L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4202 | 100.0% | 8.1% | 2491 | 100.0% | 10.0% | 1711 | 100.0% | 6.3% | 1872 | 100.0% | 10.8% |
| Sexe | ||||||||||||
| Homme | 2491 | 59.3% | 10.0% | 2491 | 100.0% | 10.0% | - | - | - | 1136 | 60.7% | 12.8% |
| Femme | 1711 | 40.7% | 6.3% | - | - | - | 1711 | 100.0% | 6.3% | 735 | 39.3% | 8.6% |
| Age | ||||||||||||
| 15 à 24 ans | 892 | 21.2% | 12.3% | 554 | 22.2% | 15.1% | 338 | 19.8% | 9.5% | 434 | 23.2% | 14.1% |
| 25 à 34 ans | 511 | 12.2% | 6.7% | 320 | 12.8% | 8.6% | 191 | 11.2% | 4.9% | 269 | 14.4% | 8.5% |
| 35 à 49 ans | 1180 | 28.1% | 9.4% | 684 | 27.5% | 11.1% | 495 | 29.0% | 7.8% | 702 | 37.5% | 11.1% |
| 50 à 59 ans | 681 | 16.2% | 7.6% | 423 | 17.0% | 9.3% | 259 | 15.1% | 5.8% | 384 | 20.5% | 10.1% |
| 60 ans et plus | 939 | 22.3% | 6.0% | 511 | 20.5% | 7.4% | 428 | 25.0% | 4.8% | 82 | 4.4% | 8.1% |
| Individu | ||||||||||||
| Ménagères | 1385 | 33.0% | 5.9% | - | - | - | 1385 | 81.0% | 5.9% | 580 | 31.0% | 8.3% |
| Personne de référence | 2262 | 53.8% | 8.0% | 1892 | 75.9% | 9.2% | 370 | 21.6% | 4.7% | 935 | 50.0% | 11.0% |
| Responsable des achats | 2567 | 61.1% | 7.1% | 1223 | 49.1% | 9.3% | 1344 | 78.5% | 5.9% | 1054 | 56.3% | 9.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 40 | 1.0% | 8.0% | 27 | 1.1% | 8.1% | 13 | 0.7% | 7.7% | 4 | 0.2% | 17.6% |
| Petits patrons | 182 | 4.3% | 11.4% | 127 | 5.1% | 10.8% | 56 | 3.3% | 12.9% | 162 | 8.6% | 11.3% |
| Affaires et Cadres | 501 | 11.9% | 10.2% | 322 | 12.9% | 11.4% | 179 | 10.5% | 8.6% | 464 | 24.8% | 10.5% |
| Professions intermédiaires | 697 | 16.6% | 9.7% | 429 | 17.2% | 11.9% | 268 | 15.6% | 7.4% | 621 | 33.2% | 10.6% |
| Employés | 498 | 11.8% | 6.0% | 184 | 7.4% | 8.1% | 314 | 18.3% | 5.1% | 93 | 5.0% | 5.1% |
| Ouvriers | 415 | 9.9% | 6.6% | 369 | 14.8% | 7.3% | 46 | 2.7% | 3.7% | 29 | 1.6% | 8.3% |
| Retraités | 772 | 18.4% | 6.0% | 443 | 17.8% | 7.3% | 329 | 19.2% | 4.9% | 21 | 1.1% | 10.3% |
| Autres inactifs | 1097 | 26.1% | 10.6% | 590 | 23.7% | 16.3% | 507 | 29.6% | 7.6% | 476 | 25.4% | 14.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 61 | 1.5% | 8.1% | 28 | 1.1% | 7.1% | 33 | 1.9% | 9.3% | - | - | - |
| Petits patrons | 241 | 5.7% | 9.2% | 147 | 5.9% | 10.7% | 93 | 5.5% | 7.5% | 241 | 12.9% | 9.2% |
| Affaires et Cadres | 823 | 19.6% | 12.0% | 464 | 18.6% | 13.6% | 359 | 21.0% | 10.4% | 823 | 44.0% | 12.0% |
| Professions intermédiaires | 808 | 19.2% | 10.2% | 525 | 21.1% | 12.8% | 283 | 16.5% | 7.4% | 808 | 43.2% | 10.2% |
| Employés | 406 | 9.7% | 7.5% | 227 | 9.1% | 9.6% | 180 | 10.5% | 5.9% | - | - | - |
| Ouvriers | 603 | 14.3% | 6.3% | 399 | 16.0% | 7.9% | 204 | 11.9% | 4.6% | - | - | - |
| Retraités | 942 | 22.4% | 6.3% | 522 | 20.9% | 7.8% | 421 | 24.6% | 5.1% | - | - | - |
| Autres inactifs | 318 | 7.6% | 7.8% | 180 | 7.2% | 11.8% | 138 | 8.1% | 5.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 632 | 15.0% | 6.3% | 355 | 14.2% | 8.2% | 278 | 16.2% | 4.9% | 194 | 10.4% | 10.0% |
| 2 personnes | 1259 | 30.0% | 7.0% | 734 | 29.5% | 8.4% | 525 | 30.7% | 5.6% | 375 | 20.0% | 9.1% |
| 3 personnes | 750 | 17.9% | 8.2% | 437 | 17.5% | 9.2% | 313 | 18.3% | 7.0% | 386 | 20.6% | 9.6% |
| 4 personnes | 909 | 21.6% | 9.8% | 584 | 23.4% | 12.9% | 325 | 19.0% | 6.8% | 538 | 28.8% | 11.3% |
| 5 personnes et + | 652 | 15.5% | 11.9% | 382 | 15.3% | 14.4% | 270 | 15.8% | 9.5% | 378 | 20.2% | 14.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1472 | 35.0% | 9.3% | 868 | 34.8% | 11.7% | 604 | 35.3% | 7.2% | 855 | 45.7% | 11.1% |
| Non | 2730 | 65.0% | 7.5% | 1623 | 65.2% | 9.3% | 1107 | 64.7% | 5.9% | 1016 | 54.3% | 10.5% |
| Habitat | ||||||||||||
| Communes rurales | 808 | 19.2% | 6.8% | 469 | 18.8% | 8.2% | 339 | 19.8% | 5.4% | 294 | 15.7% | 9.1% |
| Agglo. - 20 000 hab | 671 | 16.0% | 7.4% | 411 | 16.5% | 9.5% | 260 | 15.2% | 5.5% | 310 | 16.6% | 12.0% |
| Agglo. 20 000 à 100 000 hab | 554 | 13.2% | 7.9% | 319 | 12.8% | 9.5% | 235 | 13.7% | 6.5% | 229 | 12.2% | 11.3% |
| Agglo. + 100 000 hab | 1371 | 32.6% | 8.9% | 802 | 32.2% | 10.7% | 569 | 33.3% | 7.1% | 599 | 32.0% | 10.7% |
| Agglo. Paris | 798 | 19.0% | 9.3% | 491 | 19.7% | 12.0% | 307 | 18.0% | 6.8% | 440 | 23.5% | 11.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 884 | 21.0% | 9.2% | 537 | 21.6% | 11.7% | 347 | 20.3% | 6.9% | 488 | 26.1% | 11.2% |
| Nord Pas de Calais | 204 | 4.8% | 6.3% | 113 | 4.5% | 7.4% | 90 | 5.3% | 5.4% | 83 | 4.4% | 8.3% |
| Lorraine | 154 | 3.7% | 8.0% | 100 | 4.0% | 10.8% | 53 | 3.1% | 5.4% | 65 | 3.5% | 12.3% |
| Alsace | 120 | 2.9% | 7.8% | 80 | 3.2% | 10.8% | 39 | 2.3% | 5.0% | 53 | 2.8% | 11.9% |
| Franche-Comté | 78 | 1.9% | 8.2% | 44 | 1.8% | 9.6% | 34 | 2.0% | 6.9% | 32 | 1.7% | 12.5% |
| Champagne Ardennes | 80 | 1.9% | 7.4% | 50 | 2.0% | 9.5% | 30 | 1.8% | 5.4% | 27 | 1.5% | 9.6% |
| Picardie | 103 | 2.4% | 6.7% | 69 | 2.8% | 9.4% | 33 | 1.9% | 4.2% | 49 | 2.6% | 11.0% |
| Bourgogne | 114 | 2.7% | 8.4% | 73 | 2.9% | 11.1% | 41 | 2.4% | 5.8% | 42 | 2.3% | 12.5% |
| Haute Normandie | 83 | 2.0% | 5.5% | 44 | 1.8% | 6.2% | 39 | 2.3% | 5.0% | 42 | 2.3% | 9.4% |
| Basse Normandie | 78 | 1.9% | 6.5% | 48 | 1.9% | 8.5% | 30 | 1.8% | 4.8% | 35 | 1.9% | 9.9% |
| Centre | 176 | 4.2% | 8.4% | 85 | 3.4% | 8.4% | 91 | 5.3% | 8.4% | 77 | 4.1% | 11.6% |
| Pays de Loire | 182 | 4.3% | 6.1% | 97 | 3.9% | 6.7% | 85 | 5.0% | 5.5% | 82 | 4.4% | 9.2% |
| Bretagne | 178 | 4.2% | 6.7% | 110 | 4.4% | 8.6% | 68 | 4.0% | 4.9% | 63 | 3.4% | 8.9% |
| Poitou Charentes | 105 | 2.5% | 7.0% | 54 | 2.2% | 7.6% | 51 | 3.0% | 6.5% | 40 | 2.2% | 10.8% |
| Aquitaine | 218 | 5.2% | 7.8% | 118 | 4.7% | 8.8% | 100 | 5.8% | 6.8% | 84 | 4.5% | 10.1% |
| Midi Pyrénées | 205 | 4.9% | 8.3% | 132 | 5.3% | 11.0% | 74 | 4.3% | 5.8% | 96 | 5.1% | 11.9% |
| Limousin | 57 | 1.4% | 9.3% | 26 | 1.0% | 8.8% | 31 | 1.8% | 9.7% | 23 | 1.2% | 14.4% |
| Auvergne | 73 | 1.7% | 6.5% | 41 | 1.6% | 7.5% | 33 | 1.9% | 5.5% | 33 | 1.7% | 10.6% |
| Rhône Alpes | 463 | 11.0% | 8.9% | 290 | 11.6% | 11.5% | 173 | 10.1% | 6.4% | 209 | 11.2% | 10.8% |
| Languedoc Roussillon | 212 | 5.1% | 9.3% | 131 | 5.2% | 12.0% | 82 | 4.8% | 6.8% | 77 | 4.1% | 10.4% |
| Provence Alpes Côte d'Azur, Corse | 435 | 10.3% | 9.9% | 249 | 10.0% | 12.0% | 186 | 10.9% | 8.1% | 171 | 9.1% | 11.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3326 | 79.2% | 9.0% | 2009 | 80.6% | 10.9% | 1317 | 77.0% | 7.0% | 1630 | 87.1% | 10.8% |
| Presque tous les jours | 505 | 12.0% | 9.1% | 262 | 10.5% | 10.3% | 243 | 14.2% | 8.0% | 181 | 9.7% | 11.4% |
| 1 à 2 fois par semaine | 170 | 4.1% | 6.2% | 85 | 3.4% | 7.4% | 85 | 5.0% | 5.4% | 48 | 2.6% | 9.3% |
| 1 à 3 fois par mois | 35 | 0.8% | 7.0% | 28 | 1.1% | 11.9% | 8 | 0.5% | 2.9% | 10 | 0.5% | 12.2% |
| Moins souvent | 30 | 0.7% | 5.4% | 28 | 1.1% | 9.8% | 3 | 0.1% | 0.9% | - | - | - |
| Jamais | 5 | 0.1% | 6.5% | 1 | 0.1% | 2.8% | 3 | 0.2% | 16.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 125 | 3.0% | 7.4% | 65 | 2.6% | 8.9% | 60 | 3.5% | 6.3% | 8 | 0.4% | 4.7% |
| De 9 000 à moins de 12 000 euros par an | 159 | 3.8% | 5.9% | 93 | 3.7% | 8.9% | 66 | 3.9% | 4.0% | 21 | 1.1% | 8.5% |
| De 12 000 à moins de 18 000 euros par an | 337 | 8.0% | 6.3% | 184 | 7.4% | 8.2% | 153 | 8.9% | 4.9% | 51 | 2.7% | 7.5% |
| De 18 000 à moins de 24 000 euros par an | 455 | 10.8% | 6.8% | 226 | 9.1% | 7.7% | 229 | 13.4% | 6.1% | 154 | 8.2% | 10.8% |
| De 24 000 à moins de 36 000 euros par an | 784 | 18.7% | 6.7% | 461 | 18.5% | 8.3% | 323 | 18.9% | 5.3% | 332 | 17.7% | 9.5% |
| De 36 000 à moins de 45 000 euros par an | 636 | 15.1% | 8.6% | 388 | 15.6% | 10.4% | 248 | 14.5% | 6.9% | 307 | 16.4% | 10.6% |
| De 45 000 à moins de 65 000 euros par an | 713 | 17.0% | 10.2% | 466 | 18.7% | 11.8% | 247 | 14.4% | 8.0% | 436 | 23.3% | 11.7% |
| 65 000 euros et plus par an | 474 | 11.3% | 11.2% | 311 | 12.5% | 12.6% | 164 | 9.6% | 9.2% | 357 | 19.1% | 12.4% |
| Refus | 395 | 9.4% | 9.4% | 219 | 8.8% | 12.4% | 177 | 10.3% | 7.2% | 146 | 7.8% | 9.8% |
| Ne sait pas | 123 | 2.9% | 11.5% | 78 | 3.1% | 16.2% | 44 | 2.6% | 7.6% | 60 | 3.2% | 15.4% |
