L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1153 | 100.0% | 2.2% | 186 | 100.0% | 0.7% | 967 | 100.0% | 3.6% | 452 | 100.0% | 2.6% |
| Sexe | ||||||||||||
| Homme | 186 | 16.1% | 0.7% | 186 | 100.0% | 0.7% | - | - | - | 81 | 18.0% | 0.9% |
| Femme | 967 | 83.9% | 3.6% | - | - | - | 967 | 100.0% | 3.6% | 371 | 82.0% | 4.4% |
| Age | ||||||||||||
| 15 à 24 ans | 116 | 10.1% | 1.6% | 21 | 11.1% | 0.6% | 95 | 9.9% | 2.7% | 59 | 13.0% | 1.9% |
| 25 à 34 ans | 132 | 11.5% | 1.7% | 11 | 5.9% | 0.3% | 121 | 12.5% | 3.1% | 54 | 11.9% | 1.7% |
| 35 à 49 ans | 309 | 26.8% | 2.5% | 53 | 28.4% | 0.9% | 256 | 26.5% | 4.0% | 193 | 42.8% | 3.1% |
| 50 à 59 ans | 243 | 21.1% | 2.7% | 50 | 26.6% | 1.1% | 193 | 20.0% | 4.3% | 115 | 25.5% | 3.0% |
| 60 ans et plus | 353 | 30.6% | 2.2% | 52 | 27.9% | 0.8% | 301 | 31.1% | 3.4% | 30 | 6.7% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 879 | 76.2% | 3.7% | - | - | - | 879 | 90.9% | 3.7% | 336 | 74.4% | 4.8% |
| Personne de référence | 391 | 33.9% | 1.4% | 165 | 88.5% | 0.8% | 227 | 23.4% | 2.9% | 129 | 28.5% | 1.5% |
| Responsable des achats | 911 | 79.0% | 2.5% | 94 | 50.8% | 0.7% | 817 | 84.5% | 3.6% | 344 | 76.0% | 3.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.8% | 1.8% | 3 | 1.5% | 0.8% | 6 | 0.6% | 3.8% | 1 | 0.2% | 3.1% |
| Petits patrons | 47 | 4.1% | 3.0% | 16 | 8.8% | 1.4% | 31 | 3.2% | 7.2% | 34 | 7.6% | 2.4% |
| Affaires et Cadres | 164 | 14.2% | 3.3% | 34 | 18.1% | 1.2% | 130 | 13.5% | 6.2% | 139 | 30.9% | 3.2% |
| Professions intermédiaires | 147 | 12.8% | 2.0% | 17 | 9.3% | 0.5% | 130 | 13.5% | 3.6% | 113 | 25.1% | 1.9% |
| Employés | 180 | 15.6% | 2.2% | 14 | 7.4% | 0.6% | 166 | 17.2% | 2.7% | 53 | 11.7% | 2.9% |
| Ouvriers | 72 | 6.2% | 1.1% | 24 | 12.7% | 0.5% | 48 | 5.0% | 3.8% | 8 | 1.8% | 2.3% |
| Retraités | 270 | 23.4% | 2.1% | 39 | 21.0% | 0.6% | 231 | 23.9% | 3.4% | 7 | 1.6% | 3.4% |
| Autres inactifs | 263 | 22.8% | 2.5% | 39 | 21.2% | 1.1% | 223 | 23.1% | 3.3% | 96 | 21.2% | 2.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 1.5% | 2.2% | 3 | 1.5% | 0.7% | 14 | 1.4% | 3.9% | - | - | - |
| Petits patrons | 85 | 7.4% | 3.3% | 16 | 8.8% | 1.2% | 69 | 7.1% | 5.6% | 85 | 18.9% | 3.3% |
| Affaires et Cadres | 235 | 20.4% | 3.4% | 44 | 23.7% | 1.3% | 191 | 19.8% | 5.5% | 235 | 52.0% | 3.4% |
| Professions intermédiaires | 132 | 11.4% | 1.7% | 21 | 11.2% | 0.5% | 111 | 11.5% | 2.9% | 132 | 29.1% | 1.7% |
| Employés | 100 | 8.7% | 1.8% | 16 | 8.8% | 0.7% | 84 | 8.7% | 2.7% | - | - | - |
| Ouvriers | 138 | 12.0% | 1.5% | 22 | 11.6% | 0.4% | 117 | 12.1% | 2.6% | - | - | - |
| Retraités | 321 | 27.9% | 2.2% | 42 | 22.4% | 0.6% | 280 | 28.9% | 3.4% | - | - | - |
| Autres inactifs | 124 | 10.7% | 3.0% | 22 | 12.0% | 1.5% | 102 | 10.5% | 4.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 197 | 17.1% | 2.0% | 15 | 7.9% | 0.3% | 182 | 18.8% | 3.2% | 49 | 10.8% | 2.5% |
| 2 personnes | 474 | 41.1% | 2.6% | 84 | 45.1% | 1.0% | 390 | 40.4% | 4.1% | 131 | 29.1% | 3.2% |
| 3 personnes | 141 | 12.2% | 1.5% | 25 | 13.6% | 0.5% | 115 | 11.9% | 2.6% | 69 | 15.4% | 1.7% |
| 4 personnes | 215 | 18.7% | 2.3% | 40 | 21.7% | 0.9% | 175 | 18.1% | 3.7% | 129 | 28.5% | 2.7% |
| 5 personnes et + | 126 | 10.9% | 2.3% | 22 | 11.6% | 0.8% | 104 | 10.8% | 3.7% | 74 | 16.3% | 2.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 349 | 30.3% | 2.2% | 57 | 30.5% | 0.8% | 292 | 30.2% | 3.5% | 205 | 45.3% | 2.7% |
| Non | 804 | 69.7% | 2.2% | 129 | 69.5% | 0.7% | 674 | 69.8% | 3.6% | 247 | 54.7% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 184 | 16.0% | 1.5% | 17 | 9.3% | 0.3% | 167 | 17.3% | 2.7% | 64 | 14.1% | 2.0% |
| Agglo. - 20 000 hab | 145 | 12.6% | 1.6% | 29 | 15.4% | 0.7% | 116 | 12.0% | 2.5% | 54 | 11.9% | 2.1% |
| Agglo. 20 000 à 100 000 hab | 113 | 9.8% | 1.6% | 20 | 10.7% | 0.6% | 93 | 9.6% | 2.6% | 30 | 6.6% | 1.5% |
| Agglo. + 100 000 hab | 426 | 37.0% | 2.8% | 71 | 38.1% | 0.9% | 355 | 36.7% | 4.4% | 162 | 35.9% | 2.9% |
| Agglo. Paris | 285 | 24.7% | 3.3% | 49 | 26.5% | 1.2% | 236 | 24.4% | 5.2% | 142 | 31.5% | 3.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 309 | 26.8% | 3.2% | 54 | 28.8% | 1.2% | 255 | 26.4% | 5.1% | 151 | 33.4% | 3.5% |
| Nord Pas de Calais | 45 | 3.9% | 1.4% | 8 | 4.3% | 0.5% | 38 | 3.9% | 2.2% | 14 | 3.1% | 1.4% |
| Lorraine | 26 | 2.3% | 1.4% | 3 | 1.6% | 0.3% | 23 | 2.4% | 2.4% | 5 | 1.2% | 1.0% |
| Alsace | 38 | 3.3% | 2.5% | 2 | 1.0% | 0.3% | 36 | 3.7% | 4.5% | 5 | 1.0% | 1.1% |
| Franche-Comté | 22 | 1.9% | 2.3% | 0 | 0.1% | - | 22 | 2.2% | 4.4% | 5 | 1.1% | 2.0% |
| Champagne Ardennes | 22 | 1.9% | 2.0% | 2 | 0.8% | 0.3% | 21 | 2.1% | 3.7% | 2 | 0.5% | 0.9% |
| Picardie | 22 | 1.9% | 1.4% | 2 | 1.0% | 0.3% | 20 | 2.0% | 2.5% | 6 | 1.3% | 1.4% |
| Bourgogne | 35 | 3.0% | 2.6% | 4 | 1.9% | 0.5% | 32 | 3.3% | 4.5% | 11 | 2.4% | 3.1% |
| Haute Normandie | 32 | 2.8% | 2.1% | 3 | 1.4% | 0.4% | 29 | 3.0% | 3.7% | 21 | 4.7% | 4.7% |
| Basse Normandie | 28 | 2.5% | 2.4% | 11 | 6.1% | 2.0% | 17 | 1.8% | 2.7% | 10 | 2.2% | 2.8% |
| Centre | 38 | 3.3% | 1.8% | 7 | 3.7% | 0.7% | 31 | 3.3% | 2.9% | 14 | 3.0% | 2.1% |
| Pays de Loire | 53 | 4.6% | 1.8% | 2 | 1.2% | 0.2% | 51 | 5.3% | 3.3% | 23 | 5.1% | 2.6% |
| Bretagne | 55 | 4.7% | 2.0% | 5 | 2.8% | 0.4% | 49 | 5.1% | 3.6% | 11 | 2.4% | 1.5% |
| Poitou Charentes | 25 | 2.2% | 1.7% | 6 | 3.3% | 0.9% | 19 | 2.0% | 2.5% | 5 | 1.2% | 1.4% |
| Aquitaine | 53 | 4.6% | 1.9% | 10 | 5.4% | 0.8% | 43 | 4.5% | 2.9% | 22 | 4.9% | 2.7% |
| Midi Pyrénées | 48 | 4.2% | 1.9% | 8 | 4.3% | 0.7% | 40 | 4.1% | 3.1% | 17 | 3.8% | 2.2% |
| Limousin | 6 | 0.5% | 1.0% | 1 | 0.6% | 0.4% | 5 | 0.5% | 1.6% | 5 | 1.2% | 3.3% |
| Auvergne | 20 | 1.7% | 1.8% | 2 | 1.1% | 0.4% | 18 | 1.9% | 3.1% | 6 | 1.4% | 2.1% |
| Rhône Alpes | 93 | 8.1% | 1.8% | 25 | 13.2% | 1.0% | 69 | 7.1% | 2.5% | 42 | 9.2% | 2.2% |
| Languedoc Roussillon | 52 | 4.5% | 2.3% | 5 | 2.8% | 0.5% | 47 | 4.8% | 3.9% | 18 | 3.9% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 129 | 11.2% | 3.0% | 27 | 14.5% | 1.3% | 102 | 10.6% | 4.4% | 58 | 12.8% | 3.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 861 | 74.7% | 2.3% | 134 | 72.3% | 0.7% | 726 | 75.1% | 3.9% | 375 | 82.9% | 2.5% |
| Presque tous les jours | 140 | 12.1% | 2.5% | 14 | 7.5% | 0.6% | 126 | 13.0% | 4.2% | 42 | 9.4% | 2.7% |
| 1 à 2 fois par semaine | 81 | 7.0% | 2.9% | 25 | 13.6% | 2.2% | 55 | 5.7% | 3.5% | 22 | 4.8% | 4.2% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.2% | 1 | 0.5% | 0.4% | - | - | - | - | - | - |
| Moins souvent | 18 | 1.5% | 3.1% | 4 | 2.3% | 1.5% | 13 | 1.4% | 4.8% | 13 | 2.9% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 37 | 3.2% | 2.2% | - | - | - | 37 | 3.9% | 3.9% | 1 | 0.2% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 32 | 2.8% | 1.2% | - | - | - | 32 | 3.3% | 1.9% | 3 | 0.8% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 106 | 9.2% | 2.0% | 14 | 7.6% | 0.6% | 92 | 9.5% | 2.9% | 16 | 3.6% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 126 | 10.9% | 1.9% | 35 | 18.7% | 1.2% | 91 | 9.4% | 2.4% | 35 | 7.8% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 224 | 19.4% | 1.9% | 31 | 16.7% | 0.6% | 193 | 19.9% | 3.2% | 68 | 15.1% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 126 | 11.0% | 1.7% | 12 | 6.4% | 0.3% | 115 | 11.8% | 3.2% | 61 | 13.5% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 203 | 17.6% | 2.9% | 33 | 18.0% | 0.8% | 169 | 17.5% | 5.5% | 102 | 22.7% | 2.8% |
| 65 000 euros et plus par an | 167 | 14.5% | 3.9% | 46 | 24.5% | 1.9% | 121 | 12.5% | 6.8% | 110 | 24.4% | 3.8% |
| Refus | 106 | 9.2% | 2.5% | 13 | 7.1% | 0.7% | 93 | 9.6% | 3.8% | 36 | 8.0% | 2.4% |
| Ne sait pas | 26 | 2.2% | 2.4% | 2 | 1.0% | 0.4% | 24 | 2.4% | 4.0% | 18 | 4.0% | 4.7% |
