L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1311 | 100.0% | 2.5% | 264 | 100.0% | 1.1% | 1047 | 100.0% | 3.9% | 522 | 100.0% | 3.0% |
| Sexe | ||||||||||||
| Homme | 264 | 20.1% | 1.1% | 264 | 100.0% | 1.1% | - | - | - | 121 | 23.2% | 1.4% |
| Femme | 1047 | 79.9% | 3.9% | - | - | - | 1047 | 100.0% | 3.9% | 401 | 76.8% | 4.7% |
| Age | ||||||||||||
| 15 à 24 ans | 512 | 39.1% | 7.1% | 74 | 28.0% | 2.0% | 438 | 41.8% | 12.2% | 210 | 40.3% | 6.8% |
| 25 à 34 ans | 165 | 12.6% | 2.2% | 36 | 13.7% | 1.0% | 129 | 12.4% | 3.3% | 50 | 9.6% | 1.6% |
| 35 à 49 ans | 303 | 23.1% | 2.4% | 58 | 21.8% | 0.9% | 245 | 23.4% | 3.9% | 177 | 33.9% | 2.8% |
| 50 à 59 ans | 180 | 13.7% | 2.0% | 82 | 30.9% | 1.8% | 99 | 9.4% | 2.2% | 68 | 13.0% | 1.8% |
| 60 ans et plus | 151 | 11.5% | 1.0% | 15 | 5.5% | 0.2% | 136 | 13.0% | 1.5% | 17 | 3.2% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 651 | 49.7% | 2.8% | - | - | - | 651 | 62.2% | 2.8% | 254 | 48.6% | 3.6% |
| Personne de référence | 410 | 31.3% | 1.4% | 180 | 68.1% | 0.9% | 230 | 22.0% | 2.9% | 138 | 26.4% | 1.6% |
| Responsable des achats | 767 | 58.5% | 2.1% | 119 | 45.2% | 0.9% | 648 | 61.9% | 2.8% | 296 | 56.8% | 2.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.1% | 0.3% | - | - | - | 2 | 0.2% | 1.0% | 1 | 0.2% | 4.1% |
| Petits patrons | 58 | 4.4% | 3.6% | 45 | 17.1% | 3.9% | 13 | 1.2% | 3.0% | 55 | 10.6% | 3.8% |
| Affaires et Cadres | 99 | 7.6% | 2.0% | 31 | 11.7% | 1.1% | 69 | 6.5% | 3.3% | 88 | 16.9% | 2.0% |
| Professions intermédiaires | 129 | 9.9% | 1.8% | 26 | 9.9% | 0.7% | 103 | 9.9% | 2.9% | 86 | 16.6% | 1.5% |
| Employés | 234 | 17.8% | 2.8% | 14 | 5.2% | 0.6% | 220 | 21.0% | 3.6% | 55 | 10.6% | 3.1% |
| Ouvriers | 78 | 5.9% | 1.2% | 42 | 16.0% | 0.8% | 36 | 3.4% | 2.8% | 4 | 0.8% | 1.2% |
| Retraités | 108 | 8.2% | 0.8% | 10 | 3.8% | 0.2% | 98 | 9.3% | 1.4% | 7 | 1.3% | 3.2% |
| Autres inactifs | 603 | 46.0% | 5.8% | 96 | 36.3% | 2.6% | 507 | 48.5% | 7.6% | 225 | 43.1% | 6.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 0.8% | 1.4% | 1 | 0.3% | 0.2% | 10 | 0.9% | 2.8% | - | - | - |
| Petits patrons | 130 | 9.9% | 5.0% | 49 | 18.7% | 3.6% | 81 | 7.7% | 6.5% | 130 | 25.0% | 5.0% |
| Affaires et Cadres | 210 | 16.0% | 3.1% | 38 | 14.6% | 1.1% | 172 | 16.4% | 5.0% | 210 | 40.3% | 3.1% |
| Professions intermédiaires | 181 | 13.8% | 2.3% | 33 | 12.6% | 0.8% | 148 | 14.1% | 3.9% | 181 | 34.8% | 2.3% |
| Employés | 166 | 12.7% | 3.1% | 24 | 9.2% | 1.0% | 142 | 13.6% | 4.6% | - | - | - |
| Ouvriers | 267 | 20.4% | 2.8% | 45 | 17.2% | 0.9% | 222 | 21.2% | 5.0% | - | - | - |
| Retraités | 163 | 12.4% | 1.1% | 23 | 8.7% | 0.3% | 140 | 13.3% | 1.7% | - | - | - |
| Autres inactifs | 182 | 13.9% | 4.5% | 49 | 18.7% | 3.2% | 133 | 12.7% | 5.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 215 | 16.4% | 2.1% | 40 | 15.0% | 0.9% | 176 | 16.8% | 3.1% | 52 | 9.9% | 2.7% |
| 2 personnes | 305 | 23.3% | 1.7% | 66 | 24.9% | 0.8% | 240 | 22.9% | 2.5% | 120 | 23.0% | 2.9% |
| 3 personnes | 239 | 18.2% | 2.6% | 59 | 22.5% | 1.3% | 179 | 17.1% | 4.0% | 108 | 20.7% | 2.7% |
| 4 personnes | 299 | 22.8% | 3.2% | 55 | 20.7% | 1.2% | 245 | 23.4% | 5.2% | 147 | 28.3% | 3.1% |
| 5 personnes et + | 252 | 19.3% | 4.6% | 45 | 16.9% | 1.7% | 208 | 19.9% | 7.3% | 95 | 18.1% | 3.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 445 | 33.9% | 2.8% | 80 | 30.4% | 1.1% | 365 | 34.8% | 4.4% | 198 | 37.9% | 2.6% |
| Non | 866 | 66.1% | 2.4% | 184 | 69.6% | 1.0% | 682 | 65.2% | 3.6% | 324 | 62.1% | 3.3% |
| Habitat | ||||||||||||
| Communes rurales | 154 | 11.7% | 1.3% | 14 | 5.2% | 0.2% | 140 | 13.4% | 2.2% | 49 | 9.4% | 1.5% |
| Agglo. - 20 000 hab | 183 | 14.0% | 2.0% | 33 | 12.6% | 0.8% | 150 | 14.3% | 3.2% | 73 | 14.1% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 181 | 13.8% | 2.6% | 66 | 25.2% | 2.0% | 114 | 10.9% | 3.1% | 57 | 11.0% | 2.8% |
| Agglo. + 100 000 hab | 468 | 35.7% | 3.0% | 69 | 26.3% | 0.9% | 399 | 38.1% | 5.0% | 157 | 30.1% | 2.8% |
| Agglo. Paris | 325 | 24.8% | 3.8% | 81 | 30.7% | 2.0% | 244 | 23.3% | 5.4% | 185 | 35.5% | 4.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 348 | 26.5% | 3.6% | 86 | 32.7% | 1.9% | 261 | 25.0% | 5.2% | 189 | 36.2% | 4.3% |
| Nord Pas de Calais | 90 | 6.9% | 2.8% | 8 | 3.2% | 0.5% | 82 | 7.8% | 4.9% | 23 | 4.4% | 2.3% |
| Lorraine | 32 | 2.4% | 1.7% | 7 | 2.8% | 0.8% | 25 | 2.3% | 2.5% | 13 | 2.4% | 2.4% |
| Alsace | 35 | 2.6% | 2.2% | 16 | 6.2% | 2.2% | 18 | 1.7% | 2.3% | 11 | 2.2% | 2.6% |
| Franche-Comté | 22 | 1.7% | 2.3% | 5 | 1.7% | 1.0% | 17 | 1.6% | 3.5% | 12 | 2.3% | 4.8% |
| Champagne Ardennes | 29 | 2.2% | 2.6% | 3 | 1.0% | 0.5% | 26 | 2.5% | 4.7% | 7 | 1.3% | 2.3% |
| Picardie | 42 | 3.2% | 2.7% | 4 | 1.6% | 0.6% | 38 | 3.6% | 4.8% | 14 | 2.8% | 3.3% |
| Bourgogne | 24 | 1.9% | 1.8% | 3 | 1.1% | 0.5% | 21 | 2.0% | 3.0% | 6 | 1.1% | 1.7% |
| Haute Normandie | 21 | 1.6% | 1.4% | 3 | 1.0% | 0.4% | 18 | 1.8% | 2.4% | 11 | 2.0% | 2.3% |
| Basse Normandie | 25 | 1.9% | 2.1% | 5 | 2.0% | 0.9% | 20 | 1.9% | 3.2% | 10 | 1.9% | 2.8% |
| Centre | 52 | 4.0% | 2.5% | 13 | 4.8% | 1.2% | 40 | 3.8% | 3.6% | 24 | 4.5% | 3.6% |
| Pays de Loire | 43 | 3.3% | 1.5% | 6 | 2.3% | 0.4% | 37 | 3.6% | 2.4% | 3 | 0.7% | 0.4% |
| Bretagne | 35 | 2.7% | 1.3% | 5 | 2.0% | 0.4% | 30 | 2.8% | 2.1% | 11 | 2.1% | 1.6% |
| Poitou Charentes | 23 | 1.8% | 1.5% | 2 | 0.8% | 0.3% | 21 | 2.0% | 2.7% | 6 | 1.2% | 1.6% |
| Aquitaine | 52 | 4.0% | 1.9% | 7 | 2.5% | 0.5% | 46 | 4.4% | 3.1% | 17 | 3.2% | 2.0% |
| Midi Pyrénées | 67 | 5.1% | 2.7% | 17 | 6.3% | 1.4% | 50 | 4.8% | 3.9% | 30 | 5.8% | 3.7% |
| Limousin | 8 | 0.6% | 1.4% | 1 | 0.2% | 0.2% | 8 | 0.7% | 2.4% | 3 | 0.5% | 1.7% |
| Auvergne | 13 | 1.0% | 1.1% | - | - | - | 13 | 1.2% | 2.2% | 1 | 0.3% | 0.4% |
| Rhône Alpes | 139 | 10.6% | 2.7% | 30 | 11.2% | 1.2% | 109 | 10.4% | 4.0% | 55 | 10.5% | 2.8% |
| Languedoc Roussillon | 62 | 4.8% | 2.7% | 9 | 3.2% | 0.8% | 54 | 5.1% | 4.5% | 18 | 3.4% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 148 | 11.3% | 3.4% | 35 | 13.4% | 1.7% | 113 | 10.8% | 4.9% | 59 | 11.3% | 3.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1027 | 78.3% | 2.8% | 195 | 74.0% | 1.1% | 831 | 79.4% | 4.4% | 439 | 84.2% | 2.9% |
| Presque tous les jours | 137 | 10.4% | 2.5% | 20 | 7.5% | 0.8% | 117 | 11.2% | 3.9% | 50 | 9.5% | 3.1% |
| 1 à 2 fois par semaine | 80 | 6.1% | 2.9% | 35 | 13.3% | 3.0% | 45 | 4.3% | 2.8% | 15 | 2.9% | 3.0% |
| 1 à 3 fois par mois | 10 | 0.7% | 1.9% | 0 | - | - | 10 | 0.9% | 3.4% | 2 | 0.3% | 2.2% |
| Moins souvent | 18 | 1.4% | 3.2% | 2 | 0.8% | 0.7% | 16 | 1.5% | 5.7% | 16 | 3.0% | 29.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 44 | 3.4% | 2.6% | 4 | 1.5% | 0.6% | 40 | 3.8% | 4.2% | 3 | 0.5% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 82 | 6.2% | 3.0% | 20 | 7.4% | 1.9% | 62 | 5.9% | 3.7% | 13 | 2.5% | 5.3% |
| De 12 000 à moins de 18 000 euros par an | 126 | 9.6% | 2.3% | 19 | 7.1% | 0.8% | 107 | 10.2% | 3.4% | 26 | 5.1% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 174 | 13.3% | 2.6% | 34 | 12.7% | 1.1% | 141 | 13.5% | 3.7% | 70 | 13.5% | 5.0% |
| De 24 000 à moins de 36 000 euros par an | 233 | 17.8% | 2.0% | 47 | 17.8% | 0.8% | 186 | 17.8% | 3.0% | 75 | 14.3% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 139 | 10.6% | 1.9% | 25 | 9.3% | 0.7% | 114 | 10.9% | 3.2% | 57 | 10.9% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 146 | 11.1% | 2.1% | 36 | 13.6% | 0.9% | 110 | 10.5% | 3.6% | 94 | 18.0% | 2.5% |
| 65 000 euros et plus par an | 131 | 10.0% | 3.1% | 31 | 11.7% | 1.3% | 100 | 9.6% | 5.6% | 98 | 18.7% | 3.4% |
| Refus | 170 | 13.0% | 4.0% | 39 | 14.7% | 2.2% | 131 | 12.5% | 5.3% | 51 | 9.7% | 3.4% |
| Ne sait pas | 66 | 5.1% | 6.2% | 11 | 4.1% | 2.2% | 56 | 5.3% | 9.5% | 35 | 6.8% | 9.1% |
