L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 6693 | 100.0% | 12.9% | 2212 | 100.0% | 8.9% | 4481 | 100.0% | 16.5% | 1417 | 100.0% | 8.1% |
| Sexe | ||||||||||||
| Homme | 2212 | 33.0% | 8.9% | 2212 | 100.0% | 8.9% | - | - | - | 434 | 30.6% | 4.9% |
| Femme | 4481 | 67.0% | 16.5% | - | - | - | 4481 | 100.0% | 16.5% | 983 | 69.4% | 11.6% |
| Age | ||||||||||||
| 15 à 24 ans | 295 | 4.4% | 4.1% | 44 | 2.0% | 1.2% | 251 | 5.6% | 7.0% | 141 | 9.9% | 4.6% |
| 25 à 34 ans | 432 | 6.5% | 5.7% | 104 | 4.7% | 2.8% | 329 | 7.3% | 8.5% | 131 | 9.2% | 4.1% |
| 35 à 49 ans | 1060 | 15.8% | 8.5% | 323 | 14.6% | 5.2% | 737 | 16.4% | 11.6% | 475 | 33.5% | 7.5% |
| 50 à 59 ans | 1364 | 20.4% | 15.2% | 465 | 21.0% | 10.3% | 899 | 20.1% | 20.1% | 489 | 34.5% | 12.8% |
| 60 ans et plus | 3542 | 52.9% | 22.5% | 1276 | 57.7% | 18.6% | 2266 | 50.6% | 25.5% | 182 | 12.9% | 18.2% |
| Individu | ||||||||||||
| Ménagères | 4143 | 61.9% | 17.6% | - | - | - | 4143 | 92.5% | 17.6% | 858 | 60.5% | 12.3% |
| Personne de référence | 3342 | 49.9% | 11.8% | 2086 | 94.3% | 10.2% | 1256 | 28.0% | 16.0% | 567 | 40.0% | 6.7% |
| Responsable des achats | 5281 | 78.9% | 14.7% | 1252 | 56.6% | 9.5% | 4030 | 89.9% | 17.6% | 1060 | 74.8% | 9.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 70 | 1.1% | 14.0% | 40 | 1.8% | 11.8% | 30 | 0.7% | 18.5% | 5 | 0.3% | 18.3% |
| Petits patrons | 159 | 2.4% | 9.9% | 64 | 2.9% | 5.5% | 95 | 2.1% | 21.9% | 123 | 8.7% | 8.6% |
| Affaires et Cadres | 395 | 5.9% | 8.0% | 177 | 8.0% | 6.3% | 219 | 4.9% | 10.4% | 329 | 23.2% | 7.5% |
| Professions intermédiaires | 601 | 9.0% | 8.3% | 177 | 8.0% | 4.9% | 424 | 9.5% | 11.8% | 451 | 31.8% | 7.7% |
| Employés | 1039 | 15.5% | 12.4% | 136 | 6.2% | 6.0% | 903 | 20.2% | 14.8% | 212 | 14.9% | 11.6% |
| Ouvriers | 517 | 7.7% | 8.2% | 325 | 14.7% | 6.4% | 192 | 4.3% | 15.1% | 33 | 2.3% | 9.3% |
| Retraités | 2843 | 42.5% | 22.2% | 1155 | 52.2% | 19.1% | 1688 | 37.7% | 25.0% | 43 | 3.0% | 20.6% |
| Autres inactifs | 1066 | 15.9% | 10.3% | 137 | 6.2% | 3.8% | 929 | 20.7% | 13.9% | 221 | 15.6% | 6.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 116 | 1.7% | 15.4% | 50 | 2.3% | 12.6% | 66 | 1.5% | 18.7% | - | - | - |
| Petits patrons | 242 | 3.6% | 9.2% | 67 | 3.0% | 4.8% | 176 | 3.9% | 14.1% | 242 | 17.1% | 9.2% |
| Affaires et Cadres | 553 | 8.3% | 8.1% | 186 | 8.4% | 5.4% | 367 | 8.2% | 10.6% | 553 | 39.0% | 8.1% |
| Professions intermédiaires | 622 | 9.3% | 7.9% | 181 | 8.2% | 4.4% | 441 | 9.8% | 11.5% | 622 | 43.9% | 7.9% |
| Employés | 537 | 8.0% | 9.9% | 128 | 5.8% | 5.4% | 409 | 9.1% | 13.4% | - | - | - |
| Ouvriers | 832 | 12.4% | 8.8% | 304 | 13.7% | 6.0% | 528 | 11.8% | 11.9% | - | - | - |
| Retraités | 3277 | 49.0% | 22.0% | 1190 | 53.8% | 17.8% | 2087 | 46.6% | 25.4% | - | - | - |
| Autres inactifs | 514 | 7.7% | 12.6% | 106 | 4.8% | 7.0% | 408 | 9.1% | 15.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1408 | 21.0% | 14.0% | 423 | 19.1% | 9.7% | 985 | 22.0% | 17.3% | 131 | 9.2% | 6.7% |
| 2 personnes | 3341 | 49.9% | 18.5% | 1202 | 54.3% | 13.8% | 2139 | 47.7% | 22.7% | 469 | 33.1% | 11.4% |
| 3 personnes | 895 | 13.4% | 9.7% | 296 | 13.4% | 6.3% | 598 | 13.4% | 13.4% | 336 | 23.7% | 8.4% |
| 4 personnes | 745 | 11.1% | 8.0% | 204 | 9.2% | 4.5% | 541 | 12.1% | 11.4% | 350 | 24.7% | 7.4% |
| 5 personnes et + | 304 | 4.5% | 5.6% | 87 | 4.0% | 3.3% | 217 | 4.8% | 7.7% | 131 | 9.3% | 5.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1138 | 17.0% | 7.2% | 336 | 15.2% | 4.5% | 802 | 17.9% | 9.6% | 511 | 36.0% | 6.6% |
| Non | 5555 | 83.0% | 15.3% | 1876 | 84.8% | 10.7% | 3679 | 82.1% | 19.6% | 906 | 64.0% | 9.3% |
| Habitat | ||||||||||||
| Communes rurales | 1785 | 26.7% | 14.9% | 576 | 26.0% | 10.1% | 1209 | 27.0% | 19.4% | 321 | 22.7% | 10.0% |
| Agglo. - 20 000 hab | 1299 | 19.4% | 14.3% | 452 | 20.5% | 10.5% | 847 | 18.9% | 17.8% | 236 | 16.6% | 9.1% |
| Agglo. 20 000 à 100 000 hab | 1070 | 16.0% | 15.3% | 340 | 15.4% | 10.2% | 730 | 16.3% | 20.1% | 213 | 15.1% | 10.5% |
| Agglo. + 100 000 hab | 2315 | 34.6% | 14.9% | 778 | 35.2% | 10.4% | 1537 | 34.3% | 19.2% | 558 | 39.3% | 9.9% |
| Agglo. Paris | 224 | 3.3% | 2.6% | 65 | 3.0% | 1.6% | 159 | 3.5% | 3.5% | 89 | 6.3% | 2.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 238 | 3.6% | 2.5% | 69 | 3.1% | 1.5% | 169 | 3.8% | 3.4% | 98 | 6.9% | 2.2% |
| Nord Pas de Calais | 705 | 10.5% | 21.9% | 226 | 10.2% | 14.8% | 479 | 10.7% | 28.4% | 143 | 10.1% | 14.3% |
| Lorraine | 478 | 7.1% | 25.0% | 161 | 7.3% | 17.4% | 318 | 7.1% | 32.1% | 73 | 5.1% | 13.6% |
| Alsace | 529 | 7.9% | 34.5% | 185 | 8.4% | 24.9% | 344 | 7.7% | 43.5% | 89 | 6.3% | 20.2% |
| Franche-Comté | 237 | 3.5% | 24.8% | 85 | 3.9% | 18.4% | 152 | 3.4% | 30.8% | 43 | 3.0% | 17.1% |
| Champagne Ardennes | 175 | 2.6% | 16.0% | 48 | 2.2% | 9.2% | 127 | 2.8% | 22.4% | 40 | 2.8% | 14.1% |
| Picardie | 165 | 2.5% | 10.7% | 59 | 2.7% | 8.0% | 106 | 2.4% | 13.2% | 43 | 3.0% | 9.6% |
| Bourgogne | 229 | 3.4% | 16.9% | 86 | 3.9% | 13.2% | 143 | 3.2% | 20.3% | 42 | 2.9% | 12.3% |
| Haute Normandie | 165 | 2.5% | 11.1% | 28 | 1.3% | 4.0% | 137 | 3.1% | 17.6% | 29 | 2.1% | 6.4% |
| Basse Normandie | 5 | 0.1% | 0.4% | - | - | - | 5 | 0.1% | 0.7% | 2 | 0.2% | 0.7% |
| Centre | 40 | 0.6% | 1.9% | 19 | 0.9% | 1.9% | 21 | 0.5% | 1.9% | 13 | 0.9% | 1.9% |
| Pays de Loire | 77 | 1.1% | 2.6% | 20 | 0.9% | 1.4% | 56 | 1.3% | 3.6% | 8 | 0.6% | 0.9% |
| Bretagne | 240 | 3.6% | 9.0% | 79 | 3.5% | 6.1% | 162 | 3.6% | 11.6% | 32 | 2.2% | 4.5% |
| Poitou Charentes | 65 | 1.0% | 4.4% | 27 | 1.2% | 3.8% | 38 | 0.8% | 4.9% | 15 | 1.1% | 4.1% |
| Aquitaine | 464 | 6.9% | 16.6% | 153 | 6.9% | 11.5% | 310 | 6.9% | 21.2% | 96 | 6.8% | 11.5% |
| Midi Pyrénées | 347 | 5.2% | 14.0% | 124 | 5.6% | 10.4% | 223 | 5.0% | 17.4% | 81 | 5.7% | 10.0% |
| Limousin | 81 | 1.2% | 13.1% | 24 | 1.1% | 8.2% | 57 | 1.3% | 17.6% | 14 | 1.0% | 8.8% |
| Auvergne | 277 | 4.1% | 24.3% | 106 | 4.8% | 19.4% | 171 | 3.8% | 28.9% | 47 | 3.3% | 15.5% |
| Rhône Alpes | 931 | 13.9% | 17.9% | 319 | 14.4% | 12.7% | 612 | 13.7% | 22.7% | 225 | 15.9% | 11.6% |
| Languedoc Roussillon | 467 | 7.0% | 20.3% | 160 | 7.2% | 14.7% | 307 | 6.8% | 25.5% | 93 | 6.6% | 12.7% |
| Provence Alpes Côte d'Azur, Corse | 778 | 11.6% | 17.8% | 232 | 10.5% | 11.2% | 547 | 12.2% | 23.7% | 193 | 13.6% | 12.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3801 | 56.8% | 10.2% | 1268 | 57.3% | 6.9% | 2533 | 56.5% | 13.5% | 1095 | 77.3% | 7.3% |
| Presque tous les jours | 889 | 13.3% | 16.0% | 276 | 12.5% | 10.9% | 613 | 13.7% | 20.3% | 210 | 14.8% | 13.2% |
| 1 à 2 fois par semaine | 512 | 7.7% | 18.7% | 148 | 6.7% | 12.8% | 365 | 8.1% | 23.1% | 68 | 4.8% | 13.2% |
| 1 à 3 fois par mois | 95 | 1.4% | 18.8% | 26 | 1.2% | 11.3% | 69 | 1.5% | 25.1% | 15 | 1.0% | 17.9% |
| Moins souvent | 81 | 1.2% | 14.3% | 52 | 2.3% | 18.2% | 29 | 0.6% | 10.4% | 17 | 1.2% | 32.1% |
| Jamais | 20 | 0.3% | 27.3% | 14 | 0.6% | 26.9% | 6 | 0.1% | 28.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 119 | 1.8% | 7.1% | 29 | 1.3% | 4.0% | 90 | 2.0% | 9.4% | 15 | 1.1% | 8.9% |
| De 9 000 à moins de 12 000 euros par an | 383 | 5.7% | 14.1% | 94 | 4.2% | 9.0% | 289 | 6.5% | 17.4% | 20 | 1.4% | 8.1% |
| De 12 000 à moins de 18 000 euros par an | 837 | 12.5% | 15.6% | 256 | 11.6% | 11.4% | 581 | 13.0% | 18.5% | 63 | 4.4% | 9.3% |
| De 18 000 à moins de 24 000 euros par an | 963 | 14.4% | 14.3% | 260 | 11.8% | 8.8% | 703 | 15.7% | 18.7% | 124 | 8.7% | 8.7% |
| De 24 000 à moins de 36 000 euros par an | 1607 | 24.0% | 13.7% | 548 | 24.8% | 9.8% | 1058 | 23.6% | 17.3% | 254 | 17.9% | 7.2% |
| De 36 000 à moins de 45 000 euros par an | 939 | 14.0% | 12.7% | 336 | 15.2% | 9.0% | 602 | 13.4% | 16.7% | 251 | 17.7% | 8.7% |
| De 45 000 à moins de 65 000 euros par an | 838 | 12.5% | 12.0% | 373 | 16.9% | 9.5% | 465 | 10.4% | 15.1% | 297 | 21.0% | 8.0% |
| 65 000 euros et plus par an | 441 | 6.6% | 10.4% | 183 | 8.3% | 7.4% | 258 | 5.8% | 14.5% | 249 | 17.6% | 8.6% |
| Refus | 483 | 7.2% | 11.4% | 119 | 5.4% | 6.7% | 364 | 8.1% | 14.8% | 121 | 8.5% | 8.1% |
| Ne sait pas | 84 | 1.3% | 7.8% | 13 | 0.6% | 2.7% | 71 | 1.6% | 12.0% | 22 | 1.5% | 5.6% |
