L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3941 | 100.0% | 7.6% | 1996 | 100.0% | 8.0% | 1946 | 100.0% | 7.2% | 931 | 100.0% | 5.4% |
| Sexe | ||||||||||||
| Homme | 1996 | 50.6% | 8.0% | 1996 | 100.0% | 8.0% | - | - | - | 536 | 57.5% | 6.0% |
| Femme | 1946 | 49.4% | 7.2% | - | - | - | 1946 | 100.0% | 7.2% | 395 | 42.5% | 4.6% |
| Age | ||||||||||||
| 15 à 24 ans | 261 | 6.6% | 3.6% | 135 | 6.8% | 3.7% | 126 | 6.5% | 3.5% | 108 | 11.6% | 3.5% |
| 25 à 34 ans | 390 | 9.9% | 5.1% | 187 | 9.4% | 5.0% | 203 | 10.4% | 5.2% | 132 | 14.2% | 4.2% |
| 35 à 49 ans | 777 | 19.7% | 6.2% | 434 | 21.7% | 7.0% | 343 | 17.6% | 5.4% | 348 | 37.4% | 5.5% |
| 50 à 59 ans | 788 | 20.0% | 8.8% | 413 | 20.7% | 9.1% | 375 | 19.3% | 8.4% | 262 | 28.1% | 6.9% |
| 60 ans et plus | 1725 | 43.8% | 11.0% | 826 | 41.4% | 12.0% | 898 | 46.2% | 10.1% | 80 | 8.6% | 8.0% |
| Individu | ||||||||||||
| Ménagères | 1784 | 45.3% | 7.6% | - | - | - | 1784 | 91.7% | 7.6% | 339 | 36.4% | 4.8% |
| Personne de référence | 2325 | 59.0% | 8.2% | 1776 | 89.0% | 8.7% | 549 | 28.2% | 7.0% | 528 | 56.7% | 6.2% |
| Responsable des achats | 2844 | 72.2% | 7.9% | 1092 | 54.7% | 8.3% | 1752 | 90.0% | 7.7% | 588 | 63.1% | 5.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 54 | 1.4% | 10.8% | 38 | 1.9% | 11.1% | 16 | 0.8% | 10.0% | 3 | 0.3% | 10.3% |
| Petits patrons | 126 | 3.2% | 7.9% | 104 | 5.2% | 8.8% | 23 | 1.2% | 5.3% | 115 | 12.4% | 8.0% |
| Affaires et Cadres | 244 | 6.2% | 5.0% | 162 | 8.1% | 5.8% | 81 | 4.2% | 3.9% | 212 | 22.8% | 4.8% |
| Professions intermédiaires | 442 | 11.2% | 6.1% | 231 | 11.6% | 6.4% | 211 | 10.9% | 5.9% | 348 | 37.3% | 5.9% |
| Employés | 577 | 14.6% | 6.9% | 144 | 7.2% | 6.4% | 434 | 22.3% | 7.1% | 108 | 11.6% | 6.0% |
| Ouvriers | 499 | 12.6% | 7.9% | 405 | 20.3% | 8.0% | 93 | 4.8% | 7.4% | 14 | 1.5% | 3.9% |
| Retraités | 1503 | 38.1% | 11.7% | 762 | 38.2% | 12.6% | 741 | 38.1% | 11.0% | 11 | 1.2% | 5.2% |
| Autres inactifs | 496 | 12.6% | 4.8% | 150 | 7.5% | 4.1% | 346 | 17.8% | 5.2% | 120 | 12.9% | 3.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 79 | 2.0% | 10.6% | 43 | 2.1% | 10.7% | 37 | 1.9% | 10.4% | - | - | - |
| Petits patrons | 172 | 4.4% | 6.6% | 112 | 5.6% | 8.1% | 60 | 3.1% | 4.8% | 172 | 18.5% | 6.6% |
| Affaires et Cadres | 317 | 8.0% | 4.6% | 181 | 9.1% | 5.3% | 136 | 7.0% | 3.9% | 317 | 34.0% | 4.6% |
| Professions intermédiaires | 442 | 11.2% | 5.6% | 243 | 12.2% | 5.9% | 199 | 10.3% | 5.2% | 442 | 47.5% | 5.6% |
| Employés | 333 | 8.5% | 6.1% | 131 | 6.5% | 5.5% | 203 | 10.4% | 6.6% | - | - | - |
| Ouvriers | 652 | 16.5% | 6.9% | 378 | 19.0% | 7.5% | 273 | 14.0% | 6.2% | - | - | - |
| Retraités | 1712 | 43.4% | 11.5% | 808 | 40.5% | 12.1% | 903 | 46.4% | 11.0% | - | - | - |
| Autres inactifs | 234 | 5.9% | 5.7% | 100 | 5.0% | 6.6% | 135 | 6.9% | 5.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 802 | 20.4% | 8.0% | 367 | 18.4% | 8.4% | 435 | 22.4% | 7.7% | 97 | 10.4% | 5.0% |
| 2 personnes | 1728 | 43.8% | 9.5% | 855 | 42.8% | 9.8% | 873 | 44.9% | 9.3% | 240 | 25.7% | 5.8% |
| 3 personnes | 564 | 14.3% | 6.1% | 308 | 15.4% | 6.5% | 257 | 13.2% | 5.8% | 213 | 22.9% | 5.3% |
| 4 personnes | 547 | 13.9% | 5.9% | 299 | 15.0% | 6.6% | 247 | 12.7% | 5.2% | 253 | 27.1% | 5.3% |
| 5 personnes et + | 300 | 7.6% | 5.5% | 166 | 8.3% | 6.3% | 134 | 6.9% | 4.7% | 129 | 13.8% | 5.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 888 | 22.5% | 5.6% | 489 | 24.5% | 6.6% | 398 | 20.5% | 4.8% | 406 | 43.6% | 5.3% |
| Non | 3054 | 77.5% | 8.4% | 1506 | 75.5% | 8.6% | 1548 | 79.5% | 8.2% | 526 | 56.4% | 5.4% |
| Habitat | ||||||||||||
| Communes rurales | 1164 | 29.5% | 9.7% | 529 | 26.5% | 9.2% | 636 | 32.7% | 10.2% | 233 | 25.0% | 7.3% |
| Agglo. - 20 000 hab | 800 | 20.3% | 8.8% | 428 | 21.4% | 9.9% | 372 | 19.1% | 7.8% | 196 | 21.1% | 7.6% |
| Agglo. 20 000 à 100 000 hab | 739 | 18.8% | 10.6% | 370 | 18.5% | 11.0% | 369 | 19.0% | 10.2% | 166 | 17.8% | 8.2% |
| Agglo. + 100 000 hab | 1225 | 31.1% | 7.9% | 661 | 33.1% | 8.8% | 563 | 28.9% | 7.0% | 329 | 35.4% | 5.9% |
| Agglo. Paris | 14 | 0.3% | 0.2% | 8 | 0.4% | 0.2% | 6 | 0.3% | 0.1% | 7 | 0.8% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 16 | 0.4% | 0.2% | 10 | 0.5% | 0.2% | 6 | 0.3% | 0.1% | 8 | 0.9% | 0.2% |
| Nord Pas de Calais | 4 | 0.1% | 0.1% | 4 | 0.2% | 0.2% | - | - | - | 0 | - | - |
| Lorraine | 803 | 20.4% | 41.9% | 401 | 20.1% | 43.3% | 403 | 20.7% | 40.7% | 187 | 20.1% | 35.1% |
| Alsace | 682 | 17.3% | 44.4% | 340 | 17.0% | 45.7% | 342 | 17.6% | 43.2% | 165 | 17.8% | 37.4% |
| Franche-Comté | 381 | 9.7% | 39.9% | 192 | 9.6% | 41.4% | 189 | 9.7% | 38.4% | 72 | 7.7% | 28.6% |
| Champagne Ardennes | 79 | 2.0% | 7.2% | 39 | 1.9% | 7.4% | 40 | 2.0% | 7.1% | 15 | 1.6% | 5.2% |
| Picardie | 0 | - | - | 0 | - | - | - | - | - | 0 | - | 0.1% |
| Bourgogne | 375 | 9.5% | 27.6% | 166 | 8.3% | 25.4% | 209 | 10.7% | 29.6% | 76 | 8.1% | 22.3% |
| Haute Normandie | 2 | - | 0.1% | 0 | - | 0.1% | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.2% |
| Basse Normandie | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Centre | 3 | 0.1% | 0.2% | 2 | 0.1% | 0.2% | 1 | 0.1% | 0.1% | 2 | 0.2% | 0.2% |
| Pays de Loire | 1 | - | - | - | - | - | 1 | - | 0.1% | 0 | - | - |
| Bretagne | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Poitou Charentes | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Aquitaine | 1 | - | - | - | - | - | 1 | - | - | 1 | 0.1% | 0.1% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Limousin | 0 | - | 0.1% | - | - | - | 0 | - | 0.1% | - | - | - |
| Auvergne | 53 | 1.3% | 4.6% | 23 | 1.1% | 4.2% | 30 | 1.5% | 5.1% | 13 | 1.4% | 4.3% |
| Rhône Alpes | 1407 | 35.7% | 27.0% | 739 | 37.0% | 29.4% | 668 | 34.3% | 24.7% | 354 | 38.0% | 18.4% |
| Languedoc Roussillon | 17 | 0.4% | 0.7% | 15 | 0.8% | 1.4% | 1 | 0.1% | 0.1% | 3 | 0.3% | 0.4% |
| Provence Alpes Côte d'Azur, Corse | 118 | 3.0% | 2.7% | 64 | 3.2% | 3.1% | 53 | 2.7% | 2.3% | 34 | 3.7% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2435 | 61.8% | 6.6% | 1314 | 65.8% | 7.2% | 1121 | 57.6% | 6.0% | 776 | 83.3% | 5.1% |
| Presque tous les jours | 461 | 11.7% | 8.3% | 204 | 10.2% | 8.0% | 257 | 13.2% | 8.5% | 84 | 9.1% | 5.3% |
| 1 à 2 fois par semaine | 298 | 7.6% | 10.9% | 134 | 6.7% | 11.6% | 163 | 8.4% | 10.3% | 45 | 4.8% | 8.6% |
| 1 à 3 fois par mois | 46 | 1.2% | 9.0% | 16 | 0.8% | 6.9% | 30 | 1.5% | 10.8% | 9 | 0.9% | 10.6% |
| Moins souvent | 50 | 1.3% | 8.9% | 29 | 1.5% | 10.3% | 21 | 1.1% | 7.5% | 5 | 0.5% | 9.5% |
| Jamais | 6 | 0.1% | 7.8% | 1 | - | 1.0% | 5 | 0.3% | 25.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 76 | 1.9% | 4.5% | 46 | 2.3% | 6.3% | 29 | 1.5% | 3.1% | 13 | 1.4% | 7.3% |
| De 9 000 à moins de 12 000 euros par an | 189 | 4.8% | 7.0% | 73 | 3.7% | 7.0% | 116 | 5.9% | 6.9% | 20 | 2.2% | 8.0% |
| De 12 000 à moins de 18 000 euros par an | 513 | 13.0% | 9.5% | 207 | 10.3% | 9.2% | 307 | 15.8% | 9.8% | 36 | 3.8% | 5.3% |
| De 18 000 à moins de 24 000 euros par an | 510 | 12.9% | 7.6% | 232 | 11.6% | 7.8% | 279 | 14.3% | 7.4% | 91 | 9.7% | 6.4% |
| De 24 000 à moins de 36 000 euros par an | 937 | 23.8% | 8.0% | 497 | 24.9% | 8.9% | 441 | 22.6% | 7.2% | 176 | 18.9% | 5.0% |
| De 36 000 à moins de 45 000 euros par an | 608 | 15.4% | 8.2% | 315 | 15.8% | 8.4% | 292 | 15.0% | 8.1% | 172 | 18.4% | 6.0% |
| De 45 000 à moins de 65 000 euros par an | 494 | 12.5% | 7.1% | 295 | 14.8% | 7.5% | 199 | 10.2% | 6.5% | 192 | 20.6% | 5.2% |
| 65 000 euros et plus par an | 267 | 6.8% | 6.3% | 178 | 8.9% | 7.3% | 88 | 4.5% | 5.0% | 151 | 16.2% | 5.2% |
| Refus | 302 | 7.7% | 7.1% | 134 | 6.7% | 7.6% | 168 | 8.6% | 6.8% | 70 | 7.5% | 4.7% |
| Ne sait pas | 46 | 1.2% | 4.3% | 18 | 0.9% | 3.7% | 28 | 1.4% | 4.7% | 11 | 1.2% | 2.8% |
