L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 500 | 100.0% | 1.0% | 339 | 100.0% | 1.4% | 162 | 100.0% | 0.6% | 244 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 339 | 67.7% | 1.4% | 339 | 100.0% | 1.4% | - | - | - | 167 | 68.5% | 1.9% |
| Femme | 162 | 32.3% | 0.6% | - | - | - | 162 | 100.0% | 0.6% | 77 | 31.5% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 115 | 23.0% | 1.6% | 64 | 18.8% | 1.7% | 51 | 31.6% | 1.4% | 54 | 21.9% | 1.7% |
| 25 à 34 ans | 36 | 7.2% | 0.5% | 25 | 7.4% | 0.7% | 11 | 6.8% | 0.3% | 17 | 7.2% | 0.5% |
| 35 à 49 ans | 161 | 32.2% | 1.3% | 111 | 32.8% | 1.8% | 50 | 31.0% | 0.8% | 90 | 36.9% | 1.4% |
| 50 à 59 ans | 127 | 25.3% | 1.4% | 103 | 30.3% | 2.3% | 24 | 15.0% | 0.5% | 63 | 25.8% | 1.7% |
| 60 ans et plus | 61 | 12.2% | 0.4% | 36 | 10.6% | 0.5% | 25 | 15.6% | 0.3% | 20 | 8.2% | 2.0% |
| Individu | ||||||||||||
| Ménagères | 112 | 22.4% | 0.5% | - | - | - | 112 | 69.3% | 0.5% | 60 | 24.8% | 0.9% |
| Personne de référence | 324 | 64.8% | 1.1% | 280 | 82.6% | 1.4% | 44 | 27.3% | 0.6% | 152 | 62.4% | 1.8% |
| Responsable des achats | 296 | 59.2% | 0.8% | 180 | 53.1% | 1.4% | 117 | 72.1% | 0.5% | 156 | 63.8% | 1.4% |
| PCS Individu | ||||||||||||
| Petits patrons | 24 | 4.8% | 1.5% | 21 | 6.3% | 1.8% | 2 | 1.5% | 0.6% | 24 | 9.8% | 1.7% |
| Affaires et Cadres | 65 | 13.1% | 1.3% | 44 | 13.0% | 1.6% | 21 | 13.3% | 1.0% | 58 | 23.9% | 1.3% |
| Professions intermédiaires | 107 | 21.4% | 1.5% | 76 | 22.3% | 2.1% | 31 | 19.4% | 0.9% | 99 | 40.5% | 1.7% |
| Employés | 66 | 13.2% | 0.8% | 32 | 9.6% | 1.4% | 34 | 21.0% | 0.6% | 10 | 4.1% | 0.6% |
| Ouvriers | 55 | 11.0% | 0.9% | 55 | 16.2% | 1.1% | 0 | 0.2% | - | - | - | - |
| Retraités | 40 | 8.0% | 0.3% | 30 | 8.8% | 0.5% | 10 | 6.2% | 0.1% | 1 | 0.5% | 0.5% |
| Autres inactifs | 143 | 28.5% | 1.4% | 81 | 23.8% | 2.2% | 62 | 38.4% | 0.9% | 52 | 21.3% | 1.6% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 32 | 6.5% | 1.2% | 26 | 7.5% | 1.8% | 7 | 4.2% | 0.5% | 32 | 13.2% | 1.2% |
| Affaires et Cadres | 95 | 19.1% | 1.4% | 59 | 17.3% | 1.7% | 37 | 22.8% | 1.1% | 95 | 39.0% | 1.4% |
| Professions intermédiaires | 117 | 23.3% | 1.5% | 83 | 24.6% | 2.0% | 33 | 20.7% | 0.9% | 117 | 47.7% | 1.5% |
| Employés | 59 | 11.8% | 1.1% | 36 | 10.7% | 1.5% | 23 | 14.1% | 0.7% | - | - | - |
| Ouvriers | 87 | 17.5% | 0.9% | 58 | 17.2% | 1.1% | 29 | 18.0% | 0.7% | - | - | - |
| Retraités | 53 | 10.7% | 0.4% | 39 | 11.4% | 0.6% | 15 | 9.1% | 0.2% | - | - | - |
| Autres inactifs | 56 | 11.2% | 1.4% | 38 | 11.3% | 2.5% | 18 | 11.1% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 88 | 17.7% | 0.9% | 61 | 18.0% | 1.4% | 28 | 17.0% | 0.5% | 32 | 12.9% | 1.6% |
| 2 personnes | 119 | 23.8% | 0.7% | 82 | 24.2% | 0.9% | 37 | 22.8% | 0.4% | 59 | 24.3% | 1.4% |
| 3 personnes | 118 | 23.6% | 1.3% | 83 | 24.4% | 1.7% | 36 | 22.0% | 0.8% | 54 | 22.0% | 1.3% |
| 4 personnes | 123 | 24.5% | 1.3% | 81 | 23.8% | 1.8% | 42 | 26.0% | 0.9% | 76 | 31.0% | 1.6% |
| 5 personnes et + | 52 | 10.4% | 1.0% | 33 | 9.6% | 1.2% | 20 | 12.1% | 0.7% | 24 | 9.7% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 163 | 32.6% | 1.0% | 103 | 30.5% | 1.4% | 60 | 36.9% | 0.7% | 88 | 36.0% | 1.1% |
| Non | 337 | 67.4% | 0.9% | 235 | 69.5% | 1.3% | 102 | 63.1% | 0.5% | 156 | 64.0% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 102 | 20.4% | 0.9% | 76 | 22.5% | 1.3% | 26 | 16.0% | 0.4% | 44 | 18.0% | 1.4% |
| Agglo. - 20 000 hab | 86 | 17.1% | 0.9% | 44 | 12.9% | 1.0% | 42 | 25.8% | 0.9% | 34 | 13.7% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 72 | 14.3% | 1.0% | 58 | 17.1% | 1.7% | 14 | 8.6% | 0.4% | 19 | 8.0% | 1.0% |
| Agglo. + 100 000 hab | 124 | 24.8% | 0.8% | 87 | 25.7% | 1.2% | 37 | 23.0% | 0.5% | 73 | 29.8% | 1.3% |
| Agglo. Paris | 117 | 23.4% | 1.4% | 74 | 21.9% | 1.8% | 43 | 26.7% | 1.0% | 74 | 30.4% | 1.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 131 | 26.2% | 1.4% | 83 | 24.4% | 1.8% | 48 | 29.8% | 1.0% | 81 | 33.1% | 1.9% |
| Nord Pas de Calais | 22 | 4.4% | 0.7% | 13 | 3.7% | 0.8% | 9 | 5.8% | 0.6% | 10 | 4.1% | 1.0% |
| Lorraine | 7 | 1.5% | 0.4% | 6 | 1.9% | 0.7% | 1 | 0.6% | 0.1% | 3 | 1.4% | 0.6% |
| Alsace | 4 | 0.8% | 0.3% | 2 | 0.6% | 0.3% | 2 | 1.4% | 0.3% | 3 | 1.3% | 0.7% |
| Franche-Comté | 11 | 2.2% | 1.1% | 8 | 2.2% | 1.6% | 3 | 2.1% | 0.7% | 4 | 1.5% | 1.5% |
| Champagne Ardennes | 20 | 4.0% | 1.8% | 17 | 5.1% | 3.3% | 3 | 1.7% | 0.5% | 4 | 1.5% | 1.3% |
| Picardie | 19 | 3.8% | 1.2% | 4 | 1.0% | 0.5% | 15 | 9.6% | 1.9% | 4 | 1.8% | 1.0% |
| Bourgogne | 8 | 1.5% | 0.6% | 5 | 1.5% | 0.8% | 2 | 1.5% | 0.4% | 2 | 0.9% | 0.7% |
| Haute Normandie | 9 | 1.9% | 0.6% | 7 | 1.9% | 0.9% | 3 | 1.8% | 0.4% | 7 | 3.0% | 1.6% |
| Basse Normandie | 12 | 2.4% | 1.0% | 12 | 3.4% | 2.0% | 1 | 0.4% | 0.1% | 4 | 1.8% | 1.3% |
| Centre | 21 | 4.2% | 1.0% | 15 | 4.4% | 1.5% | 6 | 3.9% | 0.6% | 7 | 2.8% | 1.0% |
| Pays de Loire | 25 | 4.9% | 0.8% | 12 | 3.6% | 0.8% | 12 | 7.7% | 0.8% | 13 | 5.5% | 1.5% |
| Bretagne | 25 | 5.0% | 0.9% | 22 | 6.6% | 1.7% | 3 | 1.7% | 0.2% | 16 | 6.5% | 2.2% |
| Poitou Charentes | 10 | 2.0% | 0.7% | 4 | 1.2% | 0.6% | 6 | 3.7% | 0.8% | 3 | 1.4% | 0.9% |
| Aquitaine | 26 | 5.2% | 0.9% | 18 | 5.2% | 1.3% | 9 | 5.3% | 0.6% | 16 | 6.7% | 2.0% |
| Midi Pyrénées | 19 | 3.9% | 0.8% | 15 | 4.4% | 1.2% | 5 | 2.9% | 0.4% | 11 | 4.3% | 1.3% |
| Limousin | 3 | 0.7% | 0.5% | 3 | 0.9% | 1.0% | 0 | 0.3% | 0.1% | 2 | 0.6% | 1.0% |
| Auvergne | 7 | 1.5% | 0.7% | 7 | 2.1% | 1.3% | 0 | 0.3% | 0.1% | 1 | 0.4% | 0.3% |
| Rhône Alpes | 48 | 9.5% | 0.9% | 35 | 10.3% | 1.4% | 13 | 8.1% | 0.5% | 24 | 10.0% | 1.3% |
| Languedoc Roussillon | 19 | 3.8% | 0.8% | 12 | 3.5% | 1.1% | 7 | 4.6% | 0.6% | 9 | 3.6% | 1.2% |
| Provence Alpes Côte d'Azur, Corse | 52 | 10.5% | 1.2% | 41 | 12.1% | 2.0% | 11 | 7.1% | 0.5% | 19 | 7.7% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 399 | 79.7% | 1.1% | 264 | 78.1% | 1.4% | 134 | 83.1% | 0.7% | 221 | 90.6% | 1.5% |
| Presque tous les jours | 37 | 7.3% | 0.7% | 28 | 8.2% | 1.1% | 9 | 5.5% | 0.3% | 19 | 7.9% | 1.2% |
| 1 à 2 fois par semaine | 37 | 7.3% | 1.3% | 33 | 9.8% | 2.9% | 3 | 2.1% | 0.2% | 3 | 1.1% | 0.5% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.5% | 3 | 0.7% | 1.1% | - | - | - | 1 | 0.4% | 1.1% |
| Moins souvent | 5 | 0.9% | 0.8% | 5 | 1.4% | 1.6% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 1.6% | 0.5% | 6 | 1.6% | 0.8% | 2 | 1.5% | 0.3% | 2 | 0.8% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 51 | 10.1% | 1.9% | 24 | 7.0% | 2.3% | 27 | 16.6% | 1.6% | 8 | 3.1% | 3.0% |
| De 12 000 à moins de 18 000 euros par an | 35 | 6.9% | 0.6% | 19 | 5.6% | 0.8% | 16 | 9.8% | 0.5% | 11 | 4.4% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 55 | 10.9% | 0.8% | 38 | 11.3% | 1.3% | 16 | 10.0% | 0.4% | 16 | 6.7% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 87 | 17.4% | 0.7% | 58 | 17.1% | 1.0% | 29 | 18.0% | 0.5% | 45 | 18.6% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 73 | 14.6% | 1.0% | 57 | 16.7% | 1.5% | 16 | 10.1% | 0.5% | 38 | 15.4% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 77 | 15.4% | 1.1% | 57 | 16.8% | 1.4% | 20 | 12.4% | 0.7% | 58 | 23.8% | 1.6% |
| 65 000 euros et plus par an | 47 | 9.5% | 1.1% | 30 | 8.9% | 1.2% | 17 | 10.6% | 1.0% | 41 | 16.6% | 1.4% |
| Refus | 61 | 12.1% | 1.4% | 48 | 14.2% | 2.7% | 13 | 7.9% | 0.5% | 22 | 9.1% | 1.5% |
| Ne sait pas | 8 | 1.5% | 0.7% | 2 | 0.7% | 0.5% | 5 | 3.2% | 0.9% | 4 | 1.6% | 1.0% |
