L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 670 | 100.0% | 1.3% | 595 | 100.0% | 2.4% | 75 | 100.0% | 0.3% | 231 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 595 | 88.8% | 2.4% | 595 | 100.0% | 2.4% | - | - | - | 197 | 85.6% | 2.2% |
| Femme | 75 | 11.2% | 0.3% | - | - | - | 75 | 100.0% | 0.3% | 33 | 14.4% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 175 | 26.1% | 2.4% | 153 | 25.7% | 4.2% | 22 | 29.7% | 0.6% | 74 | 31.9% | 2.4% |
| 25 à 34 ans | 121 | 18.1% | 1.6% | 114 | 19.1% | 3.1% | 7 | 9.4% | 0.2% | 35 | 15.4% | 1.1% |
| 35 à 49 ans | 187 | 27.9% | 1.5% | 164 | 27.5% | 2.7% | 23 | 30.8% | 0.4% | 82 | 35.5% | 1.3% |
| 50 à 59 ans | 116 | 17.3% | 1.3% | 100 | 16.7% | 2.2% | 16 | 21.7% | 0.4% | 36 | 15.8% | 1.0% |
| 60 ans et plus | 71 | 10.6% | 0.5% | 65 | 10.9% | 0.9% | 6 | 8.3% | 0.1% | 3 | 1.4% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 53 | 7.9% | 0.2% | - | - | - | 53 | 71.2% | 0.2% | 28 | 12.1% | 0.4% |
| Personne de référence | 452 | 67.5% | 1.6% | 439 | 73.7% | 2.1% | 13 | 17.7% | 0.2% | 133 | 57.5% | 1.6% |
| Responsable des achats | 350 | 52.2% | 1.0% | 307 | 51.7% | 2.3% | 42 | 56.8% | 0.2% | 90 | 39.2% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.7% | 1.0% | 5 | 0.8% | 1.4% | - | - | - | - | - | - |
| Petits patrons | 38 | 5.6% | 2.3% | 38 | 6.3% | 3.2% | - | - | - | 38 | 16.3% | 2.6% |
| Affaires et Cadres | 48 | 7.2% | 1.0% | 44 | 7.4% | 1.6% | 4 | 5.3% | 0.2% | 47 | 20.5% | 1.1% |
| Professions intermédiaires | 70 | 10.5% | 1.0% | 62 | 10.4% | 1.7% | 8 | 11.3% | 0.2% | 68 | 29.6% | 1.2% |
| Employés | 64 | 9.5% | 0.8% | 49 | 8.2% | 2.2% | 15 | 19.6% | 0.2% | 4 | 1.7% | 0.2% |
| Ouvriers | 208 | 31.0% | 3.3% | 199 | 33.4% | 3.9% | 9 | 12.3% | 0.7% | 1 | 0.3% | 0.2% |
| Retraités | 71 | 10.6% | 0.6% | 65 | 10.9% | 1.1% | 6 | 8.2% | 0.1% | - | - | - |
| Autres inactifs | 167 | 24.9% | 1.6% | 134 | 22.5% | 3.7% | 32 | 43.3% | 0.5% | 73 | 31.6% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.8% | 0.7% | 5 | 0.9% | 1.4% | - | - | - | - | - | - |
| Petits patrons | 70 | 10.4% | 2.7% | 50 | 8.5% | 3.6% | 20 | 26.3% | 1.6% | 70 | 30.4% | 2.7% |
| Affaires et Cadres | 64 | 9.6% | 0.9% | 62 | 10.4% | 1.8% | 2 | 2.8% | 0.1% | 64 | 27.9% | 0.9% |
| Professions intermédiaires | 96 | 14.4% | 1.2% | 85 | 14.2% | 2.1% | 12 | 15.5% | 0.3% | 96 | 41.8% | 1.2% |
| Employés | 65 | 9.8% | 1.2% | 56 | 9.5% | 2.4% | 9 | 12.1% | 0.3% | - | - | - |
| Ouvriers | 236 | 35.3% | 2.5% | 216 | 36.3% | 4.3% | 20 | 27.1% | 0.5% | - | - | - |
| Retraités | 85 | 12.7% | 0.6% | 73 | 12.2% | 1.1% | 12 | 16.3% | 0.1% | - | - | - |
| Autres inactifs | 47 | 7.1% | 1.2% | 47 | 8.0% | 3.1% | - | - | - | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 96 | 14.3% | 1.0% | 85 | 14.3% | 2.0% | 10 | 13.9% | 0.2% | 19 | 8.2% | 1.0% |
| 2 personnes | 154 | 23.0% | 0.9% | 137 | 23.1% | 1.6% | 17 | 22.5% | 0.2% | 29 | 12.7% | 0.7% |
| 3 personnes | 159 | 23.8% | 1.7% | 146 | 24.5% | 3.1% | 13 | 17.6% | 0.3% | 64 | 27.7% | 1.6% |
| 4 personnes | 132 | 19.7% | 1.4% | 118 | 19.8% | 2.6% | 14 | 18.8% | 0.3% | 69 | 30.0% | 1.5% |
| 5 personnes et + | 129 | 19.3% | 2.4% | 109 | 18.2% | 4.1% | 20 | 27.3% | 0.7% | 50 | 21.6% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 270 | 40.3% | 1.7% | 237 | 39.7% | 3.2% | 34 | 45.1% | 0.4% | 117 | 50.6% | 1.5% |
| Non | 400 | 59.7% | 1.1% | 359 | 60.3% | 2.0% | 41 | 54.9% | 0.2% | 114 | 49.4% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 132 | 19.8% | 1.1% | 117 | 19.6% | 2.0% | 16 | 21.0% | 0.3% | 33 | 14.1% | 1.0% |
| Agglo. - 20 000 hab | 123 | 18.4% | 1.4% | 103 | 17.4% | 2.4% | 20 | 26.7% | 0.4% | 49 | 21.2% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 112 | 16.7% | 1.6% | 102 | 17.2% | 3.0% | 10 | 13.3% | 0.3% | 24 | 10.3% | 1.2% |
| Agglo. + 100 000 hab | 175 | 26.2% | 1.1% | 166 | 27.9% | 2.2% | 9 | 12.0% | 0.1% | 67 | 29.2% | 1.2% |
| Agglo. Paris | 127 | 19.0% | 1.5% | 107 | 17.9% | 2.6% | 20 | 27.1% | 0.4% | 58 | 25.2% | 1.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 136 | 20.3% | 1.4% | 114 | 19.2% | 2.5% | 21 | 28.7% | 0.4% | 62 | 27.1% | 1.4% |
| Nord Pas de Calais | 33 | 5.0% | 1.0% | 32 | 5.5% | 2.1% | 1 | 0.9% | - | 9 | 4.0% | 0.9% |
| Lorraine | 33 | 5.0% | 1.7% | 33 | 5.6% | 3.6% | 0 | 0.4% | - | 8 | 3.3% | 1.4% |
| Alsace | 28 | 4.2% | 1.8% | 28 | 4.8% | 3.8% | - | - | - | 3 | 1.3% | 0.7% |
| Franche-Comté | 7 | 1.1% | 0.8% | 5 | 0.9% | 1.2% | 2 | 2.4% | 0.4% | 0 | 0.2% | 0.1% |
| Champagne Ardennes | 20 | 3.0% | 1.8% | 20 | 3.4% | 3.8% | - | - | - | 3 | 1.2% | 1.0% |
| Picardie | 26 | 3.9% | 1.7% | 20 | 3.4% | 2.7% | 6 | 8.0% | 0.8% | 11 | 4.8% | 2.5% |
| Bourgogne | 38 | 5.7% | 2.8% | 33 | 5.5% | 5.0% | 5 | 6.7% | 0.7% | 5 | 2.1% | 1.4% |
| Haute Normandie | 15 | 2.2% | 1.0% | 12 | 2.1% | 1.7% | 3 | 3.6% | 0.3% | 5 | 2.3% | 1.2% |
| Basse Normandie | 25 | 3.7% | 2.0% | 22 | 3.7% | 3.9% | 3 | 3.6% | 0.4% | 3 | 1.4% | 0.9% |
| Centre | 16 | 2.4% | 0.8% | 15 | 2.6% | 1.5% | 1 | 0.9% | 0.1% | 4 | 1.8% | 0.6% |
| Pays de Loire | 33 | 5.0% | 1.1% | 30 | 5.1% | 2.1% | 3 | 4.1% | 0.2% | 12 | 5.3% | 1.4% |
| Bretagne | 20 | 3.0% | 0.8% | 19 | 3.2% | 1.5% | 1 | 1.4% | 0.1% | 6 | 2.5% | 0.8% |
| Poitou Charentes | 13 | 1.9% | 0.8% | 13 | 2.1% | 1.8% | - | - | - | 2 | 0.7% | 0.4% |
| Aquitaine | 35 | 5.3% | 1.3% | 35 | 5.9% | 2.6% | 1 | 0.9% | - | 10 | 4.4% | 1.2% |
| Midi Pyrénées | 18 | 2.7% | 0.7% | 14 | 2.3% | 1.1% | 4 | 5.6% | 0.3% | 4 | 1.8% | 0.5% |
| Limousin | 11 | 1.6% | 1.7% | 9 | 1.6% | 3.2% | 1 | 1.8% | 0.4% | 3 | 1.2% | 1.6% |
| Auvergne | 19 | 2.9% | 1.7% | 17 | 2.8% | 3.0% | 3 | 3.5% | 0.4% | 7 | 3.1% | 2.3% |
| Rhône Alpes | 64 | 9.6% | 1.2% | 55 | 9.2% | 2.2% | 10 | 13.1% | 0.4% | 32 | 13.9% | 1.7% |
| Languedoc Roussillon | 20 | 3.0% | 0.9% | 15 | 2.5% | 1.4% | 6 | 7.4% | 0.5% | 12 | 5.1% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 58 | 8.6% | 1.3% | 52 | 8.8% | 2.5% | 5 | 6.8% | 0.2% | 29 | 12.6% | 1.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 476 | 71.0% | 1.3% | 428 | 71.9% | 2.3% | 47 | 63.5% | 0.3% | 192 | 83.2% | 1.3% |
| Presque tous les jours | 66 | 9.9% | 1.2% | 60 | 10.1% | 2.4% | 6 | 8.4% | 0.2% | 12 | 5.4% | 0.8% |
| 1 à 2 fois par semaine | 36 | 5.3% | 1.3% | 31 | 5.3% | 2.7% | 4 | 5.6% | 0.3% | 11 | 4.8% | 2.1% |
| 1 à 3 fois par mois | 12 | 1.8% | 2.4% | 11 | 1.9% | 4.8% | 1 | 1.2% | 0.3% | 2 | 0.8% | 2.2% |
| Moins souvent | 23 | 3.4% | 4.1% | 7 | 1.2% | 2.5% | 16 | 21.2% | 5.7% | 13 | 5.8% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 2.9% | 1.2% | 19 | 3.1% | 2.5% | 1 | 1.3% | 0.1% | 2 | 0.7% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 58 | 8.7% | 2.1% | 54 | 9.1% | 5.2% | 4 | 4.8% | 0.2% | 4 | 1.7% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 62 | 9.2% | 1.1% | 53 | 9.0% | 2.4% | 8 | 11.3% | 0.3% | 2 | 0.8% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 95 | 14.1% | 1.4% | 79 | 13.2% | 2.7% | 16 | 21.3% | 0.4% | 35 | 15.3% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 141 | 21.1% | 1.2% | 133 | 22.3% | 2.4% | 9 | 11.4% | 0.1% | 39 | 17.1% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 85 | 12.7% | 1.2% | 82 | 13.8% | 2.2% | 3 | 4.1% | 0.1% | 30 | 13.1% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 57 | 8.5% | 0.8% | 54 | 9.0% | 1.4% | 3 | 3.8% | 0.1% | 31 | 13.4% | 0.8% |
| 65 000 euros et plus par an | 69 | 10.3% | 1.6% | 64 | 10.7% | 2.6% | 5 | 7.1% | 0.3% | 47 | 20.6% | 1.6% |
| Refus | 46 | 6.8% | 1.1% | 41 | 6.9% | 2.3% | 5 | 6.3% | 0.2% | 19 | 8.2% | 1.3% |
| Ne sait pas | 38 | 5.7% | 3.6% | 17 | 2.8% | 3.5% | 21 | 28.6% | 3.7% | 21 | 9.1% | 5.4% |
