L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 456 | 100.0% | 0.9% | 34 | 100.0% | 0.1% | 422 | 100.0% | 1.6% | 106 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 34 | 7.4% | 0.1% | 34 | 100.0% | 0.1% | - | - | - | 6 | 5.9% | 0.1% |
| Femme | 422 | 92.6% | 1.6% | - | - | - | 422 | 100.0% | 1.6% | 100 | 94.1% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 77 | 16.9% | 1.1% | 6 | 18.6% | 0.2% | 71 | 16.8% | 2.0% | 23 | 22.1% | 0.8% |
| 25 à 34 ans | 60 | 13.2% | 0.8% | 0 | 1.2% | - | 60 | 14.1% | 1.5% | 15 | 14.3% | 0.5% |
| 35 à 49 ans | 125 | 27.4% | 1.0% | 11 | 32.8% | 0.2% | 114 | 27.0% | 1.8% | 40 | 37.3% | 0.6% |
| 50 à 59 ans | 87 | 19.1% | 1.0% | 5 | 14.3% | 0.1% | 82 | 19.4% | 1.8% | 23 | 21.4% | 0.6% |
| 60 ans et plus | 107 | 23.4% | 0.7% | 11 | 33.2% | 0.2% | 96 | 22.6% | 1.1% | 5 | 5.0% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 337 | 73.9% | 1.4% | - | - | - | 337 | 79.8% | 1.4% | 74 | 69.6% | 1.1% |
| Personne de référence | 114 | 25.1% | 0.4% | 23 | 68.2% | 0.1% | 91 | 21.7% | 1.2% | 23 | 21.4% | 0.3% |
| Responsable des achats | 354 | 77.8% | 1.0% | 14 | 40.4% | 0.1% | 341 | 80.8% | 1.5% | 61 | 57.8% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | 0.3% | - | - | - |
| Petits patrons | 2 | 0.5% | 0.1% | - | - | - | 2 | 0.5% | 0.5% | 2 | 2.2% | 0.2% |
| Affaires et Cadres | 21 | 4.5% | 0.4% | 3 | 8.9% | 0.1% | 18 | 4.2% | 0.8% | 17 | 16.2% | 0.4% |
| Professions intermédiaires | 44 | 9.7% | 0.6% | 2 | 5.6% | 0.1% | 42 | 10.0% | 1.2% | 28 | 26.3% | 0.5% |
| Employés | 121 | 26.6% | 1.4% | 0 | 0.8% | - | 121 | 28.6% | 2.0% | 19 | 18.1% | 1.1% |
| Ouvriers | 35 | 7.7% | 0.6% | 10 | 30.0% | 0.2% | 25 | 5.9% | 2.0% | - | - | - |
| Retraités | 91 | 20.1% | 0.7% | 11 | 33.2% | 0.2% | 80 | 19.0% | 1.2% | 5 | 4.7% | 2.4% |
| Autres inactifs | 141 | 30.9% | 1.4% | 7 | 21.5% | 0.2% | 134 | 31.7% | 2.0% | 35 | 32.6% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 1.9% | 1.2% | - | - | - | 9 | 2.1% | 2.5% | - | - | - |
| Petits patrons | 24 | 5.2% | 0.9% | 1 | 4.1% | 0.1% | 22 | 5.3% | 1.8% | 24 | 22.3% | 0.9% |
| Affaires et Cadres | 37 | 8.2% | 0.5% | 3 | 8.9% | 0.1% | 35 | 8.2% | 1.0% | 37 | 35.4% | 0.5% |
| Professions intermédiaires | 45 | 9.9% | 0.6% | 2 | 5.6% | - | 43 | 10.2% | 1.1% | 45 | 42.4% | 0.6% |
| Employés | 91 | 20.1% | 1.7% | 3 | 8.9% | 0.1% | 88 | 20.9% | 2.9% | - | - | - |
| Ouvriers | 121 | 26.6% | 1.3% | 12 | 36.3% | 0.2% | 109 | 25.8% | 2.5% | - | - | - |
| Retraités | 104 | 22.8% | 0.7% | 11 | 33.2% | 0.2% | 93 | 21.9% | 1.1% | - | - | - |
| Autres inactifs | 25 | 5.4% | 0.6% | 1 | 2.9% | 0.1% | 24 | 5.6% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 73 | 16.1% | 0.7% | 2 | 7.3% | 0.1% | 71 | 16.8% | 1.2% | 8 | 7.8% | 0.4% |
| 2 personnes | 118 | 26.0% | 0.7% | 14 | 40.3% | 0.2% | 105 | 24.8% | 1.1% | 20 | 19.1% | 0.5% |
| 3 personnes | 65 | 14.4% | 0.7% | 5 | 15.9% | 0.1% | 60 | 14.2% | 1.3% | 22 | 21.1% | 0.6% |
| 4 personnes | 106 | 23.2% | 1.1% | 6 | 19.3% | 0.1% | 99 | 23.5% | 2.1% | 28 | 26.8% | 0.6% |
| 5 personnes et + | 93 | 20.4% | 1.7% | 6 | 17.3% | 0.2% | 87 | 20.6% | 3.1% | 27 | 25.2% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 197 | 43.2% | 1.2% | 10 | 30.7% | 0.1% | 186 | 44.2% | 2.2% | 64 | 60.7% | 0.8% |
| Non | 259 | 56.8% | 0.7% | 23 | 69.3% | 0.1% | 236 | 55.8% | 1.3% | 42 | 39.3% | 0.4% |
| Habitat | ||||||||||||
| Communes rurales | 65 | 14.2% | 0.5% | 8 | 24.5% | 0.1% | 56 | 13.3% | 0.9% | 17 | 16.5% | 0.5% |
| Agglo. - 20 000 hab | 67 | 14.7% | 0.7% | 5 | 16.1% | 0.1% | 62 | 14.6% | 1.3% | 20 | 19.0% | 0.8% |
| Agglo. 20 000 à 100 000 hab | 69 | 15.1% | 1.0% | 9 | 27.7% | 0.3% | 60 | 14.1% | 1.6% | 13 | 11.9% | 0.6% |
| Agglo. + 100 000 hab | 165 | 36.2% | 1.1% | 9 | 27.9% | 0.1% | 155 | 36.8% | 1.9% | 24 | 22.5% | 0.4% |
| Agglo. Paris | 90 | 19.8% | 1.1% | 1 | 3.8% | - | 89 | 21.1% | 2.0% | 32 | 30.2% | 0.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 96 | 21.0% | 1.0% | 3 | 9.3% | 0.1% | 93 | 21.9% | 1.8% | 35 | 32.8% | 0.8% |
| Nord Pas de Calais | 58 | 12.7% | 1.8% | 4 | 10.9% | 0.2% | 54 | 12.8% | 3.2% | 2 | 1.4% | 0.2% |
| Lorraine | 18 | 3.9% | 0.9% | 2 | 5.9% | 0.2% | 16 | 3.7% | 1.6% | 3 | 2.7% | 0.5% |
| Alsace | 20 | 4.4% | 1.3% | 3 | 9.2% | 0.4% | 17 | 4.0% | 2.1% | 3 | 3.3% | 0.8% |
| Franche-Comté | 10 | 2.3% | 1.1% | - | - | - | 10 | 2.5% | 2.1% | 3 | 2.8% | 1.2% |
| Champagne Ardennes | 8 | 1.7% | 0.7% | 1 | 1.9% | 0.1% | 7 | 1.7% | 1.3% | 5 | 4.6% | 1.7% |
| Picardie | 15 | 3.2% | 0.9% | - | - | - | 15 | 3.5% | 1.8% | - | - | - |
| Bourgogne | 12 | 2.5% | 0.8% | - | - | - | 12 | 2.7% | 1.6% | 8 | 7.4% | 2.3% |
| Haute Normandie | 15 | 3.3% | 1.0% | - | - | - | 15 | 3.6% | 1.9% | 3 | 2.4% | 0.6% |
| Basse Normandie | 18 | 3.9% | 1.5% | 4 | 10.8% | 0.6% | 14 | 3.4% | 2.3% | 6 | 5.8% | 1.7% |
| Centre | 14 | 3.0% | 0.6% | - | - | - | 14 | 3.2% | 1.2% | 4 | 3.7% | 0.6% |
| Pays de Loire | 22 | 4.8% | 0.7% | 4 | 13.2% | 0.3% | 17 | 4.1% | 1.1% | 2 | 1.6% | 0.2% |
| Bretagne | 9 | 2.0% | 0.3% | - | - | - | 9 | 2.2% | 0.7% | 5 | 4.5% | 0.7% |
| Poitou Charentes | 16 | 3.6% | 1.1% | 5 | 13.4% | 0.6% | 12 | 2.8% | 1.5% | 1 | 1.3% | 0.4% |
| Aquitaine | 22 | 4.8% | 0.8% | 1 | 4.1% | 0.1% | 21 | 4.9% | 1.4% | 1 | 1.3% | 0.2% |
| Midi Pyrénées | 21 | 4.7% | 0.9% | - | - | - | 21 | 5.1% | 1.7% | 4 | 4.1% | 0.5% |
| Limousin | 7 | 1.5% | 1.1% | 0 | 1.2% | 0.1% | 6 | 1.5% | 2.0% | 1 | 0.7% | 0.5% |
| Auvergne | 5 | 1.2% | 0.5% | - | - | - | 5 | 1.2% | 0.9% | 0 | 0.1% | - |
| Rhône Alpes | 25 | 5.5% | 0.5% | 2 | 6.3% | 0.1% | 23 | 5.5% | 0.9% | 7 | 6.9% | 0.4% |
| Languedoc Roussillon | 26 | 5.8% | 1.2% | - | - | - | 26 | 6.3% | 2.2% | 9 | 8.2% | 1.2% |
| Provence Alpes Côte d'Azur, Corse | 20 | 4.3% | 0.4% | 5 | 13.8% | 0.2% | 15 | 3.5% | 0.6% | 5 | 4.3% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 347 | 76.1% | 0.9% | 23 | 67.0% | 0.1% | 324 | 76.8% | 1.7% | 76 | 71.8% | 0.5% |
| Presque tous les jours | 56 | 12.3% | 1.0% | 10 | 30.0% | 0.4% | 46 | 10.9% | 1.5% | 10 | 9.3% | 0.6% |
| 1 à 2 fois par semaine | 27 | 5.9% | 1.0% | - | - | - | 27 | 6.3% | 1.7% | 2 | 1.9% | 0.4% |
| 1 à 3 fois par mois | 6 | 1.3% | 1.1% | 1 | 2.9% | 0.4% | 5 | 1.1% | 1.7% | 5 | 4.5% | 5.8% |
| Moins souvent | 13 | 2.9% | 2.4% | - | - | - | 13 | 3.2% | 4.8% | 13 | 12.6% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 1.7% | 0.5% | - | - | - | 8 | 1.8% | 0.8% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 29 | 6.4% | 1.1% | 1 | 4.1% | 0.1% | 28 | 6.6% | 1.7% | 9 | 8.5% | 3.6% |
| De 12 000 à moins de 18 000 euros par an | 57 | 12.6% | 1.1% | 5 | 15.8% | 0.2% | 52 | 12.3% | 1.7% | 5 | 4.6% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 64 | 14.1% | 1.0% | 6 | 17.2% | 0.2% | 58 | 13.8% | 1.6% | 4 | 3.7% | 0.3% |
| De 24 000 à moins de 36 000 euros par an | 113 | 24.7% | 1.0% | 3 | 10.0% | 0.1% | 109 | 25.9% | 1.8% | 23 | 21.5% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 66 | 14.6% | 0.9% | 9 | 26.7% | 0.2% | 57 | 13.6% | 1.6% | 14 | 13.4% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 31 | 6.8% | 0.4% | 1 | 3.8% | - | 30 | 7.0% | 1.0% | 11 | 10.7% | 0.3% |
| 65 000 euros et plus par an | 23 | 5.0% | 0.5% | 0 | 1.2% | - | 22 | 5.3% | 1.3% | 12 | 11.5% | 0.4% |
| Refus | 38 | 8.3% | 0.9% | 3 | 8.1% | 0.2% | 35 | 8.3% | 1.4% | 12 | 11.5% | 0.8% |
| Ne sait pas | 27 | 5.9% | 2.5% | 4 | 13.2% | 0.9% | 22 | 5.3% | 3.8% | 16 | 14.7% | 4.0% |
