L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1008 | 100.0% | 1.9% | 124 | 100.0% | 0.5% | 885 | 100.0% | 3.3% | 424 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 124 | 12.3% | 0.5% | 124 | 100.0% | 0.5% | - | - | - | 38 | 9.0% | 0.4% |
| Femme | 885 | 87.7% | 3.3% | - | - | - | 885 | 100.0% | 3.3% | 386 | 91.0% | 4.5% |
| Age | ||||||||||||
| 15 à 24 ans | 311 | 30.9% | 4.3% | 13 | 10.5% | 0.4% | 298 | 33.7% | 8.3% | 117 | 27.6% | 3.8% |
| 25 à 34 ans | 263 | 26.1% | 3.5% | 27 | 21.8% | 0.7% | 236 | 26.7% | 6.1% | 124 | 29.3% | 3.9% |
| 35 à 49 ans | 241 | 23.9% | 1.9% | 34 | 27.6% | 0.6% | 207 | 23.4% | 3.3% | 142 | 33.4% | 2.2% |
| 50 à 59 ans | 102 | 10.1% | 1.1% | 39 | 31.7% | 0.9% | 62 | 7.1% | 1.4% | 38 | 9.0% | 1.0% |
| 60 ans et plus | 92 | 9.1% | 0.6% | 10 | 8.5% | 0.2% | 81 | 9.2% | 0.9% | 3 | 0.7% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 600 | 59.5% | 2.6% | - | - | - | 600 | 67.9% | 2.6% | 265 | 62.4% | 3.8% |
| Personne de référence | 293 | 29.1% | 1.0% | 105 | 85.2% | 0.5% | 188 | 21.3% | 2.4% | 97 | 22.8% | 1.1% |
| Responsable des achats | 638 | 63.2% | 1.8% | 45 | 36.2% | 0.3% | 593 | 67.0% | 2.6% | 279 | 65.7% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.7% | 1.3% | 7 | 5.5% | 2.0% | - | - | - | - | - | - |
| Petits patrons | 24 | 2.4% | 1.5% | 10 | 8.3% | 0.9% | 14 | 1.5% | 3.1% | 21 | 4.9% | 1.4% |
| Affaires et Cadres | 116 | 11.5% | 2.4% | 13 | 10.6% | 0.5% | 103 | 11.6% | 4.9% | 103 | 24.3% | 2.3% |
| Professions intermédiaires | 129 | 12.8% | 1.8% | 12 | 9.9% | 0.3% | 117 | 13.2% | 3.2% | 102 | 24.1% | 1.7% |
| Employés | 230 | 22.8% | 2.8% | 12 | 9.9% | 0.5% | 218 | 24.6% | 3.6% | 69 | 16.3% | 3.8% |
| Ouvriers | 57 | 5.6% | 0.9% | 25 | 20.1% | 0.5% | 32 | 3.6% | 2.5% | 2 | 0.4% | 0.5% |
| Retraités | 48 | 4.8% | 0.4% | 7 | 5.9% | 0.1% | 41 | 4.6% | 0.6% | 1 | 0.3% | 0.6% |
| Autres inactifs | 397 | 39.4% | 3.9% | 37 | 29.7% | 1.0% | 361 | 40.8% | 5.4% | 126 | 29.7% | 3.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 1.1% | 1.5% | 7 | 5.5% | 1.7% | 5 | 0.5% | 1.3% | - | - | - |
| Petits patrons | 93 | 9.2% | 3.5% | 12 | 9.6% | 0.9% | 81 | 9.2% | 6.5% | 93 | 21.9% | 3.5% |
| Affaires et Cadres | 179 | 17.8% | 2.6% | 12 | 9.3% | 0.3% | 168 | 19.0% | 4.9% | 179 | 42.3% | 2.6% |
| Professions intermédiaires | 152 | 15.1% | 1.9% | 15 | 12.1% | 0.4% | 137 | 15.5% | 3.6% | 152 | 35.8% | 1.9% |
| Employés | 134 | 13.3% | 2.5% | 15 | 11.9% | 0.6% | 119 | 13.5% | 3.9% | - | - | - |
| Ouvriers | 179 | 17.8% | 1.9% | 26 | 21.3% | 0.5% | 153 | 17.3% | 3.5% | - | - | - |
| Retraités | 96 | 9.6% | 0.6% | 12 | 9.4% | 0.2% | 85 | 9.6% | 1.0% | - | - | - |
| Autres inactifs | 163 | 16.2% | 4.0% | 26 | 20.9% | 1.7% | 137 | 15.5% | 5.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 131 | 13.0% | 1.3% | 11 | 8.7% | 0.2% | 120 | 13.6% | 2.1% | 42 | 9.9% | 2.2% |
| 2 personnes | 261 | 25.9% | 1.4% | 15 | 12.5% | 0.2% | 246 | 27.8% | 2.6% | 115 | 27.0% | 2.8% |
| 3 personnes | 233 | 23.1% | 2.5% | 45 | 36.0% | 0.9% | 189 | 21.3% | 4.2% | 104 | 24.5% | 2.6% |
| 4 personnes | 222 | 22.0% | 2.4% | 25 | 20.1% | 0.6% | 197 | 22.3% | 4.2% | 96 | 22.6% | 2.0% |
| 5 personnes et + | 161 | 16.0% | 2.9% | 28 | 22.7% | 1.1% | 133 | 15.0% | 4.7% | 68 | 16.0% | 2.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 373 | 37.0% | 2.4% | 58 | 46.6% | 0.8% | 315 | 35.7% | 3.8% | 174 | 40.9% | 2.3% |
| Non | 635 | 63.0% | 1.7% | 66 | 53.4% | 0.4% | 569 | 64.3% | 3.0% | 251 | 59.1% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 135 | 13.4% | 1.1% | 5 | 4.2% | 0.1% | 130 | 14.7% | 2.1% | 42 | 9.9% | 1.3% |
| Agglo. - 20 000 hab | 126 | 12.5% | 1.4% | 13 | 10.6% | 0.3% | 112 | 12.7% | 2.4% | 48 | 11.3% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 129 | 12.8% | 1.8% | 43 | 34.5% | 1.3% | 86 | 9.8% | 2.4% | 49 | 11.5% | 2.4% |
| Agglo. + 100 000 hab | 372 | 36.9% | 2.4% | 34 | 27.4% | 0.5% | 338 | 38.2% | 4.2% | 130 | 30.6% | 2.3% |
| Agglo. Paris | 247 | 24.5% | 2.9% | 29 | 23.3% | 0.7% | 218 | 24.7% | 4.9% | 156 | 36.9% | 3.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 263 | 26.1% | 2.7% | 29 | 23.3% | 0.6% | 234 | 26.5% | 4.7% | 162 | 38.2% | 3.7% |
| Nord Pas de Calais | 87 | 8.6% | 2.7% | 12 | 9.7% | 0.8% | 75 | 8.5% | 4.5% | 16 | 3.8% | 1.6% |
| Lorraine | 20 | 2.0% | 1.0% | 3 | 2.1% | 0.3% | 17 | 2.0% | 1.7% | 12 | 2.9% | 2.3% |
| Alsace | 19 | 1.9% | 1.2% | 6 | 4.6% | 0.8% | 13 | 1.5% | 1.7% | 9 | 2.1% | 2.0% |
| Franche-Comté | 8 | 0.7% | 0.8% | 2 | 1.6% | 0.4% | 6 | 0.6% | 1.1% | 2 | 0.4% | 0.7% |
| Champagne Ardennes | 13 | 1.3% | 1.2% | 0 | 0.2% | - | 13 | 1.4% | 2.3% | 8 | 1.8% | 2.7% |
| Picardie | 19 | 1.9% | 1.2% | 4 | 2.8% | 0.5% | 15 | 1.7% | 1.9% | 5 | 1.2% | 1.1% |
| Bourgogne | 22 | 2.2% | 1.6% | 5 | 3.9% | 0.7% | 17 | 1.9% | 2.4% | 11 | 2.6% | 3.3% |
| Haute Normandie | 19 | 1.8% | 1.2% | 1 | 0.9% | 0.2% | 18 | 2.0% | 2.2% | 14 | 3.2% | 3.0% |
| Basse Normandie | 20 | 2.0% | 1.6% | 3 | 2.6% | 0.6% | 16 | 1.9% | 2.6% | 8 | 1.8% | 2.1% |
| Centre | 27 | 2.7% | 1.3% | 7 | 5.7% | 0.7% | 20 | 2.3% | 1.8% | 16 | 3.8% | 2.4% |
| Pays de Loire | 34 | 3.4% | 1.1% | 2 | 1.9% | 0.2% | 32 | 3.6% | 2.0% | 5 | 1.3% | 0.6% |
| Bretagne | 50 | 4.9% | 1.9% | 0 | 0.3% | - | 49 | 5.6% | 3.5% | 10 | 2.4% | 1.4% |
| Poitou Charentes | 26 | 2.5% | 1.7% | 4 | 3.0% | 0.5% | 22 | 2.5% | 2.8% | 10 | 2.3% | 2.6% |
| Aquitaine | 64 | 6.3% | 2.3% | 6 | 4.8% | 0.4% | 58 | 6.6% | 4.0% | 18 | 4.2% | 2.2% |
| Midi Pyrénées | 49 | 4.8% | 2.0% | 2 | 2.0% | 0.2% | 46 | 5.2% | 3.6% | 18 | 4.4% | 2.3% |
| Limousin | 7 | 0.7% | 1.2% | 0 | 0.3% | 0.1% | 7 | 0.8% | 2.1% | 3 | 0.7% | 1.8% |
| Auvergne | 17 | 1.7% | 1.5% | 1 | 0.8% | 0.2% | 16 | 1.8% | 2.7% | 5 | 1.2% | 1.7% |
| Rhône Alpes | 74 | 7.3% | 1.4% | 1 | 1.2% | 0.1% | 73 | 8.2% | 2.7% | 30 | 7.2% | 1.6% |
| Languedoc Roussillon | 55 | 5.5% | 2.4% | 7 | 6.1% | 0.7% | 48 | 5.4% | 4.0% | 19 | 4.5% | 2.6% |
| Provence Alpes Côte d'Azur, Corse | 118 | 11.7% | 2.7% | 27 | 22.1% | 1.3% | 91 | 10.2% | 3.9% | 43 | 10.1% | 2.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 804 | 79.7% | 2.2% | 82 | 66.1% | 0.4% | 722 | 81.6% | 3.8% | 372 | 87.7% | 2.5% |
| Presque tous les jours | 107 | 10.6% | 1.9% | 10 | 8.3% | 0.4% | 97 | 11.0% | 3.2% | 21 | 5.0% | 1.3% |
| 1 à 2 fois par semaine | 59 | 5.9% | 2.2% | 29 | 23.5% | 2.5% | 30 | 3.4% | 1.9% | 9 | 2.1% | 1.8% |
| 1 à 3 fois par mois | 13 | 1.3% | 2.6% | 1 | 0.8% | 0.4% | 12 | 1.4% | 4.4% | 9 | 2.0% | 10.3% |
| Moins souvent | 15 | 1.5% | 2.7% | 2 | 1.3% | 0.6% | 13 | 1.5% | 4.8% | 13 | 3.1% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 31 | 3.1% | 1.9% | - | - | - | 31 | 3.5% | 3.3% | 3 | 0.7% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 83 | 8.2% | 3.1% | 8 | 6.8% | 0.8% | 74 | 8.4% | 4.5% | 11 | 2.6% | 4.3% |
| De 12 000 à moins de 18 000 euros par an | 112 | 11.1% | 2.1% | 5 | 3.8% | 0.2% | 107 | 12.1% | 3.4% | 24 | 5.6% | 3.5% |
| De 18 000 à moins de 24 000 euros par an | 99 | 9.8% | 1.5% | 12 | 9.5% | 0.4% | 87 | 9.8% | 2.3% | 46 | 10.9% | 3.3% |
| De 24 000 à moins de 36 000 euros par an | 182 | 18.0% | 1.6% | 28 | 23.0% | 0.5% | 153 | 17.3% | 2.5% | 78 | 18.5% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 132 | 13.1% | 1.8% | 11 | 8.5% | 0.3% | 122 | 13.7% | 3.4% | 56 | 13.1% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 130 | 12.9% | 1.9% | 18 | 14.8% | 0.5% | 112 | 12.7% | 3.7% | 74 | 17.5% | 2.0% |
| 65 000 euros et plus par an | 84 | 8.3% | 2.0% | 9 | 7.5% | 0.4% | 75 | 8.4% | 4.2% | 70 | 16.4% | 2.4% |
| Refus | 118 | 11.7% | 2.8% | 29 | 23.6% | 1.7% | 89 | 10.0% | 3.6% | 37 | 8.8% | 2.5% |
| Ne sait pas | 38 | 3.7% | 3.5% | 3 | 2.4% | 0.6% | 34 | 3.9% | 5.9% | 25 | 5.8% | 6.4% |
