L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1694 | 100.0% | 3.3% | 1404 | 100.0% | 5.6% | 290 | 100.0% | 1.1% | 642 | 100.0% | 3.7% |
| Sexe | ||||||||||||
| Homme | 1404 | 82.9% | 5.6% | 1404 | 100.0% | 5.6% | - | - | - | 522 | 81.4% | 5.9% |
| Femme | 290 | 17.1% | 1.1% | - | - | - | 290 | 100.0% | 1.1% | 119 | 18.6% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 184 | 10.9% | 2.5% | 147 | 10.5% | 4.0% | 37 | 12.9% | 1.0% | 61 | 9.5% | 2.0% |
| 25 à 34 ans | 250 | 14.7% | 3.3% | 213 | 15.2% | 5.7% | 37 | 12.6% | 0.9% | 103 | 16.1% | 3.2% |
| 35 à 49 ans | 505 | 29.8% | 4.0% | 397 | 28.3% | 6.4% | 108 | 37.3% | 1.7% | 269 | 41.9% | 4.2% |
| 50 à 59 ans | 343 | 20.3% | 3.8% | 296 | 21.1% | 6.5% | 48 | 16.4% | 1.1% | 148 | 23.1% | 3.9% |
| 60 ans et plus | 412 | 24.3% | 2.6% | 352 | 25.0% | 5.1% | 60 | 20.8% | 0.7% | 61 | 9.5% | 6.1% |
| Individu | ||||||||||||
| Ménagères | 267 | 15.8% | 1.1% | - | - | - | 267 | 92.1% | 1.1% | 115 | 18.0% | 1.6% |
| Personne de référence | 1260 | 74.4% | 4.4% | 1214 | 86.5% | 5.9% | 46 | 15.8% | 0.6% | 464 | 72.2% | 5.5% |
| Responsable des achats | 975 | 57.5% | 2.7% | 739 | 52.6% | 5.6% | 236 | 81.3% | 1.0% | 328 | 51.0% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.5% | 1.8% | 4 | 0.3% | 1.2% | 5 | 1.7% | 3.0% | 1 | 0.2% | 4.1% |
| Petits patrons | 83 | 4.9% | 5.2% | 81 | 5.7% | 6.9% | 3 | 0.9% | 0.6% | 79 | 12.3% | 5.5% |
| Affaires et Cadres | 219 | 12.9% | 4.5% | 192 | 13.7% | 6.8% | 27 | 9.4% | 1.3% | 207 | 32.3% | 4.7% |
| Professions intermédiaires | 261 | 15.4% | 3.6% | 214 | 15.3% | 5.9% | 47 | 16.2% | 1.3% | 244 | 38.0% | 4.1% |
| Employés | 206 | 12.2% | 2.5% | 134 | 9.5% | 5.9% | 72 | 24.9% | 1.2% | 23 | 3.6% | 1.3% |
| Ouvriers | 358 | 21.1% | 5.7% | 335 | 23.9% | 6.6% | 23 | 7.8% | 1.8% | 14 | 2.1% | 3.9% |
| Retraités | 337 | 19.9% | 2.6% | 291 | 20.7% | 4.8% | 47 | 16.1% | 0.7% | 4 | 0.6% | 2.0% |
| Autres inactifs | 220 | 13.0% | 2.1% | 153 | 10.9% | 4.2% | 66 | 22.9% | 1.0% | 70 | 10.9% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 0.4% | 1.0% | 5 | 0.3% | 1.2% | 3 | 0.9% | 0.7% | - | - | - |
| Petits patrons | 123 | 7.3% | 4.7% | 86 | 6.1% | 6.2% | 37 | 12.9% | 3.0% | 123 | 19.2% | 4.7% |
| Affaires et Cadres | 245 | 14.5% | 3.6% | 210 | 15.0% | 6.2% | 35 | 12.0% | 1.0% | 245 | 38.2% | 3.6% |
| Professions intermédiaires | 274 | 16.2% | 3.5% | 227 | 16.1% | 5.5% | 47 | 16.2% | 1.2% | 274 | 42.6% | 3.5% |
| Employés | 177 | 10.4% | 3.3% | 136 | 9.7% | 5.7% | 41 | 14.0% | 1.3% | - | - | - |
| Ouvriers | 393 | 23.2% | 4.1% | 348 | 24.8% | 6.9% | 45 | 15.5% | 1.0% | - | - | - |
| Retraités | 394 | 23.2% | 2.6% | 323 | 23.0% | 4.8% | 71 | 24.6% | 0.9% | - | - | - |
| Autres inactifs | 82 | 4.8% | 2.0% | 70 | 5.0% | 4.6% | 11 | 3.9% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 199 | 11.7% | 2.0% | 180 | 12.8% | 4.1% | 19 | 6.4% | 0.3% | 51 | 7.9% | 2.6% |
| 2 personnes | 624 | 36.9% | 3.5% | 502 | 35.7% | 5.8% | 123 | 42.4% | 1.3% | 161 | 25.1% | 3.9% |
| 3 personnes | 282 | 16.7% | 3.1% | 243 | 17.3% | 5.1% | 39 | 13.6% | 0.9% | 132 | 20.6% | 3.3% |
| 4 personnes | 343 | 20.3% | 3.7% | 292 | 20.8% | 6.5% | 51 | 17.7% | 1.1% | 196 | 30.5% | 4.1% |
| 5 personnes et + | 245 | 14.5% | 4.5% | 188 | 13.4% | 7.1% | 58 | 20.0% | 2.0% | 102 | 15.8% | 4.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 612 | 36.1% | 3.9% | 504 | 35.9% | 6.8% | 108 | 37.4% | 1.3% | 298 | 46.5% | 3.9% |
| Non | 1082 | 63.9% | 3.0% | 901 | 64.1% | 5.1% | 181 | 62.6% | 1.0% | 343 | 53.5% | 3.5% |
| Habitat | ||||||||||||
| Communes rurales | 369 | 21.8% | 3.1% | 289 | 20.6% | 5.1% | 80 | 27.5% | 1.3% | 108 | 16.8% | 3.4% |
| Agglo. - 20 000 hab | 323 | 19.1% | 3.6% | 276 | 19.7% | 6.4% | 47 | 16.3% | 1.0% | 121 | 18.8% | 4.7% |
| Agglo. 20 000 à 100 000 hab | 249 | 14.7% | 3.6% | 210 | 14.9% | 6.3% | 39 | 13.4% | 1.1% | 86 | 13.4% | 4.2% |
| Agglo. + 100 000 hab | 463 | 27.3% | 3.0% | 399 | 28.4% | 5.3% | 64 | 22.0% | 0.8% | 172 | 26.9% | 3.1% |
| Agglo. Paris | 291 | 17.2% | 3.4% | 230 | 16.4% | 5.6% | 60 | 20.8% | 1.3% | 155 | 24.1% | 3.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 323 | 19.1% | 3.4% | 256 | 18.2% | 5.6% | 68 | 23.3% | 1.3% | 171 | 26.7% | 3.9% |
| Nord Pas de Calais | 93 | 5.5% | 2.9% | 85 | 6.1% | 5.6% | 8 | 2.7% | 0.5% | 26 | 4.1% | 2.6% |
| Lorraine | 85 | 5.0% | 4.4% | 73 | 5.2% | 7.9% | 12 | 4.0% | 1.2% | 23 | 3.6% | 4.3% |
| Alsace | 47 | 2.8% | 3.1% | 40 | 2.9% | 5.4% | 7 | 2.3% | 0.8% | 23 | 3.6% | 5.2% |
| Franche-Comté | 44 | 2.6% | 4.7% | 37 | 2.6% | 8.0% | 7 | 2.5% | 1.5% | 14 | 2.2% | 5.5% |
| Champagne Ardennes | 46 | 2.7% | 4.2% | 40 | 2.9% | 7.6% | 6 | 2.0% | 1.0% | 8 | 1.2% | 2.7% |
| Picardie | 50 | 2.9% | 3.2% | 47 | 3.3% | 6.3% | 3 | 1.0% | 0.4% | 22 | 3.4% | 5.0% |
| Bourgogne | 73 | 4.3% | 5.4% | 63 | 4.5% | 9.7% | 10 | 3.4% | 1.4% | 14 | 2.1% | 4.0% |
| Haute Normandie | 63 | 3.7% | 4.2% | 50 | 3.6% | 7.1% | 12 | 4.3% | 1.6% | 25 | 3.9% | 5.5% |
| Basse Normandie | 28 | 1.6% | 2.3% | 26 | 1.9% | 4.7% | 1 | 0.4% | 0.2% | 11 | 1.8% | 3.2% |
| Centre | 71 | 4.2% | 3.4% | 54 | 3.8% | 5.3% | 18 | 6.1% | 1.6% | 23 | 3.5% | 3.4% |
| Pays de Loire | 98 | 5.8% | 3.3% | 75 | 5.4% | 5.2% | 22 | 7.6% | 1.4% | 32 | 5.0% | 3.6% |
| Bretagne | 66 | 3.9% | 2.5% | 55 | 3.9% | 4.3% | 10 | 3.6% | 0.7% | 24 | 3.8% | 3.4% |
| Poitou Charentes | 39 | 2.3% | 2.6% | 36 | 2.6% | 5.0% | 3 | 1.1% | 0.4% | 9 | 1.3% | 2.3% |
| Aquitaine | 107 | 6.3% | 3.8% | 93 | 6.6% | 7.0% | 13 | 4.6% | 0.9% | 27 | 4.2% | 3.3% |
| Midi Pyrénées | 69 | 4.1% | 2.8% | 53 | 3.8% | 4.4% | 16 | 5.5% | 1.2% | 24 | 3.7% | 3.0% |
| Limousin | 28 | 1.7% | 4.6% | 20 | 1.4% | 6.9% | 8 | 2.8% | 2.5% | 7 | 1.1% | 4.2% |
| Auvergne | 31 | 1.8% | 2.7% | 23 | 1.7% | 4.3% | 7 | 2.6% | 1.3% | 6 | 0.9% | 1.9% |
| Rhône Alpes | 161 | 9.5% | 3.1% | 130 | 9.3% | 5.2% | 30 | 10.5% | 1.1% | 65 | 10.2% | 3.4% |
| Languedoc Roussillon | 72 | 4.3% | 3.2% | 56 | 4.0% | 5.1% | 17 | 5.8% | 1.4% | 39 | 6.1% | 5.4% |
| Provence Alpes Côte d'Azur, Corse | 102 | 6.0% | 2.3% | 90 | 6.4% | 4.3% | 11 | 4.0% | 0.5% | 49 | 7.6% | 3.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1304 | 77.0% | 3.5% | 1087 | 77.4% | 5.9% | 217 | 74.9% | 1.2% | 546 | 85.1% | 3.6% |
| Presque tous les jours | 171 | 10.1% | 3.1% | 136 | 9.7% | 5.4% | 35 | 12.1% | 1.2% | 47 | 7.3% | 2.9% |
| 1 à 2 fois par semaine | 69 | 4.1% | 2.5% | 48 | 3.4% | 4.1% | 21 | 7.1% | 1.3% | 22 | 3.5% | 4.3% |
| 1 à 3 fois par mois | 21 | 1.2% | 4.1% | 20 | 1.4% | 8.5% | 1 | 0.4% | 0.4% | 5 | 0.8% | 5.9% |
| Moins souvent | 25 | 1.5% | 4.4% | 9 | 0.7% | 3.2% | 16 | 5.5% | 5.7% | 13 | 2.1% | 24.7% |
| Jamais | 13 | 0.8% | 18.3% | 13 | 0.9% | 25.3% | - | - | - | 3 | 0.4% | 35.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 40 | 2.4% | 2.4% | 35 | 2.5% | 4.7% | 5 | 1.8% | 0.5% | 4 | 0.7% | 2.5% |
| De 9 000 à moins de 12 000 euros par an | 72 | 4.3% | 2.7% | 57 | 4.0% | 5.4% | 15 | 5.3% | 0.9% | 12 | 1.8% | 4.6% |
| De 12 000 à moins de 18 000 euros par an | 149 | 8.8% | 2.8% | 123 | 8.7% | 5.5% | 26 | 9.1% | 0.8% | 7 | 1.0% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 187 | 11.1% | 2.8% | 160 | 11.4% | 5.4% | 27 | 9.4% | 0.7% | 40 | 6.2% | 2.8% |
| De 24 000 à moins de 36 000 euros par an | 374 | 22.1% | 3.2% | 317 | 22.5% | 5.7% | 57 | 19.7% | 0.9% | 120 | 18.7% | 3.4% |
| De 36 000 à moins de 45 000 euros par an | 269 | 15.9% | 3.6% | 217 | 15.4% | 5.8% | 52 | 17.9% | 1.4% | 112 | 17.5% | 3.9% |
| De 45 000 à moins de 65 000 euros par an | 245 | 14.5% | 3.5% | 208 | 14.8% | 5.3% | 37 | 12.7% | 1.2% | 135 | 21.1% | 3.6% |
| 65 000 euros et plus par an | 223 | 13.2% | 5.3% | 196 | 13.9% | 8.0% | 27 | 9.5% | 1.5% | 153 | 23.9% | 5.3% |
| Refus | 101 | 6.0% | 2.4% | 74 | 5.3% | 4.2% | 27 | 9.3% | 1.1% | 40 | 6.2% | 2.7% |
| Ne sait pas | 34 | 2.0% | 3.2% | 19 | 1.3% | 3.9% | 16 | 5.4% | 2.7% | 19 | 2.9% | 4.8% |
