L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1092 | 100.0% | 2.1% | 906 | 100.0% | 3.6% | 186 | 100.0% | 0.7% | 435 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 906 | 83.0% | 3.6% | 906 | 100.0% | 3.6% | - | - | - | 375 | 86.1% | 4.2% |
| Femme | 186 | 17.0% | 0.7% | - | - | - | 186 | 100.0% | 0.7% | 60 | 13.9% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 102 | 9.4% | 1.4% | 87 | 9.6% | 2.4% | 16 | 8.5% | 0.4% | 49 | 11.3% | 1.6% |
| 25 à 34 ans | 119 | 10.9% | 1.6% | 97 | 10.7% | 2.6% | 22 | 11.9% | 0.6% | 58 | 13.3% | 1.8% |
| 35 à 49 ans | 341 | 31.3% | 2.7% | 293 | 32.4% | 4.8% | 48 | 25.9% | 0.8% | 175 | 40.2% | 2.8% |
| 50 à 59 ans | 245 | 22.4% | 2.7% | 201 | 22.2% | 4.4% | 44 | 23.5% | 1.0% | 112 | 25.8% | 3.0% |
| 60 ans et plus | 284 | 26.0% | 1.8% | 228 | 25.2% | 3.3% | 56 | 30.2% | 0.6% | 41 | 9.4% | 4.1% |
| Individu | ||||||||||||
| Ménagères | 165 | 15.1% | 0.7% | - | - | - | 165 | 88.6% | 0.7% | 58 | 13.4% | 0.8% |
| Personne de référence | 806 | 73.8% | 2.8% | 780 | 86.1% | 3.8% | 26 | 13.8% | 0.3% | 330 | 75.8% | 3.9% |
| Responsable des achats | 600 | 55.0% | 1.7% | 440 | 48.6% | 3.4% | 160 | 86.2% | 0.7% | 232 | 53.4% | 2.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.8% | 1.8% | 7 | 0.7% | 2.0% | 2 | 1.3% | 1.5% | 1 | 0.2% | 3.7% |
| Petits patrons | 71 | 6.5% | 4.4% | 69 | 7.6% | 5.9% | 2 | 0.8% | 0.4% | 70 | 16.0% | 4.9% |
| Affaires et Cadres | 129 | 11.9% | 2.6% | 111 | 12.3% | 3.9% | 18 | 9.9% | 0.9% | 121 | 27.8% | 2.7% |
| Professions intermédiaires | 189 | 17.3% | 2.6% | 174 | 19.2% | 4.8% | 15 | 8.3% | 0.4% | 176 | 40.3% | 3.0% |
| Employés | 111 | 10.2% | 1.3% | 69 | 7.6% | 3.1% | 43 | 22.9% | 0.7% | 8 | 1.8% | 0.4% |
| Ouvriers | 227 | 20.8% | 3.6% | 223 | 24.7% | 4.4% | 3 | 1.9% | 0.3% | 14 | 3.2% | 3.9% |
| Retraités | 233 | 21.4% | 1.8% | 183 | 20.2% | 3.0% | 50 | 27.0% | 0.7% | 3 | 0.8% | 1.6% |
| Autres inactifs | 122 | 11.1% | 1.2% | 70 | 7.7% | 1.9% | 52 | 27.9% | 0.8% | 43 | 9.9% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 0.8% | 1.2% | 7 | 0.8% | 1.8% | 2 | 0.9% | 0.5% | - | - | - |
| Petits patrons | 99 | 9.1% | 3.8% | 77 | 8.5% | 5.6% | 22 | 11.9% | 1.8% | 99 | 22.7% | 3.8% |
| Affaires et Cadres | 149 | 13.6% | 2.2% | 130 | 14.3% | 3.8% | 19 | 10.1% | 0.5% | 149 | 34.2% | 2.2% |
| Professions intermédiaires | 188 | 17.2% | 2.4% | 168 | 18.6% | 4.1% | 20 | 10.5% | 0.5% | 188 | 43.1% | 2.4% |
| Employés | 97 | 8.9% | 1.8% | 80 | 8.8% | 3.4% | 17 | 9.1% | 0.6% | - | - | - |
| Ouvriers | 260 | 23.9% | 2.7% | 220 | 24.3% | 4.3% | 40 | 21.6% | 0.9% | - | - | - |
| Retraités | 249 | 22.8% | 1.7% | 198 | 21.9% | 3.0% | 51 | 27.5% | 0.6% | - | - | - |
| Autres inactifs | 41 | 3.8% | 1.0% | 26 | 2.8% | 1.7% | 15 | 8.3% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 103 | 9.5% | 1.0% | 93 | 10.3% | 2.1% | 10 | 5.6% | 0.2% | 34 | 7.7% | 1.7% |
| 2 personnes | 401 | 36.8% | 2.2% | 318 | 35.1% | 3.7% | 84 | 45.0% | 0.9% | 100 | 23.0% | 2.4% |
| 3 personnes | 200 | 18.3% | 2.2% | 168 | 18.5% | 3.5% | 33 | 17.6% | 0.7% | 99 | 22.6% | 2.5% |
| 4 personnes | 232 | 21.2% | 2.5% | 195 | 21.6% | 4.3% | 36 | 19.6% | 0.8% | 118 | 27.1% | 2.5% |
| 5 personnes et + | 155 | 14.2% | 2.8% | 133 | 14.6% | 5.0% | 23 | 12.3% | 0.8% | 85 | 19.6% | 3.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 396 | 36.2% | 2.5% | 328 | 36.2% | 4.4% | 68 | 36.4% | 0.8% | 219 | 50.4% | 2.9% |
| Non | 696 | 63.8% | 1.9% | 578 | 63.8% | 3.3% | 118 | 63.6% | 0.6% | 216 | 49.6% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 233 | 21.3% | 1.9% | 190 | 20.9% | 3.3% | 43 | 23.2% | 0.7% | 90 | 20.6% | 2.8% |
| Agglo. - 20 000 hab | 224 | 20.5% | 2.5% | 177 | 19.5% | 4.1% | 47 | 25.4% | 1.0% | 84 | 19.3% | 3.3% |
| Agglo. 20 000 à 100 000 hab | 158 | 14.5% | 2.3% | 143 | 15.8% | 4.3% | 15 | 8.1% | 0.4% | 55 | 12.7% | 2.7% |
| Agglo. + 100 000 hab | 331 | 30.3% | 2.1% | 283 | 31.2% | 3.8% | 48 | 25.8% | 0.6% | 126 | 29.0% | 2.3% |
| Agglo. Paris | 146 | 13.4% | 1.7% | 114 | 12.6% | 2.8% | 32 | 17.5% | 0.7% | 80 | 18.4% | 2.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 172 | 15.7% | 1.8% | 137 | 15.1% | 3.0% | 34 | 18.5% | 0.7% | 95 | 21.8% | 2.2% |
| Nord Pas de Calais | 71 | 6.5% | 2.2% | 63 | 7.0% | 4.1% | 8 | 4.5% | 0.5% | 25 | 5.7% | 2.5% |
| Lorraine | 57 | 5.2% | 3.0% | 48 | 5.3% | 5.2% | 9 | 4.7% | 0.9% | 11 | 2.4% | 2.0% |
| Alsace | 41 | 3.8% | 2.7% | 35 | 3.9% | 4.7% | 6 | 3.4% | 0.8% | 17 | 4.0% | 3.9% |
| Franche-Comté | 30 | 2.8% | 3.2% | 25 | 2.8% | 5.5% | 5 | 2.7% | 1.0% | 8 | 1.8% | 3.2% |
| Champagne Ardennes | 26 | 2.4% | 2.4% | 26 | 2.9% | 4.9% | 0 | 0.2% | 0.1% | 8 | 1.8% | 2.8% |
| Picardie | 39 | 3.6% | 2.5% | 31 | 3.4% | 4.2% | 8 | 4.4% | 1.0% | 10 | 2.3% | 2.3% |
| Bourgogne | 24 | 2.2% | 1.7% | 18 | 2.0% | 2.8% | 5 | 2.9% | 0.8% | 12 | 2.8% | 3.6% |
| Haute Normandie | 50 | 4.6% | 3.4% | 40 | 4.4% | 5.6% | 11 | 5.7% | 1.4% | 15 | 3.4% | 3.3% |
| Basse Normandie | 22 | 2.0% | 1.8% | 21 | 2.3% | 3.7% | 0 | 0.3% | 0.1% | 4 | 0.9% | 1.1% |
| Centre | 43 | 4.0% | 2.1% | 38 | 4.2% | 3.8% | 5 | 2.7% | 0.5% | 14 | 3.2% | 2.1% |
| Pays de Loire | 56 | 5.1% | 1.9% | 46 | 5.1% | 3.2% | 10 | 5.3% | 0.6% | 22 | 5.0% | 2.5% |
| Bretagne | 52 | 4.8% | 2.0% | 40 | 4.4% | 3.1% | 12 | 6.7% | 0.9% | 12 | 2.7% | 1.7% |
| Poitou Charentes | 20 | 1.9% | 1.4% | 15 | 1.7% | 2.1% | 5 | 2.8% | 0.7% | 6 | 1.4% | 1.6% |
| Aquitaine | 53 | 4.9% | 1.9% | 48 | 5.3% | 3.6% | 6 | 3.0% | 0.4% | 21 | 4.8% | 2.5% |
| Midi Pyrénées | 50 | 4.6% | 2.0% | 39 | 4.4% | 3.3% | 11 | 5.7% | 0.8% | 22 | 5.1% | 2.8% |
| Limousin | 12 | 1.1% | 2.0% | 11 | 1.2% | 3.8% | 1 | 0.7% | 0.4% | 6 | 1.3% | 3.4% |
| Auvergne | 16 | 1.4% | 1.4% | 15 | 1.6% | 2.7% | 1 | 0.5% | 0.1% | 5 | 1.2% | 1.7% |
| Rhône Alpes | 107 | 9.8% | 2.1% | 90 | 9.9% | 3.6% | 17 | 9.4% | 0.6% | 52 | 12.0% | 2.7% |
| Languedoc Roussillon | 51 | 4.7% | 2.2% | 42 | 4.6% | 3.8% | 9 | 5.0% | 0.8% | 27 | 6.3% | 3.7% |
| Provence Alpes Côte d'Azur, Corse | 97 | 8.9% | 2.2% | 77 | 8.5% | 3.7% | 21 | 11.1% | 0.9% | 44 | 10.0% | 2.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 860 | 78.7% | 2.3% | 731 | 80.7% | 4.0% | 129 | 69.3% | 0.7% | 370 | 85.0% | 2.5% |
| Presque tous les jours | 96 | 8.8% | 1.7% | 75 | 8.3% | 2.9% | 21 | 11.1% | 0.7% | 34 | 7.9% | 2.2% |
| 1 à 2 fois par semaine | 70 | 6.4% | 2.6% | 54 | 6.0% | 4.7% | 16 | 8.6% | 1.0% | 11 | 2.6% | 2.2% |
| 1 à 3 fois par mois | 3 | 0.3% | 0.6% | 3 | 0.3% | 1.3% | - | - | - | - | - | - |
| Moins souvent | 25 | 2.3% | 4.4% | 11 | 1.3% | 4.0% | 13 | 7.2% | 4.8% | 13 | 3.1% | 24.7% |
| Jamais | 9 | 0.8% | 12.8% | 9 | 1.0% | 17.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 1.8% | 1.2% | 12 | 1.3% | 1.6% | 8 | 4.3% | 0.8% | 2 | 0.4% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 31 | 2.8% | 1.1% | 27 | 3.0% | 2.6% | 4 | 2.1% | 0.2% | 8 | 1.8% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 62 | 5.6% | 1.1% | 43 | 4.8% | 1.9% | 18 | 9.9% | 0.6% | 5 | 1.1% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 134 | 12.2% | 2.0% | 104 | 11.5% | 3.5% | 29 | 15.7% | 0.8% | 36 | 8.2% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 242 | 22.2% | 2.1% | 212 | 23.4% | 3.8% | 31 | 16.6% | 0.5% | 91 | 20.9% | 2.6% |
| De 36 000 à moins de 45 000 euros par an | 189 | 17.3% | 2.6% | 160 | 17.6% | 4.3% | 29 | 15.7% | 0.8% | 69 | 15.7% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 178 | 16.3% | 2.5% | 160 | 17.7% | 4.1% | 18 | 9.6% | 0.6% | 91 | 20.9% | 2.5% |
| 65 000 euros et plus par an | 144 | 13.2% | 3.4% | 126 | 13.9% | 5.1% | 18 | 9.6% | 1.0% | 92 | 21.2% | 3.2% |
| Refus | 62 | 5.7% | 1.5% | 47 | 5.2% | 2.7% | 15 | 8.1% | 0.6% | 25 | 5.6% | 1.6% |
| Ne sait pas | 31 | 2.9% | 2.9% | 15 | 1.7% | 3.2% | 16 | 8.6% | 2.7% | 18 | 4.0% | 4.5% |
