L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1731 | 100.0% | 3.3% | 352 | 100.0% | 1.4% | 1379 | 100.0% | 5.1% | 635 | 100.0% | 3.7% |
| Sexe | ||||||||||||
| Homme | 352 | 20.4% | 1.4% | 352 | 100.0% | 1.4% | - | - | - | 128 | 20.2% | 1.4% |
| Femme | 1379 | 79.6% | 5.1% | - | - | - | 1379 | 100.0% | 5.1% | 507 | 79.8% | 6.0% |
| Age | ||||||||||||
| 15 à 24 ans | 76 | 4.4% | 1.1% | 7 | 2.0% | 0.2% | 69 | 5.0% | 1.9% | 13 | 2.0% | 0.4% |
| 25 à 34 ans | 654 | 37.8% | 8.6% | 101 | 28.8% | 2.7% | 552 | 40.1% | 14.3% | 257 | 40.5% | 8.1% |
| 35 à 49 ans | 597 | 34.5% | 4.8% | 130 | 36.9% | 2.1% | 467 | 33.9% | 7.4% | 276 | 43.4% | 4.4% |
| 50 à 59 ans | 215 | 12.4% | 2.4% | 66 | 18.8% | 1.5% | 149 | 10.8% | 3.3% | 66 | 10.4% | 1.7% |
| 60 ans et plus | 189 | 10.9% | 1.2% | 47 | 13.5% | 0.7% | 141 | 10.2% | 1.6% | 23 | 3.7% | 2.3% |
| Individu | ||||||||||||
| Ménagères | 1320 | 76.2% | 5.6% | - | - | - | 1320 | 95.7% | 5.6% | 494 | 77.7% | 7.1% |
| Personne de référence | 528 | 30.5% | 1.9% | 343 | 97.3% | 1.7% | 185 | 13.4% | 2.4% | 166 | 26.1% | 2.0% |
| Responsable des achats | 1438 | 83.1% | 4.0% | 206 | 58.5% | 1.6% | 1232 | 89.4% | 5.4% | 507 | 79.9% | 4.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 0.8% | 2.9% | 7 | 2.0% | 2.1% | 7 | 0.5% | 4.5% | 1 | 0.2% | 5.4% |
| Petits patrons | 29 | 1.7% | 1.8% | 13 | 3.6% | 1.1% | 16 | 1.2% | 3.8% | 24 | 3.8% | 1.7% |
| Affaires et Cadres | 156 | 9.0% | 3.2% | 37 | 10.6% | 1.3% | 119 | 8.6% | 5.7% | 125 | 19.7% | 2.8% |
| Professions intermédiaires | 361 | 20.9% | 5.0% | 75 | 21.4% | 2.1% | 286 | 20.7% | 7.9% | 247 | 38.8% | 4.2% |
| Employés | 568 | 32.8% | 6.8% | 54 | 15.3% | 2.4% | 514 | 37.3% | 8.4% | 140 | 22.0% | 7.7% |
| Ouvriers | 176 | 10.2% | 2.8% | 100 | 28.3% | 2.0% | 76 | 5.5% | 6.0% | 21 | 3.4% | 6.0% |
| Retraités | 159 | 9.2% | 1.2% | 46 | 13.2% | 0.8% | 113 | 8.2% | 1.7% | 9 | 1.4% | 4.2% |
| Autres inactifs | 268 | 15.5% | 2.6% | 20 | 5.6% | 0.5% | 248 | 18.0% | 3.7% | 68 | 10.7% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 29 | 1.7% | 3.8% | 7 | 2.0% | 1.8% | 22 | 1.6% | 6.1% | - | - | - |
| Petits patrons | 80 | 4.6% | 3.1% | 13 | 3.8% | 1.0% | 67 | 4.9% | 5.4% | 80 | 12.7% | 3.1% |
| Affaires et Cadres | 230 | 13.3% | 3.3% | 38 | 10.9% | 1.1% | 191 | 13.9% | 5.5% | 230 | 36.2% | 3.3% |
| Professions intermédiaires | 325 | 18.8% | 4.1% | 76 | 21.6% | 1.9% | 248 | 18.0% | 6.5% | 325 | 51.1% | 4.1% |
| Employés | 247 | 14.3% | 4.5% | 57 | 16.1% | 2.4% | 190 | 13.8% | 6.2% | - | - | - |
| Ouvriers | 498 | 28.8% | 5.2% | 99 | 28.1% | 2.0% | 399 | 28.9% | 9.0% | - | - | - |
| Retraités | 204 | 11.8% | 1.4% | 48 | 13.7% | 0.7% | 156 | 11.3% | 1.9% | - | - | - |
| Autres inactifs | 118 | 6.8% | 2.9% | 13 | 3.7% | 0.9% | 105 | 7.6% | 4.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 89 | 5.2% | 0.9% | 23 | 6.6% | 0.5% | 66 | 4.8% | 1.2% | 15 | 2.4% | 0.8% |
| 2 personnes | 363 | 21.0% | 2.0% | 58 | 16.6% | 0.7% | 304 | 22.1% | 3.2% | 80 | 12.6% | 1.9% |
| 3 personnes | 505 | 29.2% | 5.5% | 128 | 36.4% | 2.7% | 377 | 27.4% | 8.5% | 253 | 39.8% | 6.3% |
| 4 personnes | 441 | 25.5% | 4.8% | 73 | 20.8% | 1.6% | 367 | 26.6% | 7.7% | 174 | 27.3% | 3.7% |
| 5 personnes et + | 333 | 19.2% | 6.1% | 69 | 19.6% | 2.6% | 264 | 19.1% | 9.3% | 113 | 17.9% | 4.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1201 | 69.4% | 7.6% | 251 | 71.1% | 3.4% | 950 | 68.9% | 11.4% | 499 | 78.6% | 6.5% |
| Non | 531 | 30.6% | 1.5% | 102 | 28.9% | 0.6% | 429 | 31.1% | 2.3% | 136 | 21.4% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 438 | 25.3% | 3.7% | 100 | 28.5% | 1.8% | 338 | 24.5% | 5.4% | 114 | 17.9% | 3.5% |
| Agglo. - 20 000 hab | 301 | 17.4% | 3.3% | 58 | 16.4% | 1.3% | 243 | 17.6% | 5.1% | 78 | 12.3% | 3.0% |
| Agglo. 20 000 à 100 000 hab | 226 | 13.1% | 3.2% | 61 | 17.2% | 1.8% | 166 | 12.0% | 4.6% | 85 | 13.3% | 4.2% |
| Agglo. + 100 000 hab | 477 | 27.6% | 3.1% | 62 | 17.5% | 0.8% | 415 | 30.1% | 5.2% | 211 | 33.2% | 3.8% |
| Agglo. Paris | 288 | 16.7% | 3.4% | 72 | 20.3% | 1.8% | 217 | 15.7% | 4.8% | 147 | 23.2% | 3.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 323 | 18.7% | 3.4% | 78 | 22.0% | 1.7% | 245 | 17.8% | 4.9% | 158 | 24.9% | 3.6% |
| Nord Pas de Calais | 103 | 6.0% | 3.2% | 32 | 9.0% | 2.1% | 72 | 5.2% | 4.3% | 37 | 5.8% | 3.7% |
| Lorraine | 58 | 3.3% | 3.0% | 10 | 2.8% | 1.1% | 48 | 3.5% | 4.8% | 18 | 2.9% | 3.4% |
| Alsace | 53 | 3.1% | 3.5% | 18 | 5.2% | 2.5% | 35 | 2.5% | 4.4% | 13 | 2.0% | 2.9% |
| Franche-Comté | 35 | 2.0% | 3.7% | 7 | 2.1% | 1.6% | 28 | 2.0% | 5.6% | 8 | 1.3% | 3.3% |
| Champagne Ardennes | 34 | 2.0% | 3.1% | 9 | 2.5% | 1.7% | 25 | 1.8% | 4.5% | 10 | 1.5% | 3.4% |
| Picardie | 72 | 4.2% | 4.7% | 17 | 4.8% | 2.3% | 55 | 4.0% | 6.9% | 16 | 2.4% | 3.5% |
| Bourgogne | 43 | 2.5% | 3.2% | 4 | 1.0% | 0.6% | 40 | 2.9% | 5.6% | 9 | 1.4% | 2.5% |
| Haute Normandie | 49 | 2.8% | 3.3% | 2 | 0.6% | 0.3% | 47 | 3.4% | 6.0% | 15 | 2.4% | 3.3% |
| Basse Normandie | 79 | 4.6% | 6.6% | 9 | 2.6% | 1.6% | 70 | 5.1% | 11.1% | 16 | 2.5% | 4.4% |
| Centre | 85 | 4.9% | 4.0% | 14 | 4.1% | 1.4% | 70 | 5.1% | 6.4% | 23 | 3.7% | 3.5% |
| Pays de Loire | 130 | 7.5% | 4.4% | 43 | 12.3% | 3.0% | 87 | 6.3% | 5.6% | 44 | 7.0% | 5.0% |
| Bretagne | 66 | 3.8% | 2.5% | 9 | 2.5% | 0.7% | 57 | 4.1% | 4.1% | 20 | 3.2% | 2.8% |
| Poitou Charentes | 38 | 2.2% | 2.5% | 8 | 2.4% | 1.2% | 29 | 2.1% | 3.8% | 8 | 1.3% | 2.3% |
| Aquitaine | 67 | 3.8% | 2.4% | 11 | 3.2% | 0.9% | 55 | 4.0% | 3.8% | 15 | 2.3% | 1.8% |
| Midi Pyrénées | 93 | 5.4% | 3.8% | 12 | 3.4% | 1.0% | 81 | 5.9% | 6.3% | 44 | 6.9% | 5.4% |
| Limousin | 24 | 1.4% | 3.9% | 5 | 1.3% | 1.6% | 19 | 1.4% | 6.0% | 3 | 0.4% | 1.5% |
| Auvergne | 32 | 1.9% | 2.8% | 7 | 1.9% | 1.2% | 26 | 1.9% | 4.3% | 14 | 2.2% | 4.6% |
| Rhône Alpes | 166 | 9.6% | 3.2% | 31 | 8.7% | 1.2% | 136 | 9.8% | 5.0% | 83 | 13.0% | 4.3% |
| Languedoc Roussillon | 52 | 3.0% | 2.3% | 12 | 3.4% | 1.1% | 40 | 2.9% | 3.4% | 16 | 2.5% | 2.2% |
| Provence Alpes Côte d'Azur, Corse | 129 | 7.4% | 2.9% | 15 | 4.3% | 0.7% | 114 | 8.3% | 4.9% | 66 | 10.5% | 4.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1346 | 77.8% | 3.6% | 287 | 81.4% | 1.6% | 1060 | 76.9% | 5.6% | 529 | 83.2% | 3.5% |
| Presque tous les jours | 192 | 11.1% | 3.4% | 23 | 6.6% | 0.9% | 168 | 12.2% | 5.6% | 67 | 10.6% | 4.3% |
| 1 à 2 fois par semaine | 94 | 5.4% | 3.4% | 16 | 4.4% | 1.3% | 79 | 5.7% | 5.0% | 23 | 3.7% | 4.5% |
| 1 à 3 fois par mois | 4 | 0.2% | 0.7% | 0 | 0.1% | 0.2% | 3 | 0.2% | 1.2% | 1 | 0.1% | 0.7% |
| Moins souvent | 18 | 1.0% | 3.2% | 3 | 1.0% | 1.2% | 14 | 1.0% | 5.1% | 13 | 2.1% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 25 | 1.5% | 1.5% | 2 | 0.5% | 0.3% | 24 | 1.7% | 2.5% | 1 | 0.1% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 109 | 6.3% | 4.0% | 14 | 3.9% | 1.3% | 95 | 6.9% | 5.7% | 3 | 0.5% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 158 | 9.2% | 2.9% | 36 | 10.1% | 1.6% | 123 | 8.9% | 3.9% | 33 | 5.1% | 4.8% |
| De 18 000 à moins de 24 000 euros par an | 212 | 12.2% | 3.2% | 50 | 14.2% | 1.7% | 162 | 11.8% | 4.3% | 39 | 6.1% | 2.7% |
| De 24 000 à moins de 36 000 euros par an | 500 | 28.9% | 4.3% | 106 | 30.1% | 1.9% | 394 | 28.5% | 6.4% | 169 | 26.7% | 4.8% |
| De 36 000 à moins de 45 000 euros par an | 294 | 17.0% | 4.0% | 58 | 16.4% | 1.5% | 237 | 17.2% | 6.5% | 114 | 18.0% | 4.0% |
| De 45 000 à moins de 65 000 euros par an | 244 | 14.1% | 3.5% | 50 | 14.2% | 1.3% | 194 | 14.0% | 6.3% | 167 | 26.2% | 4.5% |
| 65 000 euros et plus par an | 86 | 5.0% | 2.0% | 20 | 5.6% | 0.8% | 67 | 4.8% | 3.8% | 74 | 11.6% | 2.5% |
| Refus | 78 | 4.5% | 1.8% | 16 | 4.5% | 0.9% | 62 | 4.5% | 2.5% | 21 | 3.4% | 1.4% |
| Ne sait pas | 24 | 1.4% | 2.3% | 1 | 0.3% | 0.3% | 23 | 1.7% | 4.0% | 14 | 2.2% | 3.6% |
