L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1909 | 100.0% | 3.7% | 787 | 100.0% | 3.2% | 1122 | 100.0% | 4.1% | 505 | 100.0% | 2.9% |
| Sexe | ||||||||||||
| Homme | 787 | 41.2% | 3.2% | 787 | 100.0% | 3.2% | - | - | - | 224 | 44.3% | 2.5% |
| Femme | 1122 | 58.8% | 4.1% | - | - | - | 1122 | 100.0% | 4.1% | 281 | 55.7% | 3.3% |
| Age | ||||||||||||
| 15 à 24 ans | 288 | 15.1% | 4.0% | 123 | 15.6% | 3.3% | 165 | 14.7% | 4.6% | 121 | 24.0% | 3.9% |
| 25 à 34 ans | 200 | 10.5% | 2.6% | 95 | 12.1% | 2.6% | 105 | 9.4% | 2.7% | 41 | 8.1% | 1.3% |
| 35 à 49 ans | 437 | 22.9% | 3.5% | 154 | 19.6% | 2.5% | 283 | 25.2% | 4.5% | 189 | 37.4% | 3.0% |
| 50 à 59 ans | 411 | 21.5% | 4.6% | 196 | 24.9% | 4.3% | 215 | 19.1% | 4.8% | 125 | 24.8% | 3.3% |
| 60 ans et plus | 572 | 30.0% | 3.6% | 219 | 27.8% | 3.2% | 353 | 31.5% | 4.0% | 28 | 5.6% | 2.8% |
| Individu | ||||||||||||
| Ménagères | 933 | 48.9% | 4.0% | - | - | - | 933 | 83.1% | 4.0% | 216 | 42.8% | 3.1% |
| Personne de référence | 969 | 50.8% | 3.4% | 643 | 81.7% | 3.1% | 326 | 29.1% | 4.2% | 210 | 41.5% | 2.5% |
| Responsable des achats | 1333 | 69.8% | 3.7% | 412 | 52.3% | 3.1% | 921 | 82.0% | 4.0% | 306 | 60.6% | 2.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.4% | 1.6% | 6 | 0.7% | 1.6% | 3 | 0.2% | 1.6% | 1 | 0.2% | 3.3% |
| Petits patrons | 38 | 2.0% | 2.4% | 29 | 3.7% | 2.5% | 9 | 0.8% | 2.0% | 37 | 7.2% | 2.5% |
| Affaires et Cadres | 101 | 5.3% | 2.0% | 57 | 7.3% | 2.0% | 44 | 3.9% | 2.1% | 86 | 17.1% | 2.0% |
| Professions intermédiaires | 220 | 11.5% | 3.1% | 97 | 12.3% | 2.7% | 124 | 11.0% | 3.4% | 166 | 32.8% | 2.8% |
| Employés | 351 | 18.4% | 4.2% | 67 | 8.6% | 3.0% | 284 | 25.3% | 4.7% | 78 | 15.5% | 4.3% |
| Ouvriers | 263 | 13.8% | 4.2% | 187 | 23.8% | 3.7% | 76 | 6.8% | 6.0% | 4 | 0.8% | 1.1% |
| Retraités | 509 | 26.7% | 4.0% | 200 | 25.4% | 3.3% | 309 | 27.5% | 4.6% | 2 | 0.4% | 1.0% |
| Autres inactifs | 418 | 21.9% | 4.1% | 144 | 18.3% | 4.0% | 275 | 24.5% | 4.1% | 131 | 25.9% | 4.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 1.0% | 2.6% | 6 | 0.8% | 1.5% | 14 | 1.2% | 3.9% | - | - | - |
| Petits patrons | 73 | 3.8% | 2.8% | 36 | 4.5% | 2.6% | 38 | 3.4% | 3.0% | 73 | 14.5% | 2.8% |
| Affaires et Cadres | 165 | 8.7% | 2.4% | 69 | 8.8% | 2.0% | 96 | 8.6% | 2.8% | 165 | 32.7% | 2.4% |
| Professions intermédiaires | 266 | 14.0% | 3.4% | 119 | 15.1% | 2.9% | 147 | 13.1% | 3.9% | 266 | 52.8% | 3.4% |
| Employés | 220 | 11.5% | 4.1% | 88 | 11.2% | 3.7% | 132 | 11.8% | 4.3% | - | - | - |
| Ouvriers | 434 | 22.7% | 4.6% | 186 | 23.7% | 3.7% | 248 | 22.1% | 5.6% | - | - | - |
| Retraités | 596 | 31.2% | 4.0% | 223 | 28.3% | 3.3% | 373 | 33.3% | 4.5% | - | - | - |
| Autres inactifs | 134 | 7.0% | 3.3% | 60 | 7.6% | 3.9% | 74 | 6.6% | 2.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 398 | 20.9% | 4.0% | 152 | 19.3% | 3.5% | 246 | 22.0% | 4.3% | 39 | 7.7% | 2.0% |
| 2 personnes | 681 | 35.7% | 3.8% | 280 | 35.6% | 3.2% | 401 | 35.7% | 4.3% | 127 | 25.2% | 3.1% |
| 3 personnes | 294 | 15.4% | 3.2% | 128 | 16.3% | 2.7% | 166 | 14.8% | 3.7% | 97 | 19.1% | 2.4% |
| 4 personnes | 327 | 17.1% | 3.5% | 138 | 17.6% | 3.1% | 189 | 16.8% | 4.0% | 159 | 31.6% | 3.4% |
| 5 personnes et + | 208 | 10.9% | 3.8% | 88 | 11.2% | 3.3% | 120 | 10.7% | 4.2% | 83 | 16.4% | 3.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 495 | 25.9% | 3.1% | 201 | 25.6% | 2.7% | 294 | 26.2% | 3.5% | 211 | 41.8% | 2.7% |
| Non | 1414 | 74.1% | 3.9% | 586 | 74.4% | 3.3% | 829 | 73.8% | 4.4% | 294 | 58.2% | 3.0% |
| Habitat | ||||||||||||
| Communes rurales | 465 | 24.4% | 3.9% | 196 | 24.9% | 3.4% | 269 | 24.0% | 4.3% | 121 | 24.0% | 3.8% |
| Agglo. - 20 000 hab | 364 | 19.1% | 4.0% | 126 | 16.0% | 2.9% | 238 | 21.2% | 5.0% | 90 | 17.9% | 3.5% |
| Agglo. 20 000 à 100 000 hab | 324 | 17.0% | 4.6% | 159 | 20.2% | 4.7% | 165 | 14.7% | 4.6% | 68 | 13.5% | 3.4% |
| Agglo. + 100 000 hab | 520 | 27.2% | 3.4% | 205 | 26.1% | 2.7% | 315 | 28.1% | 3.9% | 142 | 28.1% | 2.5% |
| Agglo. Paris | 236 | 12.3% | 2.7% | 101 | 12.8% | 2.5% | 135 | 12.0% | 3.0% | 84 | 16.6% | 2.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 286 | 15.0% | 3.0% | 123 | 15.6% | 2.7% | 163 | 14.5% | 3.2% | 99 | 19.7% | 2.3% |
| Nord Pas de Calais | 104 | 5.5% | 3.2% | 39 | 4.9% | 2.5% | 66 | 5.8% | 3.9% | 24 | 4.7% | 2.4% |
| Lorraine | 33 | 1.7% | 1.7% | 16 | 2.1% | 1.8% | 17 | 1.5% | 1.7% | 13 | 2.5% | 2.4% |
| Alsace | 23 | 1.2% | 1.5% | 17 | 2.2% | 2.3% | 5 | 0.5% | 0.7% | 1 | 0.1% | 0.1% |
| Franche-Comté | 21 | 1.1% | 2.2% | 6 | 0.8% | 1.4% | 14 | 1.3% | 2.9% | 6 | 1.2% | 2.5% |
| Champagne Ardennes | 50 | 2.6% | 4.6% | 24 | 3.0% | 4.5% | 27 | 2.4% | 4.7% | 9 | 1.8% | 3.3% |
| Picardie | 54 | 2.8% | 3.5% | 29 | 3.6% | 3.9% | 26 | 2.3% | 3.2% | 14 | 2.7% | 3.1% |
| Bourgogne | 76 | 4.0% | 5.6% | 35 | 4.5% | 5.4% | 41 | 3.6% | 5.7% | 19 | 3.7% | 5.6% |
| Haute Normandie | 83 | 4.3% | 5.6% | 24 | 3.1% | 3.4% | 59 | 5.2% | 7.5% | 20 | 3.9% | 4.4% |
| Basse Normandie | 45 | 2.4% | 3.8% | 19 | 2.4% | 3.4% | 26 | 2.4% | 4.2% | 18 | 3.5% | 5.0% |
| Centre | 94 | 4.9% | 4.5% | 42 | 5.3% | 4.1% | 52 | 4.7% | 4.8% | 23 | 4.6% | 3.5% |
| Pays de Loire | 162 | 8.5% | 5.4% | 69 | 8.8% | 4.8% | 93 | 8.3% | 6.0% | 35 | 7.0% | 4.0% |
| Bretagne | 94 | 4.9% | 3.5% | 31 | 4.0% | 2.4% | 63 | 5.6% | 4.5% | 23 | 4.6% | 3.3% |
| Poitou Charentes | 60 | 3.2% | 4.0% | 17 | 2.2% | 2.4% | 43 | 3.8% | 5.5% | 22 | 4.3% | 5.8% |
| Aquitaine | 113 | 5.9% | 4.1% | 62 | 7.8% | 4.6% | 52 | 4.6% | 3.5% | 14 | 2.8% | 1.7% |
| Midi Pyrénées | 91 | 4.8% | 3.7% | 33 | 4.2% | 2.7% | 58 | 5.2% | 4.6% | 32 | 6.4% | 4.0% |
| Limousin | 22 | 1.2% | 3.6% | 11 | 1.4% | 3.9% | 11 | 1.0% | 3.4% | 6 | 1.1% | 3.5% |
| Auvergne | 69 | 3.6% | 6.1% | 31 | 3.9% | 5.6% | 38 | 3.4% | 6.5% | 19 | 3.8% | 6.2% |
| Rhône Alpes | 223 | 11.7% | 4.3% | 74 | 9.5% | 3.0% | 148 | 13.2% | 5.5% | 58 | 11.5% | 3.0% |
| Languedoc Roussillon | 97 | 5.1% | 4.2% | 31 | 4.0% | 2.9% | 66 | 5.9% | 5.5% | 20 | 4.0% | 2.7% |
| Provence Alpes Côte d'Azur, Corse | 108 | 5.7% | 2.5% | 52 | 6.7% | 2.5% | 56 | 5.0% | 2.4% | 31 | 6.0% | 2.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1273 | 66.7% | 3.4% | 544 | 69.2% | 3.0% | 729 | 65.0% | 3.9% | 411 | 81.5% | 2.7% |
| Presque tous les jours | 241 | 12.6% | 4.3% | 92 | 11.7% | 3.6% | 150 | 13.3% | 4.9% | 68 | 13.4% | 4.3% |
| 1 à 2 fois par semaine | 150 | 7.8% | 5.5% | 50 | 6.4% | 4.4% | 99 | 8.8% | 6.3% | 25 | 4.9% | 4.8% |
| 1 à 3 fois par mois | 10 | 0.5% | 2.0% | 2 | 0.2% | 0.8% | 9 | 0.8% | 3.1% | 1 | 0.2% | 1.4% |
| Moins souvent | 5 | 0.3% | 0.9% | 1 | 0.1% | 0.3% | 4 | 0.4% | 1.5% | - | - | - |
| Jamais | 7 | 0.4% | 10.3% | 3 | 0.4% | 5.9% | 4 | 0.4% | 21.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 76 | 4.0% | 4.5% | 19 | 2.4% | 2.6% | 57 | 5.0% | 5.9% | 2 | 0.3% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 115 | 6.0% | 4.3% | 60 | 7.6% | 5.7% | 56 | 5.0% | 3.3% | 3 | 0.6% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 253 | 13.3% | 4.7% | 104 | 13.3% | 4.6% | 149 | 13.3% | 4.8% | 16 | 3.2% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 231 | 12.1% | 3.4% | 79 | 10.1% | 2.7% | 152 | 13.6% | 4.0% | 45 | 8.9% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 493 | 25.8% | 4.2% | 186 | 23.7% | 3.3% | 306 | 27.3% | 5.0% | 137 | 27.1% | 3.9% |
| De 36 000 à moins de 45 000 euros par an | 249 | 13.0% | 3.4% | 111 | 14.1% | 3.0% | 138 | 12.3% | 3.8% | 82 | 16.2% | 2.8% |
| De 45 000 à moins de 65 000 euros par an | 203 | 10.7% | 2.9% | 109 | 13.9% | 2.8% | 94 | 8.4% | 3.1% | 86 | 17.0% | 2.3% |
| 65 000 euros et plus par an | 95 | 5.0% | 2.3% | 42 | 5.4% | 1.7% | 53 | 4.7% | 3.0% | 59 | 11.6% | 2.0% |
| Refus | 125 | 6.6% | 3.0% | 44 | 5.6% | 2.5% | 81 | 7.3% | 3.3% | 58 | 11.4% | 3.9% |
| Ne sait pas | 68 | 3.6% | 6.3% | 32 | 4.1% | 6.6% | 36 | 3.2% | 6.1% | 19 | 3.7% | 4.8% |
