L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2506 | 100.0% | 4.8% | 1180 | 100.0% | 4.7% | 1326 | 100.0% | 4.9% | 1098 | 100.0% | 6.3% |
| Sexe | ||||||||||||
| Homme | 1180 | 47.1% | 4.7% | 1180 | 100.0% | 4.7% | - | - | - | 542 | 49.4% | 6.1% |
| Femme | 1326 | 52.9% | 4.9% | - | - | - | 1326 | 100.0% | 4.9% | 556 | 50.6% | 6.5% |
| Age | ||||||||||||
| 15 à 24 ans | 235 | 9.4% | 3.3% | 144 | 12.2% | 3.9% | 91 | 6.9% | 2.5% | 167 | 15.2% | 5.4% |
| 25 à 34 ans | 139 | 5.6% | 1.8% | 64 | 5.5% | 1.7% | 75 | 5.6% | 1.9% | 83 | 7.6% | 2.6% |
| 35 à 49 ans | 458 | 18.3% | 3.7% | 200 | 16.9% | 3.2% | 258 | 19.5% | 4.1% | 342 | 31.1% | 5.4% |
| 50 à 59 ans | 466 | 18.6% | 5.2% | 231 | 19.5% | 5.1% | 235 | 17.7% | 5.3% | 340 | 31.0% | 8.9% |
| 60 ans et plus | 1208 | 48.2% | 7.7% | 541 | 45.8% | 7.9% | 667 | 50.3% | 7.5% | 166 | 15.1% | 16.6% |
| Individu | ||||||||||||
| Ménagères | 1218 | 48.6% | 5.2% | - | - | - | 1218 | 91.9% | 5.2% | 488 | 44.4% | 7.0% |
| Personne de référence | 1440 | 57.5% | 5.1% | 1001 | 84.8% | 4.9% | 439 | 33.1% | 5.6% | 568 | 51.7% | 6.7% |
| Responsable des achats | 1752 | 69.9% | 4.9% | 618 | 52.3% | 4.7% | 1135 | 85.6% | 5.0% | 720 | 65.6% | 6.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.3% | 1.7% | 4 | 0.4% | 1.3% | 4 | 0.3% | 2.4% | 3 | 0.2% | 10.3% |
| Petits patrons | 90 | 3.6% | 5.6% | 59 | 5.0% | 5.1% | 31 | 2.3% | 7.1% | 78 | 7.1% | 5.4% |
| Affaires et Cadres | 467 | 18.6% | 9.5% | 235 | 19.9% | 8.3% | 232 | 17.5% | 11.1% | 428 | 39.0% | 9.7% |
| Professions intermédiaires | 349 | 13.9% | 4.8% | 145 | 12.3% | 4.0% | 204 | 15.4% | 5.7% | 308 | 28.1% | 5.2% |
| Employés | 165 | 6.6% | 2.0% | 60 | 5.1% | 2.7% | 105 | 7.9% | 1.7% | 37 | 3.4% | 2.0% |
| Ouvriers | 63 | 2.5% | 1.0% | 59 | 5.0% | 1.2% | 4 | 0.3% | 0.3% | 8 | 0.7% | 2.1% |
| Retraités | 993 | 39.6% | 7.7% | 460 | 39.0% | 7.6% | 532 | 40.2% | 7.9% | 40 | 3.7% | 19.4% |
| Autres inactifs | 371 | 14.8% | 3.6% | 157 | 13.3% | 4.3% | 214 | 16.1% | 3.2% | 196 | 17.8% | 6.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.3% | 1.1% | 5 | 0.4% | 1.2% | 3 | 0.3% | 1.0% | - | - | - |
| Petits patrons | 122 | 4.9% | 4.7% | 64 | 5.4% | 4.6% | 58 | 4.4% | 4.7% | 122 | 11.1% | 4.7% |
| Affaires et Cadres | 587 | 23.4% | 8.6% | 279 | 23.6% | 8.2% | 309 | 23.3% | 8.9% | 587 | 53.5% | 8.6% |
| Professions intermédiaires | 388 | 15.5% | 4.9% | 200 | 16.9% | 4.9% | 188 | 14.2% | 4.9% | 388 | 35.3% | 4.9% |
| Employés | 126 | 5.0% | 2.3% | 58 | 4.9% | 2.5% | 68 | 5.1% | 2.2% | - | - | - |
| Ouvriers | 128 | 5.1% | 1.3% | 59 | 5.0% | 1.2% | 70 | 5.2% | 1.6% | - | - | - |
| Retraités | 1062 | 42.4% | 7.1% | 474 | 40.2% | 7.1% | 588 | 44.4% | 7.2% | - | - | - |
| Autres inactifs | 83 | 3.3% | 2.0% | 42 | 3.6% | 2.8% | 41 | 3.1% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 513 | 20.5% | 5.1% | 149 | 12.6% | 3.4% | 364 | 27.5% | 6.4% | 149 | 13.6% | 7.7% |
| 2 personnes | 1135 | 45.3% | 6.3% | 572 | 48.5% | 6.6% | 563 | 42.5% | 6.0% | 327 | 29.8% | 7.9% |
| 3 personnes | 374 | 14.9% | 4.1% | 199 | 16.9% | 4.2% | 175 | 13.2% | 3.9% | 248 | 22.6% | 6.2% |
| 4 personnes | 321 | 12.8% | 3.5% | 183 | 15.5% | 4.0% | 139 | 10.4% | 2.9% | 252 | 23.0% | 5.3% |
| 5 personnes et + | 162 | 6.5% | 3.0% | 77 | 6.5% | 2.9% | 85 | 6.4% | 3.0% | 121 | 11.1% | 4.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 500 | 20.0% | 3.2% | 251 | 21.3% | 3.4% | 249 | 18.8% | 3.0% | 383 | 34.9% | 5.0% |
| Non | 2006 | 80.0% | 5.5% | 929 | 78.7% | 5.3% | 1077 | 81.2% | 5.7% | 714 | 65.1% | 7.4% |
| Habitat | ||||||||||||
| Communes rurales | 367 | 14.7% | 3.1% | 166 | 14.0% | 2.9% | 202 | 15.2% | 3.2% | 131 | 11.9% | 4.1% |
| Agglo. - 20 000 hab | 264 | 10.5% | 2.9% | 136 | 11.5% | 3.1% | 128 | 9.7% | 2.7% | 112 | 10.2% | 4.4% |
| Agglo. 20 000 à 100 000 hab | 271 | 10.8% | 3.9% | 149 | 12.6% | 4.4% | 122 | 9.2% | 3.4% | 117 | 10.7% | 5.8% |
| Agglo. + 100 000 hab | 811 | 32.4% | 5.2% | 382 | 32.4% | 5.1% | 429 | 32.4% | 5.4% | 363 | 33.0% | 6.5% |
| Agglo. Paris | 793 | 31.6% | 9.2% | 348 | 29.5% | 8.5% | 445 | 33.5% | 9.9% | 374 | 34.1% | 9.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 852 | 34.0% | 8.9% | 376 | 31.9% | 8.2% | 476 | 35.9% | 9.5% | 403 | 36.8% | 9.3% |
| Nord Pas de Calais | 98 | 3.9% | 3.1% | 49 | 4.1% | 3.2% | 50 | 3.8% | 3.0% | 36 | 3.3% | 3.6% |
| Lorraine | 52 | 2.1% | 2.7% | 24 | 2.0% | 2.6% | 28 | 2.1% | 2.8% | 22 | 2.0% | 4.1% |
| Alsace | 48 | 1.9% | 3.1% | 21 | 1.8% | 2.8% | 27 | 2.0% | 3.4% | 25 | 2.3% | 5.7% |
| Franche-Comté | 39 | 1.6% | 4.1% | 19 | 1.6% | 4.1% | 20 | 1.5% | 4.1% | 16 | 1.4% | 6.2% |
| Champagne Ardennes | 24 | 1.0% | 2.2% | 14 | 1.2% | 2.7% | 10 | 0.7% | 1.8% | 6 | 0.5% | 2.1% |
| Picardie | 33 | 1.3% | 2.2% | 8 | 0.7% | 1.1% | 25 | 1.9% | 3.2% | 14 | 1.3% | 3.2% |
| Bourgogne | 63 | 2.5% | 4.6% | 33 | 2.8% | 5.0% | 30 | 2.3% | 4.2% | 21 | 1.9% | 6.2% |
| Haute Normandie | 54 | 2.2% | 3.6% | 21 | 1.8% | 2.9% | 33 | 2.5% | 4.3% | 21 | 2.0% | 4.7% |
| Basse Normandie | 49 | 1.9% | 4.1% | 36 | 3.0% | 6.3% | 13 | 1.0% | 2.1% | 29 | 2.6% | 8.1% |
| Centre | 74 | 3.0% | 3.5% | 29 | 2.4% | 2.8% | 45 | 3.4% | 4.2% | 28 | 2.6% | 4.2% |
| Pays de Loire | 106 | 4.2% | 3.6% | 57 | 4.8% | 4.0% | 49 | 3.7% | 3.2% | 53 | 4.8% | 5.9% |
| Bretagne | 94 | 3.7% | 3.5% | 46 | 3.9% | 3.6% | 48 | 3.6% | 3.4% | 29 | 2.6% | 4.0% |
| Poitou Charentes | 63 | 2.5% | 4.2% | 36 | 3.0% | 5.0% | 27 | 2.0% | 3.5% | 18 | 1.7% | 4.9% |
| Aquitaine | 119 | 4.8% | 4.3% | 53 | 4.5% | 4.0% | 67 | 5.0% | 4.6% | 43 | 3.9% | 5.2% |
| Midi Pyrénées | 109 | 4.4% | 4.4% | 47 | 4.0% | 3.9% | 63 | 4.7% | 4.9% | 52 | 4.8% | 6.5% |
| Limousin | 25 | 1.0% | 4.1% | 12 | 1.1% | 4.2% | 13 | 1.0% | 4.0% | 10 | 0.9% | 6.2% |
| Auvergne | 42 | 1.7% | 3.7% | 21 | 1.8% | 3.9% | 21 | 1.6% | 3.5% | 12 | 1.1% | 3.8% |
| Rhône Alpes | 243 | 9.7% | 4.7% | 111 | 9.4% | 4.4% | 131 | 9.9% | 4.9% | 119 | 10.8% | 6.2% |
| Languedoc Roussillon | 89 | 3.6% | 3.9% | 45 | 3.8% | 4.1% | 44 | 3.4% | 3.7% | 27 | 2.5% | 3.7% |
| Provence Alpes Côte d'Azur, Corse | 228 | 9.1% | 5.2% | 124 | 10.5% | 6.0% | 105 | 7.9% | 4.5% | 114 | 10.4% | 7.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2031 | 81.1% | 5.5% | 1002 | 84.9% | 5.5% | 1029 | 77.7% | 5.5% | 958 | 87.3% | 6.4% |
| Presque tous les jours | 281 | 11.2% | 5.0% | 115 | 9.7% | 4.5% | 166 | 12.5% | 5.5% | 97 | 8.8% | 6.1% |
| 1 à 2 fois par semaine | 108 | 4.3% | 4.0% | 46 | 3.9% | 4.0% | 62 | 4.7% | 3.9% | 15 | 1.4% | 3.0% |
| 1 à 3 fois par mois | 18 | 0.7% | 3.5% | 2 | 0.1% | 0.7% | 16 | 1.2% | 5.8% | 9 | 0.8% | 10.7% |
| Moins souvent | 23 | 0.9% | 4.1% | 7 | 0.6% | 2.6% | 16 | 1.2% | 5.8% | 15 | 1.3% | 27.2% |
| Jamais | 3 | 0.1% | 4.6% | - | - | - | 3 | 0.3% | 16.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 35 | 1.4% | 2.1% | 18 | 1.5% | 2.5% | 17 | 1.3% | 1.8% | 3 | 0.3% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 42 | 1.7% | 1.6% | 16 | 1.3% | 1.5% | 26 | 2.0% | 1.6% | 7 | 0.6% | 2.8% |
| De 12 000 à moins de 18 000 euros par an | 124 | 5.0% | 2.3% | 43 | 3.7% | 1.9% | 81 | 6.1% | 2.6% | 33 | 3.0% | 4.9% |
| De 18 000 à moins de 24 000 euros par an | 224 | 9.0% | 3.3% | 81 | 6.8% | 2.7% | 144 | 10.9% | 3.8% | 64 | 5.8% | 4.5% |
| De 24 000 à moins de 36 000 euros par an | 442 | 17.6% | 3.8% | 185 | 15.6% | 3.3% | 257 | 19.4% | 4.2% | 153 | 14.0% | 4.4% |
| De 36 000 à moins de 45 000 euros par an | 351 | 14.0% | 4.8% | 184 | 15.6% | 4.9% | 167 | 12.6% | 4.6% | 139 | 12.7% | 4.8% |
| De 45 000 à moins de 65 000 euros par an | 576 | 23.0% | 8.2% | 293 | 24.8% | 7.4% | 284 | 21.4% | 9.2% | 278 | 25.4% | 7.5% |
| 65 000 euros et plus par an | 489 | 19.5% | 11.6% | 267 | 22.6% | 10.9% | 223 | 16.8% | 12.5% | 292 | 26.6% | 10.1% |
| Refus | 186 | 7.4% | 4.4% | 82 | 6.9% | 4.6% | 104 | 7.9% | 4.2% | 104 | 9.5% | 7.0% |
| Ne sait pas | 36 | 1.4% | 3.4% | 14 | 1.2% | 2.8% | 22 | 1.7% | 3.8% | 23 | 2.1% | 6.1% |
