L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 793 | 100.0% | 1.5% | 199 | 100.0% | 0.8% | 594 | 100.0% | 2.2% | 240 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 199 | 25.1% | 0.8% | 199 | 100.0% | 0.8% | - | - | - | 57 | 23.8% | 0.6% |
| Femme | 594 | 74.9% | 2.2% | - | - | - | 594 | 100.0% | 2.2% | 183 | 76.2% | 2.2% |
| Age | ||||||||||||
| 15 à 24 ans | 101 | 12.8% | 1.4% | 11 | 5.7% | 0.3% | 90 | 15.1% | 2.5% | 32 | 13.3% | 1.0% |
| 25 à 34 ans | 88 | 11.1% | 1.2% | 20 | 10.1% | 0.5% | 68 | 11.4% | 1.8% | 34 | 14.1% | 1.1% |
| 35 à 49 ans | 185 | 23.3% | 1.5% | 56 | 28.0% | 0.9% | 129 | 21.7% | 2.0% | 83 | 34.4% | 1.3% |
| 50 à 59 ans | 174 | 22.0% | 1.9% | 50 | 25.3% | 1.1% | 124 | 20.9% | 2.8% | 70 | 29.0% | 1.8% |
| 60 ans et plus | 245 | 30.9% | 1.6% | 62 | 30.9% | 0.9% | 183 | 30.9% | 2.1% | 22 | 9.2% | 2.2% |
| Individu | ||||||||||||
| Ménagères | 522 | 65.8% | 2.2% | - | - | - | 522 | 87.8% | 2.2% | 161 | 67.0% | 2.3% |
| Personne de référence | 310 | 39.1% | 1.1% | 181 | 90.8% | 0.9% | 129 | 21.7% | 1.6% | 77 | 32.2% | 0.9% |
| Responsable des achats | 624 | 78.7% | 1.7% | 137 | 69.1% | 1.0% | 486 | 81.9% | 2.1% | 188 | 78.1% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 2.2% | 3.5% | 5 | 2.7% | 1.6% | 12 | 2.1% | 7.5% | 1 | 0.3% | 3.1% |
| Petits patrons | 32 | 4.0% | 2.0% | 16 | 7.9% | 1.3% | 16 | 2.7% | 3.7% | 23 | 9.6% | 1.6% |
| Affaires et Cadres | 85 | 10.8% | 1.7% | 19 | 9.6% | 0.7% | 66 | 11.2% | 3.2% | 72 | 30.1% | 1.6% |
| Professions intermédiaires | 79 | 9.9% | 1.1% | 20 | 9.9% | 0.5% | 59 | 9.9% | 1.6% | 59 | 24.4% | 1.0% |
| Employés | 152 | 19.2% | 1.8% | 13 | 6.4% | 0.6% | 140 | 23.5% | 2.3% | 26 | 10.6% | 1.4% |
| Ouvriers | 72 | 9.0% | 1.1% | 47 | 23.6% | 0.9% | 25 | 4.2% | 2.0% | 3 | 1.4% | 1.0% |
| Retraités | 196 | 24.8% | 1.5% | 54 | 27.2% | 0.9% | 142 | 24.0% | 2.1% | 10 | 4.2% | 4.9% |
| Autres inactifs | 159 | 20.0% | 1.5% | 25 | 12.7% | 0.7% | 133 | 22.4% | 2.0% | 47 | 19.4% | 1.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 21 | 2.6% | 2.8% | 5 | 2.7% | 1.4% | 15 | 2.6% | 4.4% | - | - | - |
| Petits patrons | 49 | 6.2% | 1.9% | 15 | 7.3% | 1.1% | 34 | 5.8% | 2.8% | 49 | 20.4% | 1.9% |
| Affaires et Cadres | 100 | 12.6% | 1.5% | 21 | 10.6% | 0.6% | 79 | 13.2% | 2.3% | 100 | 41.5% | 1.5% |
| Professions intermédiaires | 92 | 11.6% | 1.2% | 22 | 10.9% | 0.5% | 70 | 11.8% | 1.8% | 92 | 38.2% | 1.2% |
| Employés | 70 | 8.9% | 1.3% | 15 | 7.3% | 0.6% | 56 | 9.4% | 1.8% | - | - | - |
| Ouvriers | 134 | 16.9% | 1.4% | 50 | 24.9% | 1.0% | 85 | 14.2% | 1.9% | - | - | - |
| Retraités | 240 | 30.2% | 1.6% | 58 | 29.0% | 0.9% | 182 | 30.7% | 2.2% | - | - | - |
| Autres inactifs | 87 | 11.0% | 2.1% | 14 | 7.3% | 1.0% | 73 | 12.3% | 2.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 131 | 16.6% | 1.3% | 26 | 13.1% | 0.6% | 105 | 17.7% | 1.9% | 21 | 8.7% | 1.1% |
| 2 personnes | 311 | 39.2% | 1.7% | 90 | 45.3% | 1.0% | 221 | 37.2% | 2.4% | 71 | 29.4% | 1.7% |
| 3 personnes | 113 | 14.3% | 1.2% | 15 | 7.7% | 0.3% | 98 | 16.5% | 2.2% | 44 | 18.2% | 1.1% |
| 4 personnes | 127 | 16.0% | 1.4% | 40 | 19.9% | 0.9% | 87 | 14.7% | 1.8% | 64 | 26.8% | 1.4% |
| 5 personnes et + | 110 | 13.9% | 2.0% | 28 | 14.0% | 1.0% | 83 | 13.9% | 2.9% | 41 | 16.9% | 1.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 264 | 33.3% | 1.7% | 65 | 32.6% | 0.9% | 200 | 33.6% | 2.4% | 105 | 43.7% | 1.4% |
| Non | 529 | 66.7% | 1.5% | 134 | 67.4% | 0.8% | 395 | 66.4% | 2.1% | 135 | 56.3% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 206 | 25.9% | 1.7% | 41 | 20.5% | 0.7% | 165 | 27.8% | 2.6% | 58 | 24.3% | 1.8% |
| Agglo. - 20 000 hab | 159 | 20.0% | 1.8% | 34 | 17.0% | 0.8% | 125 | 21.0% | 2.6% | 39 | 16.4% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 97 | 12.2% | 1.4% | 39 | 19.7% | 1.2% | 58 | 9.7% | 1.6% | 39 | 16.4% | 1.9% |
| Agglo. + 100 000 hab | 241 | 30.4% | 1.6% | 61 | 30.5% | 0.8% | 180 | 30.4% | 2.3% | 79 | 32.8% | 1.4% |
| Agglo. Paris | 90 | 11.4% | 1.1% | 24 | 12.2% | 0.6% | 66 | 11.1% | 1.5% | 24 | 10.1% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 106 | 13.4% | 1.1% | 28 | 14.2% | 0.6% | 78 | 13.1% | 1.5% | 35 | 14.4% | 0.8% |
| Nord Pas de Calais | 69 | 8.7% | 2.2% | 13 | 6.5% | 0.8% | 56 | 9.5% | 3.3% | 15 | 6.3% | 1.5% |
| Lorraine | 20 | 2.5% | 1.0% | 2 | 1.0% | 0.2% | 18 | 3.0% | 1.8% | 11 | 4.4% | 2.0% |
| Alsace | 22 | 2.8% | 1.5% | 12 | 6.2% | 1.7% | 10 | 1.7% | 1.3% | 2 | 0.8% | 0.5% |
| Franche-Comté | 12 | 1.5% | 1.2% | 3 | 1.3% | 0.6% | 9 | 1.6% | 1.9% | 4 | 1.7% | 1.7% |
| Champagne Ardennes | 11 | 1.3% | 1.0% | 6 | 3.0% | 1.1% | 5 | 0.8% | 0.8% | 3 | 1.2% | 1.0% |
| Picardie | 32 | 4.0% | 2.1% | 3 | 1.7% | 0.5% | 29 | 4.8% | 3.6% | 8 | 3.4% | 1.9% |
| Bourgogne | 24 | 3.0% | 1.8% | 7 | 3.7% | 1.1% | 17 | 2.8% | 2.4% | 4 | 1.7% | 1.2% |
| Haute Normandie | 11 | 1.4% | 0.8% | 3 | 1.3% | 0.4% | 9 | 1.5% | 1.1% | 7 | 3.0% | 1.6% |
| Basse Normandie | 26 | 3.2% | 2.1% | 5 | 2.3% | 0.8% | 21 | 3.5% | 3.3% | 2 | 0.7% | 0.4% |
| Centre | 40 | 5.0% | 1.9% | 13 | 6.4% | 1.3% | 27 | 4.6% | 2.5% | 4 | 1.7% | 0.6% |
| Pays de Loire | 57 | 7.2% | 1.9% | 18 | 9.2% | 1.3% | 39 | 6.5% | 2.5% | 18 | 7.4% | 2.0% |
| Bretagne | 73 | 9.2% | 2.7% | 13 | 6.7% | 1.0% | 59 | 10.0% | 4.3% | 17 | 7.3% | 2.5% |
| Poitou Charentes | 32 | 4.1% | 2.2% | 7 | 3.8% | 1.0% | 25 | 4.2% | 3.2% | 10 | 4.2% | 2.7% |
| Aquitaine | 39 | 4.9% | 1.4% | 13 | 6.4% | 1.0% | 26 | 4.4% | 1.8% | 10 | 4.3% | 1.3% |
| Midi Pyrénées | 38 | 4.8% | 1.5% | 13 | 6.5% | 1.1% | 25 | 4.3% | 2.0% | 19 | 8.0% | 2.4% |
| Limousin | 5 | 0.6% | 0.7% | 1 | 0.5% | 0.3% | 4 | 0.6% | 1.1% | 1 | 0.6% | 0.8% |
| Auvergne | 25 | 3.1% | 2.2% | 4 | 1.8% | 0.7% | 21 | 3.5% | 3.5% | 7 | 3.0% | 2.3% |
| Rhône Alpes | 90 | 11.4% | 1.7% | 26 | 13.0% | 1.0% | 65 | 10.9% | 2.4% | 39 | 16.1% | 2.0% |
| Languedoc Roussillon | 10 | 1.3% | 0.4% | 2 | 1.1% | 0.2% | 8 | 1.4% | 0.7% | 4 | 1.6% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 51 | 6.4% | 1.2% | 7 | 3.5% | 0.3% | 44 | 7.4% | 1.9% | 20 | 8.3% | 1.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 567 | 71.5% | 1.5% | 132 | 66.3% | 0.7% | 435 | 73.2% | 2.3% | 192 | 79.7% | 1.3% |
| Presque tous les jours | 102 | 12.9% | 1.8% | 37 | 18.5% | 1.4% | 66 | 11.0% | 2.2% | 32 | 13.1% | 2.0% |
| 1 à 2 fois par semaine | 42 | 5.2% | 1.5% | 6 | 3.3% | 0.6% | 35 | 5.9% | 2.2% | 14 | 5.7% | 2.6% |
| 1 à 3 fois par mois | 2 | 0.3% | 0.4% | 1 | 0.5% | 0.4% | 1 | 0.2% | 0.4% | 1 | 0.4% | 1.1% |
| Moins souvent | 2 | 0.2% | 0.3% | - | - | - | 2 | 0.3% | 0.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 6 | 0.8% | 0.4% | 0 | 0.1% | - | 6 | 1.0% | 0.6% | 2 | 0.9% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 36 | 4.6% | 1.3% | 11 | 5.7% | 1.1% | 25 | 4.2% | 1.5% | 1 | 0.5% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 110 | 13.8% | 2.0% | 17 | 8.7% | 0.8% | 92 | 15.6% | 2.9% | 8 | 3.3% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 69 | 8.7% | 1.0% | 20 | 9.8% | 0.7% | 49 | 8.3% | 1.3% | 14 | 5.9% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 176 | 22.2% | 1.5% | 45 | 22.7% | 0.8% | 131 | 22.1% | 2.1% | 45 | 18.6% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 109 | 13.8% | 1.5% | 26 | 13.2% | 0.7% | 83 | 13.9% | 2.3% | 41 | 17.0% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 130 | 16.4% | 1.9% | 34 | 17.3% | 0.9% | 96 | 16.1% | 3.1% | 79 | 32.7% | 2.1% |
| 65 000 euros et plus par an | 51 | 6.5% | 1.2% | 15 | 7.5% | 0.6% | 37 | 6.1% | 2.1% | 32 | 13.2% | 1.1% |
| Refus | 91 | 11.5% | 2.2% | 24 | 12.1% | 1.4% | 67 | 11.3% | 2.7% | 17 | 7.1% | 1.1% |
| Ne sait pas | 14 | 1.8% | 1.3% | 5 | 2.7% | 1.1% | 9 | 1.4% | 1.5% | 2 | 0.7% | 0.5% |
