5% | 1.1% | 25 | 7.5% | 1.6% | 4 | 2.8% | 0.7% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.6% | 2 | 0.8% | 1.0% | 1 | 0.3% | 0.3% | - | - | - |
| Moins souvent | 2 | 0.3% | 0.4% | - | - | - | 2 | 0.7% | 0.8% | - | - | - |
| Jamais | 7 | 1.2% | 9.9% | 7 | 2.4% | 13.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 36 | 5.7% | 2.1% | 9 | 3.1% | 1.3% | 26 | 8.1% | 2.8% | 0 | 0.2% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 12 | 2.0% | 0.5% | 2 | 0.5% | 0.1% | 11 | 3.3% | 0.6% | 2 | 1.3% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 99 | 15.9% | 1.8% | 58 | 19.5% | 2.6% | 41 | 12.5% | 1.3% | 7 | 4.9% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 101 | 16.2% | 1.5% | 52 | 17.6% | 1.8% | 49 | 14.9% | 1.3% | 7 | 5.1% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 151 | 24.2% | 1.3% | 63 | 21.1% | 1.1% | 88 | 27.0% | 1.4% | 39 | 29.5% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 93 | 14.9% | 1.3% | 45 | 15.1% | 1.2% | 48 | 14.8% | 1.3% | 23 | 17.6% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 68 | 11.0% | 1.0% | 38 | 12.6% | 1.0% | 31 | 9.4% | 1.0% | 30 | 22.4% | 0.8% |
| 65 000 euros et plus par an | 21 | 3.4% | 0.5% | 11 | 3.6% | 0.4% | 10 | 3.2% | 0.6% | 14 | 10.8% | 0.5% |
| Refus | 35 | 5.6% | 0.8% | 15 | 5.0% | 0.8% | 20 | 6.3% | 0.8% | 8 | 6.1% | 0.5% |
| Ne sait pas | 7 | 1.1% | 0.7% | 5 | 1.8% | 1.1% | 2 | 0.5% | 0.3% | 3 | 2.0% | 0.7% |
