L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1256 | 100.0% | 2.4% | 268 | 100.0% | 1.1% | 988 | 100.0% | 3.6% | 442 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 268 | 21.3% | 1.1% | 268 | 100.0% | 1.1% | - | - | - | 97 | 21.8% | 1.1% |
| Femme | 988 | 78.7% | 3.6% | - | - | - | 988 | 100.0% | 3.6% | 346 | 78.2% | 4.1% |
| Age | ||||||||||||
| 15 à 24 ans | 52 | 4.1% | 0.7% | 14 | 5.2% | 0.4% | 38 | 3.8% | 1.1% | 16 | 3.6% | 0.5% |
| 25 à 34 ans | 116 | 9.3% | 1.5% | 26 | 9.7% | 0.7% | 90 | 9.1% | 2.3% | 56 | 12.6% | 1.7% |
| 35 à 49 ans | 286 | 22.7% | 2.3% | 62 | 23.0% | 1.0% | 224 | 22.6% | 3.5% | 184 | 41.7% | 2.9% |
| 50 à 59 ans | 325 | 25.8% | 3.6% | 75 | 27.8% | 1.6% | 250 | 25.3% | 5.6% | 142 | 32.2% | 3.7% |
| 60 ans et plus | 478 | 38.0% | 3.0% | 92 | 34.2% | 1.3% | 386 | 39.1% | 4.4% | 44 | 9.9% | 4.4% |
| Individu | ||||||||||||
| Ménagères | 936 | 74.5% | 4.0% | - | - | - | 936 | 94.7% | 4.0% | 333 | 75.3% | 4.8% |
| Personne de référence | 511 | 40.7% | 1.8% | 251 | 93.7% | 1.2% | 260 | 26.3% | 3.3% | 157 | 35.5% | 1.8% |
| Responsable des achats | 1064 | 84.6% | 3.0% | 156 | 58.3% | 1.2% | 907 | 91.8% | 4.0% | 367 | 83.0% | 3.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.0% | 2.4% | 4 | 1.3% | 1.1% | 9 | 0.9% | 5.2% | 1 | 0.2% | 3.1% |
| Petits patrons | 41 | 3.3% | 2.6% | 22 | 8.3% | 1.9% | 19 | 1.9% | 4.4% | 38 | 8.7% | 2.7% |
| Affaires et Cadres | 150 | 12.0% | 3.1% | 34 | 12.7% | 1.2% | 116 | 11.7% | 5.5% | 134 | 30.3% | 3.0% |
| Professions intermédiaires | 213 | 16.9% | 3.0% | 39 | 14.4% | 1.1% | 174 | 17.6% | 4.8% | 163 | 36.8% | 2.8% |
| Employés | 224 | 17.8% | 2.7% | 18 | 6.6% | 0.8% | 206 | 20.9% | 3.4% | 53 | 12.1% | 2.9% |
| Ouvriers | 71 | 5.6% | 1.1% | 43 | 16.1% | 0.9% | 27 | 2.8% | 2.2% | 4 | 0.9% | 1.2% |
| Retraités | 368 | 29.3% | 2.9% | 71 | 26.4% | 1.2% | 297 | 30.1% | 4.4% | 6 | 1.3% | 2.8% |
| Autres inactifs | 177 | 14.1% | 1.7% | 38 | 14.1% | 1.0% | 139 | 14.1% | 2.1% | 43 | 9.7% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 1.4% | 2.3% | 6 | 2.2% | 1.5% | 12 | 1.2% | 3.2% | - | - | - |
| Petits patrons | 58 | 4.6% | 2.2% | 22 | 8.3% | 1.6% | 36 | 3.6% | 2.9% | 58 | 13.1% | 2.2% |
| Affaires et Cadres | 213 | 16.9% | 3.1% | 36 | 13.4% | 1.1% | 177 | 17.9% | 5.1% | 213 | 48.1% | 3.1% |
| Professions intermédiaires | 171 | 13.6% | 2.2% | 39 | 14.4% | 0.9% | 133 | 13.4% | 3.5% | 171 | 38.8% | 2.2% |
| Employés | 131 | 10.4% | 2.4% | 25 | 9.4% | 1.1% | 106 | 10.7% | 3.5% | - | - | - |
| Ouvriers | 164 | 13.0% | 1.7% | 42 | 15.8% | 0.8% | 121 | 12.3% | 2.7% | - | - | - |
| Retraités | 422 | 33.6% | 2.8% | 72 | 26.9% | 1.1% | 350 | 35.4% | 4.3% | - | - | - |
| Autres inactifs | 80 | 6.3% | 2.0% | 26 | 9.6% | 1.7% | 54 | 5.4% | 2.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 244 | 19.4% | 2.4% | 45 | 16.7% | 1.0% | 199 | 20.1% | 3.5% | 48 | 10.9% | 2.5% |
| 2 personnes | 523 | 41.6% | 2.9% | 115 | 43.0% | 1.3% | 408 | 41.2% | 4.3% | 120 | 27.2% | 2.9% |
| 3 personnes | 190 | 15.1% | 2.1% | 35 | 13.2% | 0.7% | 154 | 15.6% | 3.5% | 108 | 24.3% | 2.7% |
| 4 personnes | 172 | 13.7% | 1.9% | 43 | 16.1% | 1.0% | 129 | 13.1% | 2.7% | 105 | 23.7% | 2.2% |
| 5 personnes et + | 128 | 10.2% | 2.3% | 30 | 11.0% | 1.1% | 98 | 9.9% | 3.5% | 61 | 13.8% | 2.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 364 | 29.0% | 2.3% | 76 | 28.5% | 1.0% | 288 | 29.1% | 3.4% | 214 | 48.3% | 2.8% |
| Non | 892 | 71.0% | 2.5% | 192 | 71.5% | 1.1% | 701 | 70.9% | 3.7% | 229 | 51.7% | 2.4% |
| Habitat | ||||||||||||
| Communes rurales | 263 | 20.9% | 2.2% | 68 | 25.3% | 1.2% | 195 | 19.7% | 3.1% | 68 | 15.4% | 2.1% |
| Agglo. - 20 000 hab | 211 | 16.8% | 2.3% | 39 | 14.4% | 0.9% | 172 | 17.4% | 3.6% | 71 | 16.0% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 208 | 16.5% | 3.0% | 48 | 17.9% | 1.4% | 160 | 16.2% | 4.4% | 62 | 14.0% | 3.0% |
| Agglo. + 100 000 hab | 325 | 25.8% | 2.1% | 58 | 21.6% | 0.8% | 267 | 27.0% | 3.3% | 118 | 26.6% | 2.1% |
| Agglo. Paris | 250 | 19.9% | 2.9% | 56 | 20.8% | 1.4% | 195 | 19.7% | 4.3% | 124 | 28.0% | 3.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 275 | 21.9% | 2.9% | 63 | 23.4% | 1.4% | 212 | 21.5% | 4.2% | 133 | 30.2% | 3.1% |
| Nord Pas de Calais | 70 | 5.6% | 2.2% | 17 | 6.4% | 1.1% | 53 | 5.3% | 3.1% | 4 | 1.0% | 0.4% |
| Lorraine | 35 | 2.8% | 1.8% | 11 | 4.1% | 1.2% | 24 | 2.4% | 2.4% | 9 | 2.0% | 1.7% |
| Alsace | 40 | 3.2% | 2.6% | 22 | 8.2% | 3.0% | 18 | 1.8% | 2.3% | 9 | 2.1% | 2.1% |
| Franche-Comté | 22 | 1.7% | 2.3% | 3 | 1.3% | 0.7% | 18 | 1.8% | 3.7% | 3 | 0.8% | 1.3% |
| Champagne Ardennes | 25 | 2.0% | 2.3% | 12 | 4.3% | 2.2% | 13 | 1.3% | 2.3% | 9 | 2.0% | 3.1% |
| Picardie | 35 | 2.8% | 2.3% | 11 | 4.0% | 1.5% | 24 | 2.5% | 3.0% | 5 | 1.1% | 1.1% |
| Bourgogne | 41 | 3.2% | 3.0% | 7 | 2.5% | 1.0% | 34 | 3.4% | 4.8% | 11 | 2.4% | 3.1% |
| Haute Normandie | 31 | 2.5% | 2.1% | 11 | 4.1% | 1.5% | 20 | 2.1% | 2.6% | 13 | 3.0% | 2.9% |
| Basse Normandie | 29 | 2.3% | 2.4% | 7 | 2.8% | 1.3% | 22 | 2.2% | 3.5% | 11 | 2.6% | 3.2% |
| Centre | 45 | 3.6% | 2.1% | 7 | 2.6% | 0.7% | 38 | 3.8% | 3.5% | 19 | 4.3% | 2.9% |
| Pays de Loire | 62 | 4.9% | 2.1% | 8 | 2.8% | 0.5% | 55 | 5.5% | 3.5% | 27 | 6.1% | 3.0% |
| Bretagne | 92 | 7.3% | 3.4% | 13 | 5.0% | 1.0% | 78 | 7.9% | 5.6% | 31 | 6.9% | 4.3% |
| Poitou Charentes | 36 | 2.8% | 2.4% | 6 | 2.4% | 0.9% | 29 | 3.0% | 3.8% | 7 | 1.7% | 2.0% |
| Aquitaine | 66 | 5.3% | 2.4% | 6 | 2.4% | 0.5% | 60 | 6.0% | 4.1% | 17 | 3.8% | 2.0% |
| Midi Pyrénées | 49 | 3.9% | 2.0% | 15 | 5.6% | 1.3% | 34 | 3.5% | 2.7% | 21 | 4.7% | 2.6% |
| Limousin | 19 | 1.5% | 3.0% | 2 | 0.6% | 0.6% | 17 | 1.7% | 5.3% | 7 | 1.5% | 4.1% |
| Auvergne | 38 | 3.0% | 3.3% | 6 | 2.3% | 1.1% | 32 | 3.2% | 5.4% | 9 | 2.0% | 2.9% |
| Rhône Alpes | 112 | 8.9% | 2.2% | 21 | 7.7% | 0.8% | 92 | 9.3% | 3.4% | 41 | 9.3% | 2.1% |
| Languedoc Roussillon | 49 | 3.9% | 2.2% | 8 | 3.0% | 0.7% | 41 | 4.2% | 3.4% | 22 | 5.1% | 3.1% |
| Provence Alpes Côte d'Azur, Corse | 86 | 6.8% | 2.0% | 12 | 4.4% | 0.6% | 74 | 7.5% | 3.2% | 33 | 7.6% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 966 | 76.9% | 2.6% | 192 | 71.6% | 1.0% | 774 | 78.3% | 4.1% | 375 | 84.8% | 2.5% |
| Presque tous les jours | 147 | 11.7% | 2.6% | 41 | 15.2% | 1.6% | 106 | 10.7% | 3.5% | 46 | 10.4% | 2.9% |
| 1 à 2 fois par semaine | 81 | 6.4% | 3.0% | 22 | 8.0% | 1.9% | 59 | 6.0% | 3.8% | 18 | 4.2% | 3.6% |
| 1 à 3 fois par mois | 13 | 1.1% | 2.6% | 2 | 0.6% | 0.7% | 12 | 1.2% | 4.3% | 1 | 0.3% | 1.7% |
| Moins souvent | 5 | 0.4% | 0.9% | - | - | - | 5 | 0.5% | 1.7% | 1 | 0.3% | 2.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 15 | 1.2% | 0.9% | 5 | 1.7% | 0.6% | 11 | 1.1% | 1.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 63 | 5.0% | 2.3% | 21 | 7.8% | 2.0% | 42 | 4.2% | 2.5% | 0 | 0.1% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 113 | 9.0% | 2.1% | 24 | 9.0% | 1.1% | 89 | 9.0% | 2.8% | 5 | 1.2% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 120 | 9.6% | 1.8% | 22 | 8.2% | 0.7% | 98 | 10.0% | 2.6% | 41 | 9.2% | 2.9% |
| De 24 000 à moins de 36 000 euros par an | 251 | 20.0% | 2.2% | 46 | 17.3% | 0.8% | 205 | 20.8% | 3.4% | 78 | 17.7% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 187 | 14.9% | 2.5% | 47 | 17.5% | 1.3% | 140 | 14.2% | 3.9% | 65 | 14.8% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 236 | 18.8% | 3.4% | 49 | 18.4% | 1.3% | 186 | 18.8% | 6.1% | 119 | 26.9% | 3.2% |
| 65 000 euros et plus par an | 142 | 11.3% | 3.4% | 33 | 12.4% | 1.4% | 109 | 11.0% | 6.1% | 101 | 22.9% | 3.5% |
| Refus | 122 | 9.7% | 2.9% | 21 | 7.8% | 1.2% | 101 | 10.2% | 4.1% | 31 | 6.9% | 2.1% |
| Ne sait pas | 7 | 0.6% | 0.7% | - | - | - | 7 | 0.7% | 1.2% | 2 | 0.4% | 0.5% |
