L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 914 | 100.0% | 1.8% | 156 | 100.0% | 0.6% | 758 | 100.0% | 2.8% | 262 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 156 | 17.1% | 0.6% | 156 | 100.0% | 0.6% | - | - | - | 42 | 16.1% | 0.5% |
| Femme | 758 | 82.9% | 2.8% | - | - | - | 758 | 100.0% | 2.8% | 220 | 83.9% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 49 | 5.3% | 0.7% | 4 | 2.5% | 0.1% | 45 | 5.9% | 1.3% | 18 | 7.0% | 0.6% |
| 25 à 34 ans | 42 | 4.6% | 0.6% | 8 | 5.4% | 0.2% | 34 | 4.5% | 0.9% | 20 | 7.7% | 0.6% |
| 35 à 49 ans | 209 | 22.8% | 1.7% | 49 | 31.2% | 0.8% | 160 | 21.1% | 2.5% | 99 | 38.0% | 1.6% |
| 50 à 59 ans | 184 | 20.1% | 2.0% | 45 | 28.9% | 1.0% | 138 | 18.3% | 3.1% | 78 | 29.9% | 2.1% |
| 60 ans et plus | 430 | 47.1% | 2.7% | 50 | 32.0% | 0.7% | 380 | 50.2% | 4.3% | 46 | 17.4% | 4.6% |
| Individu | ||||||||||||
| Ménagères | 712 | 77.9% | 3.0% | - | - | - | 712 | 94.0% | 3.0% | 201 | 76.9% | 2.9% |
| Personne de référence | 374 | 41.0% | 1.3% | 143 | 91.8% | 0.7% | 231 | 30.5% | 2.9% | 89 | 33.8% | 1.0% |
| Responsable des achats | 776 | 84.9% | 2.2% | 90 | 57.7% | 0.7% | 686 | 90.5% | 3.0% | 209 | 79.8% | 1.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.4% | - | - | - |
| Petits patrons | 20 | 2.2% | 1.2% | 6 | 4.0% | 0.5% | 13 | 1.8% | 3.1% | 17 | 6.5% | 1.2% |
| Affaires et Cadres | 85 | 9.3% | 1.7% | 19 | 11.9% | 0.7% | 66 | 8.8% | 3.2% | 77 | 29.5% | 1.8% |
| Professions intermédiaires | 112 | 12.3% | 1.6% | 20 | 12.5% | 0.5% | 93 | 12.2% | 2.6% | 85 | 32.6% | 1.5% |
| Employés | 165 | 18.1% | 2.0% | 27 | 17.2% | 1.2% | 139 | 18.3% | 2.3% | 37 | 14.2% | 2.0% |
| Ouvriers | 42 | 4.6% | 0.7% | 20 | 12.9% | 0.4% | 22 | 2.9% | 1.7% | 4 | 1.4% | 1.1% |
| Retraités | 323 | 35.4% | 2.5% | 43 | 27.2% | 0.7% | 281 | 37.1% | 4.2% | 8 | 3.2% | 4.0% |
| Autres inactifs | 166 | 18.1% | 1.6% | 22 | 14.3% | 0.6% | 143 | 18.9% | 2.1% | 33 | 12.6% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.4% | 0.5% | - | - | - | 3 | 0.5% | 1.0% | - | - | - |
| Petits patrons | 31 | 3.4% | 1.2% | 6 | 4.0% | 0.5% | 25 | 3.2% | 2.0% | 31 | 11.8% | 1.2% |
| Affaires et Cadres | 136 | 14.9% | 2.0% | 19 | 11.9% | 0.5% | 118 | 15.5% | 3.4% | 136 | 52.1% | 2.0% |
| Professions intermédiaires | 95 | 10.3% | 1.2% | 17 | 11.0% | 0.4% | 77 | 10.2% | 2.0% | 95 | 36.1% | 1.2% |
| Employés | 103 | 11.3% | 1.9% | 29 | 18.5% | 1.2% | 74 | 9.8% | 2.4% | - | - | - |
| Ouvriers | 106 | 11.6% | 1.1% | 21 | 13.1% | 0.4% | 85 | 11.2% | 1.9% | - | - | - |
| Retraités | 363 | 39.8% | 2.4% | 46 | 29.6% | 0.7% | 317 | 41.8% | 3.9% | - | - | - |
| Autres inactifs | 77 | 8.4% | 1.9% | 18 | 11.8% | 1.2% | 58 | 7.7% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 219 | 23.9% | 2.2% | 32 | 20.8% | 0.7% | 186 | 24.6% | 3.3% | 31 | 12.0% | 1.6% |
| 2 personnes | 394 | 43.1% | 2.2% | 58 | 37.3% | 0.7% | 336 | 44.3% | 3.6% | 86 | 32.7% | 2.1% |
| 3 personnes | 121 | 13.3% | 1.3% | 16 | 10.4% | 0.3% | 105 | 13.9% | 2.4% | 60 | 23.0% | 1.5% |
| 4 personnes | 127 | 13.9% | 1.4% | 42 | 26.8% | 0.9% | 85 | 11.2% | 1.8% | 65 | 25.0% | 1.4% |
| 5 personnes et + | 53 | 5.8% | 1.0% | 7 | 4.8% | 0.3% | 45 | 6.0% | 1.6% | 19 | 7.4% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 187 | 20.5% | 1.2% | 43 | 27.5% | 0.6% | 144 | 19.0% | 1.7% | 91 | 35.0% | 1.2% |
| Non | 727 | 79.5% | 2.0% | 113 | 72.5% | 0.6% | 614 | 81.0% | 3.3% | 170 | 65.0% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 123 | 13.5% | 1.0% | 25 | 16.2% | 0.4% | 98 | 12.9% | 1.6% | 32 | 12.2% | 1.0% |
| Agglo. - 20 000 hab | 155 | 17.0% | 1.7% | 15 | 9.5% | 0.3% | 141 | 18.6% | 3.0% | 49 | 18.5% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 156 | 17.1% | 2.2% | 37 | 23.6% | 1.1% | 119 | 15.7% | 3.3% | 38 | 14.5% | 1.9% |
| Agglo. + 100 000 hab | 327 | 35.8% | 2.1% | 46 | 29.2% | 0.6% | 282 | 37.1% | 3.5% | 87 | 33.4% | 1.6% |
| Agglo. Paris | 152 | 16.6% | 1.8% | 33 | 21.4% | 0.8% | 118 | 15.6% | 2.6% | 56 | 21.3% | 1.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 165 | 18.1% | 1.7% | 41 | 26.0% | 0.9% | 125 | 16.5% | 2.5% | 58 | 22.1% | 1.3% |
| Nord Pas de Calais | 54 | 5.9% | 1.7% | 14 | 9.0% | 0.9% | 40 | 5.3% | 2.4% | 14 | 5.3% | 1.4% |
| Lorraine | 34 | 3.7% | 1.8% | 5 | 3.0% | 0.5% | 29 | 3.9% | 3.0% | 10 | 4.0% | 2.0% |
| Alsace | 33 | 3.6% | 2.1% | 15 | 9.4% | 2.0% | 18 | 2.4% | 2.3% | 6 | 2.4% | 1.4% |
| Franche-Comté | 14 | 1.5% | 1.4% | 0 | 0.3% | 0.1% | 13 | 1.7% | 2.7% | 2 | 0.9% | 1.0% |
| Champagne Ardennes | 13 | 1.4% | 1.2% | 2 | 1.0% | 0.3% | 11 | 1.5% | 2.0% | 3 | 1.3% | 1.2% |
| Picardie | 18 | 1.9% | 1.1% | - | - | - | 18 | 2.3% | 2.2% | 2 | 0.6% | 0.4% |
| Bourgogne | 24 | 2.6% | 1.8% | 6 | 3.7% | 0.9% | 18 | 2.4% | 2.6% | 7 | 2.8% | 2.2% |
| Haute Normandie | 26 | 2.8% | 1.7% | 1 | 0.5% | 0.1% | 25 | 3.3% | 3.2% | 6 | 2.5% | 1.4% |
| Basse Normandie | 21 | 2.3% | 1.7% | 5 | 3.2% | 0.9% | 16 | 2.1% | 2.5% | 9 | 3.3% | 2.4% |
| Centre | 38 | 4.2% | 1.8% | 8 | 5.3% | 0.8% | 30 | 4.0% | 2.8% | 7 | 2.8% | 1.1% |
| Pays de Loire | 35 | 3.8% | 1.2% | 6 | 3.9% | 0.4% | 29 | 3.8% | 1.8% | 5 | 1.8% | 0.5% |
| Bretagne | 40 | 4.4% | 1.5% | 4 | 2.8% | 0.3% | 36 | 4.7% | 2.6% | 23 | 8.7% | 3.2% |
| Poitou Charentes | 14 | 1.6% | 1.0% | - | - | - | 14 | 1.9% | 1.9% | 5 | 1.9% | 1.4% |
| Aquitaine | 50 | 5.5% | 1.8% | 5 | 3.1% | 0.4% | 46 | 6.0% | 3.1% | 9 | 3.6% | 1.1% |
| Midi Pyrénées | 50 | 5.5% | 2.0% | 13 | 8.3% | 1.1% | 37 | 4.9% | 2.9% | 18 | 7.0% | 2.3% |
| Limousin | 14 | 1.6% | 2.3% | 1 | 0.4% | 0.2% | 14 | 1.8% | 4.2% | 9 | 3.5% | 5.6% |
| Auvergne | 13 | 1.5% | 1.2% | 2 | 1.4% | 0.4% | 11 | 1.5% | 1.9% | 4 | 1.4% | 1.2% |
| Rhône Alpes | 107 | 11.7% | 2.1% | 8 | 4.9% | 0.3% | 99 | 13.1% | 3.7% | 28 | 10.7% | 1.4% |
| Languedoc Roussillon | 55 | 6.1% | 2.4% | 3 | 1.9% | 0.3% | 52 | 6.9% | 4.3% | 20 | 7.5% | 2.7% |
| Provence Alpes Côte d'Azur, Corse | 95 | 10.4% | 2.2% | 19 | 11.9% | 0.9% | 76 | 10.1% | 3.3% | 16 | 6.1% | 1.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 643 | 70.3% | 1.7% | 96 | 61.3% | 0.5% | 547 | 72.2% | 2.9% | 221 | 84.6% | 1.5% |
| Presque tous les jours | 118 | 12.9% | 2.1% | 26 | 16.9% | 1.0% | 92 | 12.1% | 3.0% | 28 | 10.7% | 1.8% |
| 1 à 2 fois par semaine | 45 | 4.9% | 1.6% | 9 | 5.5% | 0.7% | 36 | 4.8% | 2.3% | 10 | 3.7% | 1.9% |
| 1 à 3 fois par mois | 11 | 1.2% | 2.2% | 4 | 2.4% | 1.6% | 7 | 1.0% | 2.7% | - | - | - |
| Moins souvent | 21 | 2.3% | 3.7% | 10 | 6.6% | 3.6% | 11 | 1.4% | 3.8% | 2 | 0.9% | 4.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 2.4% | 1.3% | 1 | 0.4% | 0.1% | 21 | 2.8% | 2.2% | 1 | 0.2% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 40 | 4.4% | 1.5% | 22 | 13.9% | 2.1% | 19 | 2.5% | 1.1% | 2 | 0.7% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 76 | 8.3% | 1.4% | 9 | 5.7% | 0.4% | 67 | 8.8% | 2.1% | 4 | 1.4% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 102 | 11.1% | 1.5% | 24 | 15.7% | 0.8% | 77 | 10.2% | 2.1% | 10 | 4.0% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 224 | 24.5% | 1.9% | 23 | 14.7% | 0.4% | 201 | 26.5% | 3.3% | 55 | 20.9% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 123 | 13.4% | 1.7% | 21 | 13.2% | 0.6% | 102 | 13.5% | 2.8% | 34 | 13.0% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 120 | 13.1% | 1.7% | 21 | 13.4% | 0.5% | 99 | 13.0% | 3.2% | 54 | 20.5% | 1.4% |
| 65 000 euros et plus par an | 96 | 10.5% | 2.3% | 20 | 12.9% | 0.8% | 76 | 10.0% | 4.3% | 68 | 26.0% | 2.4% |
| Refus | 99 | 10.8% | 2.3% | 11 | 7.0% | 0.6% | 88 | 11.6% | 3.6% | 28 | 10.6% | 1.9% |
| Ne sait pas | 13 | 1.4% | 1.2% | 5 | 3.1% | 1.0% | 8 | 1.1% | 1.4% | 7 | 2.7% | 1.9% |
