L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 368 | 100.0% | 0.7% | 248 | 100.0% | 1.0% | 120 | 100.0% | 0.4% | 161 | 100.0% | 0.9% |
| Sexe | ||||||||||||
| Homme | 248 | 67.3% | 1.0% | 248 | 100.0% | 1.0% | - | - | - | 112 | 69.4% | 1.3% |
| Femme | 120 | 32.7% | 0.4% | - | - | - | 120 | 100.0% | 0.4% | 49 | 30.6% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 20 | 5.4% | 0.3% | 12 | 4.9% | 0.3% | 8 | 6.4% | 0.2% | 7 | 4.2% | 0.2% |
| 25 à 34 ans | 26 | 7.0% | 0.3% | 19 | 7.6% | 0.5% | 7 | 5.7% | 0.2% | 18 | 11.2% | 0.6% |
| 35 à 49 ans | 88 | 24.0% | 0.7% | 59 | 23.7% | 1.0% | 30 | 24.6% | 0.5% | 58 | 36.3% | 0.9% |
| 50 à 59 ans | 74 | 20.2% | 0.8% | 54 | 21.7% | 1.2% | 20 | 16.9% | 0.5% | 55 | 34.3% | 1.5% |
| 60 ans et plus | 160 | 43.5% | 1.0% | 104 | 42.0% | 1.5% | 56 | 46.5% | 0.6% | 23 | 14.0% | 2.2% |
| Individu | ||||||||||||
| Ménagères | 110 | 30.0% | 0.5% | - | - | - | 110 | 91.6% | 0.5% | 47 | 29.3% | 0.7% |
| Personne de référence | 248 | 67.4% | 0.9% | 227 | 91.5% | 1.1% | 21 | 17.8% | 0.3% | 114 | 70.8% | 1.3% |
| Responsable des achats | 225 | 61.2% | 0.6% | 131 | 52.9% | 1.0% | 94 | 78.2% | 0.4% | 103 | 63.9% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 1.3% | 0.9% | 3 | 1.3% | 1.0% | 1 | 1.1% | 0.8% | - | - | - |
| Petits patrons | 28 | 7.5% | 1.7% | 26 | 10.6% | 2.2% | 1 | 1.2% | 0.3% | 28 | 17.2% | 1.9% |
| Affaires et Cadres | 73 | 19.9% | 1.5% | 58 | 23.4% | 2.0% | 16 | 12.9% | 0.7% | 70 | 43.4% | 1.6% |
| Professions intermédiaires | 42 | 11.4% | 0.6% | 29 | 11.6% | 0.8% | 13 | 11.0% | 0.4% | 36 | 22.3% | 0.6% |
| Employés | 14 | 3.9% | 0.2% | 6 | 2.4% | 0.3% | 9 | 7.1% | 0.1% | 3 | 2.1% | 0.2% |
| Ouvriers | 17 | 4.6% | 0.3% | 15 | 6.0% | 0.3% | 2 | 1.6% | 0.1% | 2 | 1.2% | 0.5% |
| Retraités | 131 | 35.7% | 1.0% | 88 | 35.4% | 1.4% | 44 | 36.2% | 0.6% | 3 | 2.0% | 1.6% |
| Autres inactifs | 58 | 15.7% | 0.6% | 23 | 9.2% | 0.6% | 35 | 28.9% | 0.5% | 19 | 11.8% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 1.3% | 0.6% | 3 | 1.3% | 0.8% | 1 | 1.1% | 0.4% | - | - | - |
| Petits patrons | 45 | 12.3% | 1.7% | 26 | 10.6% | 1.9% | 19 | 15.7% | 1.5% | 45 | 28.1% | 1.7% |
| Affaires et Cadres | 78 | 21.2% | 1.1% | 58 | 23.3% | 1.7% | 21 | 17.1% | 0.6% | 78 | 48.6% | 1.1% |
| Professions intermédiaires | 37 | 10.2% | 0.5% | 28 | 11.2% | 0.7% | 10 | 8.1% | 0.3% | 37 | 23.3% | 0.5% |
| Employés | 20 | 5.5% | 0.4% | 8 | 3.1% | 0.3% | 12 | 10.3% | 0.4% | - | - | - |
| Ouvriers | 20 | 5.4% | 0.2% | 16 | 6.6% | 0.3% | 4 | 3.1% | 0.1% | - | - | - |
| Retraités | 144 | 39.1% | 1.0% | 94 | 37.8% | 1.4% | 50 | 41.7% | 0.6% | - | - | - |
| Autres inactifs | 19 | 5.1% | 0.5% | 15 | 6.1% | 1.0% | 4 | 2.9% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 54 | 14.7% | 0.5% | 34 | 13.9% | 0.8% | 19 | 16.2% | 0.3% | 22 | 13.4% | 1.1% |
| 2 personnes | 174 | 47.4% | 1.0% | 122 | 49.1% | 1.4% | 53 | 43.9% | 0.6% | 52 | 32.3% | 1.3% |
| 3 personnes | 29 | 7.9% | 0.3% | 15 | 6.0% | 0.3% | 14 | 12.0% | 0.3% | 15 | 9.4% | 0.4% |
| 4 personnes | 54 | 14.6% | 0.6% | 39 | 15.7% | 0.9% | 15 | 12.5% | 0.3% | 36 | 22.3% | 0.8% |
| 5 personnes et + | 57 | 15.4% | 1.0% | 38 | 15.4% | 1.4% | 19 | 15.6% | 0.7% | 36 | 22.5% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 97 | 26.4% | 0.6% | 67 | 26.9% | 0.9% | 31 | 25.5% | 0.4% | 66 | 40.7% | 0.9% |
| Non | 271 | 73.6% | 0.7% | 181 | 73.1% | 1.0% | 90 | 74.5% | 0.5% | 95 | 59.3% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 51 | 13.9% | 0.4% | 28 | 11.4% | 0.5% | 23 | 19.0% | 0.4% | 17 | 10.8% | 0.5% |
| Agglo. - 20 000 hab | 40 | 10.9% | 0.4% | 31 | 12.7% | 0.7% | 9 | 7.2% | 0.2% | 22 | 13.4% | 0.8% |
| Agglo. 20 000 à 100 000 hab | 44 | 12.0% | 0.6% | 33 | 13.3% | 1.0% | 11 | 9.2% | 0.3% | 18 | 11.3% | 0.9% |
| Agglo. + 100 000 hab | 121 | 33.0% | 0.8% | 90 | 36.2% | 1.2% | 32 | 26.5% | 0.4% | 43 | 26.9% | 0.8% |
| Agglo. Paris | 111 | 30.3% | 1.3% | 66 | 26.4% | 1.6% | 46 | 38.1% | 1.0% | 61 | 37.6% | 1.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 115 | 31.2% | 1.2% | 69 | 27.8% | 1.5% | 46 | 38.1% | 0.9% | 63 | 39.2% | 1.4% |
| Nord Pas de Calais | 18 | 4.8% | 0.5% | 15 | 5.9% | 1.0% | 3 | 2.5% | 0.2% | 9 | 5.6% | 0.9% |
| Lorraine | 15 | 4.1% | 0.8% | 4 | 1.5% | 0.4% | 11 | 9.3% | 1.1% | 3 | 1.8% | 0.5% |
| Alsace | 8 | 2.1% | 0.5% | 8 | 3.2% | 1.1% | - | - | - | 2 | 1.2% | 0.4% |
| Franche-Comté | 8 | 2.0% | 0.8% | 6 | 2.4% | 1.3% | 2 | 1.3% | 0.3% | 1 | 0.4% | 0.3% |
| Champagne Ardennes | 7 | 1.9% | 0.7% | 6 | 2.4% | 1.1% | 1 | 0.9% | 0.2% | 1 | 0.8% | 0.4% |
| Picardie | 2 | 0.6% | 0.2% | 2 | 0.6% | 0.2% | 1 | 0.7% | 0.1% | - | - | - |
| Bourgogne | 5 | 1.4% | 0.4% | 5 | 1.9% | 0.7% | 0 | 0.3% | - | 2 | 1.2% | 0.6% |
| Haute Normandie | 4 | 1.2% | 0.3% | 4 | 1.8% | 0.6% | - | - | - | 2 | 1.1% | 0.4% |
| Basse Normandie | 4 | 1.2% | 0.4% | 4 | 1.5% | 0.7% | 1 | 0.5% | 0.1% | 1 | 0.6% | 0.3% |
| Centre | 16 | 4.4% | 0.8% | 14 | 5.5% | 1.3% | 2 | 2.0% | 0.2% | 11 | 7.0% | 1.7% |
| Pays de Loire | 19 | 5.2% | 0.6% | 16 | 6.6% | 1.1% | 3 | 2.5% | 0.2% | 2 | 1.3% | 0.2% |
| Bretagne | 17 | 4.6% | 0.6% | 11 | 4.2% | 0.8% | 6 | 5.4% | 0.5% | 8 | 5.0% | 1.1% |
| Poitou Charentes | 4 | 1.0% | 0.2% | 3 | 1.1% | 0.4% | 1 | 0.8% | 0.1% | 2 | 1.3% | 0.6% |
| Aquitaine | 12 | 3.3% | 0.4% | 6 | 2.6% | 0.5% | 6 | 4.9% | 0.4% | 7 | 4.5% | 0.9% |
| Midi Pyrénées | 17 | 4.5% | 0.7% | 12 | 4.9% | 1.0% | 4 | 3.7% | 0.3% | 9 | 5.7% | 1.1% |
| Limousin | 3 | 0.9% | 0.6% | 1 | 0.5% | 0.4% | 2 | 1.8% | 0.7% | 1 | 0.9% | 0.8% |
| Auvergne | 4 | 1.0% | 0.3% | 2 | 1.0% | 0.4% | 1 | 1.2% | 0.2% | 2 | 1.0% | 0.5% |
| Rhône Alpes | 31 | 8.5% | 0.6% | 25 | 10.2% | 1.0% | 6 | 4.9% | 0.2% | 16 | 9.7% | 0.8% |
| Languedoc Roussillon | 11 | 3.1% | 0.5% | 3 | 1.3% | 0.3% | 8 | 6.7% | 0.7% | 2 | 1.2% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 48 | 12.9% | 1.1% | 32 | 13.0% | 1.6% | 15 | 12.7% | 0.7% | 17 | 10.4% | 1.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 304 | 82.6% | 0.8% | 219 | 88.6% | 1.2% | 85 | 70.4% | 0.5% | 140 | 86.9% | 0.9% |
| Presque tous les jours | 25 | 6.8% | 0.5% | 11 | 4.4% | 0.4% | 14 | 11.7% | 0.5% | 8 | 4.8% | 0.5% |
| 1 à 2 fois par semaine | 12 | 3.3% | 0.4% | 11 | 4.5% | 1.0% | 1 | 0.7% | 0.1% | - | - | - |
| 1 à 3 fois par mois | 2 | 0.6% | 0.5% | 2 | 0.9% | 1.0% | - | - | - | 0 | - | 0.1% |
| Moins souvent | 13 | 3.6% | 2.4% | - | - | - | 13 | 11.1% | 4.8% | 13 | 8.3% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 1 | 0.3% | 0.1% | 1 | 0.5% | 0.2% | - | - | - | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 23 | 6.4% | 0.4% | 14 | 5.6% | 0.6% | 10 | 8.0% | 0.3% | 2 | 1.5% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 29 | 7.8% | 0.4% | 22 | 8.8% | 0.7% | 7 | 5.7% | 0.2% | 16 | 9.9% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 52 | 14.0% | 0.4% | 36 | 14.7% | 0.7% | 15 | 12.7% | 0.2% | 17 | 10.4% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 47 | 12.8% | 0.6% | 33 | 13.3% | 0.9% | 14 | 11.7% | 0.4% | 25 | 15.8% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 74 | 20.0% | 1.1% | 61 | 24.8% | 1.6% | 12 | 10.3% | 0.4% | 32 | 20.0% | 0.9% |
| 65 000 euros et plus par an | 73 | 19.9% | 1.7% | 47 | 18.8% | 1.9% | 26 | 22.0% | 1.5% | 44 | 27.5% | 1.5% |
| Refus | 47 | 12.7% | 1.1% | 26 | 10.4% | 1.5% | 21 | 17.4% | 0.9% | 9 | 5.9% | 0.6% |
| Ne sait pas | 23 | 6.1% | 2.1% | 8 | 3.1% | 1.6% | 15 | 12.3% | 2.5% | 14 | 8.9% | 3.7% |
