L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 222 | 100.0% | 0.4% | 95 | 100.0% | 0.4% | 127 | 100.0% | 0.5% | 46 | 100.0% | 0.3% |
| Sexe | ||||||||||||
| Homme | 95 | 42.9% | 0.4% | 95 | 100.0% | 0.4% | - | - | - | 27 | 58.3% | 0.3% |
| Femme | 127 | 57.1% | 0.5% | - | - | - | 127 | 100.0% | 0.5% | 19 | 41.7% | 0.2% |
| Age | ||||||||||||
| 15 à 24 ans | 15 | 6.6% | 0.2% | 5 | 5.1% | 0.1% | 10 | 7.7% | 0.3% | 1 | 2.8% | - |
| 25 à 34 ans | 21 | 9.3% | 0.3% | 4 | 4.7% | 0.1% | 16 | 12.7% | 0.4% | 7 | 15.7% | 0.2% |
| 35 à 49 ans | 49 | 21.9% | 0.4% | 30 | 31.2% | 0.5% | 19 | 14.9% | 0.3% | 23 | 50.7% | 0.4% |
| 50 à 59 ans | 36 | 16.1% | 0.4% | 12 | 12.7% | 0.3% | 24 | 18.7% | 0.5% | 13 | 28.5% | 0.3% |
| 60 ans et plus | 102 | 46.1% | 0.7% | 44 | 46.2% | 0.6% | 58 | 46.1% | 0.7% | 1 | 2.3% | 0.1% |
| Individu | ||||||||||||
| Ménagères | 119 | 53.8% | 0.5% | - | - | - | 119 | 94.3% | 0.5% | 19 | 41.7% | 0.3% |
| Personne de référence | 105 | 47.3% | 0.4% | 90 | 94.9% | 0.4% | 15 | 11.5% | 0.2% | 30 | 65.6% | 0.4% |
| Responsable des achats | 158 | 71.3% | 0.4% | 52 | 54.5% | 0.4% | 106 | 84.0% | 0.5% | 34 | 73.8% | 0.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 1.6% | 0.7% | 3 | 3.6% | 1.0% | - | - | - | - | - | - |
| Petits patrons | 4 | 1.6% | 0.2% | 3 | 3.5% | 0.3% | 0 | 0.2% | 0.1% | 4 | 7.6% | 0.2% |
| Affaires et Cadres | 13 | 6.1% | 0.3% | 10 | 10.3% | 0.3% | 4 | 2.9% | 0.2% | 13 | 28.5% | 0.3% |
| Professions intermédiaires | 25 | 11.4% | 0.4% | 13 | 13.1% | 0.3% | 13 | 10.1% | 0.4% | 21 | 45.5% | 0.4% |
| Employés | 32 | 14.5% | 0.4% | 5 | 5.5% | 0.2% | 27 | 21.3% | 0.4% | 2 | 5.1% | 0.1% |
| Ouvriers | 24 | 10.8% | 0.4% | 13 | 14.0% | 0.3% | 11 | 8.5% | 0.8% | - | - | - |
| Retraités | 99 | 44.7% | 0.8% | 43 | 45.2% | 0.7% | 56 | 44.2% | 0.8% | 0 | 0.2% | - |
| Autres inactifs | 21 | 9.4% | 0.2% | 5 | 4.8% | 0.1% | 16 | 12.8% | 0.2% | 6 | 13.1% | 0.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 3.1% | 0.9% | 3 | 3.0% | 0.7% | 4 | 3.1% | 1.1% | - | - | - |
| Petits patrons | 5 | 2.1% | 0.2% | 3 | 3.5% | 0.2% | 1 | 1.1% | 0.1% | 5 | 10.2% | 0.2% |
| Affaires et Cadres | 22 | 9.9% | 0.3% | 10 | 10.8% | 0.3% | 12 | 9.3% | 0.3% | 22 | 47.8% | 0.3% |
| Professions intermédiaires | 19 | 8.7% | 0.2% | 13 | 14.0% | 0.3% | 6 | 4.8% | 0.2% | 19 | 42.0% | 0.2% |
| Employés | 18 | 8.0% | 0.3% | 5 | 5.2% | 0.2% | 13 | 10.2% | 0.4% | - | - | - |
| Ouvriers | 40 | 17.9% | 0.4% | 14 | 15.2% | 0.3% | 25 | 20.0% | 0.6% | - | - | - |
| Retraités | 109 | 49.0% | 0.7% | 45 | 47.0% | 0.7% | 64 | 50.5% | 0.8% | - | - | - |
| Autres inactifs | 3 | 1.2% | 0.1% | 1 | 1.5% | 0.1% | 1 | 1.0% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 28 | 12.8% | 0.3% | 19 | 20.1% | 0.4% | 9 | 7.2% | 0.2% | 3 | 6.6% | 0.2% |
| 2 personnes | 109 | 49.0% | 0.6% | 36 | 37.7% | 0.4% | 73 | 57.4% | 0.8% | 8 | 16.7% | 0.2% |
| 3 personnes | 28 | 12.8% | 0.3% | 16 | 16.6% | 0.3% | 13 | 9.9% | 0.3% | 11 | 24.4% | 0.3% |
| 4 personnes | 36 | 16.1% | 0.4% | 21 | 21.9% | 0.5% | 15 | 11.6% | 0.3% | 14 | 30.1% | 0.3% |
| 5 personnes et + | 21 | 9.4% | 0.4% | 4 | 3.7% | 0.1% | 17 | 13.8% | 0.6% | 10 | 22.2% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 65 | 29.2% | 0.4% | 33 | 35.0% | 0.4% | 31 | 24.8% | 0.4% | 33 | 71.1% | 0.4% |
| Non | 157 | 70.8% | 0.4% | 62 | 65.0% | 0.4% | 95 | 75.2% | 0.5% | 13 | 28.9% | 0.1% |
| Habitat | ||||||||||||
| Communes rurales | 85 | 38.4% | 0.7% | 36 | 37.5% | 0.6% | 49 | 39.0% | 0.8% | 18 | 38.2% | 0.5% |
| Agglo. - 20 000 hab | 55 | 24.8% | 0.6% | 26 | 27.1% | 0.6% | 29 | 23.1% | 0.6% | 10 | 21.4% | 0.4% |
| Agglo. 20 000 à 100 000 hab | 80 | 35.9% | 1.1% | 33 | 34.3% | 1.0% | 47 | 37.1% | 1.3% | 18 | 39.7% | 0.9% |
| Agglo. + 100 000 hab | 2 | 0.9% | - | 1 | 1.1% | - | 1 | 0.7% | - | 0 | 0.8% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.3% | - |
| Franche-Comté | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | - | 0.1% | - |
| Champagne Ardennes | 1 | 0.3% | 0.1% | 1 | 0.7% | 0.1% | - | - | - | 1 | 1.5% | 0.2% |
| Bourgogne | 207 | 93.2% | 15.2% | 87 | 91.4% | 13.3% | 120 | 94.5% | 17.0% | 38 | 82.5% | 11.3% |
| Centre | 0 | 0.2% | - | 0 | 0.5% | - | - | - | - | 0 | 1.0% | 0.1% |
| Auvergne | 3 | 1.5% | 0.3% | 3 | 2.9% | 0.5% | 1 | 0.4% | 0.1% | 1 | 1.1% | 0.2% |
| Rhône Alpes | 10 | 4.6% | 0.2% | 4 | 4.4% | 0.2% | 6 | 4.8% | 0.2% | 6 | 13.5% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 142 | 63.9% | 0.4% | 72 | 75.2% | 0.4% | 70 | 55.4% | 0.4% | 38 | 83.4% | 0.3% |
| Presque tous les jours | 16 | 7.1% | 0.3% | 7 | 7.0% | 0.3% | 9 | 7.2% | 0.3% | 4 | 8.6% | 0.2% |
| 1 à 2 fois par semaine | 9 | 3.9% | 0.3% | 1 | 1.5% | 0.1% | 7 | 5.7% | 0.5% | 1 | 1.2% | 0.1% |
| 1 à 3 fois par mois | 10 | 4.7% | 2.0% | 2 | 2.5% | 1.0% | 8 | 6.3% | 2.9% | 3 | 6.9% | 3.8% |
| Moins souvent | 3 | 1.4% | 0.5% | 3 | 3.2% | 1.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| De 9 000 à moins de 12 000 euros par an | 4 | 1.7% | 0.1% | - | - | - | 4 | 3.1% | 0.2% | 3 | 6.9% | 1.3% |
| De 12 000 à moins de 18 000 euros par an | 20 | 9.0% | 0.4% | 12 | 12.2% | 0.5% | 8 | 6.6% | 0.3% | - | - | - |
| De 18 000 à moins de 24 000 euros par an | 37 | 16.4% | 0.5% | 8 | 8.8% | 0.3% | 28 | 22.2% | 0.7% | 1 | 2.7% | 0.1% |
| De 24 000 à moins de 36 000 euros par an | 63 | 28.2% | 0.5% | 32 | 33.9% | 0.6% | 30 | 24.0% | 0.5% | 12 | 25.3% | 0.3% |
| De 36 000 à moins de 45 000 euros par an | 44 | 19.8% | 0.6% | 17 | 18.1% | 0.5% | 27 | 21.0% | 0.7% | 8 | 17.8% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 24 | 10.9% | 0.3% | 14 | 14.6% | 0.4% | 10 | 8.1% | 0.3% | 12 | 25.1% | 0.3% |
| 65 000 euros et plus par an | 13 | 6.0% | 0.3% | 4 | 3.8% | 0.1% | 10 | 7.7% | 0.6% | 8 | 17.2% | 0.3% |
| Refus | 14 | 6.2% | 0.3% | 8 | 7.9% | 0.4% | 6 | 4.9% | 0.3% | 2 | 4.9% | 0.2% |
| Ne sait pas | 4 | 1.7% | 0.3% | 1 | 0.7% | 0.1% | 3 | 2.4% | 0.5% | - | - | - |
