L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 310 | 100.0% | 0.6% | 160 | 100.0% | 0.6% | 149 | 100.0% | 0.6% | 81 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 160 | 51.8% | 0.6% | 160 | 100.0% | 0.6% | - | - | - | 39 | 47.8% | 0.4% |
| Femme | 149 | 48.2% | 0.6% | - | - | - | 149 | 100.0% | 0.6% | 42 | 52.2% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 23 | 7.3% | 0.3% | 9 | 5.7% | 0.3% | 14 | 9.1% | 0.4% | 9 | 10.5% | 0.3% |
| 25 à 34 ans | 36 | 11.5% | 0.5% | 22 | 13.7% | 0.6% | 14 | 9.2% | 0.4% | 13 | 15.5% | 0.4% |
| 35 à 49 ans | 85 | 27.6% | 0.7% | 39 | 24.2% | 0.6% | 47 | 31.3% | 0.7% | 38 | 47.2% | 0.6% |
| 50 à 59 ans | 61 | 19.7% | 0.7% | 39 | 24.1% | 0.9% | 22 | 15.0% | 0.5% | 20 | 24.7% | 0.5% |
| 60 ans et plus | 105 | 33.8% | 0.7% | 52 | 32.3% | 0.8% | 53 | 35.4% | 0.6% | 2 | 2.1% | 0.2% |
| Individu | ||||||||||||
| Ménagères | 135 | 43.5% | 0.6% | - | - | - | 135 | 90.1% | 0.6% | 37 | 45.2% | 0.5% |
| Personne de référence | 186 | 60.1% | 0.7% | 146 | 91.1% | 0.7% | 40 | 26.9% | 0.5% | 37 | 45.5% | 0.4% |
| Responsable des achats | 230 | 74.3% | 0.6% | 102 | 63.5% | 0.8% | 128 | 85.9% | 0.6% | 60 | 74.0% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.6% | 0.4% | - | - | - | 2 | 1.2% | 1.1% | - | - | - |
| Petits patrons | 4 | 1.3% | 0.3% | 3 | 1.7% | 0.2% | 1 | 0.9% | 0.3% | 4 | 5.1% | 0.3% |
| Affaires et Cadres | 17 | 5.3% | 0.3% | 10 | 6.3% | 0.4% | 7 | 4.4% | 0.3% | 15 | 18.1% | 0.3% |
| Professions intermédiaires | 43 | 14.0% | 0.6% | 24 | 14.7% | 0.7% | 20 | 13.1% | 0.5% | 34 | 41.4% | 0.6% |
| Employés | 51 | 16.4% | 0.6% | 14 | 8.9% | 0.6% | 37 | 24.5% | 0.6% | 18 | 21.6% | 1.0% |
| Ouvriers | 49 | 16.0% | 0.8% | 38 | 24.0% | 0.8% | 11 | 7.3% | 0.9% | 1 | 1.5% | 0.4% |
| Retraités | 75 | 24.4% | 0.6% | 43 | 26.8% | 0.7% | 32 | 21.7% | 0.5% | 0 | 0.5% | 0.2% |
| Autres inactifs | 68 | 22.0% | 0.7% | 28 | 17.5% | 0.8% | 40 | 26.9% | 0.6% | 10 | 11.7% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.4% | 0.1% | - | - | - | 1 | 0.7% | 0.3% | - | - | - |
| Petits patrons | 9 | 2.9% | 0.3% | 3 | 2.0% | 0.2% | 6 | 3.9% | 0.5% | 9 | 11.1% | 0.3% |
| Affaires et Cadres | 22 | 7.1% | 0.3% | 10 | 6.5% | 0.3% | 12 | 7.8% | 0.3% | 22 | 27.1% | 0.3% |
| Professions intermédiaires | 50 | 16.2% | 0.6% | 25 | 15.8% | 0.6% | 25 | 16.7% | 0.7% | 50 | 61.8% | 0.6% |
| Employés | 31 | 10.0% | 0.6% | 17 | 10.7% | 0.7% | 14 | 9.3% | 0.5% | - | - | - |
| Ouvriers | 62 | 20.0% | 0.7% | 40 | 24.9% | 0.8% | 22 | 14.8% | 0.5% | - | - | - |
| Retraités | 96 | 31.1% | 0.6% | 45 | 27.9% | 0.7% | 51 | 34.5% | 0.6% | - | - | - |
| Autres inactifs | 38 | 12.2% | 0.9% | 20 | 12.2% | 1.3% | 18 | 12.3% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 73 | 23.7% | 0.7% | 44 | 27.6% | 1.0% | 29 | 19.5% | 0.5% | 8 | 9.8% | 0.4% |
| 2 personnes | 102 | 33.1% | 0.6% | 47 | 29.5% | 0.5% | 55 | 36.9% | 0.6% | 18 | 22.6% | 0.4% |
| 3 personnes | 60 | 19.3% | 0.6% | 32 | 20.3% | 0.7% | 27 | 18.2% | 0.6% | 21 | 26.3% | 0.5% |
| 4 personnes | 50 | 16.0% | 0.5% | 29 | 17.9% | 0.6% | 21 | 14.0% | 0.4% | 24 | 29.1% | 0.5% |
| 5 personnes et + | 25 | 7.9% | 0.4% | 8 | 4.7% | 0.3% | 17 | 11.4% | 0.6% | 10 | 12.2% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 95 | 30.6% | 0.6% | 51 | 31.7% | 0.7% | 44 | 29.4% | 0.5% | 34 | 42.2% | 0.4% |
| Non | 215 | 69.4% | 0.6% | 109 | 68.3% | 0.6% | 105 | 70.6% | 0.6% | 47 | 57.8% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 116 | 37.3% | 1.0% | 48 | 29.9% | 0.8% | 68 | 45.3% | 1.1% | 37 | 45.7% | 1.2% |
| Agglo. - 20 000 hab | 86 | 27.9% | 1.0% | 55 | 34.0% | 1.3% | 32 | 21.3% | 0.7% | 16 | 19.8% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 45 | 14.4% | 0.6% | 20 | 12.7% | 0.6% | 24 | 16.2% | 0.7% | 11 | 13.2% | 0.5% |
| Agglo. + 100 000 hab | 55 | 17.8% | 0.4% | 34 | 21.3% | 0.5% | 21 | 14.0% | 0.3% | 15 | 17.9% | 0.3% |
| Agglo. Paris | 8 | 2.6% | 0.1% | 3 | 2.0% | 0.1% | 5 | 3.2% | 0.1% | 3 | 3.4% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 2.7% | 0.1% | 3 | 2.1% | 0.1% | 5 | 3.2% | 0.1% | 3 | 3.6% | 0.1% |
| Nord Pas de Calais | 19 | 6.0% | 0.6% | 14 | 8.8% | 0.9% | 5 | 3.1% | 0.3% | 4 | 4.7% | 0.4% |
| Champagne Ardennes | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | 0.1% |
| Picardie | 273 | 88.2% | 17.7% | 137 | 85.4% | 18.5% | 136 | 91.2% | 17.1% | 72 | 88.0% | 16.2% |
| Haute Normandie | 9 | 2.9% | 0.6% | 6 | 3.5% | 0.8% | 3 | 2.2% | 0.4% | 2 | 3.0% | 0.5% |
| Poitou Charentes | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | 0 | 0.4% | 0.1% |
| Languedoc Roussillon | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 190 | 61.5% | 0.5% | 94 | 58.4% | 0.5% | 97 | 64.8% | 0.5% | 63 | 77.8% | 0.4% |
| Presque tous les jours | 25 | 8.1% | 0.4% | 11 | 6.9% | 0.4% | 14 | 9.3% | 0.5% | 5 | 5.7% | 0.3% |
| 1 à 2 fois par semaine | 16 | 5.0% | 0.6% | 11 | 6.7% | 0.9% | 5 | 3.2% | 0.3% | 3 | 3.3% | 0.5% |
| 1 à 3 fois par mois | 3 | 1.0% | 0.6% | 2 | 1.2% | 0.8% | 1 | 0.9% | 0.5% | - | - | - |
| Moins souvent | 20 | 6.6% | 3.6% | 12 | 7.6% | 4.3% | 8 | 5.5% | 2.9% | 8 | 10.0% | 15.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 7 | 2.4% | 0.4% | 6 | 3.8% | 0.8% | 1 | 0.8% | 0.1% | 0 | 0.2% | 0.1% |
| De 9 000 à moins de 12 000 euros par an | 40 | 12.8% | 1.5% | 27 | 16.7% | 2.6% | 13 | 8.6% | 0.8% | 1 | 0.8% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 39 | 12.7% | 0.7% | 16 | 10.1% | 0.7% | 23 | 15.4% | 0.7% | 1 | 1.1% | 0.1% |
| De 18 000 à moins de 24 000 euros par an | 48 | 15.7% | 0.7% | 21 | 13.0% | 0.7% | 28 | 18.6% | 0.7% | 7 | 9.2% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 67 | 21.5% | 0.6% | 21 | 13.3% | 0.4% | 45 | 30.3% | 0.7% | 27 | 33.7% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 50 | 16.0% | 0.7% | 36 | 22.7% | 1.0% | 13 | 8.9% | 0.4% | 16 | 19.3% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 31 | 10.1% | 0.4% | 18 | 11.1% | 0.4% | 13 | 9.0% | 0.4% | 15 | 18.7% | 0.4% |
| 65 000 euros et plus par an | 13 | 4.3% | 0.3% | 10 | 6.1% | 0.4% | 3 | 2.3% | 0.2% | 8 | 9.7% | 0.3% |
| Refus | 12 | 3.8% | 0.3% | 5 | 3.1% | 0.3% | 7 | 4.5% | 0.3% | 5 | 6.8% | 0.4% |
| Ne sait pas | 3 | 0.8% | 0.2% | 0 | 0.1% | - | 2 | 1.6% | 0.4% | 0 | 0.5% | 0.1% |
