L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 696 | 100.0% | 1.3% | 566 | 100.0% | 2.3% | 130 | 100.0% | 0.5% | 363 | 100.0% | 2.1% |
| Sexe | ||||||||||||
| Homme | 566 | 81.3% | 2.3% | 566 | 100.0% | 2.3% | - | - | - | 298 | 82.1% | 3.4% |
| Femme | 130 | 18.7% | 0.5% | - | - | - | 130 | 100.0% | 0.5% | 65 | 17.9% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 184 | 26.4% | 2.5% | 157 | 27.7% | 4.3% | 27 | 20.8% | 0.8% | 98 | 26.9% | 3.2% |
| 25 à 34 ans | 222 | 31.8% | 2.9% | 181 | 32.0% | 4.9% | 41 | 31.3% | 1.1% | 121 | 33.3% | 3.8% |
| 35 à 49 ans | 165 | 23.8% | 1.3% | 126 | 22.2% | 2.0% | 40 | 30.5% | 0.6% | 101 | 27.9% | 1.6% |
| 50 à 59 ans | 93 | 13.4% | 1.0% | 78 | 13.7% | 1.7% | 15 | 11.8% | 0.3% | 38 | 10.5% | 1.0% |
| 60 ans et plus | 32 | 4.6% | 0.2% | 25 | 4.4% | 0.4% | 7 | 5.6% | 0.1% | 5 | 1.3% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 105 | 15.1% | 0.4% | - | - | - | 105 | 80.7% | 0.4% | 53 | 14.5% | 0.8% |
| Personne de référence | 401 | 57.6% | 1.4% | 374 | 66.1% | 1.8% | 27 | 20.5% | 0.3% | 203 | 55.8% | 2.4% |
| Responsable des achats | 384 | 55.2% | 1.1% | 285 | 50.3% | 2.2% | 100 | 76.6% | 0.4% | 186 | 51.1% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.9% | 1.2% | 6 | 1.1% | 1.9% | - | - | - | - | - | - |
| Petits patrons | 36 | 5.1% | 2.2% | 35 | 6.2% | 3.0% | 1 | 0.6% | 0.2% | 30 | 8.2% | 2.1% |
| Affaires et Cadres | 104 | 15.0% | 2.1% | 80 | 14.1% | 2.8% | 25 | 18.9% | 1.2% | 96 | 26.5% | 2.2% |
| Professions intermédiaires | 136 | 19.6% | 1.9% | 118 | 20.9% | 3.3% | 18 | 13.6% | 0.5% | 124 | 34.0% | 2.1% |
| Employés | 113 | 16.3% | 1.4% | 59 | 10.5% | 2.6% | 54 | 41.3% | 0.9% | 28 | 7.6% | 1.5% |
| Ouvriers | 88 | 12.7% | 1.4% | 88 | 15.6% | 1.7% | - | - | - | 8 | 2.1% | 2.2% |
| Retraités | 28 | 4.1% | 0.2% | 21 | 3.7% | 0.3% | 8 | 5.9% | 0.1% | - | - | - |
| Autres inactifs | 184 | 26.4% | 1.8% | 158 | 27.9% | 4.4% | 26 | 19.8% | 0.4% | 78 | 21.6% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 1.6% | 1.5% | 8 | 1.5% | 2.1% | 3 | 2.4% | 0.9% | - | - | - |
| Petits patrons | 45 | 6.5% | 1.7% | 35 | 6.3% | 2.6% | 10 | 7.8% | 0.8% | 45 | 12.5% | 1.7% |
| Affaires et Cadres | 139 | 20.0% | 2.0% | 113 | 19.9% | 3.3% | 27 | 20.7% | 0.8% | 139 | 38.4% | 2.0% |
| Professions intermédiaires | 178 | 25.6% | 2.3% | 150 | 26.5% | 3.7% | 28 | 21.6% | 0.7% | 178 | 49.1% | 2.3% |
| Employés | 108 | 15.5% | 2.0% | 64 | 11.4% | 2.7% | 43 | 33.4% | 1.4% | - | - | - |
| Ouvriers | 106 | 15.2% | 1.1% | 100 | 17.7% | 2.0% | 6 | 4.6% | 0.1% | - | - | - |
| Retraités | 65 | 9.4% | 0.4% | 57 | 10.1% | 0.9% | 8 | 6.2% | 0.1% | - | - | - |
| Autres inactifs | 42 | 6.0% | 1.0% | 38 | 6.6% | 2.5% | 4 | 3.4% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 96 | 13.8% | 1.0% | 90 | 15.9% | 2.1% | 6 | 4.8% | 0.1% | 31 | 8.4% | 1.6% |
| 2 personnes | 144 | 20.6% | 0.8% | 115 | 20.4% | 1.3% | 28 | 21.7% | 0.3% | 80 | 21.9% | 1.9% |
| 3 personnes | 155 | 22.3% | 1.7% | 138 | 24.3% | 2.9% | 18 | 13.5% | 0.4% | 97 | 26.7% | 2.4% |
| 4 personnes | 185 | 26.6% | 2.0% | 130 | 22.9% | 2.9% | 55 | 42.5% | 1.2% | 99 | 27.2% | 2.1% |
| 5 personnes et + | 116 | 16.7% | 2.1% | 93 | 16.5% | 3.5% | 23 | 17.5% | 0.8% | 57 | 15.7% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 287 | 41.2% | 1.8% | 216 | 38.1% | 2.9% | 71 | 54.4% | 0.8% | 155 | 42.6% | 2.0% |
| Non | 409 | 58.8% | 1.1% | 350 | 61.9% | 2.0% | 59 | 45.6% | 0.3% | 209 | 57.4% | 2.1% |
| Habitat | ||||||||||||
| Communes rurales | 85 | 12.2% | 0.7% | 71 | 12.5% | 1.2% | 15 | 11.2% | 0.2% | 40 | 11.0% | 1.2% |
| Agglo. - 20 000 hab | 89 | 12.7% | 1.0% | 74 | 13.1% | 1.7% | 15 | 11.4% | 0.3% | 51 | 14.0% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 76 | 10.9% | 1.1% | 68 | 12.1% | 2.0% | 7 | 5.6% | 0.2% | 35 | 9.8% | 1.7% |
| Agglo. + 100 000 hab | 204 | 29.3% | 1.3% | 170 | 30.1% | 2.3% | 33 | 25.6% | 0.4% | 103 | 28.4% | 1.8% |
| Agglo. Paris | 243 | 34.9% | 2.8% | 183 | 32.3% | 4.5% | 60 | 46.1% | 1.3% | 134 | 36.8% | 3.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 254 | 36.5% | 2.6% | 189 | 33.3% | 4.1% | 65 | 50.2% | 1.3% | 138 | 38.0% | 3.2% |
| Nord Pas de Calais | 31 | 4.5% | 1.0% | 22 | 3.8% | 1.4% | 10 | 7.6% | 0.6% | 15 | 4.2% | 1.5% |
| Lorraine | 22 | 3.2% | 1.2% | 21 | 3.7% | 2.2% | 2 | 1.2% | 0.2% | 13 | 3.6% | 2.5% |
| Alsace | 23 | 3.3% | 1.5% | 22 | 3.9% | 3.0% | 1 | 0.5% | 0.1% | 10 | 2.6% | 2.2% |
| Franche-Comté | 5 | 0.8% | 0.6% | 4 | 0.8% | 0.9% | 1 | 0.8% | 0.2% | 1 | 0.4% | 0.6% |
| Champagne Ardennes | 8 | 1.1% | 0.7% | 7 | 1.3% | 1.4% | 1 | 0.6% | 0.1% | 2 | 0.5% | 0.6% |
| Picardie | 16 | 2.4% | 1.1% | 14 | 2.5% | 1.9% | 2 | 1.7% | 0.3% | 12 | 3.3% | 2.8% |
| Bourgogne | 9 | 1.2% | 0.6% | 5 | 0.9% | 0.8% | 3 | 2.6% | 0.5% | 5 | 1.4% | 1.5% |
| Haute Normandie | 28 | 4.1% | 1.9% | 27 | 4.7% | 3.7% | 2 | 1.3% | 0.2% | 9 | 2.6% | 2.1% |
| Basse Normandie | 18 | 2.6% | 1.5% | 17 | 3.0% | 3.0% | 1 | 1.0% | 0.2% | 11 | 3.1% | 3.1% |
| Centre | 12 | 1.7% | 0.6% | 11 | 2.0% | 1.1% | 1 | 0.4% | 0.1% | 6 | 1.6% | 0.9% |
| Pays de Loire | 26 | 3.8% | 0.9% | 20 | 3.6% | 1.4% | 6 | 4.5% | 0.4% | 14 | 3.8% | 1.6% |
| Bretagne | 13 | 1.9% | 0.5% | 11 | 1.9% | 0.8% | 2 | 1.9% | 0.2% | 12 | 3.3% | 1.7% |
| Poitou Charentes | 13 | 1.8% | 0.8% | 10 | 1.7% | 1.3% | 3 | 2.4% | 0.4% | 9 | 2.5% | 2.4% |
| Aquitaine | 29 | 4.1% | 1.0% | 25 | 4.4% | 1.9% | 4 | 2.9% | 0.3% | 6 | 1.6% | 0.7% |
| Midi Pyrénées | 15 | 2.2% | 0.6% | 14 | 2.4% | 1.1% | 1 | 1.1% | 0.1% | 9 | 2.6% | 1.2% |
| Limousin | 3 | 0.4% | 0.5% | 2 | 0.3% | 0.6% | 1 | 0.8% | 0.3% | 1 | 0.4% | 0.8% |
| Auvergne | 11 | 1.5% | 0.9% | 10 | 1.7% | 1.8% | 1 | 0.7% | 0.1% | 3 | 0.8% | 1.0% |
| Rhône Alpes | 58 | 8.4% | 1.1% | 49 | 8.6% | 1.9% | 9 | 7.2% | 0.3% | 34 | 9.2% | 1.7% |
| Languedoc Roussillon | 30 | 4.3% | 1.3% | 28 | 4.9% | 2.5% | 2 | 1.7% | 0.2% | 13 | 3.5% | 1.7% |
| Provence Alpes Côte d'Azur, Corse | 71 | 10.3% | 1.6% | 60 | 10.6% | 2.9% | 12 | 9.0% | 0.5% | 40 | 11.0% | 2.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 607 | 87.2% | 1.6% | 498 | 87.9% | 2.7% | 110 | 84.1% | 0.6% | 352 | 96.9% | 2.3% |
| Presque tous les jours | 37 | 5.3% | 0.7% | 23 | 4.0% | 0.9% | 14 | 10.8% | 0.5% | 10 | 2.8% | 0.6% |
| 1 à 2 fois par semaine | 14 | 2.1% | 0.5% | 8 | 1.4% | 0.7% | 7 | 5.1% | 0.4% | 1 | 0.3% | 0.2% |
| Moins souvent | 6 | 0.9% | 1.1% | 6 | 1.1% | 2.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 2.9% | 1.2% | 18 | 3.2% | 2.5% | 2 | 1.9% | 0.3% | 6 | 1.8% | 3.7% |
| De 9 000 à moins de 12 000 euros par an | 39 | 5.6% | 1.4% | 36 | 6.3% | 3.4% | 3 | 2.3% | 0.2% | 5 | 1.4% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 85 | 12.3% | 1.6% | 63 | 11.1% | 2.8% | 23 | 17.3% | 0.7% | 8 | 2.2% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 90 | 12.9% | 1.3% | 70 | 12.4% | 2.4% | 20 | 15.0% | 0.5% | 29 | 8.0% | 2.0% |
| De 24 000 à moins de 36 000 euros par an | 121 | 17.3% | 1.0% | 105 | 18.6% | 1.9% | 15 | 11.8% | 0.3% | 67 | 18.5% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 79 | 11.4% | 1.1% | 66 | 11.6% | 1.8% | 13 | 10.3% | 0.4% | 47 | 12.8% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 114 | 16.3% | 1.6% | 92 | 16.3% | 2.3% | 21 | 16.4% | 0.7% | 90 | 24.7% | 2.4% |
| 65 000 euros et plus par an | 65 | 9.3% | 1.5% | 52 | 9.3% | 2.1% | 12 | 9.5% | 0.7% | 54 | 14.9% | 1.9% |
| Refus | 59 | 8.4% | 1.4% | 45 | 8.0% | 2.6% | 13 | 10.3% | 0.5% | 46 | 12.8% | 3.1% |
| Ne sait pas | 24 | 3.5% | 2.3% | 17 | 3.1% | 3.6% | 7 | 5.3% | 1.2% | 10 | 2.9% | 2.7% |
