L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2067 | 100.0% | 4.0% | 1058 | 100.0% | 4.2% | 1009 | 100.0% | 3.7% | 505 | 100.0% | 2.9% |
| Sexe | ||||||||||||
| Homme | 1058 | 51.2% | 4.2% | 1058 | 100.0% | 4.2% | - | - | - | 285 | 56.4% | 3.2% |
| Femme | 1009 | 48.8% | 3.7% | - | - | - | 1009 | 100.0% | 3.7% | 220 | 43.6% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 154 | 7.4% | 2.1% | 71 | 6.7% | 1.9% | 83 | 8.2% | 2.3% | 53 | 10.5% | 1.7% |
| 25 à 34 ans | 219 | 10.6% | 2.9% | 107 | 10.1% | 2.9% | 112 | 11.1% | 2.9% | 78 | 15.4% | 2.4% |
| 35 à 49 ans | 425 | 20.6% | 3.4% | 249 | 23.5% | 4.0% | 177 | 17.5% | 2.8% | 195 | 38.7% | 3.1% |
| 50 à 59 ans | 371 | 18.0% | 4.1% | 187 | 17.7% | 4.1% | 184 | 18.2% | 4.1% | 148 | 29.4% | 3.9% |
| 60 ans et plus | 898 | 43.5% | 5.7% | 445 | 42.1% | 6.5% | 453 | 44.9% | 5.1% | 30 | 6.0% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 919 | 44.5% | 3.9% | - | - | - | 919 | 91.1% | 3.9% | 191 | 37.8% | 2.7% |
| Personne de référence | 1194 | 57.8% | 4.2% | 955 | 90.2% | 4.7% | 239 | 23.7% | 3.0% | 285 | 56.5% | 3.4% |
| Responsable des achats | 1509 | 73.0% | 4.2% | 618 | 58.4% | 4.7% | 891 | 88.3% | 3.9% | 328 | 65.1% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 1.1% | 4.5% | 17 | 1.6% | 5.0% | 6 | 0.6% | 3.5% | - | - | - |
| Petits patrons | 74 | 3.6% | 4.6% | 64 | 6.1% | 5.5% | 10 | 1.0% | 2.3% | 68 | 13.4% | 4.7% |
| Affaires et Cadres | 136 | 6.6% | 2.8% | 84 | 8.0% | 3.0% | 52 | 5.1% | 2.5% | 116 | 22.9% | 2.6% |
| Professions intermédiaires | 235 | 11.4% | 3.3% | 122 | 11.5% | 3.4% | 113 | 11.2% | 3.1% | 181 | 35.9% | 3.1% |
| Employés | 328 | 15.9% | 3.9% | 81 | 7.7% | 3.6% | 247 | 24.5% | 4.0% | 62 | 12.2% | 3.4% |
| Ouvriers | 236 | 11.4% | 3.7% | 194 | 18.3% | 3.8% | 42 | 4.2% | 3.3% | 8 | 1.6% | 2.3% |
| Retraités | 800 | 38.7% | 6.2% | 415 | 39.2% | 6.8% | 386 | 38.2% | 5.7% | 5 | 1.0% | 2.5% |
| Autres inactifs | 234 | 11.3% | 2.3% | 81 | 7.6% | 2.2% | 154 | 15.2% | 2.3% | 65 | 12.9% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 41 | 2.0% | 5.5% | 18 | 1.7% | 4.5% | 23 | 2.3% | 6.6% | - | - | - |
| Petits patrons | 97 | 4.7% | 3.7% | 68 | 6.4% | 4.9% | 29 | 2.9% | 2.4% | 97 | 19.3% | 3.7% |
| Affaires et Cadres | 171 | 8.3% | 2.5% | 94 | 8.8% | 2.7% | 78 | 7.7% | 2.2% | 171 | 33.9% | 2.5% |
| Professions intermédiaires | 236 | 11.4% | 3.0% | 123 | 11.7% | 3.0% | 113 | 11.2% | 3.0% | 236 | 46.8% | 3.0% |
| Employés | 200 | 9.7% | 3.7% | 82 | 7.7% | 3.5% | 118 | 11.7% | 3.9% | - | - | - |
| Ouvriers | 314 | 15.2% | 3.3% | 186 | 17.5% | 3.7% | 129 | 12.8% | 2.9% | - | - | - |
| Retraités | 913 | 44.2% | 6.1% | 439 | 41.5% | 6.5% | 475 | 47.1% | 5.8% | - | - | - |
| Autres inactifs | 94 | 4.5% | 2.3% | 49 | 4.7% | 3.3% | 44 | 4.4% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 408 | 19.8% | 4.1% | 219 | 20.7% | 5.0% | 189 | 18.7% | 3.3% | 48 | 9.5% | 2.5% |
| 2 personnes | 903 | 43.7% | 5.0% | 416 | 39.3% | 4.8% | 487 | 48.2% | 5.2% | 123 | 24.5% | 3.0% |
| 3 personnes | 284 | 13.7% | 3.1% | 154 | 14.6% | 3.3% | 130 | 12.8% | 2.9% | 106 | 21.1% | 2.7% |
| 4 personnes | 308 | 14.9% | 3.3% | 174 | 16.5% | 3.9% | 133 | 13.2% | 2.8% | 152 | 30.0% | 3.2% |
| 5 personnes et + | 165 | 8.0% | 3.0% | 94 | 8.9% | 3.6% | 71 | 7.0% | 2.5% | 75 | 14.9% | 2.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 494 | 23.9% | 3.1% | 283 | 26.7% | 3.8% | 212 | 21.0% | 2.5% | 227 | 45.1% | 3.0% |
| Non | 1573 | 76.1% | 4.3% | 775 | 73.3% | 4.4% | 797 | 79.0% | 4.2% | 277 | 54.9% | 2.9% |
| Habitat | ||||||||||||
| Communes rurales | 545 | 26.4% | 4.6% | 249 | 23.6% | 4.4% | 296 | 29.3% | 4.7% | 122 | 24.2% | 3.8% |
| Agglo. - 20 000 hab | 388 | 18.8% | 4.3% | 199 | 18.8% | 4.6% | 189 | 18.7% | 4.0% | 110 | 21.8% | 4.3% |
| Agglo. 20 000 à 100 000 hab | 407 | 19.7% | 5.8% | 218 | 20.6% | 6.5% | 189 | 18.7% | 5.2% | 84 | 16.6% | 4.1% |
| Agglo. + 100 000 hab | 715 | 34.6% | 4.6% | 385 | 36.4% | 5.1% | 330 | 32.7% | 4.1% | 184 | 36.4% | 3.3% |
| Agglo. Paris | 12 | 0.6% | 0.1% | 7 | 0.7% | 0.2% | 5 | 0.5% | 0.1% | 5 | 1.1% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 12 | 0.6% | 0.1% | 7 | 0.7% | 0.2% | 5 | 0.5% | 0.1% | 6 | 1.2% | 0.1% |
| Lorraine | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Alsace | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.3% | - | - | - | - | - | - |
| Franche-Comté | 85 | 4.1% | 8.9% | 44 | 4.1% | 9.5% | 41 | 4.1% | 8.3% | 18 | 3.5% | 7.1% |
| Champagne Ardennes | 3 | 0.2% | 0.3% | 2 | 0.2% | 0.3% | 2 | 0.2% | 0.3% | 2 | 0.5% | 0.9% |
| Picardie | 0 | - | - | 0 | - | - | - | - | - | 0 | - | 0.1% |
| Bourgogne | 369 | 17.9% | 27.2% | 162 | 15.3% | 24.8% | 207 | 20.5% | 29.4% | 73 | 14.5% | 21.7% |
| Haute Normandie | 1 | 0.1% | 0.1% | 0 | - | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% |
| Centre | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% |
| Pays de Loire | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | - |
| Bretagne | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Aquitaine | 1 | - | - | - | - | - | 1 | 0.1% | - | 1 | 0.1% | 0.1% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Limousin | 0 | - | 0.1% | - | - | - | 0 | - | 0.1% | - | - | - |
| Auvergne | 53 | 2.5% | 4.6% | 23 | 2.1% | 4.1% | 30 | 3.0% | 5.1% | 13 | 2.6% | 4.3% |
| Rhône Alpes | 1405 | 68.0% | 26.9% | 738 | 69.7% | 29.4% | 667 | 66.2% | 24.7% | 353 | 69.9% | 18.3% |
| Languedoc Roussillon | 17 | 0.8% | 0.7% | 15 | 1.4% | 1.4% | 1 | 0.1% | 0.1% | 3 | 0.5% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 115 | 5.6% | 2.6% | 63 | 6.0% | 3.1% | 52 | 5.2% | 2.3% | 33 | 6.6% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1357 | 65.7% | 3.7% | 713 | 67.3% | 3.9% | 645 | 63.9% | 3.4% | 438 | 86.7% | 2.9% |
| Presque tous les jours | 198 | 9.6% | 3.6% | 83 | 7.9% | 3.3% | 115 | 11.4% | 3.8% | 40 | 8.0% | 2.5% |
| 1 à 2 fois par semaine | 167 | 8.1% | 6.1% | 83 | 7.8% | 7.2% | 84 | 8.4% | 5.3% | 21 | 4.1% | 4.0% |
| 1 à 3 fois par mois | 23 | 1.1% | 4.6% | 12 | 1.1% | 5.0% | 12 | 1.2% | 4.3% | 3 | 0.6% | 3.8% |
| Moins souvent | 27 | 1.3% | 4.7% | 16 | 1.5% | 5.6% | 11 | 1.1% | 3.9% | 0 | 0.1% | 0.8% |
| Jamais | 1 | - | 0.7% | 1 | - | 1.0% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 38 | 1.8% | 2.3% | 23 | 2.2% | 3.2% | 15 | 1.5% | 1.6% | 2 | 0.4% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 70 | 3.4% | 2.6% | 24 | 2.3% | 2.3% | 46 | 4.5% | 2.7% | 6 | 1.1% | 2.3% |
| De 12 000 à moins de 18 000 euros par an | 235 | 11.4% | 4.4% | 109 | 10.3% | 4.9% | 126 | 12.5% | 4.0% | 19 | 3.8% | 2.9% |
| De 18 000 à moins de 24 000 euros par an | 268 | 13.0% | 4.0% | 117 | 11.1% | 4.0% | 151 | 15.0% | 4.0% | 47 | 9.3% | 3.3% |
| De 24 000 à moins de 36 000 euros par an | 503 | 24.3% | 4.3% | 269 | 25.4% | 4.8% | 234 | 23.2% | 3.8% | 99 | 19.6% | 2.8% |
| De 36 000 à moins de 45 000 euros par an | 334 | 16.2% | 4.5% | 169 | 16.0% | 4.5% | 165 | 16.3% | 4.6% | 99 | 19.6% | 3.4% |
| De 45 000 à moins de 65 000 euros par an | 272 | 13.2% | 3.9% | 165 | 15.5% | 4.2% | 107 | 10.7% | 3.5% | 114 | 22.6% | 3.1% |
| 65 000 euros et plus par an | 148 | 7.2% | 3.5% | 95 | 9.0% | 3.9% | 54 | 5.3% | 3.0% | 84 | 16.6% | 2.9% |
| Refus | 178 | 8.6% | 4.2% | 80 | 7.5% | 4.5% | 99 | 9.8% | 4.0% | 30 | 5.9% | 2.0% |
| Ne sait pas | 21 | 1.0% | 1.9% | 8 | 0.7% | 1.6% | 13 | 1.3% | 2.2% | 5 | 1.0% | 1.3% |
