L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1032 | 100.0% | 2.0% | 543 | 100.0% | 2.2% | 488 | 100.0% | 1.8% | 255 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 543 | 52.7% | 2.2% | 543 | 100.0% | 2.2% | - | - | - | 136 | 53.3% | 1.5% |
| Femme | 488 | 47.3% | 1.8% | - | - | - | 488 | 100.0% | 1.8% | 119 | 46.7% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 85 | 8.2% | 1.2% | 46 | 8.4% | 1.3% | 39 | 8.0% | 1.1% | 38 | 15.0% | 1.2% |
| 25 à 34 ans | 145 | 14.0% | 1.9% | 88 | 16.2% | 2.4% | 57 | 11.7% | 1.5% | 36 | 14.3% | 1.1% |
| 35 à 49 ans | 234 | 22.6% | 1.9% | 136 | 25.1% | 2.2% | 97 | 19.9% | 1.5% | 87 | 34.2% | 1.4% |
| 50 à 59 ans | 219 | 21.2% | 2.4% | 112 | 20.6% | 2.5% | 107 | 21.9% | 2.4% | 76 | 29.9% | 2.0% |
| 60 ans et plus | 349 | 33.9% | 2.2% | 161 | 29.7% | 2.3% | 188 | 38.5% | 2.1% | 17 | 6.6% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 443 | 42.9% | 1.9% | - | - | - | 443 | 90.7% | 1.9% | 98 | 38.3% | 1.4% |
| Personne de référence | 584 | 56.6% | 2.1% | 460 | 84.7% | 2.2% | 123 | 25.3% | 1.6% | 129 | 50.5% | 1.5% |
| Responsable des achats | 687 | 66.6% | 1.9% | 251 | 46.3% | 1.9% | 436 | 89.2% | 1.9% | 156 | 61.0% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.5% | 1.0% | 4 | 0.8% | 1.2% | 1 | 0.1% | 0.4% | 1 | 0.2% | 2.3% |
| Petits patrons | 26 | 2.5% | 1.6% | 14 | 2.6% | 1.2% | 12 | 2.5% | 2.8% | 23 | 8.8% | 1.6% |
| Affaires et Cadres | 64 | 6.2% | 1.3% | 42 | 7.8% | 1.5% | 21 | 4.4% | 1.0% | 58 | 22.6% | 1.3% |
| Professions intermédiaires | 119 | 11.5% | 1.6% | 67 | 12.4% | 1.9% | 52 | 10.5% | 1.4% | 91 | 35.7% | 1.5% |
| Employés | 182 | 17.6% | 2.2% | 61 | 11.2% | 2.7% | 121 | 24.8% | 2.0% | 29 | 11.5% | 1.6% |
| Ouvriers | 188 | 18.2% | 3.0% | 154 | 28.4% | 3.1% | 33 | 6.8% | 2.6% | 5 | 2.1% | 1.5% |
| Retraités | 279 | 27.1% | 2.2% | 146 | 26.9% | 2.4% | 133 | 27.3% | 2.0% | 5 | 1.9% | 2.3% |
| Autres inactifs | 169 | 16.4% | 1.6% | 54 | 9.9% | 1.5% | 116 | 23.7% | 1.7% | 44 | 17.1% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 0.9% | 1.3% | 4 | 0.8% | 1.1% | 5 | 1.1% | 1.5% | - | - | - |
| Petits patrons | 37 | 3.6% | 1.4% | 17 | 3.1% | 1.2% | 20 | 4.2% | 1.6% | 37 | 14.6% | 1.4% |
| Affaires et Cadres | 94 | 9.1% | 1.4% | 50 | 9.2% | 1.5% | 44 | 9.1% | 1.3% | 94 | 36.9% | 1.4% |
| Professions intermédiaires | 124 | 12.0% | 1.6% | 70 | 12.8% | 1.7% | 54 | 11.1% | 1.4% | 124 | 48.5% | 1.6% |
| Employés | 113 | 11.0% | 2.1% | 59 | 10.8% | 2.5% | 55 | 11.2% | 1.8% | - | - | - |
| Ouvriers | 247 | 24.0% | 2.6% | 149 | 27.4% | 2.9% | 98 | 20.1% | 2.2% | - | - | - |
| Retraités | 311 | 30.2% | 2.1% | 157 | 28.9% | 2.3% | 154 | 31.6% | 1.9% | - | - | - |
| Autres inactifs | 95 | 9.2% | 2.3% | 38 | 7.0% | 2.5% | 57 | 11.6% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 144 | 13.9% | 1.4% | 63 | 11.7% | 1.5% | 80 | 16.4% | 1.4% | 17 | 6.7% | 0.9% |
| 2 personnes | 424 | 41.1% | 2.3% | 219 | 40.2% | 2.5% | 206 | 42.2% | 2.2% | 65 | 25.5% | 1.6% |
| 3 personnes | 187 | 18.2% | 2.0% | 104 | 19.1% | 2.2% | 83 | 17.1% | 1.9% | 69 | 27.0% | 1.7% |
| 4 personnes | 167 | 16.2% | 1.8% | 95 | 17.5% | 2.1% | 72 | 14.7% | 1.5% | 69 | 27.0% | 1.4% |
| 5 personnes et + | 109 | 10.6% | 2.0% | 62 | 11.5% | 2.4% | 47 | 9.6% | 1.7% | 35 | 13.8% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 273 | 26.4% | 1.7% | 146 | 26.9% | 2.0% | 127 | 25.9% | 1.5% | 109 | 42.8% | 1.4% |
| Non | 759 | 73.6% | 2.1% | 397 | 73.1% | 2.3% | 362 | 74.1% | 1.9% | 146 | 57.2% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 139 | 13.5% | 1.2% | 72 | 13.2% | 1.3% | 68 | 13.9% | 1.1% | 41 | 15.9% | 1.3% |
| Agglo. - 20 000 hab | 143 | 13.8% | 1.6% | 72 | 13.2% | 1.7% | 71 | 14.5% | 1.5% | 40 | 15.6% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 133 | 12.9% | 1.9% | 64 | 11.8% | 1.9% | 69 | 14.1% | 1.9% | 28 | 10.8% | 1.4% |
| Agglo. + 100 000 hab | 610 | 59.1% | 3.9% | 334 | 61.4% | 4.5% | 277 | 56.6% | 3.5% | 144 | 56.3% | 2.6% |
| Agglo. Paris | 6 | 0.6% | 0.1% | 2 | 0.3% | - | 5 | 0.9% | 0.1% | 3 | 1.4% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 0.6% | 0.1% | 2 | 0.4% | - | 5 | 0.9% | 0.1% | 4 | 1.4% | 0.1% |
| Nord Pas de Calais | 1001 | 97.0% | 31.2% | 526 | 96.9% | 34.4% | 475 | 97.2% | 28.2% | 242 | 94.9% | 24.3% |
| Lorraine | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | - |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.2% | 0.2% |
| Picardie | 14 | 1.3% | 0.9% | 8 | 1.5% | 1.1% | 6 | 1.2% | 0.7% | 5 | 2.0% | 1.2% |
| Haute Normandie | 2 | 0.2% | 0.1% | 2 | 0.3% | 0.2% | - | - | - | - | - | - |
| Centre | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Midi Pyrénées | 2 | 0.2% | 0.1% | 1 | 0.3% | 0.1% | 0 | - | - | 2 | 0.6% | 0.2% |
| Limousin | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | 0.1% |
| Auvergne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Rhône Alpes | 4 | 0.3% | 0.1% | 2 | 0.4% | 0.1% | 1 | 0.3% | 0.1% | 1 | 0.4% | 0.1% |
| Languedoc Roussillon | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.1% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 750 | 72.6% | 2.0% | 387 | 71.2% | 2.1% | 363 | 74.3% | 1.9% | 226 | 88.6% | 1.5% |
| Presque tous les jours | 106 | 10.3% | 1.9% | 55 | 10.1% | 2.2% | 51 | 10.5% | 1.7% | 24 | 9.5% | 1.5% |
| 1 à 2 fois par semaine | 62 | 6.0% | 2.3% | 35 | 6.4% | 3.0% | 27 | 5.5% | 1.7% | 5 | 2.0% | 1.0% |
| 1 à 3 fois par mois | 12 | 1.2% | 2.5% | 7 | 1.3% | 3.2% | 5 | 1.1% | 1.9% | - | - | - |
| Moins souvent | 9 | 0.9% | 1.6% | 8 | 1.5% | 2.9% | 1 | 0.2% | 0.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 3.9% | 2.4% | 24 | 4.5% | 3.3% | 16 | 3.3% | 1.7% | 2 | 0.9% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 63 | 6.1% | 2.3% | 23 | 4.2% | 2.2% | 40 | 8.2% | 2.4% | 2 | 0.9% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 88 | 8.5% | 1.6% | 46 | 8.6% | 2.1% | 41 | 8.5% | 1.3% | 8 | 3.2% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 148 | 14.3% | 2.2% | 61 | 11.2% | 2.1% | 87 | 17.8% | 2.3% | 16 | 6.4% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 272 | 26.4% | 2.3% | 149 | 27.5% | 2.7% | 123 | 25.1% | 2.0% | 44 | 17.1% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 165 | 16.0% | 2.2% | 81 | 14.9% | 2.2% | 83 | 17.1% | 2.3% | 60 | 23.7% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 113 | 11.0% | 1.6% | 73 | 13.5% | 1.9% | 40 | 8.1% | 1.3% | 47 | 18.3% | 1.3% |
| 65 000 euros et plus par an | 74 | 7.2% | 1.8% | 48 | 8.9% | 2.0% | 26 | 5.4% | 1.5% | 53 | 20.7% | 1.8% |
| Refus | 62 | 6.0% | 1.5% | 34 | 6.2% | 1.9% | 28 | 5.7% | 1.1% | 22 | 8.5% | 1.4% |
| Ne sait pas | 7 | 0.7% | 0.6% | 3 | 0.5% | 0.6% | 4 | 0.8% | 0.7% | 1 | 0.3% | 0.2% |
