L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1881 | 100.0% | 3.6% | 463 | 100.0% | 1.9% | 1418 | 100.0% | 5.2% | 410 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 463 | 24.6% | 1.9% | 463 | 100.0% | 1.9% | - | - | - | 85 | 20.8% | 1.0% |
| Femme | 1418 | 75.4% | 5.2% | - | - | - | 1418 | 100.0% | 5.2% | 325 | 79.2% | 3.8% |
| Age | ||||||||||||
| 15 à 24 ans | 177 | 9.4% | 2.4% | 57 | 12.4% | 1.6% | 119 | 8.4% | 3.3% | 63 | 15.3% | 2.0% |
| 25 à 34 ans | 163 | 8.7% | 2.2% | 43 | 9.2% | 1.1% | 120 | 8.5% | 3.1% | 40 | 9.8% | 1.3% |
| 35 à 49 ans | 305 | 16.2% | 2.4% | 90 | 19.5% | 1.5% | 215 | 15.1% | 3.4% | 125 | 30.6% | 2.0% |
| 50 à 59 ans | 388 | 20.6% | 4.3% | 80 | 17.2% | 1.8% | 308 | 21.7% | 6.9% | 131 | 31.9% | 3.4% |
| 60 ans et plus | 849 | 45.1% | 5.4% | 193 | 41.6% | 2.8% | 656 | 46.3% | 7.4% | 51 | 12.3% | 5.0% |
| Individu | ||||||||||||
| Ménagères | 1284 | 68.3% | 5.5% | - | - | - | 1284 | 90.5% | 5.5% | 268 | 65.3% | 3.8% |
| Personne de référence | 886 | 47.1% | 3.1% | 395 | 85.4% | 1.9% | 491 | 34.6% | 6.2% | 137 | 33.4% | 1.6% |
| Responsable des achats | 1460 | 77.6% | 4.1% | 234 | 50.6% | 1.8% | 1226 | 86.4% | 5.4% | 286 | 69.8% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.6% | 2.3% | 1 | 0.2% | 0.2% | 11 | 0.7% | 6.4% | - | - | - |
| Petits patrons | 39 | 2.1% | 2.4% | 17 | 3.7% | 1.5% | 22 | 1.5% | 5.0% | 34 | 8.4% | 2.4% |
| Affaires et Cadres | 73 | 3.9% | 1.5% | 23 | 5.0% | 0.8% | 50 | 3.5% | 2.4% | 58 | 14.2% | 1.3% |
| Professions intermédiaires | 164 | 8.7% | 2.3% | 38 | 8.3% | 1.1% | 126 | 8.9% | 3.5% | 118 | 28.9% | 2.0% |
| Employés | 351 | 18.7% | 4.2% | 32 | 7.0% | 1.4% | 319 | 22.5% | 5.2% | 75 | 18.3% | 4.1% |
| Ouvriers | 161 | 8.5% | 2.5% | 123 | 26.6% | 2.4% | 38 | 2.7% | 3.0% | 2 | 0.4% | 0.5% |
| Retraités | 624 | 33.2% | 4.9% | 177 | 38.2% | 2.9% | 447 | 31.5% | 6.6% | 15 | 3.8% | 7.4% |
| Autres inactifs | 457 | 24.3% | 4.4% | 51 | 11.0% | 1.4% | 406 | 28.6% | 6.1% | 107 | 26.1% | 3.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 22 | 1.2% | 2.9% | 1 | 0.2% | 0.3% | 21 | 1.4% | 5.8% | - | - | - |
| Petits patrons | 73 | 3.9% | 2.8% | 18 | 3.9% | 1.3% | 55 | 3.9% | 4.4% | 73 | 17.8% | 2.8% |
| Affaires et Cadres | 141 | 7.5% | 2.1% | 28 | 6.0% | 0.8% | 113 | 8.0% | 3.3% | 141 | 34.4% | 2.1% |
| Professions intermédiaires | 196 | 10.4% | 2.5% | 40 | 8.5% | 1.0% | 157 | 11.0% | 4.1% | 196 | 47.8% | 2.5% |
| Employés | 198 | 10.5% | 3.6% | 33 | 7.1% | 1.4% | 166 | 11.7% | 5.4% | - | - | - |
| Ouvriers | 329 | 17.5% | 3.5% | 132 | 28.5% | 2.6% | 197 | 13.9% | 4.5% | - | - | - |
| Retraités | 713 | 37.9% | 4.8% | 192 | 41.4% | 2.9% | 521 | 36.8% | 6.3% | - | - | - |
| Autres inactifs | 209 | 11.1% | 5.1% | 20 | 4.4% | 1.3% | 189 | 13.3% | 7.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 441 | 23.4% | 4.4% | 53 | 11.4% | 1.2% | 388 | 27.3% | 6.8% | 46 | 11.2% | 2.4% |
| 2 personnes | 775 | 41.2% | 4.3% | 207 | 44.8% | 2.4% | 568 | 40.0% | 6.0% | 129 | 31.4% | 3.1% |
| 3 personnes | 278 | 14.8% | 3.0% | 89 | 19.1% | 1.9% | 190 | 13.4% | 4.3% | 67 | 16.3% | 1.7% |
| 4 personnes | 185 | 9.9% | 2.0% | 46 | 9.9% | 1.0% | 140 | 9.8% | 2.9% | 75 | 18.2% | 1.6% |
| 5 personnes et + | 202 | 10.7% | 3.7% | 69 | 14.8% | 2.6% | 133 | 9.4% | 4.7% | 94 | 22.8% | 3.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 398 | 21.1% | 2.5% | 103 | 22.3% | 1.4% | 295 | 20.8% | 3.5% | 162 | 39.6% | 2.1% |
| Non | 1483 | 78.9% | 4.1% | 360 | 77.7% | 2.1% | 1124 | 79.2% | 6.0% | 248 | 60.4% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 387 | 20.6% | 3.2% | 108 | 23.2% | 1.9% | 279 | 19.7% | 4.5% | 79 | 19.2% | 2.5% |
| Agglo. - 20 000 hab | 364 | 19.3% | 4.0% | 76 | 16.5% | 1.8% | 287 | 20.3% | 6.0% | 80 | 19.5% | 3.1% |
| Agglo. 20 000 à 100 000 hab | 360 | 19.1% | 5.2% | 109 | 23.5% | 3.3% | 251 | 17.7% | 6.9% | 56 | 13.7% | 2.8% |
| Agglo. + 100 000 hab | 564 | 30.0% | 3.6% | 138 | 29.9% | 1.9% | 426 | 30.0% | 5.3% | 98 | 24.0% | 1.8% |
| Agglo. Paris | 207 | 11.0% | 2.4% | 32 | 6.8% | 0.8% | 175 | 12.4% | 3.9% | 97 | 23.7% | 2.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 243 | 12.9% | 2.5% | 40 | 8.7% | 0.9% | 203 | 14.3% | 4.0% | 107 | 26.1% | 2.5% |
| Nord Pas de Calais | 133 | 7.1% | 4.2% | 41 | 8.8% | 2.6% | 93 | 6.6% | 5.5% | 29 | 7.0% | 2.9% |
| Lorraine | 71 | 3.8% | 3.7% | 14 | 2.9% | 1.5% | 58 | 4.1% | 5.8% | 12 | 2.8% | 2.2% |
| Alsace | 55 | 2.9% | 3.6% | 21 | 4.5% | 2.8% | 34 | 2.4% | 4.3% | 5 | 1.2% | 1.1% |
| Franche-Comté | 46 | 2.4% | 4.8% | 17 | 3.7% | 3.7% | 29 | 2.1% | 5.9% | 6 | 1.6% | 2.6% |
| Champagne Ardennes | 37 | 2.0% | 3.4% | 8 | 1.6% | 1.4% | 29 | 2.1% | 5.2% | 8 | 1.9% | 2.8% |
| Picardie | 55 | 2.9% | 3.6% | 16 | 3.5% | 2.2% | 39 | 2.8% | 4.9% | 9 | 2.3% | 2.1% |
| Bourgogne | 50 | 2.6% | 3.7% | 14 | 3.0% | 2.1% | 36 | 2.5% | 5.1% | 12 | 3.0% | 3.7% |
| Haute Normandie | 81 | 4.3% | 5.4% | 29 | 6.4% | 4.1% | 51 | 3.6% | 6.6% | 19 | 4.7% | 4.3% |
| Basse Normandie | 46 | 2.5% | 3.9% | 14 | 3.1% | 2.6% | 32 | 2.3% | 5.1% | 6 | 1.4% | 1.6% |
| Centre | 52 | 2.7% | 2.4% | 16 | 3.5% | 1.6% | 35 | 2.5% | 3.2% | 12 | 2.8% | 1.8% |
| Pays de Loire | 91 | 4.9% | 3.1% | 20 | 4.3% | 1.4% | 72 | 5.0% | 4.6% | 17 | 4.3% | 2.0% |
| Bretagne | 95 | 5.0% | 3.5% | 26 | 5.7% | 2.0% | 68 | 4.8% | 4.9% | 16 | 3.9% | 2.2% |
| Poitou Charentes | 40 | 2.1% | 2.7% | 7 | 1.6% | 1.0% | 33 | 2.3% | 4.2% | 7 | 1.7% | 1.9% |
| Aquitaine | 101 | 5.4% | 3.6% | 26 | 5.6% | 1.9% | 76 | 5.3% | 5.2% | 19 | 4.7% | 2.3% |
| Midi Pyrénées | 122 | 6.5% | 4.9% | 17 | 3.7% | 1.4% | 105 | 7.4% | 8.2% | 24 | 5.9% | 3.0% |
| Limousin | 26 | 1.4% | 4.3% | 8 | 1.8% | 2.9% | 18 | 1.3% | 5.6% | 3 | 0.6% | 1.6% |
| Auvergne | 47 | 2.5% | 4.1% | 4 | 0.9% | 0.8% | 42 | 3.0% | 7.1% | 8 | 2.1% | 2.8% |
| Rhône Alpes | 204 | 10.9% | 3.9% | 54 | 11.8% | 2.2% | 150 | 10.6% | 5.5% | 43 | 10.4% | 2.2% |
| Languedoc Roussillon | 119 | 6.3% | 5.2% | 27 | 5.9% | 2.5% | 92 | 6.5% | 7.7% | 23 | 5.7% | 3.2% |
| Provence Alpes Côte d'Azur, Corse | 165 | 8.8% | 3.8% | 42 | 9.2% | 2.0% | 123 | 8.7% | 5.3% | 24 | 5.9% | 1.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1167 | 62.0% | 3.1% | 263 | 56.8% | 1.4% | 904 | 63.7% | 4.8% | 312 | 76.0% | 2.1% |
| Presque tous les jours | 238 | 12.7% | 4.3% | 62 | 13.4% | 2.4% | 177 | 12.4% | 5.8% | 45 | 11.1% | 2.9% |
| 1 à 2 fois par semaine | 131 | 7.0% | 4.8% | 40 | 8.7% | 3.5% | 91 | 6.4% | 5.8% | 23 | 5.6% | 4.4% |
| 1 à 3 fois par mois | 22 | 1.2% | 4.4% | 5 | 1.0% | 2.0% | 18 | 1.3% | 6.4% | 8 | 2.0% | 9.8% |
| Moins souvent | 63 | 3.3% | 11.1% | 14 | 3.1% | 5.0% | 49 | 3.4% | 17.4% | 16 | 3.9% | 29.3% |
| Jamais | 16 | 0.9% | 22.5% | 14 | 3.0% | 26.8% | 2 | 0.2% | 11.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 88 | 4.7% | 5.2% | 15 | 3.3% | 2.1% | 73 | 5.1% | 7.6% | 4 | 1.1% | 2.5% |
| De 9 000 à moins de 12 000 euros par an | 150 | 8.0% | 5.5% | 38 | 8.2% | 3.6% | 112 | 7.9% | 6.7% | 15 | 3.5% | 5.7% |
| De 12 000 à moins de 18 000 euros par an | 231 | 12.3% | 4.3% | 26 | 5.6% | 1.1% | 205 | 14.5% | 6.5% | 23 | 5.7% | 3.4% |
| De 18 000 à moins de 24 000 euros par an | 309 | 16.4% | 4.6% | 76 | 16.3% | 2.6% | 233 | 16.4% | 6.2% | 41 | 10.1% | 2.9% |
| De 24 000 à moins de 36 000 euros par an | 415 | 22.1% | 3.6% | 131 | 28.4% | 2.4% | 284 | 20.0% | 4.6% | 101 | 24.6% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 213 | 11.3% | 2.9% | 54 | 11.6% | 1.4% | 159 | 11.2% | 4.4% | 55 | 13.4% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 197 | 10.5% | 2.8% | 61 | 13.2% | 1.5% | 137 | 9.6% | 4.4% | 63 | 15.4% | 1.7% |
| 65 000 euros et plus par an | 89 | 4.7% | 2.1% | 20 | 4.4% | 0.8% | 69 | 4.9% | 3.9% | 51 | 12.5% | 1.8% |
| Refus | 139 | 7.4% | 3.3% | 32 | 6.9% | 1.8% | 107 | 7.6% | 4.4% | 33 | 7.9% | 2.2% |
| Ne sait pas | 50 | 2.6% | 4.7% | 10 | 2.1% | 2.0% | 40 | 2.8% | 6.9% | 24 | 5.7% | 6.1% |
