L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1234 | 100.0% | 2.4% | 1056 | 100.0% | 4.2% | 178 | 100.0% | 0.7% | 378 | 100.0% | 2.2% |
| Sexe | ||||||||||||
| Homme | 1056 | 85.5% | 4.2% | 1056 | 100.0% | 4.2% | - | - | - | 332 | 87.9% | 3.7% |
| Femme | 178 | 14.5% | 0.7% | - | - | - | 178 | 100.0% | 0.7% | 46 | 12.1% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 235 | 19.1% | 3.3% | 207 | 19.6% | 5.7% | 28 | 15.9% | 0.8% | 106 | 28.1% | 3.4% |
| 25 à 34 ans | 261 | 21.1% | 3.4% | 220 | 20.9% | 5.9% | 40 | 22.7% | 1.0% | 67 | 17.7% | 2.1% |
| 35 à 49 ans | 393 | 31.9% | 3.1% | 371 | 35.1% | 6.0% | 23 | 12.7% | 0.4% | 126 | 33.4% | 2.0% |
| 50 à 59 ans | 226 | 18.3% | 2.5% | 169 | 16.0% | 3.7% | 58 | 32.3% | 1.3% | 74 | 19.7% | 2.0% |
| 60 ans et plus | 118 | 9.6% | 0.8% | 89 | 8.5% | 1.3% | 29 | 16.4% | 0.3% | 5 | 1.2% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 149 | 12.1% | 0.6% | - | - | - | 149 | 83.5% | 0.6% | 35 | 9.2% | 0.5% |
| Personne de référence | 848 | 68.7% | 3.0% | 804 | 76.2% | 3.9% | 44 | 24.7% | 0.6% | 243 | 64.3% | 2.9% |
| Responsable des achats | 694 | 56.2% | 1.9% | 548 | 51.9% | 4.2% | 146 | 81.6% | 0.6% | 181 | 47.9% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.6% | 1.5% | 5 | 0.5% | 1.6% | 2 | 1.4% | 1.5% | - | - | - |
| Petits patrons | 43 | 3.5% | 2.7% | 40 | 3.8% | 3.5% | 2 | 1.3% | 0.5% | 42 | 11.1% | 2.9% |
| Affaires et Cadres | 85 | 6.9% | 1.7% | 76 | 7.2% | 2.7% | 9 | 5.1% | 0.4% | 78 | 20.5% | 1.8% |
| Professions intermédiaires | 170 | 13.8% | 2.4% | 153 | 14.5% | 4.2% | 16 | 9.2% | 0.5% | 147 | 38.9% | 2.5% |
| Employés | 181 | 14.6% | 2.2% | 135 | 12.8% | 6.0% | 45 | 25.4% | 0.7% | 18 | 4.6% | 1.0% |
| Ouvriers | 351 | 28.5% | 5.5% | 345 | 32.7% | 6.8% | 6 | 3.5% | 0.5% | 7 | 1.8% | 1.9% |
| Retraités | 120 | 9.7% | 0.9% | 90 | 8.6% | 1.5% | 30 | 16.6% | 0.4% | 1 | 0.1% | 0.3% |
| Autres inactifs | 277 | 22.4% | 2.7% | 210 | 19.9% | 5.8% | 67 | 37.3% | 1.0% | 87 | 22.9% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 0.9% | 1.5% | 9 | 0.8% | 2.2% | 2 | 1.4% | 0.7% | - | - | - |
| Petits patrons | 49 | 3.9% | 1.9% | 48 | 4.5% | 3.5% | 1 | 0.3% | - | 49 | 12.8% | 1.9% |
| Affaires et Cadres | 124 | 10.1% | 1.8% | 98 | 9.3% | 2.9% | 26 | 14.3% | 0.7% | 124 | 32.8% | 1.8% |
| Professions intermédiaires | 206 | 16.7% | 2.6% | 186 | 17.6% | 4.5% | 20 | 11.0% | 0.5% | 206 | 54.4% | 2.6% |
| Employés | 178 | 14.4% | 3.3% | 142 | 13.5% | 6.0% | 36 | 19.9% | 1.2% | - | - | - |
| Ouvriers | 410 | 33.2% | 4.3% | 383 | 36.3% | 7.5% | 27 | 15.1% | 0.6% | - | - | - |
| Retraités | 162 | 13.1% | 1.1% | 129 | 12.2% | 1.9% | 33 | 18.8% | 0.4% | - | - | - |
| Autres inactifs | 95 | 7.7% | 2.3% | 61 | 5.7% | 4.0% | 34 | 19.1% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 148 | 12.0% | 1.5% | 143 | 13.6% | 3.3% | 5 | 2.9% | 0.1% | 27 | 7.1% | 1.4% |
| 2 personnes | 313 | 25.3% | 1.7% | 265 | 25.1% | 3.0% | 48 | 26.8% | 0.5% | 69 | 18.3% | 1.7% |
| 3 personnes | 299 | 24.2% | 3.3% | 238 | 22.5% | 5.0% | 61 | 34.2% | 1.4% | 106 | 28.0% | 2.6% |
| 4 personnes | 291 | 23.6% | 3.1% | 242 | 22.9% | 5.4% | 49 | 27.5% | 1.0% | 122 | 32.1% | 2.6% |
| 5 personnes et + | 183 | 14.8% | 3.3% | 167 | 15.9% | 6.3% | 15 | 8.6% | 0.5% | 54 | 14.4% | 2.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 566 | 45.9% | 3.6% | 476 | 45.1% | 6.4% | 90 | 50.5% | 1.1% | 187 | 49.4% | 2.4% |
| Non | 668 | 54.1% | 1.8% | 580 | 54.9% | 3.3% | 88 | 49.5% | 0.5% | 191 | 50.6% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 196 | 15.9% | 1.6% | 175 | 16.5% | 3.1% | 22 | 12.1% | 0.3% | 69 | 18.3% | 2.2% |
| Agglo. - 20 000 hab | 193 | 15.7% | 2.1% | 157 | 14.9% | 3.6% | 36 | 20.4% | 0.8% | 64 | 16.9% | 2.5% |
| Agglo. 20 000 à 100 000 hab | 204 | 16.6% | 2.9% | 184 | 17.5% | 5.5% | 20 | 11.1% | 0.5% | 63 | 16.7% | 3.1% |
| Agglo. + 100 000 hab | 409 | 33.2% | 2.6% | 344 | 32.5% | 4.6% | 66 | 37.0% | 0.8% | 89 | 23.5% | 1.6% |
| Agglo. Paris | 231 | 18.7% | 2.7% | 196 | 18.6% | 4.8% | 35 | 19.5% | 0.8% | 93 | 24.6% | 2.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 258 | 20.9% | 2.7% | 221 | 20.9% | 4.8% | 37 | 20.7% | 0.7% | 106 | 28.0% | 2.4% |
| Nord Pas de Calais | 91 | 7.4% | 2.8% | 80 | 7.5% | 5.2% | 11 | 6.3% | 0.7% | 28 | 7.4% | 2.8% |
| Lorraine | 55 | 4.5% | 2.9% | 50 | 4.8% | 5.4% | 5 | 2.7% | 0.5% | 15 | 4.0% | 2.9% |
| Alsace | 24 | 2.0% | 1.6% | 21 | 1.9% | 2.8% | 4 | 2.2% | 0.5% | 6 | 1.5% | 1.3% |
| Franche-Comté | 25 | 2.0% | 2.6% | 21 | 2.0% | 4.6% | 3 | 1.9% | 0.7% | 3 | 0.7% | 1.1% |
| Champagne Ardennes | 27 | 2.2% | 2.4% | 21 | 2.0% | 3.9% | 6 | 3.3% | 1.0% | 5 | 1.4% | 1.9% |
| Picardie | 49 | 4.0% | 3.2% | 43 | 4.1% | 5.8% | 6 | 3.3% | 0.7% | 18 | 4.9% | 4.2% |
| Bourgogne | 35 | 2.8% | 2.6% | 32 | 3.1% | 4.9% | 3 | 1.6% | 0.4% | 5 | 1.3% | 1.5% |
| Haute Normandie | 62 | 5.1% | 4.2% | 57 | 5.4% | 8.1% | 5 | 2.8% | 0.6% | 9 | 2.3% | 1.9% |
| Basse Normandie | 15 | 1.2% | 1.2% | 15 | 1.4% | 2.6% | - | - | - | 10 | 2.7% | 2.8% |
| Centre | 56 | 4.6% | 2.7% | 46 | 4.4% | 4.6% | 10 | 5.7% | 0.9% | 11 | 2.9% | 1.7% |
| Pays de Loire | 48 | 3.9% | 1.6% | 38 | 3.6% | 2.7% | 9 | 5.3% | 0.6% | 14 | 3.6% | 1.6% |
| Bretagne | 56 | 4.5% | 2.1% | 49 | 4.6% | 3.8% | 7 | 4.1% | 0.5% | 15 | 4.1% | 2.2% |
| Poitou Charentes | 21 | 1.7% | 1.4% | 16 | 1.5% | 2.2% | 5 | 2.8% | 0.6% | 4 | 1.1% | 1.1% |
| Aquitaine | 38 | 3.0% | 1.3% | 31 | 2.9% | 2.3% | 6 | 3.6% | 0.4% | 9 | 2.3% | 1.0% |
| Midi Pyrénées | 59 | 4.8% | 2.4% | 30 | 2.9% | 2.5% | 29 | 16.3% | 2.3% | 18 | 4.7% | 2.2% |
| Limousin | 13 | 1.1% | 2.2% | 12 | 1.2% | 4.2% | 1 | 0.6% | 0.3% | 1 | 0.2% | 0.6% |
| Auvergne | 22 | 1.8% | 1.9% | 21 | 2.0% | 3.8% | 1 | 0.5% | 0.2% | 7 | 1.8% | 2.2% |
| Rhône Alpes | 109 | 8.8% | 2.1% | 104 | 9.9% | 4.1% | 5 | 2.8% | 0.2% | 36 | 9.6% | 1.9% |
| Languedoc Roussillon | 48 | 3.9% | 2.1% | 46 | 4.3% | 4.2% | 3 | 1.4% | 0.2% | 21 | 5.5% | 2.9% |
| Provence Alpes Côte d'Azur, Corse | 123 | 9.9% | 2.8% | 101 | 9.6% | 4.9% | 22 | 12.1% | 0.9% | 37 | 9.9% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 890 | 72.1% | 2.4% | 787 | 74.5% | 4.3% | 104 | 58.1% | 0.6% | 334 | 88.2% | 2.2% |
| Presque tous les jours | 116 | 9.4% | 2.1% | 93 | 8.8% | 3.6% | 23 | 13.1% | 0.8% | 33 | 8.8% | 2.1% |
| 1 à 2 fois par semaine | 64 | 5.2% | 2.3% | 25 | 2.4% | 2.1% | 39 | 21.9% | 2.5% | 9 | 2.4% | 1.7% |
| 1 à 3 fois par mois | 14 | 1.2% | 2.8% | 10 | 0.9% | 4.1% | 5 | 2.7% | 1.8% | 2 | 0.6% | 2.9% |
| Moins souvent | 43 | 3.5% | 7.6% | 43 | 4.1% | 15.0% | - | - | - | - | - | - |
| Jamais | 14 | 1.1% | 19.3% | 14 | 1.3% | 26.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 54 | 4.4% | 3.2% | 27 | 2.5% | 3.6% | 27 | 15.2% | 2.8% | 2 | 0.5% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 57 | 4.6% | 2.1% | 51 | 4.9% | 4.9% | 6 | 3.2% | 0.3% | 2 | 0.5% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 145 | 11.7% | 2.7% | 124 | 11.7% | 5.5% | 21 | 11.9% | 0.7% | 11 | 2.8% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 245 | 19.9% | 3.7% | 215 | 20.3% | 7.3% | 30 | 17.1% | 0.8% | 50 | 13.2% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 231 | 18.7% | 2.0% | 199 | 18.8% | 3.6% | 33 | 18.4% | 0.5% | 70 | 18.6% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 172 | 14.0% | 2.3% | 155 | 14.7% | 4.1% | 17 | 9.7% | 0.5% | 52 | 13.9% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 147 | 11.9% | 2.1% | 129 | 12.2% | 3.3% | 18 | 10.3% | 0.6% | 88 | 23.3% | 2.4% |
| 65 000 euros et plus par an | 61 | 5.0% | 1.5% | 56 | 5.3% | 2.3% | 6 | 3.1% | 0.3% | 42 | 11.0% | 1.4% |
| Refus | 86 | 6.9% | 2.0% | 70 | 6.7% | 4.0% | 15 | 8.5% | 0.6% | 50 | 13.3% | 3.4% |
| Ne sait pas | 35 | 2.9% | 3.3% | 31 | 2.9% | 6.4% | 5 | 2.5% | 0.8% | 11 | 2.9% | 2.8% |
