L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4584 | 100.0% | 8.8% | 1128 | 100.0% | 4.5% | 3455 | 100.0% | 12.7% | 1362 | 100.0% | 7.8% |
| Sexe | ||||||||||||
| Homme | 1128 | 24.6% | 4.5% | 1128 | 100.0% | 4.5% | - | - | - | 312 | 22.9% | 3.5% |
| Femme | 3455 | 75.4% | 12.7% | - | - | - | 3455 | 100.0% | 12.7% | 1050 | 77.1% | 12.3% |
| Age | ||||||||||||
| 15 à 24 ans | 212 | 4.6% | 2.9% | 53 | 4.7% | 1.5% | 159 | 4.6% | 4.4% | 43 | 3.2% | 1.4% |
| 25 à 34 ans | 1017 | 22.2% | 13.4% | 146 | 13.0% | 3.9% | 871 | 25.2% | 22.5% | 272 | 19.9% | 8.5% |
| 35 à 49 ans | 2024 | 44.2% | 16.2% | 460 | 40.8% | 7.5% | 1564 | 45.3% | 24.7% | 817 | 60.0% | 12.9% |
| 50 à 59 ans | 804 | 17.6% | 8.9% | 338 | 29.9% | 7.5% | 467 | 13.5% | 10.4% | 203 | 14.9% | 5.3% |
| 60 ans et plus | 525 | 11.5% | 3.3% | 131 | 11.6% | 1.9% | 395 | 11.4% | 4.4% | 27 | 2.0% | 2.7% |
| Individu | ||||||||||||
| Ménagères | 3303 | 72.1% | 14.1% | - | - | - | 3303 | 95.6% | 14.1% | 1027 | 75.4% | 14.7% |
| Personne de référence | 2068 | 45.1% | 7.3% | 1029 | 91.2% | 5.0% | 1039 | 30.1% | 13.2% | 458 | 33.6% | 5.4% |
| Responsable des achats | 3988 | 87.0% | 11.1% | 767 | 68.0% | 5.8% | 3221 | 93.2% | 14.1% | 1158 | 85.0% | 10.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 22 | 0.5% | 4.3% | 12 | 1.1% | 3.6% | 10 | 0.3% | 5.8% | 4 | 0.3% | 15.0% |
| Petits patrons | 117 | 2.6% | 7.3% | 58 | 5.1% | 4.9% | 59 | 1.7% | 13.7% | 96 | 7.0% | 6.7% |
| Affaires et Cadres | 270 | 5.9% | 5.5% | 78 | 6.9% | 2.8% | 192 | 5.6% | 9.2% | 224 | 16.5% | 5.1% |
| Professions intermédiaires | 759 | 16.6% | 10.5% | 165 | 14.6% | 4.6% | 594 | 17.2% | 16.5% | 535 | 39.3% | 9.1% |
| Employés | 1435 | 31.3% | 17.2% | 178 | 15.8% | 7.9% | 1257 | 36.4% | 20.6% | 292 | 21.4% | 16.0% |
| Ouvriers | 553 | 12.1% | 8.7% | 338 | 30.0% | 6.7% | 215 | 6.2% | 16.9% | 27 | 2.0% | 7.7% |
| Retraités | 311 | 6.8% | 2.4% | 101 | 9.0% | 1.7% | 210 | 6.1% | 3.1% | 5 | 0.3% | 2.2% |
| Autres inactifs | 1117 | 24.4% | 10.8% | 198 | 17.5% | 5.5% | 919 | 26.6% | 13.7% | 179 | 13.2% | 5.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 41 | 0.9% | 5.4% | 12 | 1.1% | 3.1% | 28 | 0.8% | 8.0% | - | - | - |
| Petits patrons | 247 | 5.4% | 9.4% | 61 | 5.4% | 4.4% | 186 | 5.4% | 15.0% | 247 | 18.2% | 9.4% |
| Affaires et Cadres | 377 | 8.2% | 5.5% | 81 | 7.2% | 2.4% | 296 | 8.6% | 8.6% | 377 | 27.7% | 5.5% |
| Professions intermédiaires | 738 | 16.1% | 9.3% | 170 | 15.0% | 4.1% | 569 | 16.5% | 14.9% | 738 | 54.2% | 9.3% |
| Employés | 794 | 17.3% | 14.6% | 179 | 15.9% | 7.5% | 615 | 17.8% | 20.1% | - | - | - |
| Ouvriers | 1308 | 28.5% | 13.8% | 338 | 30.0% | 6.7% | 970 | 28.1% | 21.9% | - | - | - |
| Retraités | 427 | 9.3% | 2.9% | 113 | 10.0% | 1.7% | 314 | 9.1% | 3.8% | - | - | - |
| Autres inactifs | 651 | 14.2% | 15.9% | 174 | 15.4% | 11.4% | 477 | 13.8% | 18.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 667 | 14.5% | 6.6% | 223 | 19.8% | 5.1% | 443 | 12.8% | 7.8% | 51 | 3.7% | 2.6% |
| 2 personnes | 729 | 15.9% | 4.0% | 172 | 15.3% | 2.0% | 556 | 16.1% | 5.9% | 128 | 9.4% | 3.1% |
| 3 personnes | 815 | 17.8% | 8.9% | 227 | 20.1% | 4.8% | 588 | 17.0% | 13.2% | 256 | 18.8% | 6.4% |
| 4 personnes | 1315 | 28.7% | 14.2% | 272 | 24.1% | 6.0% | 1043 | 30.2% | 22.0% | 510 | 37.4% | 10.7% |
| 5 personnes et + | 1058 | 23.1% | 19.3% | 233 | 20.7% | 8.8% | 825 | 23.9% | 29.1% | 418 | 30.7% | 16.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 2773 | 60.5% | 17.6% | 566 | 50.2% | 7.6% | 2207 | 63.9% | 26.5% | 1054 | 77.4% | 13.7% |
| Non | 1811 | 39.5% | 5.0% | 562 | 49.8% | 3.2% | 1248 | 36.1% | 6.6% | 308 | 22.6% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 1099 | 24.0% | 9.2% | 239 | 21.2% | 4.2% | 859 | 24.9% | 13.8% | 327 | 24.0% | 10.2% |
| Agglo. - 20 000 hab | 815 | 17.8% | 9.0% | 185 | 16.4% | 4.3% | 631 | 18.3% | 13.3% | 196 | 14.4% | 7.6% |
| Agglo. 20 000 à 100 000 hab | 711 | 15.5% | 10.2% | 219 | 19.4% | 6.5% | 492 | 14.3% | 13.6% | 197 | 14.5% | 9.7% |
| Agglo. + 100 000 hab | 1373 | 30.0% | 8.9% | 378 | 33.5% | 5.1% | 996 | 28.8% | 12.4% | 411 | 30.2% | 7.3% |
| Agglo. Paris | 585 | 12.8% | 6.8% | 108 | 9.6% | 2.6% | 477 | 13.8% | 10.6% | 231 | 17.0% | 5.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 665 | 14.5% | 6.9% | 116 | 10.3% | 2.5% | 550 | 15.9% | 11.0% | 254 | 18.6% | 5.8% |
| Nord Pas de Calais | 408 | 8.9% | 12.7% | 93 | 8.2% | 6.1% | 316 | 9.1% | 18.7% | 93 | 6.9% | 9.4% |
| Lorraine | 228 | 5.0% | 11.9% | 48 | 4.3% | 5.2% | 180 | 5.2% | 18.2% | 50 | 3.6% | 9.3% |
| Alsace | 123 | 2.7% | 8.0% | 31 | 2.7% | 4.1% | 92 | 2.7% | 11.7% | 36 | 2.6% | 8.2% |
| Franche-Comté | 78 | 1.7% | 8.1% | 27 | 2.4% | 5.9% | 51 | 1.5% | 10.3% | 15 | 1.1% | 6.0% |
| Champagne Ardennes | 101 | 2.2% | 9.3% | 20 | 1.8% | 3.8% | 81 | 2.4% | 14.4% | 33 | 2.4% | 11.7% |
| Picardie | 204 | 4.4% | 13.2% | 49 | 4.3% | 6.6% | 155 | 4.5% | 19.4% | 47 | 3.4% | 10.6% |
| Bourgogne | 130 | 2.8% | 9.6% | 39 | 3.5% | 6.0% | 90 | 2.6% | 12.8% | 28 | 2.0% | 8.2% |
| Haute Normandie | 139 | 3.0% | 9.3% | 34 | 3.0% | 4.8% | 104 | 3.0% | 13.4% | 38 | 2.8% | 8.4% |
| Basse Normandie | 121 | 2.6% | 10.1% | 23 | 2.0% | 4.0% | 98 | 2.8% | 15.6% | 39 | 2.9% | 11.0% |
| Centre | 179 | 3.9% | 8.5% | 35 | 3.1% | 3.4% | 144 | 4.2% | 13.2% | 61 | 4.5% | 9.2% |
| Pays de Loire | 295 | 6.4% | 9.9% | 81 | 7.2% | 5.6% | 214 | 6.2% | 13.8% | 101 | 7.4% | 11.4% |
| Bretagne | 235 | 5.1% | 8.8% | 32 | 2.8% | 2.5% | 203 | 5.9% | 14.6% | 62 | 4.6% | 8.8% |
| Poitou Charentes | 184 | 4.0% | 12.3% | 48 | 4.3% | 6.7% | 136 | 3.9% | 17.5% | 41 | 3.0% | 11.0% |
| Aquitaine | 183 | 4.0% | 6.6% | 70 | 6.2% | 5.3% | 113 | 3.3% | 7.7% | 44 | 3.2% | 5.3% |
| Midi Pyrénées | 197 | 4.3% | 8.0% | 44 | 3.9% | 3.7% | 153 | 4.4% | 12.0% | 64 | 4.7% | 7.9% |
| Limousin | 49 | 1.1% | 8.0% | 15 | 1.4% | 5.3% | 34 | 1.0% | 10.5% | 13 | 1.0% | 8.1% |
| Auvergne | 118 | 2.6% | 10.4% | 26 | 2.3% | 4.8% | 92 | 2.7% | 15.5% | 30 | 2.2% | 9.8% |
| Rhône Alpes | 426 | 9.3% | 8.2% | 150 | 13.3% | 5.9% | 277 | 8.0% | 10.2% | 134 | 9.8% | 7.0% |
| Languedoc Roussillon | 163 | 3.6% | 7.1% | 36 | 3.2% | 3.3% | 127 | 3.7% | 10.5% | 81 | 5.9% | 11.0% |
| Provence Alpes Côte d'Azur, Corse | 357 | 7.8% | 8.2% | 111 | 9.9% | 5.4% | 246 | 7.1% | 10.6% | 98 | 7.2% | 6.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3088 | 67.4% | 8.3% | 673 | 59.7% | 3.7% | 2415 | 69.9% | 12.9% | 1126 | 82.7% | 7.5% |
| Presque tous les jours | 486 | 10.6% | 8.7% | 120 | 10.6% | 4.7% | 366 | 10.6% | 12.1% | 127 | 9.3% | 8.0% |
| 1 à 2 fois par semaine | 285 | 6.2% | 10.4% | 81 | 7.2% | 7.0% | 204 | 5.9% | 12.9% | 61 | 4.5% | 11.8% |
| 1 à 3 fois par mois | 79 | 1.7% | 15.5% | 38 | 3.4% | 16.3% | 41 | 1.2% | 14.8% | 7 | 0.5% | 8.2% |
| Moins souvent | 102 | 2.2% | 18.0% | 40 | 3.6% | 14.1% | 61 | 1.8% | 22.0% | 13 | 1.0% | 24.7% |
| Jamais | 4 | 0.1% | 6.0% | - | - | - | 4 | 0.1% | 21.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 295 | 6.4% | 17.5% | 83 | 7.4% | 11.3% | 212 | 6.1% | 22.3% | 17 | 1.2% | 9.6% |
| De 9 000 à moins de 12 000 euros par an | 479 | 10.5% | 17.7% | 142 | 12.6% | 13.7% | 337 | 9.7% | 20.2% | 42 | 3.1% | 16.6% |
| De 12 000 à moins de 18 000 euros par an | 673 | 14.7% | 12.5% | 145 | 12.8% | 6.5% | 528 | 15.3% | 16.8% | 68 | 5.0% | 10.0% |
| De 18 000 à moins de 24 000 euros par an | 655 | 14.3% | 9.8% | 133 | 11.8% | 4.5% | 522 | 15.1% | 13.9% | 159 | 11.7% | 11.2% |
| De 24 000 à moins de 36 000 euros par an | 993 | 21.7% | 8.5% | 215 | 19.1% | 3.9% | 778 | 22.5% | 12.7% | 301 | 22.1% | 8.6% |
| De 36 000 à moins de 45 000 euros par an | 594 | 13.0% | 8.1% | 133 | 11.8% | 3.6% | 460 | 13.3% | 12.7% | 271 | 19.9% | 9.4% |
| De 45 000 à moins de 65 000 euros par an | 447 | 9.8% | 6.4% | 117 | 10.4% | 3.0% | 330 | 9.6% | 10.8% | 279 | 20.5% | 7.5% |
| 65 000 euros et plus par an | 167 | 3.6% | 3.9% | 45 | 4.0% | 1.8% | 121 | 3.5% | 6.8% | 146 | 10.8% | 5.1% |
| Refus | 217 | 4.7% | 5.1% | 90 | 8.0% | 5.1% | 127 | 3.7% | 5.1% | 52 | 3.8% | 3.5% |
| Ne sait pas | 64 | 1.4% | 5.9% | 23 | 2.1% | 4.8% | 40 | 1.2% | 6.9% | 26 | 1.9% | 6.8% |
