L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1636 | 100.0% | 3.1% | 594 | 100.0% | 2.4% | 1042 | 100.0% | 3.8% | 408 | 100.0% | 2.3% |
| Sexe | ||||||||||||
| Homme | 594 | 36.3% | 2.4% | 594 | 100.0% | 2.4% | - | - | - | 142 | 34.7% | 1.6% |
| Femme | 1042 | 63.7% | 3.8% | - | - | - | 1042 | 100.0% | 3.8% | 266 | 65.3% | 3.1% |
| Age | ||||||||||||
| 15 à 24 ans | 93 | 5.7% | 1.3% | 37 | 6.2% | 1.0% | 56 | 5.4% | 1.6% | 24 | 5.9% | 0.8% |
| 25 à 34 ans | 198 | 12.1% | 2.6% | 108 | 18.2% | 2.9% | 90 | 8.6% | 2.3% | 65 | 16.0% | 2.0% |
| 35 à 49 ans | 394 | 24.1% | 3.2% | 154 | 26.0% | 2.5% | 240 | 23.0% | 3.8% | 185 | 45.3% | 2.9% |
| 50 à 59 ans | 338 | 20.6% | 3.8% | 109 | 18.4% | 2.4% | 228 | 21.9% | 5.1% | 109 | 26.7% | 2.9% |
| 60 ans et plus | 613 | 37.5% | 3.9% | 186 | 31.2% | 2.7% | 428 | 41.0% | 4.8% | 25 | 6.2% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 969 | 59.3% | 4.1% | - | - | - | 969 | 93.1% | 4.1% | 251 | 61.5% | 3.6% |
| Personne de référence | 772 | 47.2% | 2.7% | 522 | 87.9% | 2.5% | 250 | 24.0% | 3.2% | 169 | 41.4% | 2.0% |
| Responsable des achats | 1246 | 76.2% | 3.5% | 326 | 55.0% | 2.5% | 920 | 88.3% | 4.0% | 315 | 77.4% | 2.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 30 | 1.9% | 6.1% | 15 | 2.6% | 4.5% | 15 | 1.5% | 9.2% | 4 | 1.0% | 16.3% |
| Petits patrons | 51 | 3.1% | 3.2% | 29 | 5.0% | 2.5% | 22 | 2.1% | 5.0% | 41 | 10.1% | 2.9% |
| Affaires et Cadres | 89 | 5.4% | 1.8% | 41 | 6.9% | 1.5% | 47 | 4.5% | 2.3% | 73 | 17.8% | 1.6% |
| Professions intermédiaires | 220 | 13.4% | 3.0% | 70 | 11.8% | 1.9% | 150 | 14.4% | 4.2% | 172 | 42.1% | 2.9% |
| Employés | 293 | 17.9% | 3.5% | 75 | 12.6% | 3.3% | 218 | 20.9% | 3.6% | 55 | 13.5% | 3.0% |
| Ouvriers | 181 | 11.1% | 2.9% | 137 | 23.0% | 2.7% | 45 | 4.3% | 3.5% | 4 | 1.1% | 1.2% |
| Retraités | 524 | 32.0% | 4.1% | 164 | 27.7% | 2.7% | 359 | 34.5% | 5.3% | 8 | 2.1% | 4.1% |
| Autres inactifs | 248 | 15.2% | 2.4% | 62 | 10.4% | 1.7% | 186 | 17.9% | 2.8% | 50 | 12.3% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 52 | 3.2% | 6.9% | 18 | 3.1% | 4.6% | 34 | 3.2% | 9.5% | - | - | - |
| Petits patrons | 81 | 4.9% | 3.1% | 36 | 6.0% | 2.6% | 45 | 4.3% | 3.7% | 81 | 19.9% | 3.1% |
| Affaires et Cadres | 133 | 8.1% | 1.9% | 44 | 7.4% | 1.3% | 89 | 8.5% | 2.6% | 133 | 32.6% | 1.9% |
| Professions intermédiaires | 194 | 11.9% | 2.5% | 62 | 10.4% | 1.5% | 132 | 12.7% | 3.5% | 194 | 47.6% | 2.5% |
| Employés | 167 | 10.2% | 3.1% | 92 | 15.4% | 3.9% | 75 | 7.2% | 2.4% | - | - | - |
| Ouvriers | 295 | 18.0% | 3.1% | 122 | 20.5% | 2.4% | 173 | 16.6% | 3.9% | - | - | - |
| Retraités | 599 | 36.6% | 4.0% | 175 | 29.5% | 2.6% | 424 | 40.7% | 5.2% | - | - | - |
| Autres inactifs | 116 | 7.1% | 2.8% | 46 | 7.7% | 3.0% | 70 | 6.7% | 2.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 275 | 16.8% | 2.7% | 74 | 12.5% | 1.7% | 200 | 19.2% | 3.5% | 34 | 8.4% | 1.8% |
| 2 personnes | 707 | 43.2% | 3.9% | 245 | 41.2% | 2.8% | 462 | 44.3% | 4.9% | 108 | 26.5% | 2.6% |
| 3 personnes | 205 | 12.6% | 2.2% | 81 | 13.6% | 1.7% | 125 | 12.0% | 2.8% | 80 | 19.6% | 2.0% |
| 4 personnes | 262 | 16.0% | 2.8% | 113 | 18.9% | 2.5% | 150 | 14.4% | 3.2% | 118 | 29.0% | 2.5% |
| 5 personnes et + | 187 | 11.4% | 3.4% | 81 | 13.7% | 3.1% | 105 | 10.1% | 3.7% | 67 | 16.5% | 2.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 466 | 28.5% | 3.0% | 181 | 30.5% | 2.4% | 285 | 27.3% | 3.4% | 202 | 49.6% | 2.6% |
| Non | 1170 | 71.5% | 3.2% | 413 | 69.5% | 2.4% | 757 | 72.7% | 4.0% | 205 | 50.4% | 2.1% |
| Habitat | ||||||||||||
| Communes rurales | 551 | 33.7% | 4.6% | 177 | 29.8% | 3.1% | 374 | 35.9% | 6.0% | 131 | 32.3% | 4.1% |
| Agglo. - 20 000 hab | 376 | 23.0% | 4.1% | 177 | 29.7% | 4.1% | 199 | 19.1% | 4.2% | 82 | 20.1% | 3.2% |
| Agglo. 20 000 à 100 000 hab | 221 | 13.5% | 3.2% | 79 | 13.3% | 2.4% | 142 | 13.6% | 3.9% | 63 | 15.3% | 3.1% |
| Agglo. + 100 000 hab | 371 | 22.7% | 2.4% | 124 | 20.9% | 1.7% | 246 | 23.6% | 3.1% | 95 | 23.3% | 1.7% |
| Agglo. Paris | 117 | 7.2% | 1.4% | 37 | 6.3% | 0.9% | 80 | 7.7% | 1.8% | 37 | 9.0% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 148 | 9.0% | 1.5% | 49 | 8.3% | 1.1% | 98 | 9.5% | 2.0% | 53 | 12.9% | 1.2% |
| Nord Pas de Calais | 105 | 6.4% | 3.3% | 30 | 5.1% | 2.0% | 75 | 7.2% | 4.4% | 29 | 7.2% | 2.9% |
| Lorraine | 64 | 3.9% | 3.3% | 22 | 3.7% | 2.4% | 42 | 4.0% | 4.2% | 19 | 4.6% | 3.5% |
| Alsace | 52 | 3.2% | 3.4% | 33 | 5.6% | 4.4% | 19 | 1.8% | 2.4% | 14 | 3.4% | 3.1% |
| Franche-Comté | 36 | 2.2% | 3.7% | 14 | 2.4% | 3.0% | 22 | 2.1% | 4.4% | 12 | 2.8% | 4.6% |
| Champagne Ardennes | 68 | 4.1% | 6.2% | 23 | 3.9% | 4.4% | 44 | 4.3% | 7.9% | 17 | 4.3% | 6.2% |
| Picardie | 72 | 4.4% | 4.6% | 34 | 5.8% | 4.6% | 37 | 3.6% | 4.7% | 14 | 3.4% | 3.1% |
| Bourgogne | 53 | 3.2% | 3.9% | 19 | 3.2% | 2.9% | 34 | 3.2% | 4.8% | 4 | 1.1% | 1.3% |
| Haute Normandie | 34 | 2.1% | 2.3% | 7 | 1.2% | 1.0% | 26 | 2.5% | 3.4% | 8 | 2.0% | 1.8% |
| Basse Normandie | 49 | 3.0% | 4.1% | 16 | 2.7% | 2.8% | 33 | 3.2% | 5.2% | 12 | 3.0% | 3.4% |
| Centre | 93 | 5.7% | 4.4% | 30 | 5.1% | 3.0% | 63 | 6.1% | 5.8% | 18 | 4.5% | 2.7% |
| Pays de Loire | 93 | 5.7% | 3.1% | 39 | 6.6% | 2.7% | 53 | 5.1% | 3.5% | 17 | 4.2% | 1.9% |
| Bretagne | 128 | 7.8% | 4.8% | 44 | 7.4% | 3.4% | 84 | 8.1% | 6.1% | 26 | 6.3% | 3.6% |
| Poitou Charentes | 59 | 3.6% | 3.9% | 16 | 2.8% | 2.3% | 42 | 4.0% | 5.4% | 23 | 5.6% | 6.1% |
| Aquitaine | 119 | 7.3% | 4.3% | 42 | 7.1% | 3.2% | 77 | 7.4% | 5.2% | 14 | 3.5% | 1.7% |
| Midi Pyrénées | 80 | 4.9% | 3.2% | 28 | 4.6% | 2.3% | 52 | 5.0% | 4.1% | 24 | 5.9% | 3.0% |
| Limousin | 25 | 1.5% | 4.0% | 6 | 1.0% | 2.0% | 19 | 1.8% | 5.9% | 4 | 1.1% | 2.8% |
| Auvergne | 57 | 3.5% | 5.0% | 19 | 3.2% | 3.5% | 37 | 3.6% | 6.3% | 15 | 3.8% | 5.0% |
| Rhône Alpes | 159 | 9.7% | 3.0% | 63 | 10.5% | 2.5% | 96 | 9.3% | 3.6% | 54 | 13.2% | 2.8% |
| Languedoc Roussillon | 57 | 3.5% | 2.5% | 24 | 4.0% | 2.2% | 33 | 3.1% | 2.7% | 9 | 2.1% | 1.2% |
| Provence Alpes Côte d'Azur, Corse | 89 | 5.4% | 2.0% | 35 | 5.8% | 1.7% | 54 | 5.2% | 2.3% | 21 | 5.3% | 1.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 982 | 60.0% | 2.6% | 376 | 63.2% | 2.0% | 606 | 58.2% | 3.2% | 328 | 80.6% | 2.2% |
| Presque tous les jours | 236 | 14.4% | 4.2% | 78 | 13.2% | 3.1% | 157 | 15.1% | 5.2% | 45 | 11.1% | 2.9% |
| 1 à 2 fois par semaine | 163 | 9.9% | 5.9% | 47 | 7.9% | 4.1% | 116 | 11.1% | 7.3% | 30 | 7.3% | 5.8% |
| 1 à 3 fois par mois | 20 | 1.2% | 3.9% | 6 | 1.1% | 2.8% | 13 | 1.3% | 4.9% | 3 | 0.7% | 3.3% |
| Moins souvent | 31 | 1.9% | 5.4% | 9 | 1.6% | 3.2% | 22 | 2.1% | 7.7% | 1 | 0.3% | 2.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 25 | 1.5% | 1.5% | 5 | 0.8% | 0.7% | 20 | 1.9% | 2.1% | 2 | 0.5% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 78 | 4.8% | 2.9% | 29 | 5.0% | 2.8% | 49 | 4.7% | 2.9% | 7 | 1.6% | 2.7% |
| De 12 000 à moins de 18 000 euros par an | 219 | 13.4% | 4.1% | 83 | 13.9% | 3.7% | 136 | 13.1% | 4.3% | 5 | 1.3% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 232 | 14.2% | 3.5% | 91 | 15.3% | 3.1% | 141 | 13.5% | 3.7% | 53 | 13.0% | 3.7% |
| De 24 000 à moins de 36 000 euros par an | 432 | 26.4% | 3.7% | 152 | 25.6% | 2.7% | 279 | 26.8% | 4.6% | 75 | 18.5% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 229 | 14.0% | 3.1% | 80 | 13.5% | 2.1% | 148 | 14.2% | 4.1% | 96 | 23.5% | 3.3% |
| De 45 000 à moins de 65 000 euros par an | 167 | 10.2% | 2.4% | 62 | 10.5% | 1.6% | 105 | 10.1% | 3.4% | 86 | 21.2% | 2.3% |
| 65 000 euros et plus par an | 96 | 5.9% | 2.3% | 47 | 8.0% | 1.9% | 49 | 4.7% | 2.7% | 50 | 12.2% | 1.7% |
| Refus | 144 | 8.8% | 3.4% | 38 | 6.4% | 2.2% | 106 | 10.1% | 4.3% | 32 | 7.8% | 2.1% |
| Ne sait pas | 14 | 0.9% | 1.3% | 6 | 1.0% | 1.2% | 8 | 0.8% | 1.4% | 1 | 0.4% | 0.4% |
