L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1113 | 100.0% | 2.1% | 306 | 100.0% | 1.2% | 807 | 100.0% | 3.0% | 518 | 100.0% | 3.0% |
| Sexe | ||||||||||||
| Homme | 306 | 27.5% | 1.2% | 306 | 100.0% | 1.2% | - | - | - | 157 | 30.2% | 1.8% |
| Femme | 807 | 72.5% | 3.0% | - | - | - | 807 | 100.0% | 3.0% | 361 | 69.8% | 4.2% |
| Age | ||||||||||||
| 15 à 24 ans | 62 | 5.5% | 0.9% | 23 | 7.6% | 0.6% | 39 | 4.8% | 1.1% | 26 | 5.0% | 0.8% |
| 25 à 34 ans | 123 | 11.1% | 1.6% | 28 | 9.2% | 0.8% | 95 | 11.8% | 2.5% | 46 | 8.8% | 1.4% |
| 35 à 49 ans | 324 | 29.1% | 2.6% | 97 | 31.8% | 1.6% | 226 | 28.0% | 3.6% | 235 | 45.3% | 3.7% |
| 50 à 59 ans | 296 | 26.6% | 3.3% | 112 | 36.5% | 2.5% | 184 | 22.8% | 4.1% | 174 | 33.7% | 4.6% |
| 60 ans et plus | 309 | 27.7% | 2.0% | 46 | 14.9% | 0.7% | 263 | 32.6% | 3.0% | 37 | 7.2% | 3.7% |
| Individu | ||||||||||||
| Ménagères | 779 | 69.9% | 3.3% | - | - | - | 779 | 96.5% | 3.3% | 346 | 66.9% | 4.9% |
| Personne de référence | 444 | 39.9% | 1.6% | 282 | 92.1% | 1.4% | 162 | 20.0% | 2.1% | 211 | 40.8% | 2.5% |
| Responsable des achats | 905 | 81.3% | 2.5% | 167 | 54.5% | 1.3% | 738 | 91.4% | 3.2% | 406 | 78.4% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.9% | 1.9% | 1 | 0.4% | 0.3% | 8 | 1.0% | 5.1% | - | - | - |
| Petits patrons | 93 | 8.3% | 5.8% | 37 | 12.2% | 3.2% | 55 | 6.9% | 12.8% | 70 | 13.5% | 4.9% |
| Affaires et Cadres | 167 | 15.0% | 3.4% | 68 | 22.2% | 2.4% | 99 | 12.3% | 4.7% | 153 | 29.5% | 3.5% |
| Professions intermédiaires | 187 | 16.8% | 2.6% | 45 | 14.6% | 1.2% | 143 | 17.7% | 4.0% | 162 | 31.2% | 2.7% |
| Employés | 178 | 16.0% | 2.1% | 24 | 7.9% | 1.1% | 154 | 19.1% | 2.5% | 51 | 9.8% | 2.8% |
| Ouvriers | 45 | 4.1% | 0.7% | 28 | 9.2% | 0.6% | 17 | 2.1% | 1.3% | 8 | 1.6% | 2.3% |
| Retraités | 229 | 20.6% | 1.8% | 35 | 11.5% | 0.6% | 194 | 24.0% | 2.9% | 7 | 1.4% | 3.5% |
| Autres inactifs | 203 | 18.3% | 2.0% | 67 | 22.0% | 1.9% | 136 | 16.9% | 2.0% | 67 | 12.9% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 0.9% | 1.4% | 1 | 0.4% | 0.3% | 9 | 1.2% | 2.7% | - | - | - |
| Petits patrons | 107 | 9.6% | 4.1% | 39 | 12.7% | 2.8% | 68 | 8.4% | 5.4% | 107 | 20.6% | 4.1% |
| Affaires et Cadres | 225 | 20.2% | 3.3% | 71 | 23.2% | 2.1% | 154 | 19.1% | 4.5% | 225 | 43.4% | 3.3% |
| Professions intermédiaires | 186 | 16.7% | 2.4% | 47 | 15.2% | 1.1% | 140 | 17.3% | 3.7% | 186 | 36.0% | 2.4% |
| Employés | 107 | 9.6% | 2.0% | 32 | 10.4% | 1.3% | 75 | 9.3% | 2.5% | - | - | - |
| Ouvriers | 118 | 10.6% | 1.2% | 31 | 10.1% | 0.6% | 87 | 10.8% | 2.0% | - | - | - |
| Retraités | 279 | 25.1% | 1.9% | 38 | 12.4% | 0.6% | 241 | 29.9% | 2.9% | - | - | - |
| Autres inactifs | 81 | 7.2% | 2.0% | 48 | 15.6% | 3.1% | 33 | 4.1% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 177 | 15.9% | 1.8% | 53 | 17.3% | 1.2% | 124 | 15.3% | 2.2% | 53 | 10.2% | 2.7% |
| 2 personnes | 438 | 39.4% | 2.4% | 99 | 32.4% | 1.1% | 339 | 42.0% | 3.6% | 155 | 30.0% | 3.8% |
| 3 personnes | 167 | 15.0% | 1.8% | 51 | 16.7% | 1.1% | 116 | 14.3% | 2.6% | 103 | 19.8% | 2.6% |
| 4 personnes | 251 | 22.5% | 2.7% | 85 | 27.6% | 1.9% | 166 | 20.6% | 3.5% | 162 | 31.2% | 3.4% |
| 5 personnes et + | 81 | 7.2% | 1.5% | 18 | 6.0% | 0.7% | 62 | 7.7% | 2.2% | 46 | 8.8% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 354 | 31.8% | 2.2% | 96 | 31.3% | 1.3% | 258 | 32.0% | 3.1% | 230 | 44.4% | 3.0% |
| Non | 759 | 68.2% | 2.1% | 210 | 68.7% | 1.2% | 549 | 68.0% | 2.9% | 288 | 55.6% | 3.0% |
| Habitat | ||||||||||||
| Communes rurales | 181 | 16.3% | 1.5% | 55 | 18.1% | 1.0% | 126 | 15.6% | 2.0% | 79 | 15.2% | 2.5% |
| Agglo. - 20 000 hab | 190 | 17.0% | 2.1% | 36 | 11.8% | 0.8% | 154 | 19.0% | 3.2% | 99 | 19.2% | 3.9% |
| Agglo. 20 000 à 100 000 hab | 165 | 14.8% | 2.4% | 63 | 20.6% | 1.9% | 102 | 12.6% | 2.8% | 65 | 12.6% | 3.2% |
| Agglo. + 100 000 hab | 422 | 37.9% | 2.7% | 121 | 39.5% | 1.6% | 301 | 37.4% | 3.8% | 197 | 38.0% | 3.5% |
| Agglo. Paris | 155 | 13.9% | 1.8% | 31 | 10.0% | 0.8% | 124 | 15.4% | 2.8% | 77 | 14.9% | 1.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 180 | 16.1% | 1.9% | 38 | 12.4% | 0.8% | 142 | 17.5% | 2.8% | 90 | 17.4% | 2.1% |
| Nord Pas de Calais | 25 | 2.2% | 0.8% | 6 | 1.8% | 0.4% | 19 | 2.4% | 1.1% | 9 | 1.7% | 0.9% |
| Lorraine | 12 | 1.1% | 0.6% | 2 | 0.8% | 0.2% | 10 | 1.3% | 1.0% | 7 | 1.3% | 1.2% |
| Alsace | 15 | 1.3% | 0.9% | 5 | 1.6% | 0.7% | 10 | 1.2% | 1.2% | 4 | 0.8% | 0.9% |
| Franche-Comté | 11 | 1.0% | 1.1% | 4 | 1.3% | 0.9% | 6 | 0.8% | 1.3% | 7 | 1.3% | 2.6% |
| Champagne Ardennes | 8 | 0.7% | 0.8% | 3 | 1.1% | 0.6% | 5 | 0.6% | 0.9% | 4 | 0.7% | 1.2% |
| Picardie | 9 | 0.8% | 0.6% | 5 | 1.8% | 0.7% | 4 | 0.5% | 0.5% | - | - | - |
| Bourgogne | 18 | 1.6% | 1.3% | 3 | 1.1% | 0.5% | 15 | 1.8% | 2.1% | 5 | 1.0% | 1.5% |
| Haute Normandie | 16 | 1.4% | 1.1% | 4 | 1.4% | 0.6% | 11 | 1.4% | 1.4% | 7 | 1.3% | 1.4% |
| Basse Normandie | 17 | 1.5% | 1.4% | 6 | 1.9% | 1.0% | 11 | 1.4% | 1.7% | 7 | 1.4% | 2.0% |
| Centre | 28 | 2.5% | 1.3% | 4 | 1.2% | 0.4% | 24 | 3.0% | 2.2% | 15 | 2.9% | 2.3% |
| Pays de Loire | 52 | 4.7% | 1.7% | 13 | 4.1% | 0.9% | 39 | 4.9% | 2.6% | 32 | 6.2% | 3.6% |
| Bretagne | 39 | 3.5% | 1.5% | 7 | 2.1% | 0.5% | 33 | 4.1% | 2.3% | 15 | 2.9% | 2.1% |
| Poitou Charentes | 14 | 1.3% | 0.9% | 4 | 1.4% | 0.6% | 10 | 1.2% | 1.3% | 3 | 0.6% | 0.8% |
| Aquitaine | 95 | 8.6% | 3.4% | 49 | 16.1% | 3.7% | 46 | 5.7% | 3.1% | 45 | 8.6% | 5.4% |
| Midi Pyrénées | 56 | 5.0% | 2.3% | 18 | 5.7% | 1.5% | 38 | 4.8% | 3.0% | 31 | 6.1% | 3.9% |
| Limousin | 18 | 1.7% | 3.0% | 3 | 1.0% | 1.1% | 15 | 1.9% | 4.8% | 4 | 0.7% | 2.3% |
| Auvergne | 10 | 0.9% | 0.9% | 2 | 0.8% | 0.4% | 7 | 0.9% | 1.3% | 7 | 1.3% | 2.2% |
| Rhône Alpes | 106 | 9.5% | 2.0% | 31 | 10.2% | 1.2% | 74 | 9.2% | 2.8% | 53 | 10.2% | 2.7% |
| Languedoc Roussillon | 93 | 8.4% | 4.1% | 25 | 8.2% | 2.3% | 68 | 8.5% | 5.7% | 50 | 9.6% | 6.8% |
| Provence Alpes Côte d'Azur, Corse | 291 | 26.2% | 6.6% | 73 | 23.9% | 3.5% | 218 | 27.0% | 9.4% | 125 | 24.1% | 8.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 867 | 77.9% | 2.3% | 220 | 72.0% | 1.2% | 646 | 80.1% | 3.4% | 459 | 88.6% | 3.0% |
| Presque tous les jours | 117 | 10.5% | 2.1% | 30 | 10.0% | 1.2% | 86 | 10.7% | 2.9% | 41 | 7.8% | 2.6% |
| 1 à 2 fois par semaine | 93 | 8.4% | 3.4% | 37 | 12.0% | 3.2% | 57 | 7.0% | 3.6% | 15 | 3.0% | 3.0% |
| 1 à 3 fois par mois | 5 | 0.4% | 0.9% | 2 | 0.6% | 0.8% | 3 | 0.4% | 1.0% | 3 | 0.6% | 3.6% |
| Moins souvent | 3 | 0.2% | 0.5% | - | - | - | 3 | 0.3% | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 0.7% | 0.5% | 1 | 0.4% | 0.2% | 7 | 0.8% | 0.7% | 4 | 0.7% | 2.2% |
| De 9 000 à moins de 12 000 euros par an | 53 | 4.8% | 2.0% | 22 | 7.2% | 2.1% | 31 | 3.9% | 1.9% | 8 | 1.6% | 3.2% |
| De 12 000 à moins de 18 000 euros par an | 74 | 6.7% | 1.4% | 25 | 8.3% | 1.1% | 49 | 6.1% | 1.6% | 15 | 2.8% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 104 | 9.3% | 1.5% | 27 | 8.9% | 0.9% | 77 | 9.5% | 2.0% | 45 | 8.7% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 198 | 17.8% | 1.7% | 48 | 15.7% | 0.9% | 150 | 18.6% | 2.5% | 77 | 14.8% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 171 | 15.3% | 2.3% | 28 | 9.0% | 0.7% | 143 | 17.7% | 4.0% | 66 | 12.8% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 211 | 19.0% | 3.0% | 54 | 17.6% | 1.4% | 157 | 19.5% | 5.1% | 126 | 24.4% | 3.4% |
| 65 000 euros et plus par an | 161 | 14.4% | 3.8% | 60 | 19.5% | 2.4% | 101 | 12.5% | 5.7% | 127 | 24.6% | 4.4% |
| Refus | 127 | 11.5% | 3.0% | 39 | 12.7% | 2.2% | 88 | 11.0% | 3.6% | 46 | 8.9% | 3.1% |
| Ne sait pas | 5 | 0.5% | 0.5% | 2 | 0.7% | 0.4% | 3 | 0.4% | 0.5% | 4 | 0.7% | 0.9% |
