L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2323 | 100.0% | 4.5% | 626 | 100.0% | 2.5% | 1697 | 100.0% | 6.3% | 1060 | 100.0% | 6.1% |
| Sexe | ||||||||||||
| Homme | 626 | 26.9% | 2.5% | 626 | 100.0% | 2.5% | - | - | - | 309 | 29.2% | 3.5% |
| Femme | 1697 | 73.1% | 6.3% | - | - | - | 1697 | 100.0% | 6.3% | 750 | 70.8% | 8.8% |
| Age | ||||||||||||
| 15 à 24 ans | 273 | 11.7% | 3.8% | 53 | 8.4% | 1.4% | 220 | 13.0% | 6.1% | 130 | 12.3% | 4.2% |
| 25 à 34 ans | 264 | 11.4% | 3.5% | 45 | 7.2% | 1.2% | 218 | 12.9% | 5.6% | 152 | 14.4% | 4.8% |
| 35 à 49 ans | 680 | 29.3% | 5.4% | 193 | 30.9% | 3.1% | 487 | 28.7% | 7.7% | 433 | 40.9% | 6.8% |
| 50 à 59 ans | 545 | 23.5% | 6.1% | 185 | 29.5% | 4.1% | 360 | 21.2% | 8.0% | 276 | 26.0% | 7.3% |
| 60 ans et plus | 561 | 24.2% | 3.6% | 150 | 24.0% | 2.2% | 411 | 24.2% | 4.6% | 68 | 6.5% | 6.8% |
| Individu | ||||||||||||
| Ménagères | 1495 | 64.3% | 6.4% | - | - | - | 1495 | 88.1% | 6.4% | 647 | 61.1% | 9.3% |
| Personne de référence | 1050 | 45.2% | 3.7% | 544 | 86.8% | 2.7% | 507 | 29.9% | 6.4% | 451 | 42.5% | 5.3% |
| Responsable des achats | 1803 | 77.6% | 5.0% | 351 | 56.1% | 2.7% | 1452 | 85.6% | 6.4% | 779 | 73.5% | 7.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.4% | 1.8% | 3 | 0.5% | 0.9% | 6 | 0.4% | 3.7% | 1 | 0.1% | 3.2% |
| Petits patrons | 94 | 4.0% | 5.8% | 58 | 9.3% | 4.9% | 36 | 2.1% | 8.2% | 89 | 8.4% | 6.2% |
| Affaires et Cadres | 328 | 14.1% | 6.7% | 113 | 18.0% | 4.0% | 215 | 12.7% | 10.3% | 283 | 26.7% | 6.4% |
| Professions intermédiaires | 436 | 18.8% | 6.0% | 113 | 18.1% | 3.1% | 323 | 19.0% | 9.0% | 354 | 33.4% | 6.0% |
| Employés | 495 | 21.3% | 5.9% | 76 | 12.1% | 3.4% | 419 | 24.7% | 6.9% | 146 | 13.8% | 8.0% |
| Ouvriers | 145 | 6.2% | 2.3% | 79 | 12.6% | 1.6% | 66 | 3.9% | 5.2% | 13 | 1.2% | 3.7% |
| Retraités | 411 | 17.7% | 3.2% | 108 | 17.3% | 1.8% | 302 | 17.8% | 4.5% | 12 | 1.1% | 5.7% |
| Autres inactifs | 406 | 17.5% | 3.9% | 76 | 12.1% | 2.1% | 330 | 19.4% | 4.9% | 162 | 15.3% | 4.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 1.0% | 3.1% | 4 | 0.6% | 0.9% | 20 | 1.2% | 5.6% | - | - | - |
| Petits patrons | 167 | 7.2% | 6.4% | 62 | 9.9% | 4.5% | 106 | 6.2% | 8.5% | 167 | 15.8% | 6.4% |
| Affaires et Cadres | 428 | 18.4% | 6.2% | 122 | 19.4% | 3.6% | 307 | 18.1% | 8.9% | 428 | 40.4% | 6.2% |
| Professions intermédiaires | 464 | 20.0% | 5.9% | 126 | 20.1% | 3.1% | 338 | 19.9% | 8.9% | 464 | 43.8% | 5.9% |
| Employés | 296 | 12.7% | 5.4% | 77 | 12.4% | 3.3% | 219 | 12.9% | 7.1% | - | - | - |
| Ouvriers | 294 | 12.7% | 3.1% | 80 | 12.8% | 1.6% | 214 | 12.6% | 4.8% | - | - | - |
| Retraités | 490 | 21.1% | 3.3% | 112 | 17.9% | 1.7% | 377 | 22.2% | 4.6% | - | - | - |
| Autres inactifs | 160 | 6.9% | 3.9% | 43 | 6.9% | 2.8% | 117 | 6.9% | 4.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 451 | 19.4% | 4.5% | 98 | 15.6% | 2.2% | 353 | 20.8% | 6.2% | 126 | 11.9% | 6.5% |
| 2 personnes | 792 | 34.1% | 4.4% | 228 | 36.3% | 2.6% | 565 | 33.3% | 6.0% | 293 | 27.6% | 7.1% |
| 3 personnes | 431 | 18.6% | 4.7% | 107 | 17.2% | 2.3% | 324 | 19.1% | 7.3% | 263 | 24.8% | 6.6% |
| 4 personnes | 387 | 16.7% | 4.2% | 107 | 17.1% | 2.4% | 280 | 16.5% | 5.9% | 234 | 22.0% | 4.9% |
| 5 personnes et + | 262 | 11.3% | 4.8% | 86 | 13.8% | 3.3% | 176 | 10.3% | 6.2% | 144 | 13.6% | 5.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 730 | 31.4% | 4.6% | 212 | 33.8% | 2.9% | 518 | 30.5% | 6.2% | 450 | 42.5% | 5.9% |
| Non | 1593 | 68.6% | 4.4% | 414 | 66.2% | 2.4% | 1179 | 69.5% | 6.3% | 609 | 57.5% | 6.3% |
| Habitat | ||||||||||||
| Communes rurales | 436 | 18.8% | 3.6% | 110 | 17.6% | 1.9% | 326 | 19.2% | 5.2% | 168 | 15.8% | 5.2% |
| Agglo. - 20 000 hab | 386 | 16.6% | 4.3% | 94 | 15.0% | 2.2% | 293 | 17.2% | 6.2% | 157 | 14.8% | 6.1% |
| Agglo. 20 000 à 100 000 hab | 300 | 12.9% | 4.3% | 81 | 13.0% | 2.4% | 219 | 12.9% | 6.0% | 119 | 11.2% | 5.9% |
| Agglo. + 100 000 hab | 738 | 31.8% | 4.8% | 201 | 32.2% | 2.7% | 537 | 31.6% | 6.7% | 379 | 35.8% | 6.8% |
| Agglo. Paris | 462 | 19.9% | 5.4% | 139 | 22.3% | 3.4% | 323 | 19.0% | 7.2% | 237 | 22.4% | 6.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 501 | 21.6% | 5.2% | 146 | 23.3% | 3.2% | 356 | 21.0% | 7.1% | 258 | 24.4% | 5.9% |
| Nord Pas de Calais | 86 | 3.7% | 2.7% | 21 | 3.4% | 1.4% | 65 | 3.8% | 3.9% | 45 | 4.3% | 4.6% |
| Lorraine | 88 | 3.8% | 4.6% | 41 | 6.5% | 4.4% | 47 | 2.8% | 4.8% | 45 | 4.3% | 8.5% |
| Alsace | 80 | 3.4% | 5.2% | 36 | 5.7% | 4.8% | 44 | 2.6% | 5.6% | 36 | 3.4% | 8.2% |
| Franche-Comté | 47 | 2.0% | 4.9% | 6 | 1.0% | 1.4% | 41 | 2.4% | 8.2% | 20 | 1.9% | 7.9% |
| Champagne Ardennes | 32 | 1.4% | 2.9% | 5 | 0.9% | 1.0% | 27 | 1.6% | 4.8% | 8 | 0.7% | 2.8% |
| Picardie | 61 | 2.6% | 4.0% | 16 | 2.6% | 2.2% | 45 | 2.6% | 5.6% | 9 | 0.9% | 2.1% |
| Bourgogne | 50 | 2.2% | 3.7% | 13 | 2.1% | 2.1% | 37 | 2.2% | 5.2% | 17 | 1.6% | 5.2% |
| Haute Normandie | 50 | 2.1% | 3.3% | 3 | 0.5% | 0.4% | 47 | 2.8% | 6.0% | 15 | 1.4% | 3.3% |
| Basse Normandie | 44 | 1.9% | 3.7% | 16 | 2.6% | 2.8% | 28 | 1.7% | 4.5% | 23 | 2.1% | 6.4% |
| Centre | 83 | 3.6% | 3.9% | 20 | 3.3% | 2.0% | 62 | 3.7% | 5.7% | 27 | 2.5% | 4.1% |
| Pays de Loire | 105 | 4.5% | 3.5% | 24 | 3.8% | 1.7% | 81 | 4.8% | 5.2% | 50 | 4.8% | 5.7% |
| Bretagne | 157 | 6.8% | 5.9% | 33 | 5.3% | 2.6% | 124 | 7.3% | 8.9% | 54 | 5.1% | 7.6% |
| Poitou Charentes | 73 | 3.1% | 4.9% | 14 | 2.3% | 2.0% | 58 | 3.4% | 7.5% | 28 | 2.6% | 7.5% |
| Aquitaine | 110 | 4.8% | 3.9% | 23 | 3.7% | 1.7% | 87 | 5.1% | 6.0% | 47 | 4.4% | 5.6% |
| Midi Pyrénées | 119 | 5.1% | 4.8% | 39 | 6.3% | 3.3% | 79 | 4.7% | 6.2% | 60 | 5.7% | 7.5% |
| Limousin | 23 | 1.0% | 3.7% | 5 | 0.8% | 1.8% | 17 | 1.0% | 5.4% | 10 | 1.0% | 6.3% |
| Auvergne | 40 | 1.7% | 3.5% | 12 | 1.9% | 2.2% | 28 | 1.7% | 4.8% | 25 | 2.3% | 8.0% |
| Rhône Alpes | 278 | 12.0% | 5.3% | 73 | 11.6% | 2.9% | 205 | 12.1% | 7.6% | 153 | 14.4% | 7.9% |
| Languedoc Roussillon | 112 | 4.8% | 4.9% | 38 | 6.1% | 3.5% | 74 | 4.4% | 6.2% | 54 | 5.1% | 7.3% |
| Provence Alpes Côte d'Azur, Corse | 184 | 7.9% | 4.2% | 40 | 6.4% | 1.9% | 145 | 8.5% | 6.3% | 76 | 7.1% | 4.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1790 | 77.0% | 4.8% | 478 | 76.4% | 2.6% | 1312 | 77.3% | 7.0% | 901 | 85.0% | 6.0% |
| Presque tous les jours | 252 | 10.8% | 4.5% | 61 | 9.7% | 2.4% | 191 | 11.3% | 6.3% | 92 | 8.7% | 5.8% |
| 1 à 2 fois par semaine | 118 | 5.1% | 4.3% | 40 | 6.4% | 3.5% | 78 | 4.6% | 4.9% | 39 | 3.7% | 7.6% |
| 1 à 3 fois par mois | 22 | 1.0% | 4.4% | 4 | 0.7% | 1.8% | 18 | 1.1% | 6.6% | 6 | 0.6% | 7.5% |
| Moins souvent | 32 | 1.4% | 5.7% | 4 | 0.7% | 1.6% | 27 | 1.6% | 9.8% | 15 | 1.4% | 27.1% |
| Jamais | 4 | 0.2% | 6.0% | - | - | - | 4 | 0.3% | 21.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 54 | 2.3% | 3.2% | 22 | 3.5% | 3.0% | 32 | 1.9% | 3.3% | 12 | 1.1% | 6.7% |
| De 9 000 à moins de 12 000 euros par an | 85 | 3.7% | 3.2% | 21 | 3.3% | 2.0% | 65 | 3.8% | 3.9% | 21 | 1.9% | 8.1% |
| De 12 000 à moins de 18 000 euros par an | 191 | 8.2% | 3.6% | 45 | 7.2% | 2.0% | 146 | 8.6% | 4.7% | 52 | 4.9% | 7.7% |
| De 18 000 à moins de 24 000 euros par an | 301 | 12.9% | 4.5% | 61 | 9.7% | 2.1% | 240 | 14.1% | 6.4% | 77 | 7.3% | 5.4% |
| De 24 000 à moins de 36 000 euros par an | 524 | 22.5% | 4.5% | 131 | 20.9% | 2.3% | 393 | 23.2% | 6.4% | 227 | 21.4% | 6.5% |
| De 36 000 à moins de 45 000 euros par an | 319 | 13.7% | 4.3% | 87 | 13.9% | 2.3% | 231 | 13.6% | 6.4% | 171 | 16.1% | 5.9% |
| De 45 000 à moins de 65 000 euros par an | 402 | 17.3% | 5.7% | 131 | 20.9% | 3.3% | 271 | 16.0% | 8.8% | 224 | 21.2% | 6.0% |
| 65 000 euros et plus par an | 226 | 9.7% | 5.3% | 75 | 12.0% | 3.0% | 151 | 8.9% | 8.5% | 172 | 16.3% | 6.0% |
| Refus | 178 | 7.7% | 4.2% | 45 | 7.1% | 2.5% | 134 | 7.9% | 5.4% | 76 | 7.1% | 5.1% |
| Ne sait pas | 44 | 1.9% | 4.1% | 10 | 1.6% | 2.1% | 34 | 2.0% | 5.8% | 28 | 2.6% | 7.2% |
