L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 335 | 100.0% | 0.6% | 162 | 100.0% | 0.6% | 173 | 100.0% | 0.6% | 50 | 100.0% | 0.3% |
| Sexe | ||||||||||||
| Homme | 162 | 48.2% | 0.6% | 162 | 100.0% | 0.6% | - | - | - | 24 | 47.8% | 0.3% |
| Femme | 173 | 51.8% | 0.6% | - | - | - | 173 | 100.0% | 0.6% | 26 | 52.2% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 18 | 5.5% | 0.3% | 15 | 9.4% | 0.4% | 3 | 1.8% | 0.1% | 4 | 8.2% | 0.1% |
| 25 à 34 ans | 34 | 10.0% | 0.4% | 20 | 12.7% | 0.6% | 13 | 7.6% | 0.3% | 13 | 25.4% | 0.4% |
| 35 à 49 ans | 54 | 16.2% | 0.4% | 25 | 15.4% | 0.4% | 29 | 17.0% | 0.5% | 23 | 44.9% | 0.4% |
| 50 à 59 ans | 79 | 23.5% | 0.9% | 17 | 10.4% | 0.4% | 62 | 35.8% | 1.4% | 9 | 18.5% | 0.2% |
| 60 ans et plus | 150 | 44.7% | 1.0% | 84 | 52.1% | 1.2% | 65 | 37.8% | 0.7% | 2 | 3.1% | 0.2% |
| Individu | ||||||||||||
| Ménagères | 168 | 50.0% | 0.7% | - | - | - | 168 | 96.6% | 0.7% | 24 | 47.0% | 0.3% |
| Personne de référence | 204 | 60.8% | 0.7% | 141 | 87.0% | 0.7% | 63 | 36.3% | 0.8% | 23 | 45.9% | 0.3% |
| Responsable des achats | 256 | 76.5% | 0.7% | 89 | 54.8% | 0.7% | 168 | 96.7% | 0.7% | 37 | 73.2% | 0.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 1.1% | 0.7% | 2 | 1.2% | 0.6% | 2 | 1.0% | 1.1% | - | - | - |
| Petits patrons | 5 | 1.3% | 0.3% | 4 | 2.7% | 0.4% | 0 | 0.1% | - | 5 | 9.0% | 0.3% |
| Affaires et Cadres | 13 | 3.8% | 0.3% | 5 | 3.4% | 0.2% | 7 | 4.2% | 0.3% | 12 | 24.3% | 0.3% |
| Professions intermédiaires | 28 | 8.4% | 0.4% | 12 | 7.5% | 0.3% | 16 | 9.2% | 0.4% | 19 | 38.8% | 0.3% |
| Employés | 35 | 10.6% | 0.4% | 4 | 2.6% | 0.2% | 31 | 18.0% | 0.5% | 7 | 13.8% | 0.4% |
| Ouvriers | 56 | 16.6% | 0.9% | 38 | 23.6% | 0.8% | 18 | 10.2% | 1.4% | 3 | 5.8% | 0.8% |
| Retraités | 143 | 42.8% | 1.1% | 84 | 52.2% | 1.4% | 59 | 34.0% | 0.9% | 0 | 0.2% | - |
| Autres inactifs | 51 | 15.4% | 0.5% | 11 | 6.8% | 0.3% | 40 | 23.3% | 0.6% | 4 | 8.1% | 0.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 1.7% | 0.8% | 2 | 1.1% | 0.5% | 4 | 2.3% | 1.1% | - | - | - |
| Petits patrons | 7 | 2.1% | 0.3% | 4 | 2.7% | 0.3% | 2 | 1.4% | 0.2% | 7 | 13.8% | 0.3% |
| Affaires et Cadres | 21 | 6.1% | 0.3% | 8 | 4.7% | 0.2% | 13 | 7.5% | 0.4% | 21 | 41.0% | 0.3% |
| Professions intermédiaires | 23 | 6.8% | 0.3% | 12 | 7.4% | 0.3% | 11 | 6.2% | 0.3% | 23 | 45.2% | 0.3% |
| Employés | 18 | 5.5% | 0.3% | 9 | 5.5% | 0.4% | 9 | 5.4% | 0.3% | - | - | - |
| Ouvriers | 68 | 20.4% | 0.7% | 38 | 23.5% | 0.7% | 30 | 17.5% | 0.7% | - | - | - |
| Retraités | 164 | 48.9% | 1.1% | 89 | 54.8% | 1.3% | 75 | 43.3% | 0.9% | - | - | - |
| Autres inactifs | 29 | 8.5% | 0.7% | 0 | 0.2% | - | 28 | 16.2% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 69 | 20.7% | 0.7% | 31 | 19.3% | 0.7% | 38 | 22.0% | 0.7% | 7 | 13.5% | 0.3% |
| 2 personnes | 166 | 49.5% | 0.9% | 75 | 46.5% | 0.9% | 91 | 52.3% | 1.0% | 13 | 26.8% | 0.3% |
| 3 personnes | 33 | 9.8% | 0.4% | 16 | 10.1% | 0.3% | 17 | 9.5% | 0.4% | 11 | 22.7% | 0.3% |
| 4 personnes | 46 | 13.6% | 0.5% | 28 | 17.4% | 0.6% | 17 | 10.1% | 0.4% | 14 | 27.6% | 0.3% |
| 5 personnes et + | 21 | 6.4% | 0.4% | 11 | 6.7% | 0.4% | 11 | 6.1% | 0.4% | 5 | 9.3% | 0.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 67 | 20.0% | 0.4% | 34 | 21.3% | 0.5% | 32 | 18.7% | 0.4% | 24 | 48.5% | 0.3% |
| Non | 268 | 80.0% | 0.7% | 127 | 78.7% | 0.7% | 141 | 81.3% | 0.7% | 26 | 51.5% | 0.3% |
| Habitat | ||||||||||||
| Communes rurales | 116 | 34.7% | 1.0% | 61 | 37.5% | 1.1% | 56 | 32.1% | 0.9% | 15 | 30.2% | 0.5% |
| Agglo. - 20 000 hab | 103 | 30.9% | 1.1% | 57 | 35.5% | 1.3% | 46 | 26.6% | 1.0% | 16 | 32.4% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 46 | 13.8% | 0.7% | 20 | 12.6% | 0.6% | 26 | 14.9% | 0.7% | 4 | 9.0% | 0.2% |
| Agglo. + 100 000 hab | 67 | 19.9% | 0.4% | 21 | 13.0% | 0.3% | 46 | 26.4% | 0.6% | 14 | 28.4% | 0.3% |
| Agglo. Paris | 2 | 0.7% | - | 2 | 1.4% | 0.1% | - | - | - | - | - | - |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.9% | - | 2 | 1.4% | - | 1 | 0.6% | - | - | - | - |
| Picardie | 0 | 0.1% | - | 0 | 0.3% | 0.1% | - | - | - | 0 | 0.9% | 0.1% |
| Bourgogne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Centre | 1 | 0.3% | - | 1 | 0.5% | 0.1% | - | - | - | 0 | 0.6% | - |
| Pays de Loire | 249 | 74.3% | 8.3% | 115 | 71.2% | 8.0% | 134 | 77.2% | 8.7% | 36 | 72.2% | 4.1% |
| Bretagne | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.5% | - |
| Poitou Charentes | 78 | 23.3% | 5.2% | 42 | 25.8% | 5.8% | 36 | 20.9% | 4.7% | 11 | 21.8% | 2.9% |
| Aquitaine | 0 | 0.1% | - | - | - | - | 0 | 0.3% | - | 0 | 0.9% | 0.1% |
| Rhône Alpes | 2 | 0.5% | - | - | - | - | 2 | 0.9% | 0.1% | 2 | 3.1% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.3% | - | 1 | 0.6% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 173 | 51.7% | 0.5% | 88 | 54.3% | 0.5% | 85 | 49.3% | 0.5% | 46 | 91.7% | 0.3% |
| Presque tous les jours | 24 | 7.0% | 0.4% | 9 | 5.3% | 0.3% | 15 | 8.7% | 0.5% | 4 | 7.6% | 0.2% |
| 1 à 2 fois par semaine | 24 | 7.1% | 0.9% | 9 | 5.5% | 0.8% | 15 | 8.6% | 0.9% | 0 | 0.7% | 0.1% |
| 1 à 3 fois par mois | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.3% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 34 | 10.2% | 2.0% | 9 | 5.5% | 1.2% | 25 | 14.5% | 2.6% | 0 | 0.6% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 2 | 0.6% | 0.1% | 2 | 0.9% | 0.1% | 0 | 0.3% | - | 1 | 2.1% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 73 | 21.9% | 1.4% | 45 | 27.8% | 2.0% | 28 | 16.4% | 0.9% | 1 | 1.6% | 0.1% |
| De 18 000 à moins de 24 000 euros par an | 57 | 17.0% | 0.8% | 25 | 15.4% | 0.8% | 32 | 18.5% | 0.9% | 5 | 10.1% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 71 | 21.2% | 0.6% | 37 | 23.1% | 0.7% | 34 | 19.4% | 0.5% | 13 | 24.9% | 0.4% |
| De 36 000 à moins de 45 000 euros par an | 35 | 10.4% | 0.5% | 15 | 9.3% | 0.4% | 20 | 11.4% | 0.5% | 7 | 13.6% | 0.2% |
| De 45 000 à moins de 65 000 euros par an | 30 | 8.9% | 0.4% | 19 | 11.6% | 0.5% | 11 | 6.4% | 0.4% | 13 | 26.6% | 0.4% |
| 65 000 euros et plus par an | 12 | 3.5% | 0.3% | 3 | 1.8% | 0.1% | 9 | 5.1% | 0.5% | 7 | 14.7% | 0.3% |
| Refus | 18 | 5.5% | 0.4% | 4 | 2.8% | 0.3% | 14 | 8.0% | 0.6% | 3 | 5.5% | 0.2% |
| Ne sait pas | 3 | 0.8% | 0.3% | 3 | 1.7% | 0.6% | - | - | - | 0 | 0.4% | - |
