L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3944 | 100.0% | 7.6% | 827 | 100.0% | 3.3% | 3117 | 100.0% | 11.5% | 1146 | 100.0% | 6.6% |
| Sexe | ||||||||||||
| Homme | 827 | 21.0% | 3.3% | 827 | 100.0% | 3.3% | - | - | - | 236 | 20.6% | 2.7% |
| Femme | 3117 | 79.0% | 11.5% | - | - | - | 3117 | 100.0% | 11.5% | 910 | 79.4% | 10.7% |
| Age | ||||||||||||
| 15 à 24 ans | 289 | 7.3% | 4.0% | 66 | 8.0% | 1.8% | 223 | 7.2% | 6.2% | 84 | 7.3% | 2.7% |
| 25 à 34 ans | 533 | 13.5% | 7.0% | 83 | 10.1% | 2.2% | 450 | 14.4% | 11.6% | 166 | 14.5% | 5.2% |
| 35 à 49 ans | 974 | 24.7% | 7.8% | 239 | 28.9% | 3.9% | 735 | 23.6% | 11.6% | 463 | 40.4% | 7.3% |
| 50 à 59 ans | 925 | 23.5% | 10.3% | 223 | 26.9% | 4.9% | 703 | 22.5% | 15.7% | 350 | 30.5% | 9.2% |
| 60 ans et plus | 1222 | 31.0% | 7.8% | 216 | 26.1% | 3.1% | 1006 | 32.3% | 11.3% | 84 | 7.4% | 8.4% |
| Individu | ||||||||||||
| Ménagères | 2906 | 73.7% | 12.4% | - | - | - | 2906 | 93.2% | 12.4% | 839 | 73.2% | 12.0% |
| Personne de référence | 1537 | 39.0% | 5.4% | 734 | 88.8% | 3.6% | 803 | 25.8% | 10.2% | 383 | 33.4% | 4.5% |
| Responsable des achats | 3308 | 83.9% | 9.2% | 495 | 59.8% | 3.8% | 2814 | 90.3% | 12.3% | 936 | 81.7% | 8.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 35 | 0.9% | 7.0% | 8 | 0.9% | 2.3% | 27 | 0.9% | 16.6% | 5 | 0.4% | 19.4% |
| Petits patrons | 76 | 1.9% | 4.7% | 21 | 2.5% | 1.8% | 55 | 1.8% | 12.7% | 54 | 4.7% | 3.8% |
| Affaires et Cadres | 258 | 6.5% | 5.2% | 85 | 10.3% | 3.0% | 173 | 5.5% | 8.2% | 215 | 18.7% | 4.9% |
| Professions intermédiaires | 552 | 14.0% | 7.7% | 120 | 14.5% | 3.3% | 432 | 13.8% | 12.0% | 426 | 37.2% | 7.3% |
| Employés | 880 | 22.3% | 10.5% | 102 | 12.3% | 4.5% | 779 | 25.0% | 12.7% | 204 | 17.8% | 11.2% |
| Ouvriers | 429 | 10.9% | 6.8% | 230 | 27.9% | 4.6% | 198 | 6.4% | 15.6% | 9 | 0.8% | 2.5% |
| Retraités | 942 | 23.9% | 7.3% | 176 | 21.3% | 2.9% | 766 | 24.6% | 11.3% | 30 | 2.6% | 14.4% |
| Autres inactifs | 773 | 19.6% | 7.5% | 85 | 10.3% | 2.4% | 688 | 22.1% | 10.3% | 203 | 17.7% | 6.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 42 | 1.1% | 5.5% | 8 | 0.9% | 2.0% | 34 | 1.1% | 9.6% | - | - | - |
| Petits patrons | 162 | 4.1% | 6.2% | 22 | 2.7% | 1.6% | 140 | 4.5% | 11.3% | 162 | 14.1% | 6.2% |
| Affaires et Cadres | 434 | 11.0% | 6.3% | 89 | 10.8% | 2.6% | 345 | 11.1% | 10.0% | 434 | 37.9% | 6.3% |
| Professions intermédiaires | 550 | 14.0% | 7.0% | 125 | 15.1% | 3.1% | 425 | 13.6% | 11.1% | 550 | 48.0% | 7.0% |
| Employés | 487 | 12.3% | 9.0% | 109 | 13.1% | 4.6% | 378 | 12.1% | 12.3% | - | - | - |
| Ouvriers | 820 | 20.8% | 8.6% | 224 | 27.1% | 4.4% | 596 | 19.1% | 13.5% | - | - | - |
| Retraités | 1131 | 28.7% | 7.6% | 189 | 22.9% | 2.8% | 941 | 30.2% | 11.5% | - | - | - |
| Autres inactifs | 318 | 8.1% | 7.8% | 61 | 7.4% | 4.0% | 257 | 8.2% | 10.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 635 | 16.1% | 6.3% | 105 | 12.8% | 2.4% | 530 | 17.0% | 9.3% | 116 | 10.1% | 6.0% |
| 2 personnes | 1601 | 40.6% | 8.8% | 319 | 38.6% | 3.7% | 1282 | 41.1% | 13.6% | 312 | 27.2% | 7.6% |
| 3 personnes | 648 | 16.4% | 7.0% | 164 | 19.8% | 3.5% | 484 | 15.5% | 10.8% | 254 | 22.1% | 6.3% |
| 4 personnes | 686 | 17.4% | 7.4% | 150 | 18.2% | 3.3% | 535 | 17.2% | 11.3% | 320 | 27.9% | 6.7% |
| 5 personnes et + | 374 | 9.5% | 6.8% | 88 | 10.7% | 3.3% | 286 | 9.2% | 10.1% | 145 | 12.6% | 5.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1216 | 30.8% | 7.7% | 238 | 28.8% | 3.2% | 978 | 31.4% | 11.7% | 522 | 45.5% | 6.8% |
| Non | 2728 | 69.2% | 7.5% | 588 | 71.2% | 3.4% | 2140 | 68.6% | 11.4% | 624 | 54.5% | 6.4% |
| Habitat | ||||||||||||
| Communes rurales | 859 | 21.8% | 7.2% | 144 | 17.4% | 2.5% | 715 | 22.9% | 11.5% | 230 | 20.1% | 7.2% |
| Agglo. - 20 000 hab | 722 | 18.3% | 8.0% | 158 | 19.1% | 3.7% | 565 | 18.1% | 11.9% | 194 | 16.9% | 7.5% |
| Agglo. 20 000 à 100 000 hab | 567 | 14.4% | 8.1% | 127 | 15.4% | 3.8% | 440 | 14.1% | 12.1% | 146 | 12.7% | 7.2% |
| Agglo. + 100 000 hab | 1278 | 32.4% | 8.3% | 301 | 36.4% | 4.0% | 978 | 31.4% | 12.2% | 362 | 31.6% | 6.4% |
| Agglo. Paris | 517 | 13.1% | 6.0% | 97 | 11.7% | 2.4% | 420 | 13.5% | 9.3% | 215 | 18.7% | 5.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 584 | 14.8% | 6.1% | 104 | 12.5% | 2.3% | 480 | 15.4% | 9.6% | 237 | 20.7% | 5.4% |
| Nord Pas de Calais | 288 | 7.3% | 9.0% | 73 | 8.9% | 4.8% | 215 | 6.9% | 12.8% | 51 | 4.5% | 5.2% |
| Lorraine | 145 | 3.7% | 7.6% | 34 | 4.1% | 3.7% | 111 | 3.6% | 11.2% | 52 | 4.6% | 9.8% |
| Alsace | 131 | 3.3% | 8.5% | 36 | 4.4% | 4.9% | 95 | 3.0% | 12.0% | 28 | 2.5% | 6.4% |
| Franche-Comté | 99 | 2.5% | 10.4% | 17 | 2.1% | 3.7% | 82 | 2.6% | 16.7% | 22 | 2.0% | 8.9% |
| Champagne Ardennes | 80 | 2.0% | 7.3% | 13 | 1.6% | 2.5% | 67 | 2.1% | 11.9% | 29 | 2.5% | 10.1% |
| Picardie | 110 | 2.8% | 7.1% | 21 | 2.5% | 2.8% | 89 | 2.9% | 11.2% | 30 | 2.6% | 6.8% |
| Bourgogne | 124 | 3.1% | 9.1% | 41 | 5.0% | 6.3% | 83 | 2.7% | 11.7% | 25 | 2.1% | 7.3% |
| Haute Normandie | 151 | 3.8% | 10.1% | 22 | 2.7% | 3.1% | 129 | 4.1% | 16.5% | 39 | 3.4% | 8.6% |
| Basse Normandie | 99 | 2.5% | 8.3% | 16 | 2.0% | 2.9% | 83 | 2.7% | 13.2% | 27 | 2.3% | 7.5% |
| Centre | 182 | 4.6% | 8.6% | 35 | 4.3% | 3.5% | 146 | 4.7% | 13.4% | 55 | 4.8% | 8.3% |
| Pays de Loire | 184 | 4.7% | 6.2% | 39 | 4.7% | 2.7% | 145 | 4.7% | 9.4% | 49 | 4.3% | 5.5% |
| Bretagne | 208 | 5.3% | 7.8% | 32 | 3.9% | 2.5% | 177 | 5.7% | 12.7% | 53 | 4.6% | 7.5% |
| Poitou Charentes | 118 | 3.0% | 7.9% | 24 | 2.9% | 3.3% | 94 | 3.0% | 12.2% | 31 | 2.7% | 8.3% |
| Aquitaine | 175 | 4.4% | 6.3% | 38 | 4.6% | 2.8% | 137 | 4.4% | 9.4% | 36 | 3.1% | 4.3% |
| Midi Pyrénées | 196 | 5.0% | 7.9% | 35 | 4.3% | 3.0% | 161 | 5.2% | 12.6% | 61 | 5.3% | 7.6% |
| Limousin | 53 | 1.3% | 8.6% | 12 | 1.5% | 4.2% | 41 | 1.3% | 12.6% | 15 | 1.3% | 9.0% |
| Auvergne | 77 | 2.0% | 6.8% | 11 | 1.4% | 2.1% | 66 | 2.1% | 11.2% | 30 | 2.7% | 9.9% |
| Rhône Alpes | 407 | 10.3% | 7.8% | 100 | 12.2% | 4.0% | 306 | 9.8% | 11.3% | 119 | 10.4% | 6.2% |
| Languedoc Roussillon | 163 | 4.1% | 7.1% | 43 | 5.2% | 4.0% | 120 | 3.8% | 9.9% | 48 | 4.2% | 6.6% |
| Provence Alpes Côte d'Azur, Corse | 369 | 9.3% | 8.4% | 78 | 9.5% | 3.8% | 290 | 9.3% | 12.6% | 109 | 9.5% | 7.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2794 | 70.8% | 7.5% | 566 | 68.4% | 3.1% | 2228 | 71.5% | 11.9% | 934 | 81.5% | 6.2% |
| Presque tous les jours | 506 | 12.8% | 9.1% | 124 | 15.0% | 4.9% | 383 | 12.3% | 12.7% | 133 | 11.6% | 8.4% |
| 1 à 2 fois par semaine | 292 | 7.4% | 10.7% | 61 | 7.4% | 5.3% | 232 | 7.4% | 14.7% | 53 | 4.6% | 10.3% |
| 1 à 3 fois par mois | 52 | 1.3% | 10.3% | 21 | 2.5% | 8.9% | 31 | 1.0% | 11.4% | 6 | 0.5% | 7.5% |
| Moins souvent | 41 | 1.0% | 7.2% | 4 | 0.5% | 1.6% | 36 | 1.2% | 13.0% | 16 | 1.4% | 29.0% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 140 | 3.5% | 8.3% | 30 | 3.6% | 4.1% | 110 | 3.5% | 11.5% | 8 | 0.7% | 4.7% |
| De 9 000 à moins de 12 000 euros par an | 165 | 4.2% | 6.1% | 34 | 4.1% | 3.2% | 132 | 4.2% | 7.9% | 14 | 1.2% | 5.4% |
| De 12 000 à moins de 18 000 euros par an | 391 | 9.9% | 7.3% | 73 | 8.8% | 3.2% | 318 | 10.2% | 10.2% | 38 | 3.3% | 5.6% |
| De 18 000 à moins de 24 000 euros par an | 583 | 14.8% | 8.7% | 86 | 10.4% | 2.9% | 497 | 16.0% | 13.2% | 120 | 10.4% | 8.4% |
| De 24 000 à moins de 36 000 euros par an | 987 | 25.0% | 8.4% | 187 | 22.6% | 3.4% | 800 | 25.7% | 13.1% | 247 | 21.5% | 7.0% |
| De 36 000 à moins de 45 000 euros par an | 534 | 13.5% | 7.2% | 123 | 14.9% | 3.3% | 411 | 13.2% | 11.4% | 197 | 17.2% | 6.8% |
| De 45 000 à moins de 65 000 euros par an | 502 | 12.7% | 7.2% | 142 | 17.2% | 3.6% | 360 | 11.6% | 11.7% | 231 | 20.1% | 6.2% |
| 65 000 euros et plus par an | 259 | 6.6% | 6.1% | 83 | 10.0% | 3.4% | 176 | 5.6% | 9.9% | 167 | 14.6% | 5.8% |
| Refus | 324 | 8.2% | 7.7% | 60 | 7.3% | 3.4% | 263 | 8.4% | 10.7% | 107 | 9.3% | 7.1% |
| Ne sait pas | 59 | 1.5% | 5.5% | 10 | 1.2% | 2.0% | 50 | 1.6% | 8.5% | 19 | 1.6% | 4.9% |
