L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2884 | 100.0% | 5.5% | 896 | 100.0% | 3.6% | 1988 | 100.0% | 7.3% | 1088 | 100.0% | 6.3% |
| Sexe | ||||||||||||
| Homme | 896 | 31.1% | 3.6% | 896 | 100.0% | 3.6% | - | - | - | 364 | 33.4% | 4.1% |
| Femme | 1988 | 68.9% | 7.3% | - | - | - | 1988 | 100.0% | 7.3% | 724 | 66.6% | 8.5% |
| Age | ||||||||||||
| 15 à 24 ans | 167 | 5.8% | 2.3% | 71 | 7.9% | 1.9% | 96 | 4.8% | 2.7% | 75 | 6.9% | 2.4% |
| 25 à 34 ans | 308 | 10.7% | 4.1% | 104 | 11.6% | 2.8% | 205 | 10.3% | 5.3% | 115 | 10.6% | 3.6% |
| 35 à 49 ans | 729 | 25.3% | 5.8% | 241 | 26.9% | 3.9% | 488 | 24.6% | 7.7% | 482 | 44.3% | 7.6% |
| 50 à 59 ans | 695 | 24.1% | 7.7% | 256 | 28.6% | 5.7% | 439 | 22.1% | 9.8% | 332 | 30.6% | 8.7% |
| 60 ans et plus | 984 | 34.1% | 6.2% | 224 | 25.0% | 3.3% | 760 | 38.2% | 8.6% | 83 | 7.7% | 8.3% |
| Individu | ||||||||||||
| Ménagères | 1868 | 64.8% | 8.0% | - | - | - | 1868 | 93.9% | 8.0% | 672 | 61.7% | 9.6% |
| Personne de référence | 1334 | 46.3% | 4.7% | 814 | 90.9% | 4.0% | 519 | 26.1% | 6.6% | 481 | 44.2% | 5.7% |
| Responsable des achats | 2305 | 79.9% | 6.4% | 482 | 53.8% | 3.7% | 1823 | 91.7% | 8.0% | 826 | 76.0% | 7.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 28 | 1.0% | 5.6% | 12 | 1.4% | 3.7% | 16 | 0.8% | 9.7% | 2 | 0.2% | 8.7% |
| Petits patrons | 139 | 4.8% | 8.6% | 75 | 8.3% | 6.4% | 64 | 3.2% | 14.8% | 114 | 10.5% | 8.0% |
| Affaires et Cadres | 294 | 10.2% | 6.0% | 105 | 11.7% | 3.7% | 189 | 9.5% | 9.0% | 265 | 24.4% | 6.0% |
| Professions intermédiaires | 469 | 16.3% | 6.5% | 162 | 18.1% | 4.5% | 307 | 15.4% | 8.5% | 395 | 36.3% | 6.7% |
| Employés | 453 | 15.7% | 5.4% | 85 | 9.5% | 3.8% | 368 | 18.5% | 6.0% | 121 | 11.1% | 6.6% |
| Ouvriers | 232 | 8.1% | 3.7% | 145 | 16.1% | 2.9% | 88 | 4.4% | 6.9% | 12 | 1.1% | 3.5% |
| Retraités | 768 | 26.6% | 6.0% | 182 | 20.3% | 3.0% | 586 | 29.5% | 8.7% | 21 | 1.9% | 10.0% |
| Autres inactifs | 500 | 17.3% | 4.8% | 131 | 14.6% | 3.6% | 369 | 18.6% | 5.5% | 157 | 14.5% | 4.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 43 | 1.5% | 5.7% | 13 | 1.5% | 3.4% | 30 | 1.5% | 8.3% | - | - | - |
| Petits patrons | 221 | 7.6% | 8.4% | 78 | 8.7% | 5.6% | 143 | 7.2% | 11.5% | 221 | 20.3% | 8.4% |
| Affaires et Cadres | 421 | 14.6% | 6.1% | 116 | 13.0% | 3.4% | 305 | 15.4% | 8.8% | 421 | 38.7% | 6.1% |
| Professions intermédiaires | 446 | 15.5% | 5.6% | 170 | 19.0% | 4.1% | 276 | 13.9% | 7.2% | 446 | 41.0% | 5.6% |
| Employés | 238 | 8.3% | 4.4% | 83 | 9.3% | 3.5% | 155 | 7.8% | 5.1% | - | - | - |
| Ouvriers | 396 | 13.7% | 4.2% | 147 | 16.5% | 2.9% | 249 | 12.5% | 5.6% | - | - | - |
| Retraités | 895 | 31.0% | 6.0% | 198 | 22.1% | 3.0% | 697 | 35.1% | 8.5% | - | - | - |
| Autres inactifs | 223 | 7.7% | 5.5% | 90 | 10.0% | 5.9% | 133 | 6.7% | 5.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 512 | 17.8% | 5.1% | 116 | 13.0% | 2.7% | 396 | 19.9% | 7.0% | 125 | 11.5% | 6.4% |
| 2 personnes | 1207 | 41.9% | 6.7% | 378 | 42.2% | 4.3% | 829 | 41.7% | 8.8% | 308 | 28.3% | 7.5% |
| 3 personnes | 422 | 14.6% | 4.6% | 128 | 14.3% | 2.7% | 294 | 14.8% | 6.6% | 231 | 21.3% | 5.8% |
| 4 personnes | 476 | 16.5% | 5.1% | 164 | 18.3% | 3.6% | 312 | 15.7% | 6.6% | 274 | 25.1% | 5.8% |
| 5 personnes et + | 267 | 9.2% | 4.9% | 109 | 12.2% | 4.1% | 157 | 7.9% | 5.5% | 150 | 13.8% | 5.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 821 | 28.5% | 5.2% | 278 | 31.1% | 3.8% | 542 | 27.3% | 6.5% | 492 | 45.3% | 6.4% |
| Non | 2063 | 71.5% | 5.7% | 617 | 68.9% | 3.5% | 1446 | 72.7% | 7.7% | 595 | 54.7% | 6.1% |
| Habitat | ||||||||||||
| Communes rurales | 691 | 24.0% | 5.8% | 207 | 23.1% | 3.6% | 484 | 24.3% | 7.7% | 234 | 21.5% | 7.3% |
| Agglo. - 20 000 hab | 507 | 17.6% | 5.6% | 173 | 19.3% | 4.0% | 334 | 16.8% | 7.0% | 183 | 16.9% | 7.1% |
| Agglo. 20 000 à 100 000 hab | 401 | 13.9% | 5.7% | 159 | 17.7% | 4.7% | 242 | 12.2% | 6.7% | 136 | 12.5% | 6.7% |
| Agglo. + 100 000 hab | 848 | 29.4% | 5.5% | 217 | 24.3% | 2.9% | 631 | 31.7% | 7.9% | 338 | 31.0% | 6.0% |
| Agglo. Paris | 437 | 15.2% | 5.1% | 139 | 15.6% | 3.4% | 298 | 15.0% | 6.6% | 197 | 18.1% | 5.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 490 | 17.0% | 5.1% | 150 | 16.8% | 3.3% | 340 | 17.1% | 6.8% | 215 | 19.8% | 4.9% |
| Nord Pas de Calais | 154 | 5.3% | 4.8% | 46 | 5.1% | 3.0% | 108 | 5.4% | 6.4% | 49 | 4.5% | 4.9% |
| Lorraine | 118 | 4.1% | 6.2% | 49 | 5.5% | 5.3% | 69 | 3.5% | 7.0% | 44 | 4.0% | 8.2% |
| Alsace | 52 | 1.8% | 3.4% | 17 | 1.9% | 2.3% | 35 | 1.7% | 4.4% | 23 | 2.1% | 5.2% |
| Franche-Comté | 50 | 1.7% | 5.2% | 18 | 2.0% | 3.9% | 32 | 1.6% | 6.5% | 13 | 1.2% | 5.1% |
| Champagne Ardennes | 66 | 2.3% | 6.1% | 15 | 1.7% | 2.9% | 51 | 2.6% | 9.0% | 21 | 2.0% | 7.5% |
| Picardie | 71 | 2.5% | 4.6% | 24 | 2.7% | 3.2% | 47 | 2.4% | 5.9% | 14 | 1.3% | 3.2% |
| Bourgogne | 98 | 3.4% | 7.2% | 36 | 4.1% | 5.6% | 62 | 3.1% | 8.8% | 28 | 2.6% | 8.3% |
| Haute Normandie | 72 | 2.5% | 4.8% | 19 | 2.1% | 2.6% | 53 | 2.7% | 6.8% | 27 | 2.5% | 6.0% |
| Basse Normandie | 70 | 2.4% | 5.9% | 25 | 2.7% | 4.3% | 46 | 2.3% | 7.2% | 27 | 2.5% | 7.6% |
| Centre | 124 | 4.3% | 5.9% | 39 | 4.3% | 3.8% | 85 | 4.3% | 7.8% | 48 | 4.5% | 7.3% |
| Pays de Loire | 145 | 5.0% | 4.9% | 57 | 6.4% | 4.0% | 88 | 4.4% | 5.7% | 68 | 6.3% | 7.7% |
| Bretagne | 150 | 5.2% | 5.6% | 46 | 5.2% | 3.6% | 104 | 5.2% | 7.5% | 51 | 4.7% | 7.2% |
| Poitou Charentes | 79 | 2.8% | 5.3% | 16 | 1.8% | 2.2% | 63 | 3.2% | 8.2% | 34 | 3.1% | 9.1% |
| Aquitaine | 174 | 6.0% | 6.2% | 49 | 5.4% | 3.6% | 126 | 6.3% | 8.6% | 42 | 3.9% | 5.0% |
| Midi Pyrénées | 141 | 4.9% | 5.7% | 49 | 5.5% | 4.1% | 92 | 4.6% | 7.2% | 67 | 6.1% | 8.3% |
| Limousin | 51 | 1.8% | 8.3% | 17 | 1.8% | 5.6% | 34 | 1.7% | 10.6% | 17 | 1.5% | 10.2% |
| Auvergne | 84 | 2.9% | 7.4% | 25 | 2.8% | 4.5% | 59 | 3.0% | 10.0% | 32 | 2.9% | 10.3% |
| Rhône Alpes | 251 | 8.7% | 4.8% | 70 | 7.8% | 2.8% | 181 | 9.1% | 6.7% | 111 | 10.2% | 5.8% |
| Languedoc Roussillon | 132 | 4.6% | 5.7% | 36 | 4.1% | 3.3% | 95 | 4.8% | 7.9% | 53 | 4.9% | 7.3% |
| Provence Alpes Côte d'Azur, Corse | 311 | 10.8% | 7.1% | 93 | 10.4% | 4.5% | 218 | 11.0% | 9.5% | 103 | 9.4% | 6.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2013 | 69.8% | 5.4% | 631 | 70.4% | 3.4% | 1383 | 69.6% | 7.4% | 916 | 84.2% | 6.1% |
| Presque tous les jours | 327 | 11.3% | 5.9% | 95 | 10.6% | 3.7% | 232 | 11.7% | 7.7% | 102 | 9.3% | 6.4% |
| 1 à 2 fois par semaine | 236 | 8.2% | 8.6% | 81 | 9.1% | 7.0% | 154 | 7.8% | 9.8% | 49 | 4.5% | 9.4% |
| 1 à 3 fois par mois | 43 | 1.5% | 8.4% | 8 | 0.9% | 3.4% | 35 | 1.7% | 12.5% | 7 | 0.6% | 8.2% |
| Moins souvent | 43 | 1.5% | 7.7% | 3 | 0.3% | 1.0% | 40 | 2.0% | 14.5% | 13 | 1.2% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 53 | 1.9% | 3.2% | 9 | 1.0% | 1.2% | 45 | 2.2% | 4.7% | 2 | 0.2% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 106 | 3.7% | 3.9% | 40 | 4.4% | 3.8% | 66 | 3.3% | 4.0% | 15 | 1.4% | 5.8% |
| De 12 000 à moins de 18 000 euros par an | 274 | 9.5% | 5.1% | 79 | 8.8% | 3.5% | 194 | 9.8% | 6.2% | 35 | 3.2% | 5.1% |
| De 18 000 à moins de 24 000 euros par an | 321 | 11.1% | 4.8% | 96 | 10.7% | 3.3% | 225 | 11.3% | 6.0% | 102 | 9.4% | 7.2% |
| De 24 000 à moins de 36 000 euros par an | 592 | 20.5% | 5.1% | 168 | 18.8% | 3.0% | 424 | 21.3% | 6.9% | 204 | 18.8% | 5.8% |
| De 36 000 à moins de 45 000 euros par an | 476 | 16.5% | 6.5% | 144 | 16.1% | 3.9% | 331 | 16.7% | 9.2% | 199 | 18.3% | 6.9% |
| De 45 000 à moins de 65 000 euros par an | 452 | 15.7% | 6.5% | 169 | 18.8% | 4.3% | 284 | 14.3% | 9.2% | 227 | 20.8% | 6.1% |
| 65 000 euros et plus par an | 306 | 10.6% | 7.2% | 104 | 11.6% | 4.2% | 202 | 10.2% | 11.4% | 221 | 20.3% | 7.6% |
| Refus | 267 | 9.3% | 6.3% | 78 | 8.7% | 4.4% | 188 | 9.5% | 7.7% | 63 | 5.8% | 4.2% |
| Ne sait pas | 37 | 1.3% | 3.4% | 8 | 0.9% | 1.7% | 28 | 1.4% | 4.8% | 20 | 1.8% | 5.2% |
