L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 456 | 100.0% | 0.9% | 312 | 100.0% | 1.3% | 145 | 100.0% | 0.5% | 167 | 100.0% | 1.0% |
| Sexe | ||||||||||||
| Homme | 312 | 68.3% | 1.3% | 312 | 100.0% | 1.3% | - | - | - | 121 | 72.7% | 1.4% |
| Femme | 145 | 31.7% | 0.5% | - | - | - | 145 | 100.0% | 0.5% | 46 | 27.3% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 26 | 5.7% | 0.4% | 22 | 7.2% | 0.6% | 4 | 2.6% | 0.1% | 14 | 8.6% | 0.5% |
| 25 à 34 ans | 38 | 8.4% | 0.5% | 31 | 9.8% | 0.8% | 8 | 5.2% | 0.2% | 16 | 9.3% | 0.5% |
| 35 à 49 ans | 163 | 35.8% | 1.3% | 106 | 33.9% | 1.7% | 58 | 39.9% | 0.9% | 81 | 48.5% | 1.3% |
| 50 à 59 ans | 62 | 13.5% | 0.7% | 47 | 15.2% | 1.0% | 14 | 9.8% | 0.3% | 47 | 28.0% | 1.2% |
| 60 ans et plus | 167 | 36.6% | 1.1% | 106 | 33.9% | 1.5% | 61 | 42.5% | 0.7% | 9 | 5.6% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 139 | 30.5% | 0.6% | - | - | - | 139 | 96.3% | 0.6% | 46 | 27.3% | 0.7% |
| Personne de référence | 321 | 70.4% | 1.1% | 276 | 88.5% | 1.3% | 45 | 31.3% | 0.6% | 116 | 69.4% | 1.4% |
| Responsable des achats | 293 | 64.2% | 0.8% | 176 | 56.4% | 1.3% | 117 | 80.9% | 0.5% | 108 | 64.9% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.6% | 0.6% | 3 | 0.9% | 0.8% | - | - | - | - | - | - |
| Petits patrons | 26 | 5.6% | 1.6% | 23 | 7.3% | 2.0% | 3 | 1.9% | 0.6% | 24 | 14.2% | 1.6% |
| Affaires et Cadres | 76 | 16.6% | 1.5% | 58 | 18.6% | 2.1% | 18 | 12.2% | 0.8% | 71 | 42.6% | 1.6% |
| Professions intermédiaires | 52 | 11.3% | 0.7% | 36 | 11.4% | 1.0% | 16 | 11.1% | 0.4% | 46 | 27.5% | 0.8% |
| Employés | 44 | 9.7% | 0.5% | 29 | 9.4% | 1.3% | 15 | 10.3% | 0.2% | 8 | 4.7% | 0.4% |
| Ouvriers | 47 | 10.2% | 0.7% | 43 | 13.7% | 0.8% | 4 | 2.6% | 0.3% | - | - | - |
| Retraités | 139 | 30.4% | 1.1% | 100 | 31.9% | 1.6% | 39 | 27.0% | 0.6% | 0 | - | - |
| Autres inactifs | 71 | 15.6% | 0.7% | 21 | 6.7% | 0.6% | 50 | 34.9% | 0.8% | 18 | 10.9% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 1.4% | 0.9% | 3 | 0.9% | 0.7% | 4 | 2.5% | 1.0% | - | - | - |
| Petits patrons | 39 | 8.5% | 1.5% | 23 | 7.4% | 1.7% | 16 | 10.9% | 1.3% | 39 | 23.1% | 1.5% |
| Affaires et Cadres | 78 | 17.1% | 1.1% | 60 | 19.3% | 1.8% | 18 | 12.2% | 0.5% | 78 | 46.6% | 1.1% |
| Professions intermédiaires | 51 | 11.1% | 0.6% | 38 | 12.3% | 0.9% | 12 | 8.5% | 0.3% | 51 | 30.2% | 0.6% |
| Employés | 36 | 7.9% | 0.7% | 26 | 8.3% | 1.1% | 10 | 6.8% | 0.3% | - | - | - |
| Ouvriers | 68 | 15.0% | 0.7% | 48 | 15.2% | 0.9% | 21 | 14.5% | 0.5% | - | - | - |
| Retraités | 152 | 33.3% | 1.0% | 106 | 34.0% | 1.6% | 46 | 31.8% | 0.6% | - | - | - |
| Autres inactifs | 26 | 5.8% | 0.6% | 8 | 2.5% | 0.5% | 19 | 12.9% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 86 | 18.9% | 0.9% | 48 | 15.5% | 1.1% | 38 | 26.1% | 0.7% | 27 | 15.9% | 1.4% |
| 2 personnes | 165 | 36.1% | 0.9% | 119 | 38.0% | 1.4% | 46 | 31.9% | 0.5% | 34 | 20.6% | 0.8% |
| 3 personnes | 47 | 10.2% | 0.5% | 37 | 12.0% | 0.8% | 9 | 6.3% | 0.2% | 20 | 11.8% | 0.5% |
| 4 personnes | 75 | 16.5% | 0.8% | 64 | 20.5% | 1.4% | 11 | 7.9% | 0.2% | 45 | 26.7% | 0.9% |
| 5 personnes et + | 84 | 18.3% | 1.5% | 43 | 13.9% | 1.6% | 40 | 27.9% | 1.4% | 42 | 25.1% | 1.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 161 | 35.4% | 1.0% | 107 | 34.2% | 1.4% | 55 | 37.8% | 0.7% | 89 | 53.0% | 1.2% |
| Non | 295 | 64.6% | 0.8% | 205 | 65.8% | 1.2% | 90 | 62.2% | 0.5% | 79 | 47.0% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 54 | 11.9% | 0.5% | 40 | 12.7% | 0.7% | 15 | 10.2% | 0.2% | 28 | 16.9% | 0.9% |
| Agglo. - 20 000 hab | 79 | 17.4% | 0.9% | 51 | 16.5% | 1.2% | 28 | 19.3% | 0.6% | 23 | 14.0% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 56 | 12.4% | 0.8% | 38 | 12.3% | 1.1% | 18 | 12.5% | 0.5% | 17 | 10.1% | 0.8% |
| Agglo. + 100 000 hab | 145 | 31.7% | 0.9% | 98 | 31.5% | 1.3% | 46 | 32.1% | 0.6% | 36 | 21.7% | 0.6% |
| Agglo. Paris | 122 | 26.7% | 1.4% | 84 | 27.0% | 2.1% | 37 | 25.9% | 0.8% | 62 | 37.4% | 1.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 148 | 32.5% | 1.5% | 106 | 34.0% | 2.3% | 42 | 29.0% | 0.8% | 69 | 41.1% | 1.6% |
| Nord Pas de Calais | 24 | 5.4% | 0.8% | 20 | 6.4% | 1.3% | 5 | 3.2% | 0.3% | 7 | 4.4% | 0.7% |
| Lorraine | 7 | 1.4% | 0.3% | 5 | 1.7% | 0.6% | 1 | 0.9% | 0.1% | 4 | 2.6% | 0.8% |
| Alsace | 11 | 2.4% | 0.7% | 7 | 2.3% | 0.9% | 4 | 2.7% | 0.5% | 3 | 1.7% | 0.6% |
| Franche-Comté | 8 | 1.8% | 0.9% | 5 | 1.6% | 1.1% | 3 | 2.3% | 0.7% | 3 | 1.8% | 1.2% |
| Champagne Ardennes | 4 | 0.8% | 0.3% | 2 | 0.5% | 0.3% | 2 | 1.6% | 0.4% | 2 | 1.3% | 0.8% |
| Picardie | 6 | 1.2% | 0.4% | 4 | 1.2% | 0.5% | 2 | 1.2% | 0.2% | 2 | 1.0% | 0.4% |
| Bourgogne | 6 | 1.4% | 0.5% | 4 | 1.2% | 0.6% | 3 | 1.9% | 0.4% | 2 | 1.0% | 0.5% |
| Haute Normandie | 11 | 2.4% | 0.7% | 9 | 3.0% | 1.3% | 2 | 1.2% | 0.2% | 2 | 1.4% | 0.5% |
| Basse Normandie | 8 | 1.7% | 0.6% | 8 | 2.4% | 1.3% | - | - | - | 3 | 1.7% | 0.8% |
| Centre | 16 | 3.5% | 0.8% | 10 | 3.1% | 1.0% | 6 | 4.2% | 0.6% | 3 | 2.0% | 0.5% |
| Pays de Loire | 18 | 3.9% | 0.6% | 17 | 5.4% | 1.2% | 1 | 0.5% | - | 1 | 0.5% | 0.1% |
| Bretagne | 7 | 1.5% | 0.3% | 7 | 2.2% | 0.5% | - | - | - | 2 | 1.4% | 0.3% |
| Poitou Charentes | 10 | 2.2% | 0.7% | 6 | 1.8% | 0.8% | 5 | 3.1% | 0.6% | 5 | 2.8% | 1.3% |
| Aquitaine | 13 | 2.9% | 0.5% | 8 | 2.7% | 0.6% | 5 | 3.3% | 0.3% | 4 | 2.4% | 0.5% |
| Midi Pyrénées | 22 | 4.8% | 0.9% | 10 | 3.3% | 0.9% | 12 | 8.2% | 0.9% | 9 | 5.4% | 1.1% |
| Limousin | 2 | 0.5% | 0.4% | 1 | 0.5% | 0.5% | 1 | 0.5% | 0.2% | 1 | 0.9% | 0.9% |
| Auvergne | 10 | 2.2% | 0.9% | 7 | 2.1% | 1.2% | 3 | 2.4% | 0.6% | 1 | 0.7% | 0.4% |
| Rhône Alpes | 67 | 14.6% | 1.3% | 31 | 9.8% | 1.2% | 36 | 25.0% | 1.3% | 21 | 12.6% | 1.1% |
| Languedoc Roussillon | 15 | 3.2% | 0.6% | 13 | 4.3% | 1.2% | 1 | 0.9% | 0.1% | 7 | 4.2% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 44 | 9.7% | 1.0% | 33 | 10.6% | 1.6% | 11 | 7.8% | 0.5% | 15 | 9.1% | 1.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 340 | 74.6% | 0.9% | 256 | 82.0% | 1.4% | 85 | 58.5% | 0.5% | 146 | 87.3% | 1.0% |
| Presque tous les jours | 55 | 12.0% | 1.0% | 38 | 12.1% | 1.5% | 17 | 11.8% | 0.6% | 7 | 4.2% | 0.4% |
| 1 à 2 fois par semaine | 14 | 3.0% | 0.5% | 9 | 2.8% | 0.8% | 5 | 3.3% | 0.3% | 1 | 0.5% | 0.1% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.4% | 0.2% | 0 | - | 0.1% |
| Moins souvent | 18 | 3.9% | 3.1% | 2 | 0.6% | 0.6% | 16 | 11.0% | 5.7% | 13 | 8.0% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 4.4% | 1.2% | 2 | 0.7% | 0.3% | 18 | 12.5% | 1.9% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 19 | 4.2% | 0.7% | 6 | 2.1% | 0.6% | 13 | 8.8% | 0.8% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 23 | 5.1% | 0.4% | 16 | 5.1% | 0.7% | 8 | 5.2% | 0.2% | 5 | 2.9% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 25 | 5.5% | 0.4% | 17 | 5.5% | 0.6% | 8 | 5.5% | 0.2% | 13 | 7.6% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 97 | 21.4% | 0.8% | 68 | 21.9% | 1.2% | 29 | 20.2% | 0.5% | 17 | 10.4% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 42 | 9.3% | 0.6% | 36 | 11.6% | 1.0% | 6 | 4.1% | 0.2% | 20 | 12.1% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 94 | 20.6% | 1.3% | 72 | 23.2% | 1.8% | 22 | 15.1% | 0.7% | 45 | 26.9% | 1.2% |
| 65 000 euros et plus par an | 84 | 18.4% | 2.0% | 70 | 22.5% | 2.9% | 14 | 9.5% | 0.8% | 47 | 28.2% | 1.6% |
| Refus | 29 | 6.4% | 0.7% | 17 | 5.3% | 0.9% | 13 | 8.7% | 0.5% | 5 | 2.7% | 0.3% |
| Ne sait pas | 22 | 4.7% | 2.0% | 6 | 2.1% | 1.3% | 15 | 10.5% | 2.6% | 15 | 9.2% | 4.0% |
