L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2459 | 100.0% | 4.7% | 420 | 100.0% | 1.7% | 2038 | 100.0% | 7.5% | 661 | 100.0% | 3.8% |
| Sexe | ||||||||||||
| Homme | 420 | 17.1% | 1.7% | 420 | 100.0% | 1.7% | - | - | - | 133 | 20.2% | 1.5% |
| Femme | 2038 | 82.9% | 7.5% | - | - | - | 2038 | 100.0% | 7.5% | 528 | 79.8% | 6.2% |
| Age | ||||||||||||
| 15 à 24 ans | 104 | 4.2% | 1.4% | 19 | 4.5% | 0.5% | 85 | 4.2% | 2.4% | 23 | 3.5% | 0.8% |
| 25 à 34 ans | 176 | 7.1% | 2.3% | 43 | 10.2% | 1.2% | 133 | 6.5% | 3.4% | 83 | 12.5% | 2.6% |
| 35 à 49 ans | 551 | 22.4% | 4.4% | 113 | 26.9% | 1.8% | 438 | 21.5% | 6.9% | 297 | 45.0% | 4.7% |
| 50 à 59 ans | 564 | 22.9% | 6.3% | 122 | 29.0% | 2.7% | 442 | 21.7% | 9.9% | 203 | 30.7% | 5.3% |
| 60 ans et plus | 1064 | 43.3% | 6.8% | 124 | 29.4% | 1.8% | 941 | 46.2% | 10.6% | 55 | 8.3% | 5.4% |
| Individu | ||||||||||||
| Ménagères | 1932 | 78.6% | 8.2% | - | - | - | 1932 | 94.8% | 8.2% | 505 | 76.4% | 7.2% |
| Personne de référence | 1009 | 41.0% | 3.6% | 392 | 93.2% | 1.9% | 617 | 30.3% | 7.8% | 216 | 32.7% | 2.5% |
| Responsable des achats | 2109 | 85.8% | 5.9% | 229 | 54.5% | 1.7% | 1880 | 92.2% | 8.2% | 562 | 85.0% | 5.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 35 | 1.4% | 7.0% | 15 | 3.5% | 4.4% | 21 | 1.0% | 12.5% | 1 | 0.2% | 5.4% |
| Petits patrons | 45 | 1.8% | 2.8% | 18 | 4.3% | 1.5% | 28 | 1.3% | 6.3% | 39 | 5.9% | 2.7% |
| Affaires et Cadres | 161 | 6.6% | 3.3% | 37 | 8.9% | 1.3% | 124 | 6.1% | 5.9% | 139 | 21.0% | 3.1% |
| Professions intermédiaires | 340 | 13.8% | 4.7% | 73 | 17.2% | 2.0% | 268 | 13.1% | 7.4% | 259 | 39.2% | 4.4% |
| Employés | 467 | 19.0% | 5.6% | 39 | 9.4% | 1.7% | 428 | 21.0% | 7.0% | 110 | 16.6% | 6.0% |
| Ouvriers | 154 | 6.3% | 2.4% | 83 | 19.8% | 1.6% | 71 | 3.5% | 5.6% | 16 | 2.4% | 4.6% |
| Retraités | 861 | 35.0% | 6.7% | 112 | 26.6% | 1.8% | 749 | 36.7% | 11.1% | 28 | 4.2% | 13.3% |
| Autres inactifs | 395 | 16.0% | 3.8% | 44 | 10.4% | 1.2% | 351 | 17.2% | 5.2% | 69 | 10.5% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 45 | 1.8% | 6.0% | 15 | 3.6% | 3.8% | 30 | 1.5% | 8.5% | - | - | - |
| Petits patrons | 78 | 3.2% | 3.0% | 18 | 4.3% | 1.3% | 60 | 2.9% | 4.8% | 78 | 11.7% | 3.0% |
| Affaires et Cadres | 276 | 11.2% | 4.0% | 38 | 9.1% | 1.1% | 238 | 11.7% | 6.9% | 276 | 41.8% | 4.0% |
| Professions intermédiaires | 307 | 12.5% | 3.9% | 77 | 18.4% | 1.9% | 230 | 11.3% | 6.0% | 307 | 46.5% | 3.9% |
| Employés | 240 | 9.7% | 4.4% | 45 | 10.7% | 1.9% | 195 | 9.6% | 6.4% | - | - | - |
| Ouvriers | 353 | 14.4% | 3.7% | 82 | 19.6% | 1.6% | 271 | 13.3% | 6.1% | - | - | - |
| Retraités | 993 | 40.4% | 6.7% | 112 | 26.7% | 1.7% | 881 | 43.2% | 10.7% | - | - | - |
| Autres inactifs | 167 | 6.8% | 4.1% | 33 | 7.8% | 2.2% | 134 | 6.6% | 5.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 554 | 22.6% | 5.5% | 47 | 11.2% | 1.1% | 507 | 24.9% | 8.9% | 72 | 10.9% | 3.7% |
| 2 personnes | 1040 | 42.3% | 5.7% | 189 | 44.9% | 2.2% | 851 | 41.7% | 9.0% | 164 | 24.8% | 4.0% |
| 3 personnes | 329 | 13.4% | 3.6% | 63 | 15.1% | 1.3% | 266 | 13.0% | 6.0% | 149 | 22.5% | 3.7% |
| 4 personnes | 310 | 12.6% | 3.3% | 61 | 14.6% | 1.4% | 248 | 12.2% | 5.2% | 170 | 25.7% | 3.6% |
| 5 personnes et + | 226 | 9.2% | 4.1% | 60 | 14.2% | 2.3% | 166 | 8.2% | 5.9% | 106 | 16.1% | 4.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 599 | 24.4% | 3.8% | 131 | 31.1% | 1.8% | 469 | 23.0% | 5.6% | 324 | 49.0% | 4.2% |
| Non | 1859 | 75.6% | 5.1% | 290 | 68.9% | 1.7% | 1570 | 77.0% | 8.4% | 337 | 51.0% | 3.5% |
| Habitat | ||||||||||||
| Communes rurales | 647 | 26.3% | 5.4% | 114 | 27.0% | 2.0% | 533 | 26.2% | 8.5% | 157 | 23.7% | 4.9% |
| Agglo. - 20 000 hab | 439 | 17.8% | 4.8% | 69 | 16.4% | 1.6% | 369 | 18.1% | 7.8% | 102 | 15.5% | 4.0% |
| Agglo. 20 000 à 100 000 hab | 362 | 14.7% | 5.2% | 55 | 13.1% | 1.6% | 307 | 15.1% | 8.4% | 98 | 14.8% | 4.8% |
| Agglo. + 100 000 hab | 704 | 28.7% | 4.5% | 127 | 30.2% | 1.7% | 577 | 28.3% | 7.2% | 217 | 32.9% | 3.9% |
| Agglo. Paris | 307 | 12.5% | 3.6% | 56 | 13.3% | 1.4% | 251 | 12.3% | 5.6% | 87 | 13.1% | 2.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 364 | 14.8% | 3.8% | 71 | 16.8% | 1.5% | 293 | 14.4% | 5.8% | 100 | 15.2% | 2.3% |
| Nord Pas de Calais | 172 | 7.0% | 5.4% | 22 | 5.3% | 1.5% | 150 | 7.4% | 8.9% | 57 | 8.6% | 5.7% |
| Lorraine | 97 | 4.0% | 5.1% | 24 | 5.8% | 2.6% | 73 | 3.6% | 7.4% | 27 | 4.0% | 5.0% |
| Alsace | 68 | 2.8% | 4.5% | 13 | 3.0% | 1.7% | 56 | 2.7% | 7.0% | 11 | 1.7% | 2.5% |
| Franche-Comté | 47 | 1.9% | 4.9% | 6 | 1.4% | 1.3% | 41 | 2.0% | 8.3% | 8 | 1.2% | 3.3% |
| Champagne Ardennes | 52 | 2.1% | 4.8% | 9 | 2.1% | 1.7% | 43 | 2.1% | 7.6% | 10 | 1.6% | 3.7% |
| Picardie | 74 | 3.0% | 4.8% | 14 | 3.4% | 1.9% | 59 | 2.9% | 7.4% | 18 | 2.8% | 4.1% |
| Bourgogne | 67 | 2.7% | 4.9% | 16 | 3.9% | 2.5% | 51 | 2.5% | 7.2% | 21 | 3.2% | 6.3% |
| Haute Normandie | 59 | 2.4% | 4.0% | 14 | 3.4% | 2.0% | 45 | 2.2% | 5.7% | 15 | 2.3% | 3.4% |
| Basse Normandie | 61 | 2.5% | 5.1% | 17 | 4.1% | 3.1% | 44 | 2.1% | 6.9% | 16 | 2.5% | 4.6% |
| Centre | 130 | 5.3% | 6.2% | 28 | 6.6% | 2.7% | 102 | 5.0% | 9.4% | 30 | 4.5% | 4.5% |
| Pays de Loire | 143 | 5.8% | 4.8% | 15 | 3.6% | 1.0% | 128 | 6.3% | 8.3% | 42 | 6.4% | 4.8% |
| Bretagne | 161 | 6.5% | 6.0% | 18 | 4.3% | 1.4% | 142 | 7.0% | 10.2% | 44 | 6.7% | 6.2% |
| Poitou Charentes | 80 | 3.3% | 5.4% | 13 | 3.0% | 1.8% | 67 | 3.3% | 8.7% | 25 | 3.8% | 6.7% |
| Aquitaine | 155 | 6.3% | 5.6% | 28 | 6.7% | 2.1% | 127 | 6.2% | 8.7% | 25 | 3.8% | 3.0% |
| Midi Pyrénées | 133 | 5.4% | 5.4% | 14 | 3.2% | 1.1% | 120 | 5.9% | 9.4% | 51 | 7.7% | 6.3% |
| Limousin | 31 | 1.2% | 5.0% | 7 | 1.7% | 2.4% | 24 | 1.2% | 7.3% | 6 | 0.8% | 3.4% |
| Auvergne | 65 | 2.6% | 5.7% | 14 | 3.4% | 2.6% | 50 | 2.5% | 8.5% | 15 | 2.2% | 4.8% |
| Rhône Alpes | 229 | 9.3% | 4.4% | 27 | 6.5% | 1.1% | 201 | 9.9% | 7.4% | 66 | 10.0% | 3.4% |
| Languedoc Roussillon | 101 | 4.1% | 4.4% | 13 | 3.1% | 1.2% | 88 | 4.3% | 7.3% | 25 | 3.8% | 3.4% |
| Provence Alpes Côte d'Azur, Corse | 171 | 6.9% | 3.9% | 36 | 8.7% | 1.8% | 134 | 6.6% | 5.8% | 48 | 7.2% | 3.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1593 | 64.8% | 4.3% | 248 | 58.9% | 1.3% | 1346 | 66.0% | 7.2% | 527 | 79.7% | 3.5% |
| Presque tous les jours | 321 | 13.0% | 5.8% | 55 | 13.1% | 2.2% | 266 | 13.0% | 8.8% | 88 | 13.3% | 5.5% |
| 1 à 2 fois par semaine | 208 | 8.4% | 7.6% | 38 | 9.0% | 3.3% | 170 | 8.3% | 10.8% | 40 | 6.0% | 7.7% |
| 1 à 3 fois par mois | 31 | 1.3% | 6.1% | 5 | 1.1% | 2.0% | 27 | 1.3% | 9.6% | 3 | 0.4% | 3.2% |
| Moins souvent | 22 | 0.9% | 3.9% | 11 | 2.7% | 4.0% | 11 | 0.5% | 3.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 60 | 2.4% | 3.5% | 5 | 1.1% | 0.6% | 55 | 2.7% | 5.8% | 1 | 0.2% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 137 | 5.6% | 5.0% | 34 | 8.1% | 3.3% | 103 | 5.0% | 6.2% | 10 | 1.5% | 3.9% |
| De 12 000 à moins de 18 000 euros par an | 286 | 11.6% | 5.3% | 55 | 13.0% | 2.4% | 232 | 11.4% | 7.4% | 16 | 2.5% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 322 | 13.1% | 4.8% | 40 | 9.5% | 1.3% | 282 | 13.8% | 7.5% | 59 | 8.9% | 4.1% |
| De 24 000 à moins de 36 000 euros par an | 662 | 26.9% | 5.7% | 111 | 26.3% | 2.0% | 551 | 27.1% | 9.0% | 150 | 22.7% | 4.3% |
| De 36 000 à moins de 45 000 euros par an | 365 | 14.8% | 5.0% | 70 | 16.7% | 1.9% | 295 | 14.5% | 8.2% | 136 | 20.5% | 4.7% |
| De 45 000 à moins de 65 000 euros par an | 262 | 10.6% | 3.7% | 55 | 13.2% | 1.4% | 206 | 10.1% | 6.7% | 151 | 22.8% | 4.1% |
| 65 000 euros et plus par an | 134 | 5.5% | 3.2% | 27 | 6.4% | 1.1% | 107 | 5.3% | 6.1% | 86 | 13.1% | 3.0% |
| Refus | 200 | 8.1% | 4.7% | 21 | 5.0% | 1.2% | 179 | 8.8% | 7.3% | 50 | 7.6% | 3.4% |
| Ne sait pas | 33 | 1.3% | 3.1% | 3 | 0.8% | 0.7% | 29 | 1.4% | 5.0% | 2 | 0.3% | 0.5% |
