L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1477 | 100.0% | 2.8% | 166 | 100.0% | 0.7% | 1311 | 100.0% | 4.8% | 555 | 100.0% | 3.2% |
| Sexe | ||||||||||||
| Homme | 166 | 11.2% | 0.7% | 166 | 100.0% | 0.7% | - | - | - | 72 | 13.0% | 0.8% |
| Femme | 1311 | 88.8% | 4.8% | - | - | - | 1311 | 100.0% | 4.8% | 483 | 87.0% | 5.7% |
| Age | ||||||||||||
| 15 à 24 ans | 71 | 4.8% | 1.0% | 4 | 2.5% | 0.1% | 66 | 5.1% | 1.9% | 28 | 5.1% | 0.9% |
| 25 à 34 ans | 146 | 9.9% | 1.9% | 10 | 6.0% | 0.3% | 136 | 10.4% | 3.5% | 82 | 14.7% | 2.6% |
| 35 à 49 ans | 400 | 27.1% | 3.2% | 58 | 34.7% | 0.9% | 342 | 26.1% | 5.4% | 244 | 43.9% | 3.9% |
| 50 à 59 ans | 362 | 24.5% | 4.0% | 45 | 27.4% | 1.0% | 316 | 24.1% | 7.1% | 164 | 29.6% | 4.3% |
| 60 ans et plus | 499 | 33.8% | 3.2% | 49 | 29.5% | 0.7% | 450 | 34.3% | 5.1% | 37 | 6.7% | 3.7% |
| Individu | ||||||||||||
| Ménagères | 1221 | 82.7% | 5.2% | - | - | - | 1221 | 93.2% | 5.2% | 458 | 82.5% | 6.5% |
| Personne de référence | 490 | 33.2% | 1.7% | 160 | 96.2% | 0.8% | 330 | 25.2% | 4.2% | 153 | 27.5% | 1.8% |
| Responsable des achats | 1274 | 86.3% | 3.5% | 88 | 53.3% | 0.7% | 1186 | 90.5% | 5.2% | 461 | 83.1% | 4.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 1.3% | 3.9% | 1 | 0.7% | 0.3% | 19 | 1.4% | 11.2% | 1 | 0.1% | 3.1% |
| Petits patrons | 67 | 4.5% | 4.2% | 16 | 9.9% | 1.4% | 51 | 3.9% | 11.7% | 53 | 9.5% | 3.7% |
| Affaires et Cadres | 158 | 10.7% | 3.2% | 21 | 12.5% | 0.7% | 138 | 10.5% | 6.6% | 141 | 25.5% | 3.2% |
| Professions intermédiaires | 259 | 17.5% | 3.6% | 34 | 20.4% | 0.9% | 225 | 17.2% | 6.3% | 214 | 38.6% | 3.6% |
| Employés | 251 | 17.0% | 3.0% | 12 | 7.4% | 0.5% | 239 | 18.2% | 3.9% | 55 | 9.9% | 3.0% |
| Ouvriers | 80 | 5.4% | 1.3% | 18 | 11.1% | 0.4% | 62 | 4.7% | 4.9% | 9 | 1.7% | 2.7% |
| Retraités | 401 | 27.2% | 3.1% | 42 | 25.1% | 0.7% | 360 | 27.4% | 5.3% | 16 | 2.8% | 7.5% |
| Autres inactifs | 240 | 16.3% | 2.3% | 21 | 12.9% | 0.6% | 219 | 16.7% | 3.3% | 66 | 12.0% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 1.3% | 2.5% | 1 | 0.7% | 0.3% | 17 | 1.3% | 4.9% | - | - | - |
| Petits patrons | 82 | 5.6% | 3.1% | 16 | 9.9% | 1.2% | 66 | 5.0% | 5.3% | 82 | 14.8% | 3.1% |
| Affaires et Cadres | 259 | 17.5% | 3.8% | 22 | 13.1% | 0.6% | 237 | 18.1% | 6.9% | 259 | 46.7% | 3.8% |
| Professions intermédiaires | 214 | 14.5% | 2.7% | 34 | 20.4% | 0.8% | 180 | 13.7% | 4.7% | 214 | 38.5% | 2.7% |
| Employés | 137 | 9.3% | 2.5% | 15 | 9.0% | 0.6% | 122 | 9.3% | 4.0% | - | - | - |
| Ouvriers | 196 | 13.3% | 2.1% | 20 | 12.0% | 0.4% | 176 | 13.4% | 4.0% | - | - | - |
| Retraités | 476 | 32.3% | 3.2% | 42 | 25.1% | 0.6% | 435 | 33.2% | 5.3% | - | - | - |
| Autres inactifs | 94 | 6.4% | 2.3% | 16 | 9.7% | 1.1% | 78 | 5.9% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 263 | 17.8% | 2.6% | 18 | 10.6% | 0.4% | 245 | 18.7% | 4.3% | 51 | 9.1% | 2.6% |
| 2 personnes | 598 | 40.5% | 3.3% | 60 | 36.2% | 0.7% | 538 | 41.0% | 5.7% | 147 | 26.5% | 3.6% |
| 3 personnes | 203 | 13.8% | 2.2% | 23 | 13.7% | 0.5% | 181 | 13.8% | 4.0% | 111 | 19.9% | 2.8% |
| 4 personnes | 238 | 16.1% | 2.6% | 40 | 24.1% | 0.9% | 198 | 15.1% | 4.2% | 149 | 26.8% | 3.1% |
| 5 personnes et + | 175 | 11.8% | 3.2% | 25 | 15.3% | 1.0% | 149 | 11.4% | 5.3% | 98 | 17.6% | 3.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 441 | 29.8% | 2.8% | 68 | 40.8% | 0.9% | 373 | 28.4% | 4.5% | 289 | 52.0% | 3.8% |
| Non | 1036 | 70.2% | 2.9% | 98 | 59.2% | 0.6% | 938 | 71.6% | 5.0% | 266 | 48.0% | 2.7% |
| Habitat | ||||||||||||
| Communes rurales | 313 | 21.2% | 2.6% | 38 | 23.0% | 0.7% | 275 | 21.0% | 4.4% | 114 | 20.5% | 3.5% |
| Agglo. - 20 000 hab | 252 | 17.0% | 2.8% | 30 | 18.0% | 0.7% | 222 | 16.9% | 4.7% | 90 | 16.2% | 3.5% |
| Agglo. 20 000 à 100 000 hab | 249 | 16.8% | 3.6% | 31 | 18.8% | 0.9% | 218 | 16.6% | 6.0% | 72 | 13.0% | 3.6% |
| Agglo. + 100 000 hab | 420 | 28.4% | 2.7% | 35 | 21.1% | 0.5% | 385 | 29.3% | 4.8% | 163 | 29.4% | 2.9% |
| Agglo. Paris | 244 | 16.5% | 2.8% | 32 | 19.2% | 0.8% | 212 | 16.2% | 4.7% | 116 | 20.9% | 2.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 292 | 19.8% | 3.0% | 41 | 24.4% | 0.9% | 252 | 19.2% | 5.0% | 129 | 23.2% | 3.0% |
| Nord Pas de Calais | 91 | 6.2% | 2.8% | 6 | 3.9% | 0.4% | 84 | 6.4% | 5.0% | 18 | 3.3% | 1.8% |
| Lorraine | 52 | 3.5% | 2.7% | 3 | 1.6% | 0.3% | 49 | 3.7% | 4.9% | 14 | 2.6% | 2.7% |
| Alsace | 52 | 3.5% | 3.4% | 14 | 8.4% | 1.9% | 38 | 2.9% | 4.7% | 16 | 2.9% | 3.6% |
| Franche-Comté | 29 | 2.0% | 3.0% | 3 | 1.6% | 0.6% | 26 | 2.0% | 5.3% | 9 | 1.7% | 3.7% |
| Champagne Ardennes | 25 | 1.7% | 2.3% | 5 | 2.9% | 0.9% | 21 | 1.6% | 3.6% | 7 | 1.3% | 2.5% |
| Picardie | 45 | 3.0% | 2.9% | 6 | 3.5% | 0.8% | 39 | 3.0% | 4.8% | 13 | 2.3% | 2.9% |
| Bourgogne | 50 | 3.4% | 3.7% | 6 | 3.4% | 0.9% | 44 | 3.4% | 6.2% | 19 | 3.4% | 5.6% |
| Haute Normandie | 39 | 2.7% | 2.6% | 3 | 1.9% | 0.4% | 36 | 2.8% | 4.6% | 17 | 3.0% | 3.7% |
| Basse Normandie | 46 | 3.1% | 3.8% | 9 | 5.3% | 1.6% | 37 | 2.8% | 5.9% | 16 | 2.9% | 4.5% |
| Centre | 51 | 3.4% | 2.4% | 4 | 2.6% | 0.4% | 46 | 3.5% | 4.2% | 23 | 4.1% | 3.5% |
| Pays de Loire | 66 | 4.4% | 2.2% | 7 | 4.0% | 0.5% | 59 | 4.5% | 3.8% | 22 | 3.9% | 2.4% |
| Bretagne | 74 | 5.0% | 2.8% | 7 | 4.2% | 0.5% | 67 | 5.1% | 4.8% | 32 | 5.7% | 4.5% |
| Poitou Charentes | 41 | 2.8% | 2.7% | 3 | 2.1% | 0.5% | 37 | 2.9% | 4.8% | 19 | 3.4% | 5.1% |
| Aquitaine | 83 | 5.6% | 3.0% | 6 | 3.5% | 0.4% | 77 | 5.9% | 5.2% | 21 | 3.7% | 2.5% |
| Midi Pyrénées | 52 | 3.5% | 2.1% | 4 | 2.2% | 0.3% | 49 | 3.7% | 3.8% | 30 | 5.3% | 3.7% |
| Limousin | 21 | 1.4% | 3.4% | 2 | 1.4% | 0.8% | 19 | 1.4% | 5.9% | 2 | 0.3% | 1.1% |
| Auvergne | 33 | 2.2% | 2.9% | - | - | - | 33 | 2.5% | 5.6% | 10 | 1.8% | 3.2% |
| Rhône Alpes | 141 | 9.6% | 2.7% | 10 | 5.8% | 0.4% | 131 | 10.0% | 4.9% | 67 | 12.0% | 3.4% |
| Languedoc Roussillon | 62 | 4.2% | 2.7% | 7 | 4.0% | 0.6% | 55 | 4.2% | 4.6% | 28 | 5.0% | 3.8% |
| Provence Alpes Côte d'Azur, Corse | 133 | 9.0% | 3.0% | 22 | 13.1% | 1.1% | 111 | 8.5% | 4.8% | 45 | 8.0% | 2.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1089 | 73.7% | 2.9% | 127 | 76.5% | 0.7% | 962 | 73.4% | 5.1% | 469 | 84.5% | 3.1% |
| Presque tous les jours | 210 | 14.2% | 3.8% | 19 | 11.5% | 0.8% | 191 | 14.6% | 6.3% | 68 | 12.2% | 4.3% |
| 1 à 2 fois par semaine | 75 | 5.1% | 2.8% | 4 | 2.6% | 0.4% | 71 | 5.4% | 4.5% | 14 | 2.6% | 2.8% |
| 1 à 3 fois par mois | 11 | 0.7% | 2.1% | - | - | - | 11 | 0.8% | 3.9% | 1 | 0.3% | 1.7% |
| Moins souvent | 27 | 1.9% | 4.8% | 4 | 2.6% | 1.5% | 23 | 1.8% | 8.3% | 2 | 0.4% | 4.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 1.3% | 1.2% | - | - | - | 19 | 1.5% | 2.0% | 3 | 0.5% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 73 | 4.9% | 2.7% | 14 | 8.7% | 1.4% | 59 | 4.5% | 3.5% | 8 | 1.4% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 134 | 9.1% | 2.5% | 7 | 4.3% | 0.3% | 127 | 9.7% | 4.0% | 10 | 1.9% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 150 | 10.2% | 2.2% | 16 | 9.4% | 0.5% | 135 | 10.3% | 3.6% | 34 | 6.1% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 336 | 22.7% | 2.9% | 34 | 20.5% | 0.6% | 302 | 23.0% | 4.9% | 95 | 17.1% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 224 | 15.2% | 3.0% | 23 | 13.9% | 0.6% | 201 | 15.3% | 5.6% | 91 | 16.5% | 3.2% |
| De 45 000 à moins de 65 000 euros par an | 253 | 17.2% | 3.6% | 33 | 19.9% | 0.8% | 220 | 16.8% | 7.2% | 158 | 28.5% | 4.3% |
| 65 000 euros et plus par an | 146 | 9.9% | 3.5% | 26 | 15.6% | 1.1% | 120 | 9.2% | 6.8% | 105 | 18.9% | 3.6% |
| Refus | 130 | 8.8% | 3.1% | 12 | 7.4% | 0.7% | 117 | 9.0% | 4.8% | 46 | 8.2% | 3.1% |
| Ne sait pas | 11 | 0.7% | 1.0% | 0 | 0.3% | 0.1% | 10 | 0.8% | 1.8% | 5 | 0.9% | 1.3% |
