L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 553 | 100.0% | 1.1% | 198 | 100.0% | 0.8% | 354 | 100.0% | 1.3% | 116 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 198 | 35.9% | 0.8% | 198 | 100.0% | 0.8% | - | - | - | 46 | 39.9% | 0.5% |
| Femme | 354 | 64.1% | 1.3% | - | - | - | 354 | 100.0% | 1.3% | 70 | 60.1% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 38 | 6.8% | 0.5% | 11 | 5.3% | 0.3% | 27 | 7.6% | 0.8% | 12 | 10.0% | 0.4% |
| 25 à 34 ans | 25 | 4.5% | 0.3% | 9 | 4.3% | 0.2% | 16 | 4.5% | 0.4% | 10 | 8.5% | 0.3% |
| 35 à 49 ans | 59 | 10.7% | 0.5% | 14 | 6.9% | 0.2% | 45 | 12.8% | 0.7% | 40 | 34.4% | 0.6% |
| 50 à 59 ans | 69 | 12.4% | 0.8% | 41 | 20.9% | 0.9% | 27 | 7.7% | 0.6% | 28 | 24.3% | 0.7% |
| 60 ans et plus | 362 | 65.6% | 2.3% | 124 | 62.6% | 1.8% | 238 | 67.3% | 2.7% | 26 | 22.7% | 2.6% |
| Individu | ||||||||||||
| Ménagères | 323 | 58.5% | 1.4% | - | - | - | 323 | 91.2% | 1.4% | 60 | 51.7% | 0.9% |
| Personne de référence | 309 | 55.9% | 1.1% | 184 | 92.6% | 0.9% | 125 | 35.3% | 1.6% | 46 | 39.7% | 0.5% |
| Responsable des achats | 404 | 73.1% | 1.1% | 98 | 49.6% | 0.7% | 305 | 86.2% | 1.3% | 64 | 55.6% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.2% | 1 | 0.6% | 0.4% | - | - | - | - | - | - |
| Petits patrons | 7 | 1.2% | 0.4% | 7 | 3.4% | 0.6% | - | - | - | 6 | 4.8% | 0.4% |
| Affaires et Cadres | 30 | 5.4% | 0.6% | 17 | 8.8% | 0.6% | 12 | 3.5% | 0.6% | 29 | 24.8% | 0.7% |
| Professions intermédiaires | 42 | 7.5% | 0.6% | 21 | 10.8% | 0.6% | 20 | 5.7% | 0.6% | 35 | 30.1% | 0.6% |
| Employés | 41 | 7.5% | 0.5% | 8 | 4.1% | 0.4% | 33 | 9.4% | 0.5% | 5 | 4.5% | 0.3% |
| Ouvriers | 15 | 2.7% | 0.2% | 15 | 7.6% | 0.3% | - | - | - | - | - | - |
| Retraités | 305 | 55.2% | 2.4% | 109 | 54.8% | 1.8% | 196 | 55.4% | 2.9% | 12 | 10.7% | 6.0% |
| Autres inactifs | 112 | 20.3% | 1.1% | 19 | 9.8% | 0.5% | 92 | 26.1% | 1.4% | 29 | 25.1% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 26 | 4.7% | 1.0% | 6 | 2.8% | 0.4% | 21 | 5.8% | 1.7% | 26 | 22.6% | 1.0% |
| Affaires et Cadres | 42 | 7.6% | 0.6% | 18 | 9.1% | 0.5% | 24 | 6.8% | 0.7% | 42 | 36.5% | 0.6% |
| Professions intermédiaires | 47 | 8.6% | 0.6% | 23 | 11.4% | 0.6% | 25 | 7.0% | 0.6% | 47 | 40.9% | 0.6% |
| Employés | 38 | 7.0% | 0.7% | 13 | 6.4% | 0.5% | 26 | 7.3% | 0.8% | - | - | - |
| Ouvriers | 33 | 6.0% | 0.4% | 15 | 7.8% | 0.3% | 18 | 5.0% | 0.4% | - | - | - |
| Retraités | 318 | 57.5% | 2.1% | 112 | 56.3% | 1.7% | 206 | 58.2% | 2.5% | - | - | - |
| Autres inactifs | 47 | 8.6% | 1.2% | 12 | 6.3% | 0.8% | 35 | 9.9% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 152 | 27.4% | 1.5% | 35 | 17.5% | 0.8% | 117 | 33.0% | 2.1% | 14 | 12.4% | 0.7% |
| 2 personnes | 266 | 48.1% | 1.5% | 124 | 62.4% | 1.4% | 142 | 40.2% | 1.5% | 24 | 20.8% | 0.6% |
| 3 personnes | 48 | 8.6% | 0.5% | 14 | 7.1% | 0.3% | 34 | 9.5% | 0.8% | 27 | 23.2% | 0.7% |
| 4 personnes | 29 | 5.2% | 0.3% | 14 | 7.3% | 0.3% | 14 | 4.1% | 0.3% | 13 | 11.6% | 0.3% |
| 5 personnes et + | 59 | 10.6% | 1.1% | 11 | 5.8% | 0.4% | 47 | 13.3% | 1.7% | 37 | 32.0% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 80 | 14.5% | 0.5% | 18 | 9.3% | 0.2% | 62 | 17.4% | 0.7% | 47 | 40.9% | 0.6% |
| Non | 472 | 85.5% | 1.3% | 180 | 90.7% | 1.0% | 293 | 82.6% | 1.6% | 68 | 59.1% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 116 | 21.0% | 1.0% | 42 | 21.1% | 0.7% | 74 | 20.9% | 1.2% | 13 | 11.4% | 0.4% |
| Agglo. - 20 000 hab | 90 | 16.4% | 1.0% | 40 | 20.1% | 0.9% | 51 | 14.3% | 1.1% | 8 | 6.5% | 0.3% |
| Agglo. 20 000 à 100 000 hab | 96 | 17.3% | 1.4% | 30 | 14.9% | 0.9% | 66 | 18.6% | 1.8% | 20 | 17.4% | 1.0% |
| Agglo. + 100 000 hab | 169 | 30.6% | 1.1% | 59 | 29.9% | 0.8% | 110 | 31.0% | 1.4% | 47 | 40.2% | 0.8% |
| Agglo. Paris | 81 | 14.7% | 0.9% | 28 | 14.0% | 0.7% | 54 | 15.1% | 1.2% | 28 | 24.4% | 0.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 84 | 15.1% | 0.9% | 28 | 14.0% | 0.6% | 56 | 15.8% | 1.1% | 28 | 24.4% | 0.6% |
| Nord Pas de Calais | 49 | 8.9% | 1.5% | 24 | 12.2% | 1.6% | 25 | 7.1% | 1.5% | 7 | 6.4% | 0.7% |
| Lorraine | 24 | 4.3% | 1.2% | 4 | 1.8% | 0.4% | 20 | 5.7% | 2.0% | 5 | 4.0% | 0.9% |
| Alsace | 33 | 5.9% | 2.1% | 18 | 9.0% | 2.4% | 15 | 4.2% | 1.9% | 9 | 7.4% | 1.9% |
| Franche-Comté | 13 | 2.3% | 1.3% | 8 | 3.9% | 1.7% | 5 | 1.4% | 1.0% | 4 | 3.5% | 1.6% |
| Champagne Ardennes | 7 | 1.3% | 0.7% | 2 | 0.9% | 0.3% | 6 | 1.6% | 1.0% | 5 | 4.3% | 1.8% |
| Picardie | 12 | 2.2% | 0.8% | 5 | 2.7% | 0.7% | 7 | 2.0% | 0.9% | 1 | 0.7% | 0.2% |
| Bourgogne | 5 | 0.9% | 0.4% | 2 | 1.1% | 0.3% | 3 | 0.7% | 0.4% | - | - | - |
| Haute Normandie | 7 | 1.3% | 0.5% | 2 | 1.0% | 0.3% | 5 | 1.4% | 0.6% | - | - | - |
| Basse Normandie | 14 | 2.5% | 1.2% | 10 | 5.2% | 1.8% | 3 | 1.0% | 0.6% | 1 | 1.1% | 0.4% |
| Centre | 16 | 2.9% | 0.8% | 7 | 3.4% | 0.7% | 9 | 2.6% | 0.8% | 3 | 2.5% | 0.4% |
| Pays de Loire | 66 | 11.9% | 2.2% | 18 | 9.3% | 1.3% | 48 | 13.4% | 3.1% | 15 | 12.6% | 1.6% |
| Bretagne | 58 | 10.5% | 2.2% | 13 | 6.6% | 1.0% | 45 | 12.7% | 3.2% | 1 | 1.1% | 0.2% |
| Poitou Charentes | 5 | 1.0% | 0.4% | 1 | 0.5% | 0.1% | 4 | 1.2% | 0.6% | - | - | - |
| Aquitaine | 12 | 2.1% | 0.4% | 6 | 3.2% | 0.5% | 5 | 1.5% | 0.4% | 3 | 2.5% | 0.3% |
| Midi Pyrénées | 15 | 2.7% | 0.6% | 7 | 3.4% | 0.6% | 8 | 2.3% | 0.6% | 5 | 4.1% | 0.6% |
| Limousin | 8 | 1.4% | 1.3% | 3 | 1.8% | 1.2% | 4 | 1.2% | 1.4% | 1 | 1.0% | 0.7% |
| Auvergne | 14 | 2.5% | 1.2% | 6 | 3.0% | 1.1% | 8 | 2.3% | 1.4% | 5 | 4.4% | 1.7% |
| Rhône Alpes | 70 | 12.7% | 1.4% | 27 | 13.4% | 1.1% | 44 | 12.4% | 1.6% | 19 | 16.2% | 1.0% |
| Languedoc Roussillon | 11 | 2.1% | 0.5% | 2 | 0.8% | 0.2% | 10 | 2.8% | 0.8% | 2 | 1.8% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 30 | 5.5% | 0.7% | 6 | 2.8% | 0.3% | 25 | 7.0% | 1.1% | 2 | 1.9% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 298 | 53.9% | 0.8% | 123 | 62.2% | 0.7% | 175 | 49.2% | 0.9% | 82 | 70.9% | 0.5% |
| Presque tous les jours | 66 | 12.0% | 1.2% | 23 | 11.6% | 0.9% | 43 | 12.2% | 1.4% | 17 | 14.4% | 1.1% |
| 1 à 2 fois par semaine | 28 | 5.1% | 1.0% | 10 | 4.9% | 0.8% | 18 | 5.2% | 1.2% | 1 | 0.9% | 0.2% |
| 1 à 3 fois par mois | 3 | 0.6% | 0.7% | 1 | 0.6% | 0.5% | 2 | 0.7% | 0.9% | - | - | - |
| Moins souvent | 21 | 3.8% | 3.8% | 3 | 1.3% | 0.9% | 19 | 5.3% | 6.7% | 13 | 11.5% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 1.5% | 0.5% | 4 | 1.9% | 0.5% | 5 | 1.3% | 0.5% | 2 | 1.3% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 29 | 5.3% | 1.1% | 19 | 9.7% | 1.8% | 10 | 2.9% | 0.6% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 97 | 17.6% | 1.8% | 23 | 11.6% | 1.0% | 74 | 21.0% | 2.4% | 3 | 2.3% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 85 | 15.4% | 1.3% | 35 | 17.7% | 1.2% | 50 | 14.1% | 1.3% | 8 | 7.0% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 106 | 19.2% | 0.9% | 41 | 20.6% | 0.7% | 65 | 18.5% | 1.1% | 21 | 18.2% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 59 | 10.7% | 0.8% | 22 | 11.1% | 0.6% | 37 | 10.5% | 1.0% | 15 | 12.5% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 63 | 11.4% | 0.9% | 27 | 13.4% | 0.7% | 36 | 10.2% | 1.2% | 22 | 18.9% | 0.6% |
| 65 000 euros et plus par an | 30 | 5.5% | 0.7% | 19 | 9.8% | 0.8% | 11 | 3.1% | 0.6% | 14 | 12.4% | 0.5% |
| Refus | 55 | 9.9% | 1.3% | 8 | 4.3% | 0.5% | 46 | 13.0% | 1.9% | 17 | 14.8% | 1.1% |
| Ne sait pas | 19 | 3.5% | 1.8% | - | - | - | 19 | 5.4% | 3.3% | 14 | 12.5% | 3.7% |
