L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2387 | 100.0% | 4.6% | 1183 | 100.0% | 4.7% | 1204 | 100.0% | 4.4% | 616 | 100.0% | 3.5% |
| Sexe | ||||||||||||
| Homme | 1183 | 49.6% | 4.7% | 1183 | 100.0% | 4.7% | - | - | - | 342 | 55.5% | 3.9% |
| Femme | 1204 | 50.4% | 4.4% | - | - | - | 1204 | 100.0% | 4.4% | 274 | 44.5% | 3.2% |
| Age | ||||||||||||
| 15 à 24 ans | 197 | 8.3% | 2.7% | 95 | 8.0% | 2.6% | 103 | 8.5% | 2.9% | 76 | 12.3% | 2.5% |
| 25 à 34 ans | 211 | 8.9% | 2.8% | 107 | 9.0% | 2.9% | 104 | 8.7% | 2.7% | 93 | 15.1% | 2.9% |
| 35 à 49 ans | 491 | 20.6% | 3.9% | 270 | 22.9% | 4.4% | 221 | 18.3% | 3.5% | 226 | 36.7% | 3.6% |
| 50 à 59 ans | 401 | 16.8% | 4.5% | 208 | 17.6% | 4.6% | 193 | 16.0% | 4.3% | 167 | 27.1% | 4.4% |
| 60 ans et plus | 1086 | 45.5% | 6.9% | 503 | 42.6% | 7.3% | 583 | 48.4% | 6.6% | 55 | 8.9% | 5.5% |
| Individu | ||||||||||||
| Ménagères | 1107 | 46.4% | 4.7% | - | - | - | 1107 | 91.9% | 4.7% | 239 | 38.7% | 3.4% |
| Personne de référence | 1413 | 59.2% | 5.0% | 1060 | 89.6% | 5.2% | 353 | 29.4% | 4.5% | 351 | 57.0% | 4.1% |
| Responsable des achats | 1693 | 70.9% | 4.7% | 615 | 52.0% | 4.7% | 1078 | 89.5% | 4.7% | 409 | 66.3% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 58 | 2.4% | 11.6% | 47 | 3.9% | 13.8% | 12 | 1.0% | 7.0% | 1 | 0.1% | 2.1% |
| Petits patrons | 61 | 2.5% | 3.8% | 47 | 4.0% | 4.0% | 14 | 1.1% | 3.1% | 52 | 8.4% | 3.6% |
| Affaires et Cadres | 180 | 7.5% | 3.7% | 107 | 9.1% | 3.8% | 73 | 6.0% | 3.5% | 161 | 26.1% | 3.7% |
| Professions intermédiaires | 307 | 12.8% | 4.3% | 163 | 13.8% | 4.5% | 144 | 11.9% | 4.0% | 253 | 41.0% | 4.3% |
| Employés | 299 | 12.5% | 3.6% | 69 | 5.9% | 3.1% | 229 | 19.0% | 3.8% | 58 | 9.4% | 3.2% |
| Ouvriers | 266 | 11.1% | 4.2% | 200 | 16.9% | 4.0% | 66 | 5.5% | 5.2% | 17 | 2.8% | 4.8% |
| Retraités | 914 | 38.3% | 7.1% | 452 | 38.2% | 7.5% | 462 | 38.4% | 6.8% | 8 | 1.2% | 3.6% |
| Autres inactifs | 303 | 12.7% | 2.9% | 98 | 8.3% | 2.7% | 205 | 17.1% | 3.1% | 68 | 11.0% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 76 | 3.2% | 10.1% | 50 | 4.2% | 12.6% | 26 | 2.2% | 7.3% | - | - | - |
| Petits patrons | 80 | 3.4% | 3.1% | 49 | 4.1% | 3.5% | 31 | 2.6% | 2.5% | 80 | 13.0% | 3.1% |
| Affaires et Cadres | 226 | 9.5% | 3.3% | 126 | 10.6% | 3.7% | 100 | 8.3% | 2.9% | 226 | 36.6% | 3.3% |
| Professions intermédiaires | 310 | 13.0% | 3.9% | 168 | 14.2% | 4.1% | 143 | 11.8% | 3.7% | 310 | 50.4% | 3.9% |
| Employés | 169 | 7.1% | 3.1% | 77 | 6.5% | 3.3% | 92 | 7.6% | 3.0% | - | - | - |
| Ouvriers | 386 | 16.2% | 4.1% | 211 | 17.8% | 4.1% | 175 | 14.6% | 4.0% | - | - | - |
| Retraités | 999 | 41.8% | 6.7% | 466 | 39.4% | 7.0% | 533 | 44.2% | 6.5% | - | - | - |
| Autres inactifs | 141 | 5.9% | 3.5% | 37 | 3.1% | 2.4% | 104 | 8.6% | 4.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 485 | 20.3% | 4.8% | 200 | 16.9% | 4.6% | 285 | 23.6% | 5.0% | 68 | 11.1% | 3.5% |
| 2 personnes | 1041 | 43.6% | 5.8% | 529 | 44.7% | 6.1% | 513 | 42.6% | 5.4% | 150 | 24.3% | 3.6% |
| 3 personnes | 330 | 13.8% | 3.6% | 158 | 13.4% | 3.3% | 172 | 14.3% | 3.9% | 144 | 23.3% | 3.6% |
| 4 personnes | 339 | 14.2% | 3.7% | 190 | 16.1% | 4.2% | 148 | 12.3% | 3.1% | 151 | 24.5% | 3.2% |
| 5 personnes et + | 192 | 8.0% | 3.5% | 106 | 9.0% | 4.0% | 86 | 7.1% | 3.0% | 104 | 16.9% | 4.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 546 | 22.9% | 3.5% | 277 | 23.4% | 3.7% | 270 | 22.4% | 3.2% | 260 | 42.1% | 3.4% |
| Non | 1841 | 77.1% | 5.1% | 906 | 76.6% | 5.2% | 934 | 77.6% | 5.0% | 357 | 57.9% | 3.7% |
| Habitat | ||||||||||||
| Communes rurales | 778 | 32.6% | 6.5% | 377 | 31.8% | 6.6% | 401 | 33.3% | 6.4% | 159 | 25.7% | 4.9% |
| Agglo. - 20 000 hab | 699 | 29.3% | 7.7% | 348 | 29.4% | 8.1% | 352 | 29.2% | 7.4% | 148 | 24.1% | 5.8% |
| Agglo. 20 000 à 100 000 hab | 367 | 15.4% | 5.3% | 167 | 14.1% | 5.0% | 200 | 16.6% | 5.5% | 89 | 14.4% | 4.4% |
| Agglo. + 100 000 hab | 495 | 20.7% | 3.2% | 264 | 22.3% | 3.5% | 231 | 19.2% | 2.9% | 197 | 31.9% | 3.5% |
| Agglo. Paris | 48 | 2.0% | 0.6% | 28 | 2.4% | 0.7% | 20 | 1.6% | 0.4% | 24 | 4.0% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 51 | 2.1% | 0.5% | 28 | 2.4% | 0.6% | 23 | 1.9% | 0.5% | 26 | 4.2% | 0.6% |
| Nord Pas de Calais | 1 | - | - | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.2% | 0.1% |
| Champagne Ardennes | 1 | - | 0.1% | 0 | - | 0.1% | 0 | - | 0.1% | - | - | - |
| Picardie | 5 | 0.2% | 0.3% | 4 | 0.3% | 0.5% | 1 | 0.1% | 0.1% | 2 | 0.4% | 0.5% |
| Bourgogne | 0 | - | - | - | - | - | 0 | - | 0.1% | 0 | 0.1% | 0.1% |
| Haute Normandie | 16 | 0.7% | 1.1% | 8 | 0.6% | 1.1% | 8 | 0.7% | 1.0% | 6 | 1.0% | 1.4% |
| Basse Normandie | 322 | 13.5% | 26.9% | 147 | 12.4% | 25.9% | 175 | 14.5% | 27.7% | 93 | 15.1% | 26.2% |
| Centre | 14 | 0.6% | 0.7% | 7 | 0.6% | 0.7% | 7 | 0.6% | 0.6% | 10 | 1.7% | 1.5% |
| Pays de Loire | 932 | 39.0% | 31.2% | 472 | 39.9% | 32.8% | 459 | 38.1% | 29.7% | 235 | 38.1% | 26.4% |
| Bretagne | 1016 | 42.6% | 38.0% | 496 | 41.9% | 38.7% | 520 | 43.2% | 37.4% | 230 | 37.2% | 32.3% |
| Poitou Charentes | 16 | 0.7% | 1.1% | 10 | 0.9% | 1.4% | 6 | 0.5% | 0.7% | 6 | 1.0% | 1.7% |
| Aquitaine | 6 | 0.3% | 0.2% | 5 | 0.5% | 0.4% | 1 | 0.1% | 0.1% | 3 | 0.5% | 0.3% |
| Midi Pyrénées | 1 | - | - | 0 | - | - | 1 | 0.1% | - | 0 | - | - |
| Limousin | 0 | - | 0.1% | 0 | - | 0.1% | 0 | - | - | 0 | 0.1% | 0.2% |
| Auvergne | 0 | - | - | - | - | - | 0 | - | 0.1% | - | - | - |
| Rhône Alpes | 2 | 0.1% | - | 0 | - | - | 1 | 0.1% | 0.1% | 1 | 0.1% | - |
| Languedoc Roussillon | 2 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.1% | - | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.2% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1496 | 62.7% | 4.0% | 809 | 68.4% | 4.4% | 688 | 57.1% | 3.7% | 519 | 84.2% | 3.4% |
| Presque tous les jours | 227 | 9.5% | 4.1% | 101 | 8.5% | 4.0% | 126 | 10.5% | 4.2% | 60 | 9.7% | 3.8% |
| 1 à 2 fois par semaine | 118 | 5.0% | 4.3% | 48 | 4.0% | 4.1% | 71 | 5.9% | 4.5% | 20 | 3.2% | 3.8% |
| 1 à 3 fois par mois | 28 | 1.2% | 5.4% | 11 | 0.9% | 4.6% | 17 | 1.4% | 6.1% | 12 | 1.9% | 14.4% |
| Moins souvent | 43 | 1.8% | 7.6% | 18 | 1.5% | 6.4% | 24 | 2.0% | 8.8% | 0 | - | 0.2% |
| Jamais | 10 | 0.4% | 13.8% | 7 | 0.6% | 13.8% | 3 | 0.2% | 14.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 45 | 1.9% | 2.7% | 24 | 2.0% | 3.3% | 22 | 1.8% | 2.3% | 3 | 0.4% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 83 | 3.5% | 3.1% | 22 | 1.9% | 2.1% | 61 | 5.1% | 3.7% | 4 | 0.7% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 296 | 12.4% | 5.5% | 121 | 10.2% | 5.4% | 174 | 14.5% | 5.6% | 19 | 3.0% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 409 | 17.1% | 6.1% | 189 | 16.0% | 6.4% | 220 | 18.2% | 5.8% | 59 | 9.6% | 4.2% |
| De 24 000 à moins de 36 000 euros par an | 539 | 22.6% | 4.6% | 279 | 23.6% | 5.0% | 260 | 21.6% | 4.3% | 138 | 22.5% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 342 | 14.3% | 4.6% | 182 | 15.4% | 4.8% | 161 | 13.4% | 4.4% | 121 | 19.6% | 4.2% |
| De 45 000 à moins de 65 000 euros par an | 325 | 13.6% | 4.6% | 181 | 15.3% | 4.6% | 144 | 11.9% | 4.7% | 148 | 24.0% | 4.0% |
| 65 000 euros et plus par an | 124 | 5.2% | 2.9% | 81 | 6.8% | 3.3% | 44 | 3.6% | 2.5% | 72 | 11.7% | 2.5% |
| Refus | 185 | 7.8% | 4.4% | 85 | 7.2% | 4.8% | 100 | 8.3% | 4.1% | 45 | 7.3% | 3.0% |
| Ne sait pas | 39 | 1.6% | 3.6% | 19 | 1.6% | 4.0% | 19 | 1.6% | 3.3% | 7 | 1.1% | 1.8% |
