L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1624 | 100.0% | 3.1% | 600 | 100.0% | 2.4% | 1024 | 100.0% | 3.8% | 366 | 100.0% | 2.1% |
| Sexe | ||||||||||||
| Homme | 600 | 36.9% | 2.4% | 600 | 100.0% | 2.4% | - | - | - | 131 | 35.8% | 1.5% |
| Femme | 1024 | 63.1% | 3.8% | - | - | - | 1024 | 100.0% | 3.8% | 235 | 64.2% | 2.8% |
| Age | ||||||||||||
| 15 à 24 ans | 70 | 4.3% | 1.0% | 15 | 2.6% | 0.4% | 55 | 5.3% | 1.5% | 30 | 8.3% | 1.0% |
| 25 à 34 ans | 213 | 13.1% | 2.8% | 62 | 10.4% | 1.7% | 151 | 14.8% | 3.9% | 54 | 14.7% | 1.7% |
| 35 à 49 ans | 367 | 22.6% | 2.9% | 125 | 20.9% | 2.0% | 242 | 23.6% | 3.8% | 131 | 35.9% | 2.1% |
| 50 à 59 ans | 341 | 21.0% | 3.8% | 139 | 23.1% | 3.1% | 202 | 19.7% | 4.5% | 111 | 30.4% | 2.9% |
| 60 ans et plus | 633 | 39.0% | 4.0% | 259 | 43.1% | 3.8% | 375 | 36.6% | 4.2% | 39 | 10.7% | 3.9% |
| Individu | ||||||||||||
| Ménagères | 984 | 60.6% | 4.2% | - | - | - | 984 | 96.1% | 4.2% | 219 | 59.8% | 3.1% |
| Personne de référence | 768 | 47.3% | 2.7% | 548 | 91.4% | 2.7% | 220 | 21.5% | 2.8% | 166 | 45.3% | 1.9% |
| Responsable des achats | 1269 | 78.1% | 3.5% | 330 | 55.1% | 2.5% | 939 | 91.6% | 4.1% | 282 | 77.1% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 48 | 3.0% | 9.6% | 26 | 4.4% | 7.8% | 22 | 2.2% | 13.4% | 4 | 1.2% | 16.8% |
| Petits patrons | 33 | 2.0% | 2.0% | 16 | 2.7% | 1.4% | 17 | 1.6% | 3.8% | 21 | 5.7% | 1.5% |
| Affaires et Cadres | 91 | 5.6% | 1.8% | 42 | 7.0% | 1.5% | 49 | 4.8% | 2.3% | 72 | 19.6% | 1.6% |
| Professions intermédiaires | 207 | 12.7% | 2.9% | 77 | 12.8% | 2.1% | 130 | 12.7% | 3.6% | 148 | 40.6% | 2.5% |
| Employés | 304 | 18.7% | 3.6% | 26 | 4.3% | 1.1% | 279 | 27.2% | 4.6% | 65 | 17.7% | 3.6% |
| Ouvriers | 198 | 12.2% | 3.1% | 136 | 22.7% | 2.7% | 62 | 6.0% | 4.9% | 4 | 1.2% | 1.3% |
| Retraités | 534 | 32.9% | 4.2% | 230 | 38.4% | 3.8% | 304 | 29.7% | 4.5% | 9 | 2.4% | 4.2% |
| Autres inactifs | 209 | 12.9% | 2.0% | 47 | 7.8% | 1.3% | 162 | 15.8% | 2.4% | 43 | 11.7% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 57 | 3.5% | 7.5% | 28 | 4.7% | 7.1% | 29 | 2.8% | 8.1% | - | - | - |
| Petits patrons | 53 | 3.2% | 2.0% | 12 | 2.0% | 0.9% | 40 | 3.9% | 3.3% | 53 | 14.4% | 2.0% |
| Affaires et Cadres | 117 | 7.2% | 1.7% | 44 | 7.3% | 1.3% | 73 | 7.1% | 2.1% | 117 | 31.9% | 1.7% |
| Professions intermédiaires | 196 | 12.1% | 2.5% | 75 | 12.5% | 1.8% | 122 | 11.9% | 3.2% | 196 | 53.7% | 2.5% |
| Employés | 150 | 9.2% | 2.8% | 28 | 4.6% | 1.2% | 122 | 11.9% | 4.0% | - | - | - |
| Ouvriers | 321 | 19.7% | 3.4% | 134 | 22.3% | 2.6% | 187 | 18.3% | 4.2% | - | - | - |
| Retraités | 624 | 38.4% | 4.2% | 244 | 40.6% | 3.6% | 381 | 37.2% | 4.6% | - | - | - |
| Autres inactifs | 107 | 6.6% | 2.6% | 35 | 5.9% | 2.3% | 71 | 7.0% | 2.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 266 | 16.4% | 2.7% | 109 | 18.1% | 2.5% | 158 | 15.4% | 2.8% | 36 | 10.0% | 1.9% |
| 2 personnes | 711 | 43.8% | 3.9% | 262 | 43.6% | 3.0% | 449 | 43.9% | 4.8% | 101 | 27.7% | 2.5% |
| 3 personnes | 222 | 13.7% | 2.4% | 78 | 13.0% | 1.6% | 145 | 14.1% | 3.2% | 81 | 22.2% | 2.0% |
| 4 personnes | 232 | 14.3% | 2.5% | 79 | 13.1% | 1.7% | 153 | 15.0% | 3.2% | 82 | 22.3% | 1.7% |
| 5 personnes et + | 193 | 11.9% | 3.5% | 73 | 12.2% | 2.8% | 120 | 11.7% | 4.2% | 65 | 17.8% | 2.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 462 | 28.4% | 2.9% | 142 | 23.7% | 1.9% | 320 | 31.2% | 3.8% | 170 | 46.5% | 2.2% |
| Non | 1163 | 71.6% | 3.2% | 458 | 76.3% | 2.6% | 705 | 68.8% | 3.8% | 196 | 53.5% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 595 | 36.6% | 5.0% | 166 | 27.6% | 2.9% | 429 | 41.9% | 6.9% | 105 | 28.8% | 3.3% |
| Agglo. - 20 000 hab | 374 | 23.0% | 4.1% | 157 | 26.2% | 3.6% | 216 | 21.1% | 4.5% | 69 | 18.8% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 204 | 12.6% | 2.9% | 89 | 14.9% | 2.7% | 115 | 11.2% | 3.2% | 48 | 13.1% | 2.4% |
| Agglo. + 100 000 hab | 359 | 22.1% | 2.3% | 146 | 24.3% | 2.0% | 213 | 20.7% | 2.7% | 103 | 28.2% | 1.8% |
| Agglo. Paris | 93 | 5.7% | 1.1% | 42 | 6.9% | 1.0% | 51 | 5.0% | 1.1% | 41 | 11.1% | 1.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 115 | 7.1% | 1.2% | 47 | 7.9% | 1.0% | 68 | 6.6% | 1.3% | 46 | 12.7% | 1.1% |
| Nord Pas de Calais | 83 | 5.1% | 2.6% | 39 | 6.5% | 2.5% | 45 | 4.4% | 2.7% | 8 | 2.2% | 0.8% |
| Lorraine | 45 | 2.8% | 2.3% | 12 | 2.1% | 1.3% | 33 | 3.2% | 3.3% | 6 | 1.7% | 1.1% |
| Alsace | 55 | 3.4% | 3.6% | 34 | 5.7% | 4.6% | 21 | 2.0% | 2.6% | 7 | 2.0% | 1.6% |
| Franche-Comté | 34 | 2.1% | 3.5% | 13 | 2.2% | 2.9% | 20 | 2.0% | 4.1% | 4 | 1.1% | 1.7% |
| Champagne Ardennes | 47 | 2.9% | 4.3% | 20 | 3.4% | 3.8% | 27 | 2.6% | 4.8% | 9 | 2.6% | 3.4% |
| Picardie | 60 | 3.7% | 3.9% | 17 | 2.9% | 2.3% | 43 | 4.2% | 5.4% | 8 | 2.1% | 1.8% |
| Bourgogne | 54 | 3.3% | 3.9% | 18 | 3.0% | 2.8% | 36 | 3.5% | 5.0% | 6 | 1.7% | 1.8% |
| Haute Normandie | 23 | 1.4% | 1.5% | 7 | 1.1% | 0.9% | 16 | 1.6% | 2.1% | 9 | 2.6% | 2.1% |
| Basse Normandie | 35 | 2.1% | 2.9% | 13 | 2.1% | 2.2% | 22 | 2.2% | 3.5% | 13 | 3.5% | 3.6% |
| Centre | 75 | 4.6% | 3.6% | 25 | 4.2% | 2.5% | 50 | 4.9% | 4.6% | 11 | 2.9% | 1.6% |
| Pays de Loire | 123 | 7.6% | 4.1% | 49 | 8.1% | 3.4% | 74 | 7.2% | 4.8% | 15 | 4.1% | 1.7% |
| Bretagne | 132 | 8.1% | 4.9% | 42 | 6.9% | 3.2% | 90 | 8.8% | 6.5% | 29 | 7.9% | 4.1% |
| Poitou Charentes | 88 | 5.4% | 5.9% | 28 | 4.6% | 3.9% | 60 | 5.9% | 7.8% | 13 | 3.4% | 3.4% |
| Aquitaine | 75 | 4.6% | 2.7% | 21 | 3.6% | 1.6% | 54 | 5.3% | 3.7% | 14 | 3.8% | 1.7% |
| Midi Pyrénées | 113 | 6.9% | 4.6% | 57 | 9.4% | 4.7% | 56 | 5.5% | 4.4% | 33 | 9.0% | 4.1% |
| Limousin | 25 | 1.5% | 4.1% | 7 | 1.1% | 2.3% | 18 | 1.8% | 5.7% | 3 | 0.8% | 1.8% |
| Auvergne | 59 | 3.6% | 5.2% | 25 | 4.1% | 4.5% | 34 | 3.3% | 5.8% | 11 | 3.0% | 3.5% |
| Rhône Alpes | 218 | 13.4% | 4.2% | 60 | 10.0% | 2.4% | 157 | 15.4% | 5.8% | 75 | 20.6% | 3.9% |
| Languedoc Roussillon | 59 | 3.6% | 2.6% | 25 | 4.1% | 2.3% | 34 | 3.3% | 2.8% | 18 | 4.8% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 107 | 6.6% | 2.5% | 42 | 6.9% | 2.0% | 66 | 6.4% | 2.8% | 27 | 7.4% | 1.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1023 | 63.0% | 2.8% | 379 | 63.2% | 2.1% | 643 | 62.8% | 3.4% | 288 | 78.6% | 1.9% |
| Presque tous les jours | 182 | 11.2% | 3.3% | 71 | 11.8% | 2.8% | 111 | 10.9% | 3.7% | 31 | 8.5% | 2.0% |
| 1 à 2 fois par semaine | 112 | 6.9% | 4.1% | 24 | 3.9% | 2.0% | 88 | 8.6% | 5.6% | 20 | 5.5% | 3.9% |
| 1 à 3 fois par mois | 15 | 0.9% | 2.9% | 5 | 0.9% | 2.3% | 9 | 0.9% | 3.4% | - | - | - |
| Moins souvent | 23 | 1.4% | 4.1% | 8 | 1.3% | 2.7% | 16 | 1.5% | 5.6% | 16 | 4.3% | 29.0% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 1.6% | 1.5% | 7 | 1.1% | 0.9% | 19 | 1.9% | 2.0% | 2 | 0.6% | 1.3% |
| De 9 000 à moins de 12 000 euros par an | 86 | 5.3% | 3.2% | 38 | 6.3% | 3.6% | 48 | 4.7% | 2.9% | 7 | 2.0% | 3.0% |
| De 12 000 à moins de 18 000 euros par an | 218 | 13.4% | 4.0% | 89 | 14.8% | 4.0% | 129 | 12.6% | 4.1% | 13 | 3.5% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 261 | 16.1% | 3.9% | 81 | 13.5% | 2.7% | 180 | 17.6% | 4.8% | 23 | 6.1% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 392 | 24.1% | 3.4% | 136 | 22.7% | 2.4% | 256 | 25.0% | 4.2% | 85 | 23.3% | 2.4% |
| De 36 000 à moins de 45 000 euros par an | 261 | 16.1% | 3.5% | 84 | 14.1% | 2.3% | 177 | 17.2% | 4.9% | 88 | 24.0% | 3.0% |
| De 45 000 à moins de 65 000 euros par an | 179 | 11.0% | 2.6% | 92 | 15.3% | 2.3% | 87 | 8.5% | 2.8% | 70 | 19.2% | 1.9% |
| 65 000 euros et plus par an | 76 | 4.7% | 1.8% | 26 | 4.4% | 1.1% | 50 | 4.8% | 2.8% | 34 | 9.4% | 1.2% |
| Refus | 102 | 6.3% | 2.4% | 42 | 7.0% | 2.4% | 60 | 5.8% | 2.4% | 25 | 6.7% | 1.7% |
| Ne sait pas | 24 | 1.5% | 2.3% | 4 | 0.7% | 0.9% | 20 | 1.9% | 3.4% | 19 | 5.1% | 4.8% |
