L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1681 | 100.0% | 3.2% | 877 | 100.0% | 3.5% | 804 | 100.0% | 3.0% | 416 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 877 | 52.2% | 3.5% | 877 | 100.0% | 3.5% | - | - | - | 230 | 55.2% | 2.6% |
| Femme | 804 | 47.8% | 3.0% | - | - | - | 804 | 100.0% | 3.0% | 186 | 44.8% | 2.2% |
| Age | ||||||||||||
| 15 à 24 ans | 57 | 3.4% | 0.8% | 25 | 2.9% | 0.7% | 31 | 3.9% | 0.9% | 14 | 3.5% | 0.5% |
| 25 à 34 ans | 71 | 4.2% | 0.9% | 42 | 4.8% | 1.1% | 29 | 3.6% | 0.8% | 32 | 7.7% | 1.0% |
| 35 à 49 ans | 241 | 14.3% | 1.9% | 124 | 14.1% | 2.0% | 117 | 14.5% | 1.8% | 142 | 34.2% | 2.3% |
| 50 à 59 ans | 333 | 19.8% | 3.7% | 164 | 18.7% | 3.6% | 169 | 21.0% | 3.8% | 187 | 44.8% | 4.9% |
| 60 ans et plus | 981 | 58.3% | 6.2% | 522 | 59.5% | 7.6% | 459 | 57.0% | 5.2% | 41 | 9.8% | 4.0% |
| Individu | ||||||||||||
| Ménagères | 755 | 44.9% | 3.2% | - | - | - | 755 | 93.9% | 3.2% | 175 | 42.0% | 2.5% |
| Personne de référence | 1010 | 60.1% | 3.6% | 839 | 95.7% | 4.1% | 171 | 21.2% | 2.2% | 255 | 61.4% | 3.0% |
| Responsable des achats | 1155 | 68.7% | 3.2% | 433 | 49.3% | 3.3% | 722 | 89.8% | 3.2% | 275 | 66.0% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 0.9% | 3.0% | 14 | 1.6% | 4.1% | 1 | 0.2% | 0.8% | - | - | - |
| Petits patrons | 51 | 3.0% | 3.2% | 35 | 4.0% | 3.0% | 16 | 2.0% | 3.7% | 45 | 10.8% | 3.1% |
| Affaires et Cadres | 198 | 11.8% | 4.0% | 119 | 13.6% | 4.2% | 78 | 9.7% | 3.7% | 170 | 40.8% | 3.9% |
| Professions intermédiaires | 142 | 8.4% | 2.0% | 74 | 8.4% | 2.0% | 68 | 8.4% | 1.9% | 116 | 27.8% | 2.0% |
| Employés | 143 | 8.5% | 1.7% | 52 | 5.9% | 2.3% | 91 | 11.3% | 1.5% | 37 | 8.9% | 2.0% |
| Ouvriers | 76 | 4.5% | 1.2% | 66 | 7.5% | 1.3% | 11 | 1.3% | 0.9% | 2 | 0.5% | 0.6% |
| Retraités | 901 | 53.6% | 7.0% | 492 | 56.2% | 8.1% | 408 | 50.8% | 6.0% | 7 | 1.8% | 3.6% |
| Autres inactifs | 156 | 9.3% | 1.5% | 25 | 2.9% | 0.7% | 131 | 16.3% | 2.0% | 39 | 9.3% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 21 | 1.2% | 2.8% | 14 | 1.6% | 3.5% | 7 | 0.8% | 1.9% | - | - | - |
| Petits patrons | 72 | 4.3% | 2.7% | 36 | 4.1% | 2.6% | 36 | 4.5% | 2.9% | 72 | 17.3% | 2.7% |
| Affaires et Cadres | 189 | 11.3% | 2.8% | 120 | 13.7% | 3.5% | 69 | 8.6% | 2.0% | 189 | 45.5% | 2.8% |
| Professions intermédiaires | 155 | 9.2% | 2.0% | 74 | 8.4% | 1.8% | 81 | 10.0% | 2.1% | 155 | 37.1% | 2.0% |
| Employés | 107 | 6.4% | 2.0% | 53 | 6.1% | 2.2% | 54 | 6.7% | 1.8% | - | - | - |
| Ouvriers | 106 | 6.3% | 1.1% | 66 | 7.5% | 1.3% | 40 | 5.0% | 0.9% | - | - | - |
| Retraités | 971 | 57.8% | 6.5% | 497 | 56.7% | 7.4% | 474 | 59.0% | 5.8% | - | - | - |
| Autres inactifs | 60 | 3.5% | 1.5% | 17 | 1.9% | 1.1% | 43 | 5.3% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 245 | 14.6% | 2.4% | 117 | 13.3% | 2.7% | 128 | 15.9% | 2.3% | 47 | 11.4% | 2.4% |
| 2 personnes | 986 | 58.7% | 5.4% | 506 | 57.7% | 5.8% | 481 | 59.8% | 5.1% | 135 | 32.3% | 3.3% |
| 3 personnes | 159 | 9.4% | 1.7% | 84 | 9.6% | 1.8% | 75 | 9.3% | 1.7% | 79 | 19.1% | 2.0% |
| 4 personnes | 168 | 10.0% | 1.8% | 113 | 12.9% | 2.5% | 55 | 6.8% | 1.2% | 94 | 22.6% | 2.0% |
| 5 personnes et + | 123 | 7.3% | 2.3% | 57 | 6.5% | 2.2% | 66 | 8.2% | 2.3% | 61 | 14.7% | 2.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 258 | 15.3% | 1.6% | 147 | 16.7% | 2.0% | 111 | 13.8% | 1.3% | 146 | 35.0% | 1.9% |
| Non | 1423 | 84.7% | 3.9% | 730 | 83.3% | 4.2% | 693 | 86.2% | 3.7% | 270 | 65.0% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 308 | 18.3% | 2.6% | 153 | 17.4% | 2.7% | 154 | 19.2% | 2.5% | 71 | 17.1% | 2.2% |
| Agglo. - 20 000 hab | 257 | 15.3% | 2.8% | 157 | 17.9% | 3.6% | 101 | 12.5% | 2.1% | 65 | 15.6% | 2.5% |
| Agglo. 20 000 à 100 000 hab | 231 | 13.7% | 3.3% | 120 | 13.7% | 3.6% | 110 | 13.7% | 3.0% | 57 | 13.6% | 2.8% |
| Agglo. + 100 000 hab | 496 | 29.5% | 3.2% | 255 | 29.1% | 3.4% | 240 | 29.9% | 3.0% | 116 | 27.8% | 2.1% |
| Agglo. Paris | 390 | 23.2% | 4.5% | 192 | 21.9% | 4.7% | 198 | 24.6% | 4.4% | 108 | 25.9% | 2.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 422 | 25.1% | 4.4% | 207 | 23.7% | 4.5% | 215 | 26.7% | 4.3% | 122 | 29.4% | 2.8% |
| Nord Pas de Calais | 97 | 5.8% | 3.0% | 46 | 5.2% | 3.0% | 52 | 6.4% | 3.1% | 30 | 7.3% | 3.0% |
| Lorraine | 41 | 2.4% | 2.1% | 20 | 2.3% | 2.2% | 21 | 2.6% | 2.1% | 6 | 1.3% | 1.0% |
| Alsace | 42 | 2.5% | 2.7% | 26 | 3.0% | 3.5% | 16 | 2.0% | 2.0% | 8 | 2.0% | 1.9% |
| Franche-Comté | 32 | 1.9% | 3.4% | 17 | 1.9% | 3.6% | 16 | 2.0% | 3.2% | 7 | 1.6% | 2.6% |
| Champagne Ardennes | 44 | 2.6% | 4.0% | 27 | 3.1% | 5.1% | 17 | 2.1% | 3.0% | 12 | 2.8% | 4.1% |
| Picardie | 44 | 2.6% | 2.8% | 23 | 2.7% | 3.1% | 20 | 2.5% | 2.6% | 9 | 2.2% | 2.1% |
| Bourgogne | 43 | 2.5% | 3.1% | 21 | 2.4% | 3.2% | 22 | 2.7% | 3.1% | 9 | 2.1% | 2.5% |
| Haute Normandie | 39 | 2.3% | 2.6% | 22 | 2.5% | 3.0% | 17 | 2.1% | 2.2% | 13 | 3.2% | 2.9% |
| Basse Normandie | 28 | 1.7% | 2.3% | 12 | 1.4% | 2.2% | 16 | 1.9% | 2.5% | 13 | 3.1% | 3.6% |
| Centre | 59 | 3.5% | 2.8% | 28 | 3.2% | 2.8% | 31 | 3.8% | 2.8% | 13 | 3.2% | 2.0% |
| Pays de Loire | 84 | 5.0% | 2.8% | 55 | 6.3% | 3.8% | 29 | 3.7% | 1.9% | 24 | 5.9% | 2.7% |
| Bretagne | 72 | 4.3% | 2.7% | 36 | 4.1% | 2.8% | 36 | 4.5% | 2.6% | 5 | 1.1% | 0.7% |
| Poitou Charentes | 38 | 2.2% | 2.5% | 20 | 2.3% | 2.8% | 18 | 2.2% | 2.3% | 7 | 1.6% | 1.8% |
| Aquitaine | 73 | 4.4% | 2.6% | 34 | 3.9% | 2.6% | 39 | 4.9% | 2.7% | 10 | 2.5% | 1.2% |
| Midi Pyrénées | 66 | 3.9% | 2.7% | 35 | 4.0% | 2.9% | 31 | 3.9% | 2.4% | 15 | 3.7% | 1.9% |
| Limousin | 17 | 1.0% | 2.8% | 7 | 0.7% | 2.2% | 10 | 1.3% | 3.2% | 5 | 1.2% | 3.1% |
| Auvergne | 40 | 2.4% | 3.5% | 23 | 2.7% | 4.3% | 16 | 2.0% | 2.8% | 10 | 2.4% | 3.2% |
| Rhône Alpes | 153 | 9.1% | 2.9% | 91 | 10.3% | 3.6% | 63 | 7.8% | 2.3% | 39 | 9.4% | 2.0% |
| Languedoc Roussillon | 87 | 5.2% | 3.8% | 48 | 5.5% | 4.4% | 39 | 4.8% | 3.2% | 21 | 5.1% | 2.9% |
| Provence Alpes Côte d'Azur, Corse | 161 | 9.6% | 3.7% | 80 | 9.1% | 3.9% | 81 | 10.1% | 3.5% | 37 | 9.0% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1223 | 72.7% | 3.3% | 694 | 79.1% | 3.8% | 529 | 65.8% | 2.8% | 343 | 82.5% | 2.3% |
| Presque tous les jours | 203 | 12.1% | 3.7% | 88 | 10.1% | 3.5% | 115 | 14.3% | 3.8% | 27 | 6.5% | 1.7% |
| 1 à 2 fois par semaine | 94 | 5.6% | 3.4% | 42 | 4.8% | 3.6% | 52 | 6.5% | 3.3% | 14 | 3.3% | 2.6% |
| 1 à 3 fois par mois | 18 | 1.1% | 3.6% | 4 | 0.4% | 1.7% | 14 | 1.8% | 5.2% | 8 | 2.0% | 10.0% |
| Moins souvent | 29 | 1.7% | 5.1% | 8 | 1.0% | 3.0% | 20 | 2.5% | 7.3% | 13 | 3.2% | 24.7% |
| Jamais | 5 | 0.3% | 7.2% | - | - | - | 5 | 0.7% | 26.0% | 5 | 1.1% | 64.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 13 | 0.8% | 0.8% | 5 | 0.5% | 0.6% | 9 | 1.1% | 0.9% | 1 | 0.1% | 0.3% |
| De 9 000 à moins de 12 000 euros par an | 47 | 2.8% | 1.7% | 29 | 3.3% | 2.8% | 17 | 2.2% | 1.0% | 8 | 2.0% | 3.3% |
| De 12 000 à moins de 18 000 euros par an | 83 | 5.0% | 1.5% | 31 | 3.6% | 1.4% | 52 | 6.5% | 1.7% | 15 | 3.6% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 123 | 7.3% | 1.8% | 64 | 7.3% | 2.2% | 59 | 7.3% | 1.6% | 20 | 4.9% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 341 | 20.3% | 2.9% | 160 | 18.3% | 2.9% | 181 | 22.5% | 3.0% | 52 | 12.6% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 259 | 15.4% | 3.5% | 129 | 14.7% | 3.4% | 131 | 16.3% | 3.6% | 71 | 17.1% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 366 | 21.7% | 5.2% | 238 | 27.1% | 6.0% | 128 | 15.9% | 4.2% | 117 | 28.2% | 3.2% |
| 65 000 euros et plus par an | 250 | 14.8% | 5.9% | 154 | 17.5% | 6.3% | 96 | 11.9% | 5.4% | 93 | 22.4% | 3.2% |
| Refus | 172 | 10.2% | 4.1% | 62 | 7.0% | 3.5% | 110 | 13.7% | 4.5% | 24 | 5.8% | 1.6% |
| Ne sait pas | 28 | 1.6% | 2.6% | 5 | 0.6% | 1.0% | 23 | 2.8% | 3.9% | 14 | 3.3% | 3.5% |
