L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3186 | 100.0% | 6.1% | 878 | 100.0% | 3.5% | 2308 | 100.0% | 8.5% | 374 | 100.0% | 2.2% |
| Sexe | ||||||||||||
| Homme | 878 | 27.6% | 3.5% | 878 | 100.0% | 3.5% | - | - | - | 77 | 20.6% | 0.9% |
| Femme | 2308 | 72.4% | 8.5% | - | - | - | 2308 | 100.0% | 8.5% | 297 | 79.4% | 3.5% |
| Age | ||||||||||||
| 15 à 24 ans | 14 | 0.4% | 0.2% | 3 | 0.4% | 0.1% | 11 | 0.5% | 0.3% | 7 | 1.8% | 0.2% |
| 25 à 34 ans | 64 | 2.0% | 0.8% | 24 | 2.7% | 0.6% | 41 | 1.8% | 1.1% | 16 | 4.2% | 0.5% |
| 35 à 49 ans | 210 | 6.6% | 1.7% | 42 | 4.8% | 0.7% | 168 | 7.3% | 2.7% | 74 | 19.8% | 1.2% |
| 50 à 59 ans | 514 | 16.1% | 5.7% | 119 | 13.5% | 2.6% | 395 | 17.1% | 8.8% | 175 | 46.7% | 4.6% |
| 60 ans et plus | 2383 | 74.8% | 15.1% | 690 | 78.6% | 10.0% | 1693 | 73.4% | 19.1% | 103 | 27.5% | 10.3% |
| Individu | ||||||||||||
| Ménagères | 2255 | 70.8% | 9.6% | - | - | - | 2255 | 97.7% | 9.6% | 286 | 76.3% | 4.1% |
| Personne de référence | 1695 | 53.2% | 6.0% | 832 | 94.8% | 4.1% | 863 | 37.4% | 11.0% | 135 | 36.0% | 1.6% |
| Responsable des achats | 2751 | 86.4% | 7.6% | 543 | 61.8% | 4.1% | 2208 | 95.7% | 9.7% | 310 | 82.9% | 2.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 0.6% | 3.9% | 9 | 1.1% | 2.8% | 10 | 0.4% | 6.3% | - | - | - |
| Petits patrons | 36 | 1.1% | 2.2% | 13 | 1.5% | 1.1% | 23 | 1.0% | 5.3% | 31 | 8.2% | 2.1% |
| Affaires et Cadres | 113 | 3.5% | 2.3% | 41 | 4.7% | 1.5% | 71 | 3.1% | 3.4% | 89 | 23.8% | 2.0% |
| Professions intermédiaires | 141 | 4.4% | 2.0% | 30 | 3.4% | 0.8% | 112 | 4.8% | 3.1% | 95 | 25.3% | 1.6% |
| Employés | 344 | 10.8% | 4.1% | 39 | 4.5% | 1.7% | 305 | 13.2% | 5.0% | 70 | 18.6% | 3.8% |
| Ouvriers | 109 | 3.4% | 1.7% | 47 | 5.3% | 0.9% | 62 | 2.7% | 4.9% | 10 | 2.8% | 2.9% |
| Retraités | 1996 | 62.6% | 15.6% | 648 | 73.8% | 10.7% | 1347 | 58.4% | 19.9% | 49 | 13.2% | 23.9% |
| Autres inactifs | 427 | 13.4% | 4.1% | 51 | 5.8% | 1.4% | 377 | 16.3% | 5.6% | 30 | 8.1% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 25 | 0.8% | 3.3% | 10 | 1.1% | 2.4% | 15 | 0.7% | 4.4% | - | - | - |
| Petits patrons | 70 | 2.2% | 2.7% | 12 | 1.3% | 0.8% | 59 | 2.6% | 4.7% | 70 | 18.8% | 2.7% |
| Affaires et Cadres | 138 | 4.3% | 2.0% | 38 | 4.4% | 1.1% | 99 | 4.3% | 2.9% | 138 | 36.7% | 2.0% |
| Professions intermédiaires | 166 | 5.2% | 2.1% | 27 | 3.1% | 0.7% | 140 | 6.0% | 3.7% | 166 | 44.5% | 2.1% |
| Employés | 184 | 5.8% | 3.4% | 39 | 4.4% | 1.6% | 145 | 6.3% | 4.7% | - | - | - |
| Ouvriers | 185 | 5.8% | 1.9% | 41 | 4.7% | 0.8% | 144 | 6.2% | 3.3% | - | - | - |
| Retraités | 2131 | 66.9% | 14.3% | 656 | 74.7% | 9.8% | 1476 | 63.9% | 18.0% | - | - | - |
| Autres inactifs | 286 | 9.0% | 7.0% | 56 | 6.3% | 3.7% | 230 | 10.0% | 9.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 918 | 28.8% | 9.2% | 164 | 18.7% | 3.8% | 754 | 32.7% | 13.3% | 54 | 14.5% | 2.8% |
| 2 personnes | 1871 | 58.7% | 10.3% | 624 | 71.1% | 7.2% | 1247 | 54.0% | 13.3% | 180 | 48.1% | 4.4% |
| 3 personnes | 194 | 6.1% | 2.1% | 50 | 5.7% | 1.1% | 144 | 6.2% | 3.2% | 61 | 16.3% | 1.5% |
| 4 personnes | 141 | 4.4% | 1.5% | 27 | 3.0% | 0.6% | 115 | 5.0% | 2.4% | 54 | 14.5% | 1.1% |
| 5 personnes et + | 62 | 1.9% | 1.1% | 13 | 1.5% | 0.5% | 48 | 2.1% | 1.7% | 25 | 6.6% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 200 | 6.3% | 1.3% | 36 | 4.1% | 0.5% | 164 | 7.1% | 2.0% | 74 | 19.8% | 1.0% |
| Non | 2985 | 93.7% | 8.2% | 842 | 95.9% | 4.8% | 2144 | 92.9% | 11.4% | 300 | 80.2% | 3.1% |
| Habitat | ||||||||||||
| Communes rurales | 801 | 25.1% | 6.7% | 219 | 25.0% | 3.8% | 582 | 25.2% | 9.3% | 68 | 18.3% | 2.1% |
| Agglo. - 20 000 hab | 607 | 19.0% | 6.7% | 170 | 19.3% | 3.9% | 437 | 18.9% | 9.2% | 69 | 18.3% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 545 | 17.1% | 7.8% | 136 | 15.5% | 4.1% | 409 | 17.7% | 11.3% | 79 | 21.2% | 3.9% |
| Agglo. + 100 000 hab | 843 | 26.5% | 5.4% | 249 | 28.3% | 3.3% | 595 | 25.8% | 7.4% | 107 | 28.5% | 1.9% |
| Agglo. Paris | 389 | 12.2% | 4.5% | 104 | 11.9% | 2.6% | 285 | 12.3% | 6.3% | 52 | 13.8% | 1.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 463 | 14.5% | 4.8% | 129 | 14.7% | 2.8% | 334 | 14.5% | 6.7% | 66 | 17.6% | 1.5% |
| Nord Pas de Calais | 214 | 6.7% | 6.7% | 57 | 6.5% | 3.7% | 157 | 6.8% | 9.3% | 26 | 7.0% | 2.6% |
| Lorraine | 109 | 3.4% | 5.7% | 25 | 2.9% | 2.7% | 84 | 3.6% | 8.5% | 8 | 2.2% | 1.6% |
| Alsace | 76 | 2.4% | 4.9% | 34 | 3.9% | 4.6% | 41 | 1.8% | 5.2% | 4 | 1.0% | 0.9% |
| Franche-Comté | 77 | 2.4% | 8.1% | 25 | 2.9% | 5.5% | 51 | 2.2% | 10.5% | 5 | 1.3% | 2.0% |
| Champagne Ardennes | 63 | 2.0% | 5.8% | 19 | 2.1% | 3.5% | 45 | 1.9% | 7.9% | 6 | 1.7% | 2.3% |
| Picardie | 88 | 2.8% | 5.7% | 17 | 1.9% | 2.3% | 72 | 3.1% | 9.0% | 14 | 3.7% | 3.1% |
| Bourgogne | 108 | 3.4% | 7.9% | 34 | 3.9% | 5.2% | 74 | 3.2% | 10.4% | 16 | 4.2% | 4.7% |
| Haute Normandie | 102 | 3.2% | 6.9% | 24 | 2.8% | 3.4% | 78 | 3.4% | 10.0% | 7 | 1.7% | 1.4% |
| Basse Normandie | 55 | 1.7% | 4.6% | 12 | 1.4% | 2.2% | 42 | 1.8% | 6.7% | 12 | 3.2% | 3.4% |
| Centre | 111 | 3.5% | 5.3% | 28 | 3.2% | 2.8% | 82 | 3.6% | 7.5% | 18 | 4.9% | 2.8% |
| Pays de Loire | 182 | 5.7% | 6.1% | 50 | 5.7% | 3.5% | 131 | 5.7% | 8.5% | 31 | 8.2% | 3.4% |
| Bretagne | 232 | 7.3% | 8.7% | 38 | 4.4% | 3.0% | 194 | 8.4% | 13.9% | 17 | 4.6% | 2.4% |
| Poitou Charentes | 102 | 3.2% | 6.8% | 36 | 4.1% | 5.0% | 66 | 2.9% | 8.5% | 9 | 2.4% | 2.4% |
| Aquitaine | 210 | 6.6% | 7.5% | 67 | 7.6% | 5.0% | 143 | 6.2% | 9.8% | 10 | 2.6% | 1.2% |
| Midi Pyrénées | 160 | 5.0% | 6.5% | 42 | 4.7% | 3.5% | 118 | 5.1% | 9.2% | 26 | 6.9% | 3.2% |
| Limousin | 59 | 1.8% | 9.5% | 18 | 2.1% | 6.1% | 41 | 1.8% | 12.6% | 3 | 0.9% | 2.1% |
| Auvergne | 96 | 3.0% | 8.5% | 38 | 4.4% | 7.0% | 58 | 2.5% | 9.8% | 8 | 2.1% | 2.5% |
| Rhône Alpes | 308 | 9.7% | 5.9% | 99 | 11.3% | 3.9% | 209 | 9.0% | 7.7% | 33 | 8.7% | 1.7% |
| Languedoc Roussillon | 143 | 4.5% | 6.2% | 27 | 3.1% | 2.5% | 116 | 5.0% | 9.6% | 16 | 4.2% | 2.1% |
| Provence Alpes Côte d'Azur, Corse | 229 | 7.2% | 5.2% | 58 | 6.6% | 2.8% | 171 | 7.4% | 7.4% | 40 | 10.6% | 2.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1808 | 56.8% | 4.9% | 532 | 60.6% | 2.9% | 1276 | 55.3% | 6.8% | 277 | 74.1% | 1.8% |
| Presque tous les jours | 432 | 13.6% | 7.8% | 112 | 12.7% | 4.4% | 321 | 13.9% | 10.6% | 58 | 15.5% | 3.7% |
| 1 à 2 fois par semaine | 245 | 7.7% | 9.0% | 67 | 7.6% | 5.8% | 179 | 7.7% | 11.3% | 25 | 6.7% | 4.9% |
| 1 à 3 fois par mois | 25 | 0.8% | 4.9% | 5 | 0.6% | 2.4% | 19 | 0.8% | 7.0% | 1 | 0.2% | 0.7% |
| Moins souvent | 46 | 1.5% | 8.2% | 13 | 1.5% | 4.7% | 33 | 1.4% | 11.8% | - | - | - |
| Jamais | 3 | 0.1% | 3.8% | - | - | - | 3 | 0.1% | 13.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 28 | 0.9% | 1.7% | 9 | 1.0% | 1.2% | 19 | 0.8% | 2.0% | 3 | 0.8% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 245 | 7.7% | 9.1% | 55 | 6.2% | 5.2% | 191 | 8.3% | 11.5% | 4 | 1.1% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 375 | 11.8% | 7.0% | 94 | 10.7% | 4.2% | 281 | 12.2% | 9.0% | 9 | 2.3% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 460 | 14.4% | 6.9% | 100 | 11.4% | 3.4% | 360 | 15.6% | 9.6% | 35 | 9.4% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 822 | 25.8% | 7.0% | 220 | 25.0% | 3.9% | 603 | 26.1% | 9.9% | 94 | 25.0% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 447 | 14.0% | 6.1% | 125 | 14.2% | 3.3% | 322 | 14.0% | 8.9% | 71 | 19.0% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 365 | 11.5% | 5.2% | 155 | 17.7% | 3.9% | 210 | 9.1% | 6.8% | 76 | 20.4% | 2.1% |
| 65 000 euros et plus par an | 145 | 4.6% | 3.4% | 63 | 7.2% | 2.6% | 82 | 3.5% | 4.6% | 47 | 12.4% | 1.6% |
| Refus | 279 | 8.7% | 6.6% | 52 | 5.9% | 2.9% | 227 | 9.8% | 9.2% | 35 | 9.4% | 2.4% |
| Ne sait pas | 18 | 0.6% | 1.7% | 5 | 0.5% | 1.0% | 14 | 0.6% | 2.3% | 0 | 0.1% | 0.1% |
